HI Mobility

What HI Mobility does

HI Mobility Berhad is a Malaysian publicly listed mobility company (Main Market of Bursa Malaysia since March 2025) operating through wholly owned subsidiary Handal Indah Sdn Bhd, which has run bus services since 2002. The group runs cross-border Johor Bahru–Singapore services under the iconic Causeway Link brand (the sole Malaysian operator on what is described as the world's busiest land border crossing), intracity public bus services in Johor Bahru and Melaka under the federal BAS.MY programme, and intercity premium express routes connecting Johor Bahru to Kuala Lumpur. It serves government clients (APAD, Ministry of Transport Malaysia via SBST contracts), cross-border commuters, daily fare-paying riders, and concession-eligible groups including students, senior citizens, and persons with disabilities (OKU).

The platform combines physical bus operations with a digital layer including the LUGO journey-planning app (real-time bus tracking and ticketing), ManjaPay and ManjaLink cashless/open-loop payment (VISA and Mastercard contactless accepted), the ManjaSIM eSIM connectivity product, and planned AI-enabled vehicle monitoring and driver management. Following its March 2025 IPO (RM115.9 million raised) and February 2026 acquisitions of Acacia Motor Services (EV/ICE vehicle assembly) and Handal BCM (light commercial vehicle distribution), the group is repositioning from a pure bus operator into an integrated mobility and commercial vehicle value-chain business.

The business model is predominantly contract-driven: FY2026 revenue of RM317.7 million was 96.6% generated from Stage Bus Service Transformation (SBST) government contracts providing recurring multi-year visibility, with Q1FY2027 revenue of RM111.5 million including a maiden RM32.7 million contribution from the newly acquired vehicle assembly/distribution segment. Pricing spans free concession travel (Kad Konsesi), RM30–RM50 monthly unlimited passes (Kad 30 Hari), RM69.90 premium express tickets, and RM18/month ManjaSIM subscriptions. An unbilled order book of approximately RM360 million at FY2026 (RM255 million at Q1FY2027) underpins earnings visibility beyond 2027.

Name

HI Mobility

Legal name

HI Mobility Berhad

Website

https://himobilitygroup.com

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HI Mobility Berhad operates cross-border, intracity, and intercity bus services across Malaysia and Singapore under the Causeway Link and BAS.MY brands, and recently expanded into EV vehicle assembly and commercial vehicle distribution via acquisitions.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Scheduled Bus Services (SBST Contracts): Core revenue driver. Government and corporate contracted scheduled bus services under the Stage Bus Service Transformation (SBST) programme, providing recurring, predictable revenue streams from multi-year contracts across Malaysia and Singapore. Revenue of RM307.4 million for FY2026, contributing 96.6% of total turnover.
2. Cross-border Bus Services: Johor Bahru–Singapore cross-border bus operations under the Causeway Link brand, the sole Malaysian operator on this route. Supports the busiest land border crossing in the world.
3. Intracity Bus Services: City bus services within Johor Bahru, Kuala Lumpur, and Melaka under BAS.MY brand and Causeway Link intracity routes.
4. Intercity Bus Services: Premium and classic express bus services connecting Johor Bahru to Kuala Lumpur and other Malaysian destinations, including Causeway Link Classic (44-45 seater) and Premium Express (22-25 seater).
5. Premium Express Bus Tickets: Direct ticket sales for Causeway Link Premium Express service at RM69.90 per person, sold via website and onboard.
6. Vehicle Assembly and Distribution: New revenue stream from Acacia Motor Services (vehicle assembly and EV/ICE bus manufacturing) and Handal BCM (light commercial vehicle import and distribution). Maiden contribution of RM32.7 million in Q1FY2027.
7. ManjaSIM eSIM: Unlimited data eSIM sold at RM18/month in collaboration with XOX Digital Sdn Bhd, targeting cross-border commuters.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

HI Mobility Berhad operates scheduled bus services across Malaysia and Singapore through its wholly-owned subsidiary Handal Indah, including cross-border (Causeway Link Johor-Singapore), intracity (BAS.MY Johor Bahru and Melaka), intercity express, and charter bus operations, supported by the LUGO app, ManjaPay, and ManjaLink cashless payment systems. The group also distributes light commercial vehicles (Handal BCM) and assembles EV and ICE buses (Acacia Motor Services), and sells the ManjaSIM eSIM connectivity product for cross-border commuters.

