All Star Tennis

What All Star Tennis does

All Star Tennis is a privately held, founder-led community tennis and racket sports operator based in the Wandsworth borough of London, founded in 1999 by Ben Jackson and Ben White. The company manages 28 tennis courts across 6 venues — Furzedown Rec, King Georges Park, Leaders Gardens, Tooting Common, Wandsworth Common, and Wandsworth Park — under a 25-year lease awarded by Wandsworth Council in 2013, and was approved to add 2 Padel courts at King Georges Park in 2024. It self-describes as the largest single-borough parks tennis operation in the UK. Beyond tennis, the operator runs bowls sessions, junior and adult holiday camps, and a schools outreach programme, and is affiliated with the All Star Youth Tennis Scholarship Trust, a volunteer-run charity supporting disadvantaged Wandsworth youth.

The core technology stack is booking-centric rather than product-centric: court hire, coaching courses, camps, and lessons are scheduled through the third-party Mindbody platform, with self-serve access via the All Star Tennis website and dedicated iOS/Android mobile apps. Member Plus subscriptions (£75/year) and the newer Member Plus Advantage tier (£21/month) provide 14-day advance court booking, discounts, monthly coaching workshops, and exclusive court packs. The product portfolio spans court hire (tennis and padel), structured adult and junior coaching, individual and small-group lessons, holiday camps for ages 3–17, tournaments, leagues and teams, school clubs, birthday parties, racket restringing, and on-site equipment retail via HEAD as the exclusive racket and ball supplier.

Revenue is generated across five primary streams — court hire, membership subscriptions, paid coaching, holiday camps, and ancillary services (restringing, equipment, bowls) — sold primarily direct-to-consumer through self-serve digital channels and venue receptions. Pricing is tiered by time of day (peak vs. off-peak), membership status, and service type, with concessionary access (£28/year) and free-play windows for under-18s and eligible adults delivered through the council-supported Access for All scheme. The 11–50 employee organisation is privately held, reinvests profits into facilities and community programmes, and operates with no external institutional investment or parent company.

Name

All Star Tennis

Legal name

All Star Tennis

Website

https://allstartennis.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

All Star Tennis operates 28 tennis and padel courts across 6 Wandsworth borough venues in London under a 25-year council lease, offering court hire, structured coaching, holiday camps, school clubs, bowls, and the All Star Youth Tennis Scholarship Trust for disadvantaged children.

Ownership category

akta.pro rank

Product category

Community Tennis & Racket Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Tennis Equipment & Accessories Retail (CRAMAFAA)

Keywords

• Tennis court hire
• Tennis coaching lessons
• Padel court rental
• Holiday sports camps
• Youth tennis development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Court Hire: Revenue from hourly/daily court rentals for tennis and padel across 6 locations in Wandsworth. Includes peak and off-peak pricing with Member Plus discounts.
2. Membership Subscriptions: Member Plus annual subscription at £75 with discount benefits; Advantage tier at £21/month with free courts included; Junior Member Plus at £28/year.
3. Coaching and Lessons: Individual and small group tennis lessons priced £60-£68 per hour. Sold through Mindbody platform.
4. Holiday Camps: School holiday camps for ages 3 to teens with day and weekly booking options. Prices range from £17 to £52 per day depending on age group.
5. Restringing Service: Professional racket restringing service with 2-3 day turnaround, drop-off at multiple venues.
6. Equipment and Accessories: Sale of HEAD tennis balls, adult and junior rackets, grips, dampeners, and overgrips at venue receptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

All Star Tennis operates 28 publicly accessible tennis and padel courts across 6 locations in the Wandsworth borough of London, delivering structured coaching courses, individual lessons, holiday camps, junior clubs, school outreach, bowls, and racket restringing. The business runs a tiered membership programme (Member Plus) and books everything through the Mindbody platform and proprietary mobile apps. It is the largest single-borough parks tennis operation in the UK, operating under a 25-year lease awarded by Wandsworth Council in 2013.

