Moo & Oink

What Moo & Oink does

Moo & Oink is a Chicago-based frozen meat brand founded in 1976, offering branded sausage links (pork, beef, turkey, and chicken), beef-and-pork blend burger patties (Moink Patties), pork rib tips, chitterlings, and beef breakfast patties. The original retail stores closed years ago, and the brand was acquired and revitalized in 2012 by Best Chicago Meat Company, LLC, a second-generation Black-owned family business, which now operates it from a single facility at 4649 W. Armitage Ave. in Chicago. The company sells exclusively through third-party retail grocery channels in the Midwest frozen section, including national chains (Walmart, Jewel-Osco, Target via Instacart) and regional independents (Pete's Fresh Market, Tony's Fresh Market, Caputo's, Fairplay, Walt's, Leamington Foods, Fairway).

The business model is straightforward wholesale/CPG distribution: Moo & Oink produces frozen meat SKUs under its own brand, ships to retailers, and earns revenue on unit sales at standard grocery price points. No pricing, contract, or revenue figures are publicly disclosed. The company invests in brand-building through mascot-driven experiential marketing (the Moo & Oink Mobile, in-store sampling, trade shows), nostalgic content (1980s commercials, the "Moooooo & Oiiiink!" tagline, YouTube), and milestone activations such as the 2026 50th anniversary. There is no proprietary technology, app, digital platform, or AI component; the brand's assets are intangible heritage, mascot IP, and shelf placement. Ownership remains with the founding family under the Beavers Holdings umbrella, with no institutional capital, partnerships, or M&A activity disclosed.

Name

Moo & Oink

Legal name

Moo & Oink

Website

https://moo-and-oink.com

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Moo & Oink is a 50-year-old Chicago frozen meat brand selling sausage links, Moink Patties, rib tips, chitterlings, and breakfast patties through Midwest grocery retailers including Walmart, Jewel-Osco, and Target, owned by Best Chicago Meat Company, LLC.

Ownership category

akta.pro rank

Product category

Packaged Frozen Meats

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

akta.pro secondary industry

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

Keywords

• Frozen meat products
• Sausage links
• Packaged pork
• Rib tips
• Chitterlings

Headquarters

HQ city

Chicago Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Meat Product Sales: Moo & Oink generates revenue through the sale of frozen meat products including hot and mild sausage links (pork, beef, turkey), Moink Patties (beef and pork blend), rib tips, chitterlings, and breakfast patties. Products are sold through retail grocery stores across the Midwest, with consumers purchasing from the frozen food section.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Moo & Oink produces and distributes branded frozen meat products, including hot and mild sausage links in pork, beef, and turkey varieties, Moink Patties (a beef-and-pork blend burger), beef breakfast patties, pork rib tips, rib rips, pork chitterlings, and chicken links. Products are manufactured and packaged by Best Chicago Meat Company, LLC and sold through grocery retailers in the frozen food section across the Midwest, including major national chains and regional independents.

Product overview

Moo & Oink is a Chicago-based meat brand offering a portfolio of frozen meat products sold primarily in Midwest grocery stores. The core product line includes Hot & Mild Links in Pork, Beef, and Turkey varieties, alongside newer offerings like Moink Patties (beef and pork burger patties) and Chicken Links (2026). Additional products include Beef Breakfast Patties, Pork Rib Tips, Rib Rips, and Pork Chitterlings. The products are sold in frozen sections at retailers including Jewel, Walmart, Target, and various regional grocery chains. The brand is owned by Best Chicago Meat Company, LLC, a second-generation Black-owned family business.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot & Mild Links (Pork) Classic pork sausage links available in mild or hot varieties, suitable for grilling, oven, or stovetop preparation. Sold to consumers in the frozen section of Midwest grocery retailers.
• Hot & Mild Links (Beef) All-beef sausage links available in mild or hot varieties for grilling and cooking, sold to consumers in Midwest grocery frozen sections.
• Hot & Mild Links (Turkey) Turkey-based sausage links available in mild or hot varieties, represented by the Gobble mascot character, sold to consumers through Midwest grocery retailers.
• Moink Patties Burgers made with a signature blend of beef and pork, designed for grilling with rich flavor and juicy texture. Can be cooked on grill, stovetop, or oven. Sold to consumers in Midwest grocery frozen sections.
• Beef Breakfast Patties Seasoned beef breakfast patties with bold, savory flavor for the breakfast table, sold frozen in Midwest grocery retailers.
• Rib Tips Bone-in, full and meaty pork sparerib tips with 0g trans fat and no preservatives, artificial colors, or flavors. Sold to consumers and food service.
• Rib Rips 10 lb. Box Pork rib rips packaged in a 10 lb box, suitable for parties and large gatherings.
• Pork Chitterlings Cleaned chitterlings prepared with care and ready to savor, delivering authentic flavor and dependable quality for traditional recipes.
• Chicken Links Chicken-based sausage links represented by the Cluck mascot character, introduced in 2026 as a new addition to the frozen sausage link range.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Smithfield Foods: Smithfield is the largest pork processor in the U.S., with branded packaged pork products including sausages and ribs sold through grocery retail. Adjacent to Moo & Oink's pork-focused links, rib tips, and chitterlings offerings.
• Tyson Foods: Tyson Foods is a diversified protein manufacturer with a large branded portfolio (including Jimmy Dean) sold across U.S. grocery retail. Operates broadly in the same category as Moo & Oink but at vastly greater scale and product breadth.
• Hormel Foods: Hormel Foods is a major branded packaged meats company offering sausages, pepperoni, and refrigerated/frozen proteins across retail. Competes with Moo & Oink in the sausage category but as part of a much broader portfolio.

Direct peers

• Johnsonville Sausage: Johnsonville is a leading U.S. sausage brand offering fresh and frozen links, patties, and breakfast products through grocery retail. Like Moo & Oink, it competes in the branded frozen sausage category with broad retail distribution, making it the closest direct comparable.
• Bob Evans: Bob Evans Foods sells branded sausage links, patties, and refrigerated/frozen breakfast proteins through U.S. grocery retail. Comparable to Moo & Oink's breakfast patties and links across product format and retail channel.
• Jimmy Dean: Jimmy Dean (owned by Tyson Foods) is a major branded sausage and breakfast protein brand sold nationally in grocery frozen and refrigerated sections. Comparable to Moo & Oink's hot/mild links and breakfast patty offerings with similar end-uses.
• Eckrich: Eckrich is a branded smoked sausage and hot link product line sold in grocery retail nationwide. Directly comparable to Moo & Oink's hot link products in flavor profile, format, and target use case (grilling, family meals).
• Hillshire Farm: Hillshire Farm is a national branded sausage and prepared meats portfolio sold through U.S. grocery retailers. Overlaps with Moo & Oink on smoked/cooked sausage links and frozen meat products serving family meal occasions.

Regional players

• Richardson's Meat Processing: Richardson's is a regional/Midwest-adjacent branded sausage brand. Comparable as a mid-sized branded meat company with similar product formats and retail distribution model, though operating in different geographies.
• Williams Foods: Williams Foods is a Kansas-based meat snack and sausage producer serving regional grocery and foodservice channels. Comparable as a smaller, regionally-focused branded meat company with similar distribution dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@moooandoink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moo & Oink