Pinetree Institute

What Pinetree Institute does

Pinetree Institute is a registered 501(c)(3) nonprofit organization operating in the Seacoast New Hampshire and Southern Maine region. Founded to address the opioid addiction and overdose crisis and the broader societal consequences of Adverse Childhood Experiences (ACEs), the Institute delivers community-based trauma-responsive education, engagement, and collaboration programming. It is led by Executive Director Dr. Larry McCullough and operates from a Learning Center in Eliot, ME and an Administrative Office in Portsmouth, NH.

The Institute's core offerings include the Trauma Responsive Certificate Program (TRCP), a hybrid online-and-live certification providing 16 CEUs at $649 per individual or $4,800 per group of ten (with a 50% Harold Alfond Fund subsidy available to Maine organizations). Complementary products include self-paced online courses on Teachable ($159 for 3 CEUs, plus free introductory content), Master Trainer-led in-person presentations and workshops, the Community Connection podcast featuring national researchers and practitioners, and an annual Resilience Conference (in operation since May 2019, with the 2025 edition scheduled for May 2 but postponed). The three-year ACEs Awareness Initiative deployed Master Trainers across sectors including education, law enforcement, healthcare, and faith communities from 2019 to late 2023.

Revenue is generated through a mix of course and certificate fees, conference registration ($150 early bird / $175 standard), presentation/workshop bookings, and tax-deductible donations from individuals and regional sponsors. Sponsorship support comes from the Foundation for Seacoast Health, Maine Community Foundation, Kennebunk Savings Bank, and Rotary Clubs of District 7780. The Institute holds Recovery Friendly Workplace designation in both Maine and New Hampshire and distributes programming through self-serve online enrollment, direct booking for group presentations, and institutional cohort registration.

Name

Pinetree Institute

Legal name

Pinetree Institute

Website

https://pinetreeinstitute.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinetree Institute is a 501(c)(3) nonprofit providing trauma-responsive education, certification programs, and community engagement to professionals and residents in the Seacoast New Hampshire and Southern Maine region.

Ownership category

akta.pro rank

Product category

Trauma-Informed Professional Education and Community Training

NAICS

Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAKAMAF

Trauma-Informed Care & Crisis Response (School-Based)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

SECONDARYEDACAOAD

Trauma-Informed & Resilience-Building Programs (Early Childhood)

Education/Early Childhood Education/Social and Emotional Learning Programs

SECONDARYEDAAAFAB

Community Center Education Programs

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

Keywords

• Trauma-informed training
• Community mental health
• Professional certification programs
• Continuing education workshops
• Adverse childhood experiences education

Headquarters

HQ city

Eliot

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Programs and Certificate Courses: Pinetree Institute generates revenue through fee-based educational programs including online courses (e.g., Intentional Relationship Building at 6 CE hours), the Trauma Responsive Certificate Program ($649 per individual), and group cohort registrations starting at $4,800 for up to 10 participants.
2. Presentations and Workshops: Revenue is generated through fees for scheduling group presentations and workshops delivered by Master Trainers to professional and community audiences in the Seacoast NH and Southern ME region.
3. Annual Conference and Speaker Series: The annual Resilience Conference and Speaker Series generates revenue through registration fees ($150 early bird, $175 full rate for the 2025 conference). In-person attendance includes lunch and 6 CEUs.
4. Donations and Charitable Support: As a registered 501(c)(3) organization, Pinetree Institute receives tax-deductible donations from individuals and organizations. Donation options include one-time and monthly recurring gifts at preset amounts ($25, $50, $100, $150) or custom amounts. The organization is supported by regional sponsors including foundations and civic organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pinetree Institute delivers community-based, trauma-responsive education built on the ACEs Study and Positive Childhood Experiences (PCEs) research. Its core offerings are the Trauma Responsive Certificate Program (TRCP), individual online courses and webinars with continuing education credits, and live Master Trainer presentations and workshops for professional and community audiences. The portfolio is rounded out by the Community Connection podcast, an annual Resilience Conference, the ACEs Awareness Initiative, and physical Pinetree Learning Center locations serving the Seacoast NH and Southern ME region.

Product overview

Pinetree Institute is a 501(c)(3) nonprofit offering community-based, trauma responsive solutions through education, engagement, and collaboration. Their portfolio includes the Trauma Responsive Certificate Program (TRCP) as the flagship certification offering, complemented by Online Courses & Webinars for self-paced learning, and live Presentations & Workshops delivered by Master Trainers. The Community Connection Podcast extends their reach through audio/video content featuring expert conversations. The ACEs Awareness Initiative and Annual Resilience Conference drive regional awareness, while the Pinetree Learning Center provides physical locations for in-person training. Recovery Friendly Workplace Maine represents a workplace wellness partnership program.

