What Casa Juan does

Casa Juan is a Philippine-based direct-to-consumer homeware brand that designs, sources, and sells original, limited-edition dinnerware and table accessories through its Shopify-powered e-commerce site casajuan.ph. The product range spans bone china and ceramic plate sets, coasters, placemats, napkin rings, mugs, cups and saucers, soup bowls, serving trays, trivets, and trinket dishes, organized around culturally themed collections such as Ikat, Habul Tiyahi'an, Larong Pinoy, Sayaw, Street Food, Ibon, Kalaw, and Mutya (Filipiniana). All designs are original and created in collaboration with named Filipino artists and illustrators (Kora Dandan Albano, Rajo Laurel, Juvenal Sansó via Fundacion Sansó) plus an artisan network in Paete, Laguna, with the brand explicitly operating a non-restocking limited-edition model.

The business is structured around a dual Philippine entity arrangement: Zenzest Asia Inc. holds the registered trademarks CASAJUAN.ph and CASA JUAN FINE FILIPINO HOMEWARE, while MRJ Prime Home and Souvenirs OPC serves as the primary operating and payment-processing entity. The go-to-market is single-channel DTC with Instagram DM ordering as a secondary path and weekly curbside pickup at the Marikina Heights warehouse; shipping is domestic-only via Lalamove/Grab in Metro Manila and couriers for provincial orders, with international orders handled by email inquiry. Pricing spans PHP 250 napkin rings to PHP 10,000 limited-edition Sansó collectibles, with observed discounting activity on seasonal promotions.

Casa Juan operates with a skeletal team and no disclosed external funding, targeting Filipino heritage enthusiasts, cultural gift buyers, and interior designers/stylists. The company monetizes exclusively through unit-priced one-time e-commerce transactions, with no subscription, licensing, or B2B revenue streams identified in the data.

Name

Casa Juan

Legal name

CASA JUAN FINE FILIPINO HOMEWARE

Website

https://casajuan.ph

Company type

Private

Operating status

Operating

Short description

Casa Juan is a Philippine direct-to-consumer homeware brand selling original, limited-edition Filipino-heritage dinnerware and table accessories (plates, coasters, napkin rings, mugs, serving trays) through Shopify, designed in collaboration with named Filipino artists.

Ownership category

akta.pro rank

Product category

Homeware and Dinnerware

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Filipino homeware
• Handcrafted dinnerware
• Cultural tableware
• Artisan home goods
• Bone china plates

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Casa Juan sells directly to consumers through their Shopify-powered e-commerce website (casajuan.ph). Customers can browse products, add to cart, and checkout online. Payment is accepted via PayPal and bank transfers (BDO, BPI, GCASH). Orders are fulfilled weekly with shipping via Lalamove/Grab for Metro Manila and couriers for provincial orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Casa Juan designs, produces, and sells handcrafted Filipino homeware products — primarily bone china and ceramic dinnerware (plates, bowls, cups and saucers), coasters, placemats, napkin rings, serving trays, and trivets — featuring original designs created in collaboration with Filipino artists and inspired by Philippine heritage, culture, endemic flora and fauna, traditional clothing, weaving, and folk dances. Products are sold directly to consumers via the company's Shopify-powered e-commerce website casajuan.ph, Instagram, and curbside pickup, with limited edition production runs that are not restocked once sold out.

Product overview

Casa Juan is a Filipino homeware brand offering handcrafted dinnerware and table accessories featuring original designs inspired by Philippine heritage and culture. The product portfolio includes plate sets (dinner plates, salad plates, and combinations with bowls), coasters, placemats, napkin rings, mugs, cups and saucers, serving trays, and trivets. Collections include cultural themes such as Filipino folk dances (Sayaw Series, Larong Pinoy), traditional patterns (Ikat, Habul Tiyahi'an), endemic flora and fauna (Kalaw, Ibon, Mutya, Bulaklak), street food culture, and collaborations with Filipino artists and designers. The company collaborates with designer Rajo Laurel for the Rajo Laurel Dinnerwear Collection (Philippines' first fashion dinnerware) and features artwork by Kora Dandan Albano and Juvenal Sansó. Products are handmade by Filipino artisans and include limited edition collectibles. The brand emphasizes showcasing Philippine culture through authentic, original plate designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutya Placemat Polyester placemat featuring the Maria Clara gown (Traje de Mestiza) from the Filipiniana collection, representing traditional Philippine clothing from the 1800s. Sized 15" diameter, hand wash only.
• Larong Pinoy Coaster Series 1 Set of 4 non-absorbent ceramic coasters (10.8 cm) featuring traditional Filipino childhood games (Luksong Tinik, Luksong Baka, Sungka, Pitik Bulag) illustrated by Kora Dandan Albano.
• Larong Pinoy Coaster Series 2
• Bulaklak Salad Plates Set (4pcs)
• Habul Tiyahi'an Dinner and Salad Plates Set
• Kalaw Dinner and Salad Plate Set
• Ikat Dinner and Salad Plates with Bowls Set of 4
• Mabolo Dinner and Salad Plates Set

