Beeldjutters

What Beeldjutters does

Beeldjutters is a Dutch immersive storytelling studio founded in 2014 and headquartered in Nieuwegein, Netherlands. The studio designs and produces audiovisual installations and performances that combine projection mapping, 3D and 2D animation, motion capture, spatial audio, water-screen and fountain systems, smoke, and live performance into site-specific experiences. Core service categories include immersive storytelling, light installations on facades, monuments and water surfaces, custom brand and corporate experiences, participation projects that translate community stories into animated projections, and creative direction and consulting. Notable proprietary technology includes a custom 4D fountain system in which water jets respond synchronously to projected animation, mobile water-screen installations for outdoor festivals, and a documented five-step creative methodology (Listen, Imagine, Sketch, Create, Impact).

The studio operates on a project-based commissioned services model, generating revenue exclusively through bespoke contracts with no subscription or recurring component. Customers span enterprise brands (CZ, HP, Campari Benelux, Moët & Chandon), light and music festivals (Best Kept Secret, Awakenings, Amsterdam Light Festival, Wildeburg, Mysteryland, Garbicz, Voodoo Village), municipalities and government bodies (Gemeente Den Haag, Waterschap AGV, Provincie Noord-Brabant), and cultural-heritage institutions (National Monument Kamp Vught, Muiderslot, Mauritshuis, Metaal Kathedraal, Van Gogh Museum). Go-to-market is relationship-driven through direct outreach, creative-agency intermediaries (The Gardeners, Wink, Festor, De Burgemeesters), and organic visibility from festival deployments. Pricing is quote-based per project; no standard rate card is publicly disclosed.

Beeldjutters runs on a close-knit core team of 1-10 specialists supplemented by an extended collaborator network, including co-founders Julian van Buul (Creative Director) and Vincent Vriens, a Technical Lead, a Fountain Master, animators, a sound designer, an illustrator, a marketing lead, and a community interviewer. The studio is privately held with no disclosed external funding, no parent company, and no subsidiaries.

Name

Beeldjutters

Legal name

Beeldjutters

Website

https://beeldjutters.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Beeldjutters is a Dutch immersive storytelling studio founded in 2014 that designs and produces custom audiovisual installations - combining projection mapping, water screens, motion capture animation, and live performance - for festivals, cultural institutions, municipalities, and enterprise brands across the Netherlands, Belgium, and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Commissions: Beeldjutters generates revenue through commissioned projects for clients including festivals, municipalities, cultural organizations, museums, heritage institutions, brands, agencies, and corporate clients. Each project is custom-designed and produced, ranging from light installations and video projections to full immersive experiences. Revenue is project-based with no recurring subscription model.
2. Brand Activation & Corporate Experiences: Custom brand experiences for companies seeking impactful audiovisual activations. Examples include CZ Experience for health insurer CZ, Aperol Spritz watershow for Campari Benelux, and HP Security Festival activation. These are bespoke commissioned projects.
3. Cultural & Public Sector Projects: Commissions from cultural organizations, municipalities, and government institutions for public installations and cultural heritage projects. Examples include National Monument Kamp Vught, Muiderslot Castle, Waterschap AGV, and Amsterdam Light Festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Beeldjutters is an immersive storytelling studio that designs and produces custom audiovisual installations combining projection mapping, light, sound, water effects, smoke and live performance for festivals, municipalities, brands and cultural institutions. Each project is commissioned end-to-end — from concept and dramaturgy through 3D animation, motion capture, custom fountain engineering and on-site technical production — and delivered as a turnkey spatial experience for a specific venue, building, landscape or water surface.

Product overview

Beeldjutters is an immersive storytelling studio specializing in audiovisual experiences that combine light, sound, projection mapping, water installations, and performance. The company offers five core service categories: Immersive Storytelling (spatial experiences with interaction and participation), Light Installations (projections on facades, monuments, and water surfaces), Custom Experiences (for brands and organizations), Participation Projects (community-centered storytelling), and Creative Direction & Consulting. Their portfolio includes over 40 named project offerings spanning water screen projections at festivals (Water Projections at Festivals, Liquid Skin, Wildeburg Vortex, Aperol Spritz Watershow, Eau Revoir), tunnel and urban projections (Graffiti Utopia, Kwantumfantum Multiversum), museum and heritage installations (Crossing Time, Muiderslot Under Water, Scheepvaartmuseum), live performances (CZ Experience, Dark // Love, Ode aan het Landschap LIVE), brand activations (Maison Moët, HP Security Festival, KWF), and nature/landscape installations (Wildwater, Wood Wide Web, Zandlumen, Boom/Tree). Each project is custom-created, combining video projection, motion capture, 3D animation, sound design, and technical engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Storytelling Custom spatial experiences in which visitors become active participants through interaction, wonder and emotion, combining light, sound, smoke, water and live performers for festivals, brands, museums and public-sector clients.
• Light Installations
• Custom Experiences
• Participation Projects
• Creative Direction & Advice
• Water Projections at Festivals