Differentiator

Problem solved

Functional benefit

Brands

• Community Connection: Podcast series exploring community-based approaches to addressing ACEs featuring conversations with leading researchers and practitioners.
• Trauma Responsive Certificate Program (TRCP)

Products and services

• Trauma Responsive Certificate Program (TRCP) A hybrid certificate program combining online activities with live in-person or Zoom sessions, training professionals to understand and address trauma, build resilience, and implement trauma-responsive practices. Includes Introduction to Trauma & Resilience, Trauma Resilience and the Brain, and full certificate tracks with a capstone personal project; offers 16 CEUs at $649 per participant with group cohort rates from $4,800 for up to 10 participants.
• Online Courses and Webinars Self-paced online educational courses and webinars ranging from a free 1-hour introductory unit (1 CEU) to a 6-hour paid course (3 CEUs at $159), allowing participants to engage in building trauma-responsive communities at various knowledge and commitment levels.
• Presentations and Workshops Live presentations and workshops delivered by Master Trainers to professional audiences, business leaders, and community groups throughout the Seacoast NH and Southern ME region, covering ACEs and trauma-responsive approaches.
• Community Connection Podcast A podcast series hosted by Executive Director Dr. Larry McCullough featuring conversations with leading researchers and practitioners in education, law enforcement, recovery and addiction, social services, mental health counseling, and medical services, exploring community-based trauma-responsive approaches to ACEs and Positive Experiences.
• ACEs Awareness Initiative A three-year regional initiative (ending late 2023) carrying the message of Adverse Childhood Experiences and trauma-responsive approaches throughout the Seacoast NH and Southern ME region through Master Trainers delivering presentations across all community sectors.
• Annual Resilience Conference and Speaker Series An annual conference bringing together health care practitioners, social workers, educators, mental health counselors, law enforcement officials, and community leaders to raise awareness of ACEs and inspire action. The 2025 conference features Dr. John Kelly as keynote, with early bird registration at $150 and full rate at $175; in-person attendance includes lunch and 6 CEUs, with a virtual option available.
• Pinetree Learning Center Physical learning center locations providing in-person training and community gathering spaces, with the Eliot, ME Learning Center at 206 Old Rd. used for in-person training sessions and the Portsmouth, NH Administrative Office at 36 Maplewood Ave.
• Recovery Friendly Workplace Maine Program A workplace wellness partnership program in Maine and New Hampshire supporting Recovery Friendly Workplaces, promoted through Pinetree Institute's regional community collaboration footprint.

Quantifiable outcome

• Similar master trainer programs throughout the country have led to a dramatic increase in a community's ability to address ACEs, boosting positive health outcomes for children and families (per ACE Interface research cited on site).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Recovery Friendly Workplace Initiative (RFW Maine)coreGTM or Marketing PartnerPinetree Institute is designated as a Recovery Friendly Workplace in Maine and New Hampshire. This designation is prominently featured on the homepage and across site materials, supporting the organization's community wellness mission and providing cross-promotional visibility.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Futures Without Violence: A national nonprofit developing trauma-informed practice tools and training for health, education, and justice-sector professionals. Operates in an adjacent trauma-informed education niche and influences the same funder and policy ecosystems that support Pinetree's work.
• Center for the Study of Social Policy: A policy and practice nonprofit advancing trauma-informed, equity-focused approaches in child- and family-serving systems. Adjacent rather than competitive, but shapes the standards, language, and funder priorities that Pinetree's trauma-responsive curriculum is benchmarked against.
• Robert Wood Johnson Foundation: A major national philanthropy that funds ACEs research, trauma-informed care initiatives, and community resilience work. Not a direct peer, but a defining funder in the field whose grant priorities shape both the demand for Pinetree's training and the competitive ecosystem of training providers.

Broad incumbents

• National Council for Mental Wellbeing: A large national membership and training organization serving mental health and substance use providers. Overlaps with Pinetree on trauma-informed practice training, CE-credentialed courses, and workforce development for the same professional personas (counselors, social workers, healthcare staff).
• National Childhood Traumatic Stress Network: A federally funded network of resource centers producing trauma-informed curricula, research, and training for child-serving systems. Mission-aligned with Pinetree's ACEs foundation and school-based trauma work, but operating as a federally backed public resource rather than a paid-training competitor.
• Hazelden Betty Ford Foundation: A national addiction and recovery organization that publishes curricula and trains professionals on trauma-responsive and recovery-friendly practices. Highly comparable to the recovery/addiction pillar of Pinetree's mission (including the Recovery Friendly Workplace program) at vastly broader scale.

Regional players

• Trauma Informed Oregon: A state-level initiative that trains workforces and builds trauma-informed communities across Oregon with similar mission, Master-Trainer-style training, and community-convening activities to Pinetree, but operating in a different geography and without direct customer overlap.

Direct peers

• ACEs Connection: The flagship community-of-practice and Master Trainer network built around the original ACE Study researchers (Anda/Porter). Operates a community-led ACEs awareness and trauma-responsive training model that is essentially the same intellectual and operating framework Pinetree Institute delivers at a regional level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pinetreeinst
• Instagraminstagram.com/pinetreeinstitute
• Facebookfacebook.com/PinetreeInstitute
• LinkedInlinkedin.com/company/pinetree-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinetree Institute