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rajo LaurelcoreStrategic or Co-development PartnerCasa Juan collaborated with renowned Filipino fashion designer Rajo Laurel to create 'Philippines' First Fashion Dinnerware' - the Rajo Laurel Dinnerwear Collection. The collection features the designer's fashion sketches translated into dinnerware designs, combining his illustration style with fine plating to create luxury dining experiences.
• Kora Dandan AlbanocoreStrategic or Co-development PartnerFilipino painter and children's book illustrator whose work features childhood enchantments and Filipino cultural themes. She has created multiple product lines for Casa Juan including Larong Pinoy (traditional Filipino games), Street Food, Sayaw (folk dances), and Mutya collections. Her illustrations appear on plates, coasters, mugs, and serving trays.
• Juvenal SansóminorStrategic or Co-development PartnerPrestigious artist with 70+ years of professional art career and works in major museums worldwide including MoMA and Metropolitan Museum. Casa Juan partnered with his estate/Fundacion Sansó for limited edition collectible items featuring reproductions of his paintings on plates, jewelry boxes, and decorative trays.
• Zen Zest Asia Inc.coreOthersParent company and registered trademark holder for Casa Juan brands. CasaJuan.ph and CASA JUAN FINE FILIPINO HOMEWARE are registered trademarks of ZENZEST ASIA INC. under IPO Philippines.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Casa Juan online store. Shopify provides the technology infrastructure enabling online product sales, payment processing, and order management.
• Paete, Laguna ArtisansminorStrategic or Co-development PartnerLocal artisan community in Paete, Laguna who handcraft Casa Juan products including Sampaguita, Anahaw, Sarimanok, and other napkin rings. These handmade products feature natural markings as inherent characteristics of artisan craftsmanship.
• Chef Reggie AspirasminorStrategic or Co-development PartnerCelebrity chef, culinary instructor, cookbook author, and food columnist. Casa Juan collaborated on a Recipe Trivet collection featuring iconic Filipino dishes (Lechon, Adobo, Sinigang, Pinakbet) designed by Chef Reggie Aspiras.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MacKenzie-Childs: Premium artisan homeware brand known for hand-painted, pattern-rich dinnerware and home décor. Highly comparable to Casa Juan's limited-edition, artist-driven, heritage-inspired aesthetic and premium price positioning.
• Juliska: Premium dinnerware and homeware brand offering artistic, culturally-inspired tableware sold direct-to-consumer and through select retail. Comparable to Casa Juan in premium bone china dinnerware with storytelling-driven collections.
• Deny Designs: Artist-designed home goods brand selling DTC through Shopify. Directly comparable business model — independent artists contributing original designs across homeware SKUs — matching Casa Juan's artist-collab DTC approach.
• Society6: Artist-designed home goods marketplace selling printed dinnerware, mugs, and home décor on demand. Comparable in monetizing independent artist illustrations across homeware SKUs via a DTC model.

Broad incumbents

• Anthropologie (URBN): Large multi-category lifestyle retailer with deep cultural, artisan, and globally-inspired homeware assortments. Comparable as a broader incumbent operating in the same cultural-artisan homeware category with overlapping customer demographics.
• Villeroy & Boch: Established premium European dinnerware and tableware manufacturer/retailer with artist-collaboration heritage. Comparable in premium bone china dinnerware, design-led collections, and gifting-driven positioning.
• Lenox: Heritage American premium dinnerware and giftware brand with artist/designer collaborations and limited-edition drops. Comparable premium collectible tableware with strong gifting use cases.
• West Elm (Williams-Sonoma): Large home furnishings retailer emphasizing artisan craftsmanship and globally-inspired décor. Comparable customer base and premium homeware assortment, though operating at vastly greater scale and breadth.
• Spode: Historic English heritage dinnerware brand known for pattern-led, collectible tableware. Comparable positioning as a pattern- and heritage-driven dinnerware house with gifting and collector appeal.
• Williams-Sonoma: Premier home and entertaining retailer with strong premium dinnerware assortment. Comparable in targeting the same aspirational home entertainer and gift-giving customer as Casa Juan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/casajuanmnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Juan