Product overview

HI Mobility Berhad operates as a diversified mobility solutions provider with a portfolio of interconnected bus services and digital products. The core operations span cross-border bus services (Causeway Link connecting Johor-Singapore), intracity services (BAS.MY Johor Bahru, BAS.MY Melaka), and intercity premium express routes. Digital touchpoints include the LUGO app for journey planning and real-time tracking, cashless payment solutions (ManjaLink Card, ManjaPay), and connectivity services (ManjaSIM eSIM). Concession products (Kad Konsesi, Kad 30 Hari, SISWA Card) enable accessible travel for various passenger segments. Recent acquisitions of Acacia (EV/ICE vehicle assembly) and Handal BCM (light commercial vehicle distribution) expand the group into the broader commercial vehicle value chain.

Differentiator

Problem solved

Functional benefit

Brands

• LUGO: Mobile application delivering real-time bus tracking at users' fingertips. Official journey planner app for BAS.MY services allowing route planning and card services.
• ManjaSIM
• ManjaLink
• ManjaPay
• Kad Konsesi
• Kad 30 Hari
• SISWA Card
• Causeway Link Premium Express

Products and services

• Causeway Link Cross-Border Bus Services Scheduled cross-border bus services connecting Johor Bahru and Singapore, operated by Handal Indah under the Causeway Link brand as the sole Malaysian operator on this corridor. Serves daily cross-border commuters at the world's busiest land border crossing with iconic yellow smiley buses.
• BAS.MY Johor Bahru Intracity Bus Services Government-contracted intracity bus services in Johor Bahru operated by Handal Indah under the federal BAS.MY / myBAS programme and the RM134.9 million SBST 1.5 contract, serving over 43,000 passengers daily with Kad Konsesi concession cards and Kad 30 Hari unlimited passes.
• BAS.MY Melaka Intracity Bus Services State bus service in Melaka operating 18 routes with 55 buses including low-floor mini buses and electric buses, providing free rides for eligible groups under the Kad Konsesi and SISWA Card programmes.
• Causeway Link Premium Express Intercity Bus Service Premium intercity bus service operating 22-25 seater YUTONG buses with reclining seats, onboard Wi-Fi, complimentary snacks (Julie's Biscuits), and an optional neck massage service (ZERO Healthcare), connecting KSL City Mall to Berjaya Times Square, NU Sentral, Bukit Bintang, and 1 Utama Shopping Mall at RM69.90 per ticket.
• Charter Bus Services Chartered bus hire services operated by Handal Indah for groups, corporate clients, and ad-hoc transportation needs across Malaysia.
• HI Ride Singapore Operations Operational arm of Handal Indah in Singapore providing cross-border and local bus services under the HI Ride brand, built on more than 23 years of regional experience.
• LUGO Mobile Application Mobile journey-planning app delivering real-time bus tracking, schedule information, Kad Konsesi and Kad 30 Hari registration, and digital ticketing for BAS.MY and Causeway Link commuters.
• ManjaPay and ManjaLink Cashless Payment System Open-loop cashless payment system for bus fares combining the ManjaPay in-app payment solution and ManjaLink contactless card acceptance (VISA and Mastercard) across Causeway Link and BAS.MY buses.
• ManjaSIM eSIM Service Proprietary eSIM brand launched in collaboration with XOX Digital Sdn Bhd offering unlimited data for RM18 per month, designed to keep cross-border Johor-Singapore commuters connected.
• Kad Konsesi Concession Card Programme Concession card programme providing free unlimited rides for eligible Malaysian citizens (students below 18, university students with SISWA cards, senior citizens aged 60+, and OKU passengers), registered via MyKad or the LUGO app with optional physical card at RM10.
• Kad 30 Hari Monthly Travel Pass 30-day unlimited travel pass for Malaysian citizens aged 18 to 59 priced at RM50 per month (RM30 for students) covering all BAS.MY Johor Bahru routes, offering up to 80% cost savings versus per-trip fares.
• SISWA Card University Concession Programme University student concession card under the Kad Konsesi programme providing free unlimited rides on BAS.MY Melaka services for students from selected Malaysian universities.
• Handal BCM Light Commercial Vehicle Distribution Import and distribution of light commercial vehicles through Handal BCM Sdn Bhd, supported by a nationwide authorised 2S dealer network and robust after-sales service.
• Acacia Motor Services Vehicle Assembly Manufacturing, assembly, distribution, and maintenance of EV and ICE vehicles through Acacia Motor Services Sdn Bhd, with advanced assembly facilities supporting Malaysia's local EV bus manufacturing ambitions.