Quantifiable outcome

• More than 2,000 employees actively engaged in organizational transformation
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• I Light U FestivalflagshipStrategic or Co-development Partner · 1 January 2026Commissioning partner for Graffiti Utopia participatory light art project in Van Sijpesteijntunnel, Utrecht. The project visualizes dreams from marginalized community members and has been extended throughout 2026.
• Amsterdam Light FestivalflagshipStrategic or Co-development Partner · 1 January 2026Invited partner for Kwantumfantum Multiversum light installation, which involved 1,600 Amsterdam schoolchildren creating animations that were displayed as a multiverse on LED water screens.
• Quantum DeltacoreStrategic or Co-development Partner · 1 January 2026Knowledge partner for Kwantumfantum Multiversum, providing expertise about quantum computing technology that formed the thematic foundation of the Amsterdam Light Festival installation.
• De BurgemeesterscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Creative concept agency that commissioned Innovation Gallery Delft installation at Huis van Delft. Acts as intermediary bringing Beeldjutters into municipal innovation showcase projects.
• First ImpressioncoreTechnology or Integration · 1 January 2026Technical production partner for Innovation Gallery Delft project, handling LED screen and technical implementation.
• Delft Marketing / Visit DelftminorGTM or Marketing Partner · 1 January 2026Local tourism and marketing organization collaborating on Innovation Gallery Delft project showcasing Delft's innovative companies.
• AmacminorGTM or Marketing Partner · 1 January 2026IPad sponsorship contributor for Kwantumfantum Multiversum educational project involving 1,600 Amsterdam schoolchildren.
• Universiteit van AmsterdamminorGTM or Marketing Partner · 1 January 2026Academic partner providing IPad sponsorship for Kwantumfantum Multiversum educational art project.
• WinkcoreStrategic or Co-development Partner · 1 January 2024Creative agency that commissioned Beeldjutters for the Maison Moët spectacle for Moët & Chandon. Wink acts as an intermediary bringing specialized immersive storytelling expertise to brand activations.
• FestorcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Event agency that commissioned Eau Revoir water screen projection for Toerisme Leiestreek, bringing Beeldjutters into international tourism activation projects in Belgium.
• Toerisme LeiestreekcoreGTM or Marketing Partner · 1 January 2024Tourism bureau of Leie region in Belgium that activated winter tourism through the Eau Revoir water screen projection shown at four locations across the region.
• Campari BeneluxflagshipStrategic or Co-development Partner · 1 January 2024Brand owner that commissioned Aperol Spritz watershow activation at Extrema Outdoor festival, translating brand values into immersive audiovisual experience.
• &samhoudminorStrategic or Co-development Partner · 1 January 2024Change trajectory consultancy partner for CZ Experience, providing organizational transformation expertise alongside Beeldjutters' immersive experience design.
• Brabant RemembersflagshipStrategic or Co-development Partner · 1 January 2020Commissioning partner for Crossing Time installation, commemorating 75 years of freedom and the traumatic war years. The project was created for National Monument Kamp Vught, a former concentration camp where 31,000+ people were imprisoned.
• ArtifexflagshipStrategic or Co-development Partner · 1 January 2020Commissioning partner for Crossing Time installation, celebrating 75 years of freedom. Artifex collaborated with Brabant Remembers on this commemorative project.
• Joost van DijkcoreTechnology or Integration · 1 January 2020Audio composer who has collaborated since Beeldjutters' first project. Composed music for Crossing Time and Ode aan het Landschap, among other works.
• The GardenerscoreStrategic or Co-development Partner · 1 January 2019Creative agency that commissioned Beeldjutters for the Waterschap AGV Scheepvaartmuseum project and Dijkgedicht annual water screen projection. The Gardeners acts as a creative intermediary bringing Beeldjutters into client projects requiring specialized audiovisual storytelling.
• Plastic Soup FoundationcoreStrategic or Co-development Partner · 1 January 2019Environmental organization that commissioned audiovisual experience for Plastic Health Summit about microplastics danger, featuring visualizations of plastic pollution impact.
• Metaal KathedraalcoreStrategic or Co-development Partner · 1 January 2019Cultural venue and collaborator on multiple projects including Wood Wide Web (permanent installation on their old graveyard) and Dwaallumen performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia studio producing immersive light, projection, and sound installations for public spaces, festivals, and brands. Highly comparable to Beeldjutters in service mix (projection mapping, sound design, narrative experiences) though at significantly larger scale and global footprint.
• Universal Everything: UK-based digital art and AV studio creating immersive video installations, motion-driven visuals, and brand experiences. Comparable to Beeldjutters in offering projection/video content for public, cultural, and commercial contexts.
• Random International: London-based studio known for large-scale immersive installations combining light, motion, and technology (e.g., Rain Room). Comparable to Beeldjutters in producing location-specific immersive experiences for museums, brands, and cultural institutions.
• Jason Bruges Studio: London design studio designing permanent and temporary architectural installations that merge light, technology, and narrative. Comparable to Beeldjutters in delivering immersive storytelling for heritage, retail, and cultural spaces.
• Artechouse: US-based immersive art exhibition company specializing in technology-driven, large-format AV installations. Comparable in projection-mapping and immersive content, but operating through dedicated exhibition venues rather than festival commissions.
• Leviathan: Chicago-based experiential design and AV production studio creating large-scale immersive environments for brands and venues. Comparable to Beeldjutters in blending projection, animation, and spatial design for branded and cultural experiences.
• Obscura Digital: Historically significant San Francisco immersive AV/projection studio (founded 2000, operations curtailed after 2017), once a benchmark peer for projection-mapping installations for brands and public events. Directly comparable service offering, now largely legacy though referenced as a category-defining player.

Broad incumbents

• teamLab: Japanese interdisciplinary art collective producing massive immersive digital art experiences and projection-based installations globally. Comparable immersive-AV category but at vastly larger scale, with proprietary venues and a franchised exhibition model.

Emerging players

• Refik Anadol Studio: LA-based media artist and studio producing data-driven, AI-generated immersive installations and projections. Comparable projection/AV technology stack but more fine-art and gallery oriented than Beeldjutters' festival/brand focus.
• Hybrid Design: Dutch design agency producing immersive brand activations, events, and light/projection installations for European clients. Closest Dutch peer to Beeldjutters in scale, geography, and service mix—occasionally likely to compete for the same commission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beeldjutters
• LinkedInlinkedin.com/company/beeldjutters

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeldjutters