Two By Sixteen

What Two By Sixteen does

Two by Sixteen LLC is a privately held, Boston-based boutique design studio founded in 2019 by principals Amy LeBow and Matt Rogers, each bringing more than 16 years of senior design experience. The firm operates with a two-person headcount and is structured as a bootstrapped LLC with no external institutional investment or parent company. Its core offering is a unified suite of six project-based services spanning Interactive Design (responsive web design, UI design, SaaS interfaces, prototypes, accessibility review), Print Design (brochures, catalogs, annual reports, magazines, signage), UX Design (information architecture, wireframing, content strategy, user research), Brand Strategy (qualitative research, stakeholder interviews, web strategy), Branding (logos, identity systems, guidelines, brand launches), and Web Development (front-end and back-end work in WordPress and Drupal with ongoing support).

The studio's underlying technology stack is conventional rather than proprietary, relying on established CMS platforms (WordPress, Drupal) and standard design tooling rather than custom software products. Its differentiator lies in methodology — a research- and discovery-driven approach that combines psychology-informed user-centric design (LeBow's background) with media and film-driven visual storytelling (Rogers' background). This methodology is applied to deliver brand systems, digital experiences, and print collateral for a horizontally diversified client base including Ivy League institutions (Columbia University SIPA), technology firms (ETQ Software, AirFusion/Windspect), educational travel companies (Thomson Family Adventures, ACIS), and nonprofits (Friends of the Earth, Arlington Education Foundation, UXPA Boston).

The business model is professional services revenue from custom, scoped engagements initiated through direct client contact, website inquiries, and referrals. Pricing is not publicly disclosed and is set per-project based on scope. Marketing is organic and portfolio-led via the company website, Dribbble, LinkedIn, and Twitter, with case studies serving as the primary demand-generation asset. Geographic scope is concentrated in the Northeast US, with no disclosed revenue, funding, or headcount expansion signals.

Name

Two By Sixteen

Legal name

Two by Sixteen LLC

Website

https://www.twobysixteen.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Two by Sixteen is a privately held, two-person Boston-based boutique design studio founded in 2019 that delivers web, print, UX, branding, brand strategy, and WordPress/Drupal development services to a horizontally diversified client base spanning education, travel, technology, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Branding and Web Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Brand identity design
• Print design services
• Ux design services
• Wordpress development services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based design and development services including web design, print collateral, branding, UX design, and development. Revenue generated through custom client engagements for websites, communications materials, brand identities, and related deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Two by Sixteen is a Boston-based design studio that provides project-based web design, print design, UX design, brand strategy, branding, and WordPress/Drupal web development services for organizations. Engagements are custom and quote-based, combining digital (responsive web, SaaS interfaces) and physical (print collateral, signage) design disciplines. The studio delivers strategic, user-centric design systems through discovery, design, and development phases.

Product overview

Two by Sixteen is a Boston-based web design and branding studio offering a unified suite of design services. The core offering spans six interconnected disciplines: Interactive Design (web/UI), Print Design, UX Design, Brand Strategy, Branding, and Web Development. Rather than a software platform with modules, the company provides project-based design services where clients engage specific service combinations—such as combining Interactive Design with UX Design for website projects, or Branding with Print Design for identity collateral. Services are delivered through client collaborations, typically spanning discovery, design, and development phases.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Design Services Responsive web design, user interface design, SaaS interfaces, prototypes, and accessibility review services for creating engaging digital experiences for client organizations.
• Print Design Services Design of brochures, catalogs, annual reports, magazines, newsletters, stationery, and environmental signage that create distinctive tactile brand experiences for organizations.
• UX Design Services User experience design including information architecture, wireframing, user pathways, content strategy, content audits, and user research methodologies for client organizations.
• Brand Strategy Services Brand strategy, qualitative research, discovery and findings, stakeholder interviews, and web strategy and analytics review services for client organizations.
• Branding Services Creation of logos and identities, brand guidelines, moodboards, photo art direction, brand analysis and positioning, and brand launches for client organizations.
• Web Development Services Front-end and back-end web development using WordPress and Drupal platforms, including ongoing support and maintenance, for client organizations.

Quantifiable outcome

• Delivered complex loyalty program website for ACIS on time and on budget in over two months
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Largest independent design studio globally with a partner-led model across branding, print, digital and UX. Comparable to Two by Sixteen in offering integrated identity + digital + print design, but at vastly larger scale and partner count.
• IDEO: Global design and innovation consultancy spanning brand, UX, and product design. Shares Two by Sixteen's design-thinking, research-driven methodology (UX, brand strategy, stakeholder interviews) but operates at much greater scale across multiple continents.
• Frog Design: Global design and strategy firm working across brand, product, UX, and digital. Overlaps with Two by Sixteen on UX, branding, and interactive design for enterprise clients, but at much larger scale.
• Huge: Digital experience agency offering strategy, design, and technology. Comparable to Two by Sixteen's web/UX/brand offering but with a global footprint and significantly larger delivery capacity.

Direct peers

• Cooper: Boutique UX and product design firm with a research-driven methodology closely paralleling Two by Sixteen's stakeholder-interview and user-centric approach. Comparable in senior-led, integrated brand-and-digital positioning.
• Smart Design: Independent design consultancy with senior-led engagements in brand, UX, and digital product. Matches Two by Sixteen's senior-founder boutique positioning and integrated digital-plus-brand approach.
• Koto: Independent brand and digital design studio with senior-led identity, web, and motion work. Closely comparable to Two by Sixteen's boutique senior-founder model and integrated brand-plus-digital delivery.
• Manual: Boutique creative studio offering brand strategy, identity, web, and design systems. Mirrors Two by Sixteen's senior-led, multi-discipline boutique structure with comparable client profile and project scope.
• Ueno: Independent design and development studio delivering brand, web, and product design. Comparable to Two by Sixteen in combining senior-led creative with in-house development capability (WordPress-class stack).
• Clay: Boutique design and branding studio producing brand identity, web, and UI design for tech and consumer clients. Closely matches Two by Sixteen's boutique scale and integrated brand + interactive service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/twobysixteen
• LinkedInlinkedin.com/in/matt-rogers-98269919

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two By Sixteen