Product overview

All Star Tennis is a community-focused tennis and racket sports operator offering a comprehensive suite of services across 6 venues in Wandsworth, London. The core offering comprises court hire for tennis and padel, structured coaching programmes (courses and sessions for adults, clubs for juniors), and holiday camps. These are supported by premium membership (Member Plus), individual/small group lessons, competitive opportunities (tournaments, teams, leagues), school-based programmes, birthday parties, and ancillary services including racket restringing and bowls. The company also operates the All Star Youth Tennis Scholarship Trust as a charitable arm. The portfolio is unified under the All Star Tennis brand with bookings managed through Mindbody and a proprietary mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• All Star Youth Tennis Scholarship Trust: A local, volunteer-run, child-focused charity that supports young people in Wandsworth showing promise in tennis without sufficient parental financial means.

Products and services

• Court Hire
• Adult Courses
• Adult Sessions
• Junior Clubs
• Holiday Camps
• Padel
• Bowls
• Individual & Small Group Lessons
• Member Plus
• School Clubs
• Birthday Parties
• Restringing Service
• Equipment and Accessories

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Wandsworth CouncilcoreStrategic or Co-development Partner · 1 January 201325-year lease partnership to manage 6 tennis locations across Wandsworth borough. Joint initiatives including Access for All scheme providing free and concessionary tennis access to eligible residents.
• Lawn Tennis Association (LTA)coreStrategic or Co-development PartnerGoverning body partnership for tennis development. Collaborated on Cardio Tennis sessions in 2012. LTA Clubmark accredited club.
• HEADflagshipGTM or Marketing PartnerGold level sponsorship agreement for tennis equipment. Exclusive racket and ball supplier. Proud HEAD sponsored club.
• Park Sports (formerly Will to Win)minorStrategic or Co-development PartnerCollaboration since 2012 with another park sports operator.
• Local Tennis LeaguesminorStrategic or Co-development PartnerPioneering venue for local tennis league programme enabling competitive play.
• Friends of Wandsworth CommonminorStrategic or Co-development PartnerPartnership for social bowls programme. Equipment and access provided in partnership for Friday evening sessions.
• MindbodycoreTechnology or IntegrationBooking software platform for class registration, course booking, and membership management.
• All Star Youth Tennis Scholarship TrustcoreStrategic or Co-development PartnerCharitable trust founded by All Star Tennis founders to support Wandsworth children without financial means to pursue tennis. Run by volunteer trustees with no running costs.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Padel Social Club: Fast-growing UK padel operator with multiple London venues; comparable to All Star's community-first padel positioning and emerging squarely in the same London geography.
• Game4Padel: UK-focused padel club operator building dedicated multi-court padel venues; directly comparable to All Star's newly approved 2-court padel pilot and the most relevant emerging threat/opportunity in the same sport.

Broad incumbents

• Nuffield Health: UK-wide health and wellbeing operator with tennis and racquet facilities, fitness centres, and family programming; comparable in community recreation and junior/adult coaching breadth.
• Better (Greenwich Leisure Limited): Large UK leisure and community sports operator managing council leisure contracts including tennis and racket sports; comparable in operating parks/community sports venues but at much broader scale.
• David Lloyd Leisure: UK premium private tennis and family-leisure club chain; overlaps with All Star on coaching, junior programmes, and padel but operates paid-membership indoor facilities rather than public parks.
• The Hurlingham Club: Private London racquets and leisure club with tennis, padel, and bowls; an upscale comparable on racquet-sport breadth (including bowls) although membership model differs significantly.

Direct peers

• Islington Tennis Centre & Gym: Inner-London parks tennis operation under a long-term council lease delivering coaching, court hire, and community programmes — directly comparable borough-scale tennis operator.
• Park Sports (formerly Will to Win): London parks sports operator that partnered with All Star Tennis in 2012; competes in the same parks tennis and coaching space, making it the closest direct peer.

Regional players

• Queen Elizabeth Olympic Park Tennis: Community tennis operation within a major London park, run by Everyone Active; comparable in council-leased urban parks tennis but operates in a different borough (East London).

Others

• LTA (Lawn Tennis Association): UK tennis governing body and All Star's accreditation partner; relevant as the ecosystem enabler (Clubmark, Beacon, league frameworks) that shapes competitive positioning for community tennis operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allstartennis
• Instagraminstagram.com/allstartennis01
• Xx.com/allstartennis
• LinkedInlinkedin.com/company/all-star-tennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Tennis