De Nora India
De Nora India Limited, listed on NSE/BSE (DENORA), manufactures proprietary DSA and MMO coated electrodes, seawater electrochlorination systems, and cathodic protection products for enterprise customers in chlor-alkali, water treatment, infrastructure, power, oil and gas, electronics, and mining sectors.
- Company typePublic
- Founded1993
- HeadquartersPonda, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Nora India does
De Nora India Limited is a publicly listed (BSE: 590031; NSE: DENORA) electrochemical products manufacturer headquartered in Goa, India, and majority-owned (53.68%) by the Italian De Nora Group via Oronzio De Nora International B.V. Founded in 1993 as Titanor Components Limited and rebranded in 2016, the company operates a 26,055 sqm manufacturing facility at Kundaim Industrial Estate producing anodes, cathodes, electrochlorinators, and cathodic protection systems for industrial customers in chlor-alkali, water treatment, infrastructure, electronics, power, oil & gas, pulp & paper, and mining/metals.
The company's technology portfolio centers on proprietary DSA® (Dimensionally Stable Anode) electrodes with mixed metal oxide (MMO) coatings, the LIDA® and ELGARD® MMO anode families for impressed current cathodic protection of steel and reinforced concrete, and seawater electrochlorination systems (SEACLOR®, SANILEC®, Seaclor Mac®) for biofouling control. Adjacent water-treatment offerings include OXICORE™ chlorine dioxide generators, Capital Controls® ozone systems, ClorTec® and MIOX® on-site hypochlorite generation, and Solar Mac™ off-grid water systems. The portfolio is supported by electrode repair, recoating, and spare-parts services, and benefits from De Nora Group's 275 patent families with 2,800+ territorial extensions and 7 million+ annual testing hours across global laboratories.
De Nora India earns revenue primarily through hardware sales of capital equipment and electrodes to enterprise industrial buyers via direct field sales and a global distributor/licensee network, complemented by recurring refurbishment, recoating, and spare-parts service streams. Pricing is custom and quotation-based against multi-year contracts, and go-to-market relies on technical sales support. FY2026 reported sales of Rs 121.62 crore (a 77.34% YoY increase) and net profit of Rs 9.06 crore (a 436.09% YoY increase). The company is ISO 9001:2015, ISO 45001:2018, and ISO 50001:2018 certified, and trades with a face value of Rs 10 on Indian exchanges.
De Nora India firmographics
Firmographics- Name
- De Nora India
- Legal name
- De Nora India Limited
- Website
- https://india.denora.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- De Nora India Limited, listed on NSE/BSE (DENORA), manufactures proprietary DSA and MMO coated electrodes, seawater electrochlorination systems, and cathodic protection products for enterprise customers in chlor-alkali, water treatment, infrastructure, power, oil and gas, electronics, and mining sectors.
- Ownership category
- akta.pro rank
De Nora India industry classification
Industry- Product category
- Electrochemical Equipment & Electrodes
- NAICS
- Electroplating, Plating, Polishing, Anodizing, and Coloring (332813), Electrical Equipment Manufacturing (33531), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Electrical Industrial Apparatus (3620), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives) (IMAEAKAK)
- akta.pro secondary industries
- Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)
Keywords
Where De Nora India is headquartered
LocationHeadquarters
- HQ city
- Ponda
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
De Nora India business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electrode Products: Sale of DSA and MMO coated electrodes for chlor-alkali, electrolysis, cathodic protection, and surface finishing applications
- Water Treatment Systems: Electrochlorination systems (SEACLOR, SANILEC) for seawater treatment, biofouling control, and disinfection
- Refurbishment and Repair Services: Electrode repair, recoating, and refurbishment services extending product lifecycle for customers
- Spare Parts and Replacement Components: OEM components, maintenance kits, and supply agreements for ongoing equipment maintenance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for industrial equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
De Nora India product offering
Product offeringCore offering
De Nora India manufactures and sells proprietary electrochemical electrodes and water treatment systems through two divisions: Electrode Technologies (DSA® anodes and cathodes, LIDA® and ELGARD® cathodic protection anodes, electrodes for chlor-alkali, chlorate, PCB plating, electrogalvanizing, and metal refining) and Water Technologies (SEACLOR® and SANILEC® seawater electrochlorination systems, OXICORE™ chlorine dioxide generators, Capital Controls® ozone systems, ClorTec® and MIOX® on-site hypochlorite generators). The company also provides electrode refurbishment, recoating, spare parts, and customer service from its ISO 9001/45001/50001 certified Goa manufacturing facility, serving as the India manufacturing arm of the global De Nora Group.
