What Storytel Group does

Storytel Group (Storytel AB (publ)) is a Stockholm-headquartered consumer subscription business operating one of the world's largest audiobook and e-book streaming services. The platform offers access to a catalog of more than 1.5 million titles in 55 languages to roughly 2.6 million paying subscribers across 25 launched markets. The core product is a monthly subscription that gives members unlimited streaming access to the catalog via mobile and web applications, with localized pricing and curation.

The company is organized into two business areas. Streaming is the consumer-facing subscription service, the primary revenue driver. Publishing comprises owned content production through publishing imprints, enabling the company both to distribute third-party content and to commission and own original audiobook and e-book titles. The vertical integration between the two creates a direct pipeline from owned content into the distribution platform and supports the existing audiobook and e-book catalog. Distribution is direct-to-consumer, with no disclosed enterprise or B2B channel.

In financial year 2025, Storytel reported 9% revenue growth at constant exchange rates and an adjusted EBITDA margin of 20.0% in Q4 2025, up from 18.6% a year earlier, with full-year net profit of 504 MSEK. The company previously traded on Nasdaq First North Growth Market, where it had been listed since 2018, and transitioned to the Nasdaq Stockholm Main Market on June 8, 2026. Recent strategic emphasis has been on AI-driven product features (Storytel Genie, Storytel Pulse, AI-Powered Recaps) and on extending the publishing vertical through the May 2026 acquisition of Overamstel Publishers.

Name

Storytel Group

Legal name

Storytel AB (publ)

Website

https://storytelgroup.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Storytel Group operates a global audiobook and e-book streaming subscription platform with 1.5M+ titles in 55 languages, serving 2.6 million paying subscribers across 25 markets, complemented by owned publishing imprints.

Ownership category

akta.pro rank

Product category

Audiobook and E-book Streaming Service

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Audiobook Retail & Subscription Platforms (Direct-to-Consumer) (MPAJAIAD)

akta.pro secondary industries

Audiobook & Spoken-Word Streaming Platforms (MPAIADAE), Digital Content & Media Subscriptions (CRAFAIAA), Audiobook Self-Publishing & Production Services (Narration, Studio, ACX-style) (MPAJAJAJ)

Keywords

• Audiobook streaming service
• E-book streaming platform
• Digital book subscription
• Online publishing group
• Multilingual content streaming

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Streaming Subscription: Subscription-based streaming revenue from audiobook and e-book access to paying subscribers. Revenue grew 12% at constant exchange rates in Q4 2025 and 9% for full year 2025.
2. Publishing: Print publishing group operations integrated with streaming to foster synergies between business areas.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Storytel Group operates a digital audiobook and e-book streaming platform offering more than 1.5 million titles in 55 languages to over 2.6 million paying subscribers across 25 launched markets. The Group also runs a print publishing division that fosters content synergies with the streaming business. Key product capabilities include AI-driven personalized book discovery (Storytel Genie), AI-powered recaps for resuming content, and Storytel Pulse author analytics.

Product overview

Storytel Group operates as a digital platform provider of stories and a print publishing group, with two core business areas: Streaming and Publishing. The Streaming platform offers more than 1.5 million audiobooks and e-books in 55 languages to over 2.6 million paying subscribers. The Publishing division works synergistically with Streaming. The company also offers AI-powered features including Storytel Genie for personalized book discovery and AI-powered recaps, as well as Storytel Pulse for author analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Storytel Genie: AI-powered book discovery feature that personalizes the reading experience for users
• Storytel Pulse

Products and services

• Storytel Streaming Platform Storytel's main audiobook and e-book streaming service offering access to more than 1.5 million titles in 55 languages for over 2.6 million paying subscribers across 25 launched markets.
• Storytel Publishing Storytel Group's print publishing division that fosters content synergies with the Streaming business area, including multiple publishers under the Group such as the recently acquired Overamstel Publishers.
• Storytel Genie AI-powered hyper-personalized book discovery feature that helps users find content tailored to their preferences on the Storytel streaming platform.
• Storytel Pulse Author analytics tool providing real-time statistics for authors to track their performance and readership on the Storytel platform.
• AI-Powered Recaps AI-driven feature that creates summaries of previous listening or reading progress, allowing users to resume where they left off in audiobooks or e-books.

Quantifiable outcome

• Revenue growth of 12% at constant exchange rates in Q4 2025 and 9% for full year 2025
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Publishing PartnersmoderateOthersStorytel Group operates a Publishing business area with multiple publishers as part of its integrated streaming and publishing strategy to foster synergies between business areas.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Bookmate: Subscription-based e-book and audiobook service with strong presence in Eastern Europe, Russia, and emerging markets where Storytel also operates or might expand. Comparable on subscription model and multi-language content catalog.
• Everand (Scribd Audiobooks): Scribd-branded audiobook and e-book subscription product targeting Storytel-like use cases with a focus on bestsellers and originals. Closely comparable on subscription audiobook consumption and D2C discovery-led model.

Direct peers

• Audible (Amazon): Amazon-owned audiobook subscription service — the global category leader — offering unlimited-listening subscriptions, premium originals, and exclusive content. Directly comparable to Storytel as a paid audiobook streaming platform competing for the same consumer subscription dollars.
• Scribd: Subscription reading platform offering audiobooks, e-books, documents, and podcasts under an all-you-can-consume monthly plan. Closely comparable on subscription-based reading/listening model and discovery-driven content discovery.
• Kobo (Rakuten): Rakuten-owned e-book and audiobook retailer with a subscription tier (Kobo Plus) offering unlimited listening/reading in multiple markets — comparable to Storytel on audiobook+e-book bundled subscription model and international market footprint.
• Nextory: Swedish audiobook and e-book subscription service targeting families and individuals across the Nordics and select European markets — comparable to Storytel on D2C subscription model, content breadth, and target customer profile.
• BookBeat: Nordic audiobook streaming subscription service owned by Bonnier — a direct head-to-head competitor to Storytel in the Nordics and a handful of European markets, with the same subscription/D2C model and overlapping content catalog.
• Spotify: Global audio streaming giant that has expanded into audiobooks across multiple markets and is increasingly competing with Storytel in audiobook consumption, particularly in Europe. Comparable on subscription model, mobile-first consumption, recommendation/discovery technology, and content acquisition economics.

Broad incumbents

• Apple Books: Apple's first-party e-book and audiobook retail and subscription platform, embedded in iOS. Competes with Storytel in audiobook and e-book sales and listening, but as part of Apple's broader services portfolio rather than a focused audiobook subscription.
• Google Play Books: Google's e-book and audiobook storefront with a growing subscription offering across many of the same markets as Storytel. A broader incumbent that competes via Android ecosystem integration rather than as a focused audiobook subscription service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storytel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storytel Group