M&A支援機関協会

What M&A支援機関協会 does

M&A支援機関協会 (M&A Advisors Association, "MAAA") is a Tokyo-based, non-profit self-regulatory industry association (一般社団法人) founded on October 1, 2021 (originally as M&A仲介協会, renamed on September 19, 2024) to promote fair and safe M&A transactions involving Japanese small and medium-sized enterprises. Its primary constituents are M&A advisory firms, brokerage companies, and financial intermediaries that support SME mergers and acquisitions; revenue is generated through membership fees paid by these member institutions, making it a subscription-recurring model rather than a transaction- or usage-based business.

The association's core products are governance and information infrastructure rather than technology. Offerings include: (i) a complaint consultation desk (苦情受付窓口) for disputes involving member firms; (ii) a reporting desk and shared 特定事業者リスト (Specific Business Operator List) for identifying improper M&A recipients; (iii) self-regulation rules, including an ethics code and an advertising/sales code fully effective January 1, 2025; (iv) training and certification support for M&A advisors (新人アドバイザー向け「実務クイックガイド」, educational videos on the SME M&A Guidelines); (v) a real estate appraisal system launched May 2025 for member use; and (vi) the M&A Award program, formalized with a dedicated website in May 2025. No proprietary technology platform, AI capabilities, or APIs are disclosed.

Commercially, MAAA operates as a domestic industry body headquartered at Marunouchi Trust Tower Main Building, Tokyo. It does not raise external capital, has no parent or subsidiaries, and is funded solely by membership fees and self-generated income. Its strategic focus is on expanding influence within the Japanese SME M&A ecosystem — evidenced by joint policy submissions to the Financial Accounting Standards Foundation (FASF), Nikkei media placements, and partnerships such as the 2022 sponsorship of Kobe University's Center for SME M&A Research and Education — rather than on geographic or product-line expansion into adjacent markets.

Name

M&A支援機関協会

Legal name

一般社団法人M&A支援機関協会

Website

https://maa-a.or.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

The M&A支援機関協会 (MAAA) is a Japanese non-profit self-regulatory association, founded in 2021, that sets ethics and advertising rules for M&A advisors and operates member services including a Specific Business Operator List of improper acquirers, a complaint desk, training programs, a real estate appraisal system, and an M&A Award.

Ownership category

akta.pro rank

Product category

Industry Association / Self-Regulatory Services

NAICS

Business Associations (813910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)

akta.pro secondary industries

Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI), Mergers, Acquisitions & Spin-offs Event Administration (FSACAKAG)

Keywords

• M&A self-regulation
• Industry association services
• M&A advisory standards
• Complaint handling services
• M&A professional training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: As a general incorporated association, the organization generates revenue primarily through membership fees from M&A support institutions and advisors who join the association.

Distribution channels1 record

Marketing channels3 records

Core offering

M&A支援機関協会 (MAAA) is a self-regulatory industry association that provides compliance, ethics, and professional development services to Japanese M&A support institutions. Its core offerings include the Specific Business Operator List for identifying improper M&A recipients, a Complaint Consultation Desk, formalized self-regulation rules, M&A advisor training programs, a member-only Real Estate Appraisal System, and the annual M&A Award program.

Product overview

M&A支援機関協会 (MAAA) operates as a membership-based association offering a suite of compliance, protection, and professional development services for M&A practitioners. The core offerings include: a complaint consultation desk for handling disputes with member firms; a reporting desk and shared list (特定事業者リスト) for identifying improper M&A recipients; self-regulation rules governing ethical conduct; human resources development programs for M&A advisors; and a real estate appraisal system for member use. The association also runs the M&A Award program to recognize industry excellence. These services work together to maintain market integrity and elevate industry standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Specific Business Operator List (特定事業者リスト) A shared list of business operators identified as improper M&A recipients, enabling member companies to make informed decisions about whether to provide M&A brokerage or advisory services to those operators.
• Complaint Consultation Desk (苦情相談窓口) A consultation service where companies experiencing problems with M&A support services provided by the association's managing or regular members can file complaints.
• Reporting Desk for Improper Recipients (不適切な譲受け事業者に関する情報提供窓口) A reporting mechanism for sharing information about improper M&A recipients to ensure the integrity of M&A transactions; submissions undergo the association's review process.
• Self-Regulation Rules (自主規制ルール) Self-regulatory rules and standards established by the association to promote fair and ethical M&A transactions, including the ethics code, advertising regulations, and sales regulations.
• M&A Support Human Resources Development (M&A支援人材の育成サポート) Support programs for training and developing M&A advisory professionals, including a practical quick guide for new advisors (May 2026) and educational videos on the medium/small M&A guidelines.
• Real Estate Appraisal System (不動産査定システム) A real estate appraisal system provided to member companies as a member benefit to support M&A advisory services.
• M&A Award (M&Aアワード) An award program recognizing excellence in M&A advisory services, with a dedicated website at ma-award.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 神戸大学「中小M&A研究教育センター」minorStrategic or Co-development Partner · 25 August 2022Association provides sponsorship/support for Kobe University's Center for SME M&A Research and Education at its opening symposium

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&A支援機関協会