USTA Southern

What USTA Southern does

USTA Southern is a non-profit regional section of the United States Tennis Association (USTA) that governs and promotes tennis programs, leagues, and tournaments across the Southern Section of the United States. Founded in 1886 and headquartered in Peachtree City, Georgia, the organization operates as the sanctioned authority for tennis in its geographic territory, overseeing sanctioned competition, player development pathways, and member services for clubs, players, and tournament organizers within the section.

The organization's core function is governance and promotion rather than technology product development. Its activities span sanctioning of leagues and tournaments, administering sectional championships, coordinating player rankings, and supporting grassroots tennis programs. Its operations are funded through a non-profit revenue model typical of national sports governing bodies — chiefly member dues, tournament and league entry fees, sanctioned event fees, grants, and sponsorships — though no specific pricing or revenue figures are disclosed in the available source data.

The source material is sparse: the firm's website was captured as a loading/verification screen with no substantive content, and the available firmographic block contains no management team, technology stack, partnerships, awards, or product information. The organization employs 11–50 staff, consistent with a mid-sized regional governing body. No information on technology infrastructure, digital platforms, or strategic initiatives is available in the current input set.

Name

USTA Southern

Website

https://southerntennis.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

USTA Southern is a non-profit regional section of the United States Tennis Association that governs and promotes tennis programs, leagues, and tournaments across the U.S. Southern Section, serving players, clubs, and tournament organizers.

Ownership category

akta.pro rank

Product category

Amateur Tennis Governance

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Regional/Continental Confederations & Associations (MPAKAFAD)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Tennis association governance
• Tennis league administration
• Tennis tournament promotion
• Amateur tennis programs
• Regional tennis federation

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

USTA Southern governs and promotes amateur tennis programs, leagues, and tournaments across the Southern Section of the United States. As a nonprofit regional section of the national USTA federation, it sanctions competitive events, administers organized league play, supports member clubs, and runs player-development programs for tennis participants in its territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanctioned Tennis Tournaments USTA Southern-sanctioned competitive tennis tournaments for amateur players of all ages and skill levels across the Southern Section, providing official rating opportunities and competitive play.
• Organized Tennis Leagues USTA Southern-administered competitive tennis leagues enabling team and individual match play between member clubs, schools, and players across skill and age divisions.
• Tennis Development Programs Tennis outreach, player development, and instructional programs promoting tennis participation, junior growth, and community engagement across the Southern Section.
• Individual and Club Memberships Membership offerings that grant individuals and tennis clubs formal affiliation with USTA Southern, providing access to sanctioned competition, league eligibility, and federation benefits.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• USTA Florida: Another USTA section operating as a regional governing body for amateur tennis in Florida. Directly comparable in mandate, non-profit structure, and league/tournament programming model.
• USTA Texas: Regional USTA section serving Texas with the same governing, league, and tournament promotion mandate. Closely comparable in scope, organizational model, and target audience.
• USTA Carolinas: Neighboring USTA section covering North and South Carolina with overlapping Southern U.S. geography. Same non-profit regional tennis governance structure.
• USTA New England: Regional USTA section with the same non-profit governance, league, and tournament mandate. Comparable organizational model but different regional climate and participation patterns.
• USTA Pacific Northwest: Another USTA section running amateur tennis leagues, tournaments, and programs under the same national federation umbrella. Same structure, different regional footprint.
• USTA Middle States: Regional USTA section covering the mid-Atlantic region with identical governance and programming functions to USTA Southern.
• USTA Midwest: One of the larger USTA sections by geography, running comparable league and tournament programming under the same non-profit umbrella.

Broad incumbents

• Intercollegiate Tennis Association (ITA): National governing body for college tennis in the United States. Comparable as a tennis governance organization but focused specifically on the collegiate segment rather than amateur/community tennis.
• Tennis Industry Association: Industry trade association serving the broader U.S. tennis industry (manufacturers, facilities, teaching pros). Related ecosystem participant but operates at the industry-wide level rather than governing regional play.
• United States Tennis Association (USTA National): National parent federation of which USTA Southern is a section. Comparable in mission and governance function but operates at national scale with significantly larger resources and brand reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/USTASouthern
• Facebookfacebook.com/USTASouthern
• LinkedInlinkedin.com/company/usta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USTA Southern