Wisconsin School Psychologists Association

What Wisconsin School Psychologists Association does

The Wisconsin School Psychologists Association (WSPA) is a non-profit professional membership association representing school psychologists in Wisconsin. Founded in 1974 (per firmographic data) — though the organization states 40+ years of service in its own materials — WSPA is headquartered in Wauwatosa, Wisconsin, and serves 500+ members across five membership tiers (Full, Intern, Student, Retired, Associate) with annual dues ranging from $30 to $90. The association's primary constituents are licensed school psychologists, graduate students in school psychology training programs, retired practitioners, and adjacent pupil-services professionals; secondary constituents include Wisconsin school districts recruiting through WSPA's annual job fair.

WSPA's product portfolio consists of biannual conventions (Fall and Spring), member-exclusive workshops, an online discussion forum, the quarterly Sentinel newsletter, awards and scholarship programs (including the Elizabeth Lindley Woods and Diversity and Inclusion scholarships), an annual job fair partnered with WECAN, and a small e-commerce storefront for branded merchandise and gift cards. The organization also maintains an active legislative advocacy program with a dedicated lobbyist and pursues social justice initiatives aligned with NASP guidelines. WSPA is an NASP-approved continuing professional development provider, enabling its conventions and workshops to satisfy NCSP recertification requirements. The technology stack is minimal: the association operates on a standard Wix-hosted website for member services, event registration, and content distribution, with no proprietary platforms, applications, or AI/ML capabilities.

WSPA's revenue model is straightforward and small-scale, anchored in annual membership dues (subscription recurring) and event ticket sales (one-time). The member/non-member pricing differential at conventions (~50% member discount) creates a structural incentive for membership acquisition and renewal. The association is volunteer-governed with a part-time paid association manager (Ashley Long) and a board led by President Emily Prissel, EdS, NCSP.

Name

Wisconsin School Psychologists Association

Legal name

Wisconsin School Psychologists Association

Website

https://wspaonline.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

WSPA is a Wisconsin-based non-profit professional membership association serving 500+ school psychologists through annual dues, biannual conventions, professional development workshops, legislative advocacy, and networking. Members are licensed practitioners, interns, students, and retired school psychologists across Wisconsin.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Professional association services
• Continuing education credits
• Legislative advocacy services
• Professional development workshops
• School psychology networking

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Membership Dues: WSPA generates primary revenue through annual membership dues across five tier categories (Full, Intern, Student, Retired, Associate members). Membership year runs August 1 through July 31. Dues provide access to conventions, workshops, forums, publications, and advocacy services.
2. Convention and Event Tickets: Revenue from ticket sales to bi-annual conventions featuring professional development workshops and speakers. Ticket tiers include 2-Day ($485 member), Thursday Only ($275), Friday Only ($395), and District Pass options. Non-member pricing is higher, incentivizing membership purchase.
3. Merchandise Sales: Sale of branded merchandise including WSPA mugs and tumblers available for pickup at conventions. Products sold through the organization's e-commerce storefront.
4. Gift Cards: Digital gift cards available in denominations of $25, $50, $100, $150, and $200 for purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WSPA is a nonprofit professional membership association that supports Wisconsin school psychologists through annual memberships, biannual state conventions, NASP-approved continuing education workshops, scholarships and awards, an online member forum, a quarterly newsletter, and legislative advocacy. The association's primary deliverables are member services, professional development events, and policy advocacy aimed at improving school psychological services for Wisconsin students.

Product overview

The Wisconsin School Psychologists Association (WSPA) operates as a professional membership organization rather than a software product company. The association offers a portfolio of services including bi-annual conventions (Fall and Spring), professional development workshops, scholarships and awards programs, an annual job fair, online forums for member discussion, a quarterly Sentinel newsletter, legislative advocacy, and social justice initiatives. Membership tiers (Full, Intern, Student, Retired, Associate) provide access to these services. Additionally, WSPA sells merchandise including branded mugs and tumblers through its gear store. The organization connects school psychologists across Wisconsin through a regional representative network and offers informal virtual sessions for peer networking.

