What 800loanmart does

LoanMart, operated by Wheels Financial Group, LLC, is a privately held consumer finance company headquartered in Van Nuys, California, that has provided vehicle title-secured lending services since 2002. The company originates and services car title loans, online title loans, auto equity loans, title pawns, and title loan refinance products, serving subprime borrowers who need emergency cash and may have poor credit, past bankruptcies, limited credit history, or no traditional income verification. LoanMart has helped over 300,000 customers and is licensed to operate in more than 30 U.S. states across 1,300+ metropolitan areas.

The company's technology platform centers on a self-service online application process (advertised as completable in five minutes), an electronic document upload system, and native iOS and Android mobile applications that allow borrowers to apply, upload documents, and manage existing loans. Supporting tools include an online title loan calculator that estimates potential loan amounts based on vehicle equity. LoanMart operates an omnichannel distribution model combining digital self-service, a six-day phone-based inside sales operation staffed by licensed loan officers, and physical storefront locations in select states. Same-day funding is available for qualifying applications submitted before 2 PM Pacific Time, with disbursement via direct deposit or pickup at participating money transfer locations.

LoanMart generates revenue primarily through interest charges and fees on title loan principal, with monthly billing cadence and APR disclosed per regulatory requirements. Pricing varies by state, consumer creditworthiness, vehicle value, and equity in the collateral. The company carries NMLS ID 1442517 and maintains state-by-state regulatory licensure. Its target customer segments include consumers facing emergency cash needs, vehicle owners seeking secured financing, and subprime borrowers excluded from traditional bank lending, positioning LoanMart within the non-prime consumer credit market as an alternative to payday loans and credit card cash advances.

Name

800loanmart

Legal name

Wheels Financial Group, LLC

Website

https://loanmart.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

LoanMart (Wheels Financial Group, LLC) provides and services vehicle title-secured loans, including car title loans, online title loans, and auto equity loans, to subprime consumers needing emergency cash across 30+ U.S. states.

Ownership category

akta.pro rank

Product category

Consumer Title Loan Services

NAICS

Consumer Lending (522291)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ)

akta.pro secondary industries

Title Loans (Vehicle-Backed Short-Term Credit) (FSAKAMAD), Auto Title Loans (FSAKALAB)

Keywords

• Car title loans
• Vehicle-secured lending
• Auto equity loans
• Consumer title lending
• Subprime auto lending

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Title Loan Interest and Fees: Secured title loans where borrowers use their vehicle as collateral. Revenue generated through interest charges and fees on the loan principal. Loan terms vary by state and consumer creditworthiness. APR and total loan cost disclosed per regulatory requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

LoanMart provides vehicle-secured consumer loans—primarily car title loans, online title loans, auto equity loans, title pawns, and title loan refinance—originated through online, mobile, phone, and in-store channels across 30+ U.S. states. Specialized variants are offered for borrowers with bad credit or past bankruptcies, no traditional income, no bank account, or no Social Security Number, as well as emergency cash loans. Funding can be disbursed the same business day for applications submitted before 2PM PT.