Product overview
De Nora India operates as a subsidiary of the De Nora Group, offering a comprehensive portfolio of electrochemical and water treatment technologies organized into two main divisions: Electrode Technologies and Water Technologies. The Electrode Technologies division provides DSA® (Dimensionally Stable Anode) electrodes, LIDA® and ELGARD® anodes for cathodic protection, and solutions for chlor-alkali, sodium chlorate, surface finishing, PCB manufacturing, and metal refining applications. The Water Technologies division offers SEACLOR® and SANILEC® seawater electrochlorination systems, OXICORE™ chlorine dioxide generators, Capital Controls® ozone systems, ClorTec® hypochlorite generation, and MIOX® generators for disinfection and biofouling control. Supporting these product lines are customer services including electrode repair and recoating, spare parts, and refurbishment capabilities. The company manufactures at its Goa factory with ISO certifications and leverages De Nora Group's 100+ years of electrochemical expertise, 5 R&D centers, and over 2,800 patents.
Differentiator
Problem solved
Functional benefit
Brands
- DSA®: Dimensionally Stable Anodes technology for electrochemical processes
- LIDA®
- ELGARD®
- SANILEC®
- SEACLOR®
- SEACLOR Mac®
- Solar Mac™
- LIDA™
- SANILEC®
- SEACLOR®
Products and services
- Anodes for Vertical Plating Lines (PCB Manufacturing)
Quantifiable outcome
- Operating at current density up to 6 kA/sq.m. in chlorate production
- +3 more outcomes
Companies that use De Nora India
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
De Nora India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
De Nora India partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Allied Corrosion Industries, Inc.minorAuthorized distributor for LIDA cathodic protection products in the United States (Marietta, Georgia)
- MESA ProductsminorAuthorized distributor for LIDA cathodic protection products in the United States (Tulsa, Oklahoma)
- Vector Corrosion Technologies Ltd.minorELGARD licensee for concrete cathodic protection products in Canada
- Cathodic Protection Co., Ltd.minorELGARD licensee for concrete cathodic protection products in the United Kingdom
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
De Nora India competitors and assessment
Company assessmentBroad incumbents
- Industrie De Nora S.p.A. Italian parent company of De Nora India, operating globally with the same DSA, MMO, SEACLOR, and SANILEC technology platforms but at much larger scale across 23 companies in 10 countries. Most directly comparable as it is the same technology stack and customer base, just at parent-company level.
- Asahi Kasei Corporation: Major Japanese chemical and material company with significant chlor-alkali membrane and ion-exchange membrane business. Provides competing membrane cell technology that uses De Nora-type DSA anodes, but Asahi Kasei is also a customer/complementary technology partner in the chlor-alkali value chain.
- Xylem Inc. Global water technology company providing pumps, filtration, and treatment systems for municipal and industrial water applications. Competes with De Nora's water technology division in desalination and industrial water treatment, particularly the DE NORA TETRA filtration underdrain product line.
- Ecolab Inc. Global leader in water, hygiene, and infection prevention solutions serving industrial water treatment markets including cooling tower disinfection and biofouling control—directly competing with De Nora's water technology division but at vastly larger scale across broader water chemistry portfolio.