Quantifiable outcome

• Over 43,000 passengers served daily under SBST 1.5 contract in Johor Bahru
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, minor and key.

• Acacia Motor Services Sdn BhdcoreStrategic or Co-development Partner · 26 February 2026Acquisition of Acacia Motor Services for RM29.63 million (satisfied via share issuance at RM2.40 per share). Acacia specialises in EV and ICE vehicle manufacturing, assembly, distribution, and maintenance. Secured orders for 298 buses. This acquisition expands HI Mobility into commercial vehicle assembly and EV ecosystem.
• Handal BCM Sdn BhdcoreStrategic or Co-development Partner · 26 February 2026Acquisition of Handal BCM for RM52.90 million (satisfied via share issuance at RM2.40 per share). Handal BCM imports and distributes light commercial vehicles through a nationwide network of authorised 2S dealers with strong after-sales support. Complements Acacia acquisition to create end-to-end commercial vehicle value chain.
• Linbaq HoldingminorGTM or Marketing Partner · 6 January 2026Complimentary shuttle service connecting Space Residency (Linbaq Holding development) to JB Sentral Bus Terminal, enhancing first-mile connectivity for cross-border commuters.
• Kids Bonding JohorminorGTM or Marketing Partner · 26 November 2025Collaboration for the ‘Bringing Smile to Life’ community learning event at Handal Indah HQ, educating children about public transport, road safety, and sustainability. Includes electric bus ride experience and cashless payment demonstrations.
• Old Changkee JohorminorGTM or Marketing Partner · 26 November 2025Community partner supporting the ‘Bringing Smile to Life’ event, providing refreshments (curry puffs) and community engagement support.
• XOX Digital Sdn BhdcoreTechnology or Integration · 1 October 2025Launch of ManjaSIM, Handal Indah’s proprietary eSIM brand in collaboration with XOX Digital. ManjaSIM offers unlimited data for RM18/month, targeting cross-border Johor-Singapore commuters. This partnership integrates connectivity solutions into HI Mobility’s commuter ecosystem.
• R&F Mall Johor BahrukeyGTM or Marketing Partner · 15 August 2025Free community shuttle service partnership connecting R&F Mall with JB Sentral/CIQ Customs Area. Operates 23 trips daily at 40-minute frequency (4:30 AM – 11:00 PM), serving commuters, students, tourists, and foreign workers. Shuttle is free and operated by Causeway Link.
• ZERO HealthcareminorGTM or Marketing Partner · 13 March 2025Strategic partner for the Causeway Link Premium Express launch. ZERO Healthcare provides optional onboard neck-massage service bookable through the Causeway Link website, enhancing the premium commuter experience on Johor Bahru–Kuala Lumpur routes.
• Julie’s BiscuitsminorGTM or Marketing Partner · 13 March 2025Partner providing complimentary snacks for Causeway Link Premium Express passengers, enhancing the onboard passenger experience on the premium intercity service.
• YUTONGcoreTechnology or Integration · 13 March 2025Bus supplier for the Causeway Link Premium Express fleet (22-25 seater premium buses) and intercity operations. YUTONG provides the vehicle fleet enabling the premium express service launch.
• KSL Management (KSL City Mall)keyGTM or Marketing Partner · 13 March 2025KSL City Mall serves as the departure hub for Causeway Link Premium Express routes connecting Johor Bahru to Kuala Lumpur destinations. Strategic location partnership for the premium intercity service launch.
• OKU Lestari Empowerment Hub Johor BahrukeyOthers · 3 March 2025Handover of a specially designed, mobility-accessible bus to support OKU community transportation for training programmes, health activities, and livelihood initiatives. First-phase of a multi-phase collaboration to improve accessibility for persons with disabilities.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/hi-mobility-berhad

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HI Mobility