Product overview

LoanMart operates a unified platform offering vehicle-secured lending products primarily through car title loans. The core product line includes Car Title Loans, Online Title Loans, Auto Equity Loans, Title Pawns, and Title Loan Refinance, supplemented by specialized products for borrowers with bad credit, no income verification, no bank account, or no SSN. Supporting tools include the Title Loan Calculator. The company serves customers in over 30 states across more than 1,300 metropolitan areas, with loan servicing handled directly by LoanMart. Funding is available as quickly as the same business day for applications submitted before 2PM PT.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Title Loans Secured loan product using the borrower's vehicle title as collateral, enabling customers to access cash while keeping and driving their car. Targeted at consumers who own a vehicle with equity and need fast funding.
• Online Title Loans Fully online title loan application process requiring no phone calls, enabling borrowers to complete application, document upload, and approval digitally through the 800loanmart.com portal and mobile apps.
• Auto Equity Loans Loan product that leverages the equity value in the borrower's vehicle to qualify for funds, using the vehicle as collateral in a manner similar to a car title loan.
• Title Pawns Pawn-style lending product where borrowers use their car title as collateral to obtain short-term financing.
• Title Loan Refinance Refinancing option for existing title loans, allowing borrowers to potentially secure better terms, lower payments, or access additional funds against their vehicle equity.
• Bad Credit Title Loans Title loan products available to borrowers with poor credit histories or past bankruptcies, where approval relies primarily on vehicle equity rather than credit score.
• Title Loans with No Income Title loan options for borrowers without traditional employment income or job verification, where qualification leans on vehicle equity.
• Title Loans Without Bank Account Title loan products that do not require a traditional bank account for eligibility, designed for unbanked borrowers who can still pick up funds at participating money transfer locations.
• Loans Without SSN Fast loan products available without requiring a Social Security Number for qualification, targeting borrowers who lack an SSN but own a vehicle with equity.
• Emergency Cash Loans Quick financing options for borrowers facing urgent financial emergencies, structured as title-secured loans with expedited approval and same/next-business-day funding.
• Car Title Loans with Direct Deposit Title loan products that offer direct deposit fund disbursement to the borrower's bank account as an alternative to cash pickup at money transfer locations.

Quantifiable outcome

• Loan approval in minutes
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Online Lenders Alliance (OLA)minorOthersIndustry association membership. The OLA seal is displayed on the website as a consumer trust signal, indicating compliance with industry standards for online lenders. This is a membership/compliance relationship rather than a commercial partnership.
• ConsumerAffairsminorOthersThird-party review platform where verified customer reviews are displayed. LoanMart maintains a presence on ConsumerAffairs to showcase customer testimonials and build trust through transparent review display.
• Money Transfer LocationsminorOthersParticipating money transfer locations where approved borrowers can pick up their cash funds. These are third-party money transfer service locations that provide an alternative to direct deposit for fund disbursement.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• OneMain Financial: OneMain is the largest U.S. installment lender to non-prime consumers, offering secured and unsecured personal loans through a national branch network. It overlaps with LoanMart's subprime target customer but operates at much larger scale and broader product scope.

Direct peers

• TitleMax (TMX Finance): TitleMax is one of the largest U.S. title lending companies, offering vehicle title-secured loans across dozens of states with both storefront and online channels — directly comparable to LoanMart in product, customer (subprime/emergency cash), and underwriting philosophy.
• Lendmark Financial Services: Lendmark provides personal installment and auto-secured loans to near-prime and subprime borrowers across the U.S. Southeast and beyond, with a comparable branch-and-digital distribution model and similar customer segment to LoanMart.
• ACE Cash Express: ACE Cash Express is a multi-state payday and title lender with storefront and online channels targeting the same subprime, short-term-credit customer that LoanMart serves — directly comparable product and customer overlap.
• World Finance: World Finance (World Acceptance Corp) is a long-standing subprime installment lender offering small personal and auto-secured loans through a national branch network — closely comparable in target borrower, secured-lending approach, and state-level licensing footprint.
• Regional Management Corp: Regional Management is a publicly-traded consumer installment lender focused on small-dollar personal loans (often secured by vehicles) to subprime borrowers across the South and Midwest — directly comparable in product mix and customer profile.
• Speedy Cash: Speedy Cash offers payday loans, title loans, and installment loans to subprime borrowers across multiple states and online — directly comparable in emergency-cash use case, title-loan product, and multi-channel (storefront + online) acquisition.
• Mariner Finance: Mariner Finance is a large private installment lender serving subprime borrowers with personal and vehicle-secured loans across 20+ states via branch and digital channels — a close comparable in borrower profile, secured-lending focus, and multi-state branch model.

Emerging players

• MoneyLion: MoneyLion is a digital consumer finance platform offering credit-builder loans, cash advances, and personal loans to non-prime and emerging-prime customers — an emerging fintech competitor targeting the same underbanked borrower segment.
• OppLoans: OppLoans is an online installment lender focused on subprime borrowers with bad credit, offering an emerging digital-first alternative to title and storefront lenders — competes for the same emergency-cash, non-prime borrower as LoanMart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Loanmart
• YouTubeyoutube.com/loanmart
• Facebookfacebook.com/LoanMart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 800loanmart