- Veolia Water Technologies: Global water treatment giant offering complete solutions including seawater electrochlorination, desalination, and industrial water treatment—directly competing with De Nora's SEACLOR/SANILEC/MIOX/ClorTec product lines. Larger scale but less specialized in on-site generation technologies.
Direct peers
- Coventya (Element Solutions): Global specialty chemical supplier focused on electroplating (copper, nickel, chromium, zinc) surface finishing chemistry for electronics, automotive, and industrial applications. While primarily chemistry-focused, Coventya directly competes in serving PCB plating customers alongside De Nora's insoluble anode business.
- Thyssenkrupp Nucera: German-listed electrochemical technology company specializing in chlor-alkali and green hydrogen electrolysis plants. Directly competes with De Nora in chlor-alkali electrode and cell technology, and increasingly in hydrogen electrolyzer technology where De Nora Group is also positioning.
- Permascand AB: Swedish independent manufacturer of DSA/MMO-coated electrodes for chlor-alkali, water treatment, and metal refining applications. Direct head-to-head competitor with similar proprietary coating technology, customer base in industrial electrochemistry, and comparable scale as a niche specialist.
- Atotech (MKS Instruments): Specialty chemicals and equipment supplier for PCB and semiconductor manufacturing, including plating chemistry and equipment. Direct competitor in PCB copper plating applications where De Nora supplies insoluble anodes for vertical plating lines.
Regional players
- Thermax Limited: Indian-listed industrial water and waste water treatment company serving similar industrial customers in India with boiler, cooling water, and process water treatment solutions. Regional competitor in Indian industrial water treatment market where De Nora India operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
De Nora India social profiles
Digital presenceDe Nora India compliance and trust
Trust signalCompliance3 records
De Nora India financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Nora India leadership team
Management profileNumber of profiles
Profiles7 records
De Nora India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Nora India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Nora India
What does De Nora India do?
De Nora India manufactures and sells proprietary electrochemical electrodes and water treatment systems through two divisions: Electrode Technologies (DSA® anodes and cathodes, LIDA® and ELGARD® cathodic protection anodes, electrodes for chlor-alkali, chlorate, PCB plating, electrogalvanizing, and metal refining) and Water Technologies (SEACLOR® and SANILEC® seawater electrochlorination systems, OXICORE™ chlorine dioxide generators, Capital Controls® ozone systems, ClorTec® and MIOX® on-site hypochlorite generators). The company also provides electrode refurbishment, recoating, spare parts, and customer service from its ISO 9001/45001/50001 certified Goa manufacturing facility, serving as the India manufacturing arm of the global De Nora Group.
Is De Nora India a public or private company?
De Nora India is a public company. It is classified as public and is currently operating.
When was De Nora India founded?
De Nora India was founded in 1993. It employs 1,001 to 5,000 people.
Where is De Nora India based?
De Nora India is headquartered in Ponda, India, in the Asia region.
How does De Nora India make money?
Four revenue lines are on record. Electrode Products are the primary driver. The others are water Treatment Systems, refurbishment and Repair Services and spare Parts and Replacement Components.
Who are De Nora India's main competitors?
Broad incumbents on record are Industrie De Nora S.p.A., Asahi Kasei Corporation, Xylem Inc., Ecolab Inc. and Veolia Water Technologies. Direct peers are Coventya (Element Solutions), Thyssenkrupp Nucera, Permascand AB and Atotech (MKS Instruments). Thermax Limited is listed as a regional player.
Does De Nora India have an API?
No public API is recorded for De Nora India.
What industry is De Nora India in?
De Nora India's product category is Electrochemical Equipment & Electrodes. Its primary akta.pro industry code is IMAEAKAK, Electroplating & Metallization Chemicals (Cu/Ni/Au plating, additives), with a secondary code of IMAIABAK, Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration). Its NAICS code is 332813 and its SIC code is 3620.