Differentiator

Problem solved

Functional benefit

Products and services

• WSPA Annual Membership
• WSPA Fall Convention Biannual professional convention for Wisconsin school psychologists offering educational sessions, networking, and NASP-approved continuing professional development credits. Fall 2026 at Osthoff Resort Elkhart Lake; tickets offered as 2-Day ($485 member), Thursday Only ($275), Friday Only ($395), and District Pass group options.
• WSPA Spring Convention Bi-annual spring convention offering professional development, educational sessions, and networking opportunities for school psychologists. Date and location for Spring 2027 are TBD.
• WSPA Workshops Members-only professional development workshops covering clinical and practice topics such as pediatric sleep concerns; archived courses are accessible to association members.
• WSPA Sentinel Newsletter Quarterly newsletter emailed directly to members with association news, board meeting minutes, and financial standing; also available on the website.
• WSPA Student Scholarships Scholarship awards for current graduate students in Wisconsin school psychology programs, including the $500 Elizabeth Lindley Woods Scholarship (priority for candidates planning to practice in Wisconsin) and the $500 Diversity and Inclusion Scholarship (following NASP ethnic minority scholarship guidelines).
• WSPA Awards Program Annual recognition awards for Wisconsin school psychologists, students, and community champions, including Wisconsin School Psychologist of the Year (state's nominee for National School Psychologist of the Year), Outstanding Dissertation Award, Lifetime Achievement Award (25+ years of contributions), Friend of Children Award, and Special Award.
• WSPA Annual Job Fair Annual job fair connecting Wisconsin K-12 school districts with prospective school psychologist candidates, with participating districts listed on the WSPA website.
• WSPA Forum Online discussion board in the WSPA members area where student, intern, practitioner, and retired members can connect, share insights, and gain inspiration across the statewide community.
• WSPA Merchandise and Gear Store Online storefront selling branded WSPA merchandise including 12oz mugs with spoons and 40oz tumblers, available for online purchase and in-person pickup at WSPA conventions.
• WSPA eGift Card Digital gift card available in denominations of $25, $50, $100, $150, and $200, redeemable toward WSPA merchandise.
• Legislative Advocacy Program Active legislative advocacy effort that employs a dedicated lobbyist and pushes for policy and legislation benefiting Wisconsin students, families, and the school psychology profession.
• Regional Representative Program Network of 20+ regional representative groups covering all Wisconsin regions (Lake to Lake, Northwoods, Northwest, Gateway, SPAWN, PINES, Chippewa Valley, MASP, South Central, Capital Lakes, Suburban, NEWSPA, Lake Superior, Coulee, Central, Southwest, and Vacationland) connecting school psychologists statewide.
• WSPA Watercooler Talks Informal virtual drop-in sessions for school psychologists to connect, share resources, and discuss topics across the state between conventions.

Quantifiable outcome

• 500+ members served with professional development and advocacy
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Wisconsin Education Career Access Network (WECAN)coreGTM or Marketing Partner · 1 January 2001WECAN was started in 2001 to help educators search for teaching jobs across Wisconsin and streamline applicant review, selection, and recruitment processes. WECAN launched with approximately 10 schools and today serves more than 500 schools each year. WSPA's annual job fair districts are listed on WECAN.
• National Association of School Psychologists (NASP)coreStrategic or Co-development PartnerWSPA is an approved provider by NASP for continuing professional development credits. WSPA conventions serve as foundation for NASP continuing education requirements (75 hours over 3 years). NASP annual convention held in Chicago (Spring). WSPA's School Psychologist of the Year winner becomes Wisconsin's nominee for National School Psychologist of the Year.
• Wisconsin Department of Public Instruction (DPI)coreStrategic or Co-development PartnerDPI grants school psychology licenses. WSPA supports members with DPI licensing requirements. Elizabeth Lindley Woods Scholarship named after DPI's first appointment of a school psychologist in 1917.
• CESAs (Cooperative Educational Service Agencies)minorStrategic or Co-development PartnerMultiple CESAs (CESA 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12) are represented in WSPA's regional structure, serving as regional representatives covering various Wisconsin geographic areas.
• PAR (Psychological Assessment Resources)minorOthersListed as a partner/vendor on WSPA website, providing psychological assessment resources to school psychologists.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Illinois School Psychologists Association (ISPA): State-level professional association for school psychologists in Illinois with a comparable membership, convention, advocacy, and continuing education model. ISPA is the most direct operational analog to WSPA in terms of structure, programs, and member offerings.
• Pennsylvania Association of School Psychologists (PASP): Pennsylvania's state professional association for school psychologists, providing membership tiers, annual conventions, advocacy, and CE programming. A close functional peer with similar state-level operating scope and member-service portfolio as WSPA.
• New York State Association of School Psychologists (NYSASP): New York's state-level membership association for school psychologists, offering conventions, advocacy, and member benefits analogous to WSPA's structure. A closely comparable peer operating at the state-association level for school psychologists.
• Ohio School Psychologists Association (OSPA): Ohio's state-level professional association for school psychologists providing membership, conventions, and advocacy. Directly comparable to WSPA in structure, regional scope, and member offerings.
• California Association of School Psychologists (CASP): California's professional association for school psychologists offering advocacy, professional development, and member services. Comparable to WSPA in mission and operating model, with a much larger member base providing scale benchmarks.
• Florida Association of School Psychologists (FASP): Florida's professional membership association for school psychologists, with similar convention, advocacy, and member-service programs as WSPA. Direct peer in the state-association model for school psychology professionals.
• Texas Association of School Psychologists (TASP): Texas's state-level professional association for school psychologists. Comparable to WSPA as a state association delivering membership, conventions, advocacy, and continuing education to school psychologists within its geography.

Broad incumbents

• National Education Association (NEA): The largest U.S. employee organization representing educators, including some school psychologists. While much broader than WSPA, NEA overlaps on education professional advocacy, member benefits, and continuing education for the Wisconsin education community.
• National Association of School Psychologists (NASP): The national professional membership association for school psychologists. NASP sets professional standards, accredits training programs, approves continuing education providers (including WSPA), and operates across all U.S. states, making it the broadest incumbent in WSPA's exact category.

Others

• Wisconsin Department of Public Instruction (DPI): Wisconsin's state education regulatory agency that licenses school psychologists and sets standards WSPA members must comply with. Not a direct peer but a key institutional stakeholder and partner whose policy decisions materially shape WSPA's member value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WisconsinSchoolPsychologistsAssociation
• Instagraminstagram.com/wspa.wisconsin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin School Psychologists Association