24 Hours In Sydney

What 24 Hours In Sydney does

24 Hours In Sydney is a Sydney-based, small-group walking tour operator offering themed experiences — hidden small bars, LGBTQI+ heritage, women's history, convict and colonial history, criminal underworld, food and street-art culture, photography, and Aboriginal art — capped at six guests per tour. The company serves international and domestic tourists seeking authentic Sydney experiences beyond standard guidebook attractions, as well as corporate and MICE groups requiring team-building, client entertainment, and conference add-on activities for parties of 6 to 60+. It is operated by Outstanding Results Pty Ltd (ABN 23077535963), an Australian proprietary limited company founded in 1997 and led by founder John Pastor, with a headcount of 1–10 employees.

The core product portfolio comprises ten distinct ticketed tours priced from A$41 to A$62 per person, complemented by custom-priced private group tours, digital gift cards valid for three years, and an affiliate hotel savings card program (BookVIPPlus). Booking and payment processing is delivered through an embedded FareHarbor widget on the company website, with no proprietary booking, tour-management, or recommendation technology platform. Distribution is hybrid: direct-to-consumer bookings via the owned website and email welcome series, marketplace listings on TripAdvisor, Airbnb Experiences, and GetYourGuide, and direct corporate sales via a dedicated enquiry form for MICE clients.

The business model combines per-person ticketed public tours (one-time license revenue), bespoke private group pricing (professional services), gift card sales, and affiliate referral commissions from hotel and flight partners. The company has served 6,500+ guests cumulatively at 5-star ratings across TripAdvisor, Airbnb, GetYourGuide, Google, and Facebook, and holds no patents, certifications, or regulatory licenses beyond standard tourism operator status. Geographic reach is concentrated in Sydney, NSW, with no disclosed international expansion or franchise model.

Name

24 Hours In Sydney

Legal name

Outstanding Results Pty Ltd

Website

https://24hoursinsydney.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

24 Hours In Sydney operates small-group (max 6 guests) themed walking tours of Sydney, covering hidden bars, history, LGBTQI+ heritage, food culture, and women's history for tourists and corporate/MICE groups. Revenue is generated via per-person ticketing (A$41–A$62), private group bookings, gift cards, and affiliate partnerships, distributed through a FareHarbor-powered website and travel marketplaces.

Ownership category

akta.pro rank

Product category

Walking Tour Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAKADAB

Small-Group Escorted Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTHAJAAAA

Walking City Tours (Highlights & Orientation)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAAAH

Night Tours (Illuminations, Ghost & Legends)

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

SECONDARYTHAJAGAA

Culinary Walking & Market Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAJAAAI

Photography & Scenic Viewpoint Tours

Travel & Hospitality/Tours, Attractions & Experiences/Guided Tours (City, Cultural & Historical)

Keywords

• Small group walking tours
• Sydney city tours
• Food and bar tours
• Cultural heritage tours
• Corporate team experiences

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Small Group Walking Tours: Per-person ticketed tours with maximum 6 guests, priced at A$41-A$62 per person depending on tour duration and inclusions. Tours operate daily across multiple themes including bar tours, history walks, photography, LGBTQI+, and food culture.
2. Private Group Tours: Fully private tours for bespoke corporate or personal groups, custom-priced based on group size, duration, and requirements.
3. Gift Cards: Experience gift cards and single-tour gift certificates sold at variable dollar amounts, valid for 3 years. Also available as bulk corporate gift packs.
4. Hotel Savings Card Affiliate: Marketing affiliate arrangement with BookVIPPlus where the company promotes hotel savings cards to tour customers, earning referral fees when customers join the membership program (40% of membership fees for referred active members).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

24 Hours In Sydney operates small-group walking tours in Sydney, Australia, with a maximum of 6 guests per tour across ten themed itineraries including hidden bar crawls, LGBTQI+ history, women's history, colonial history, food and culture, and photography. Tours operate 7 days a week, are priced from A$41 to A$62 per person for public small-group bookings, and include private group and corporate/MICE variants with custom pricing.

Product overview

24 Hours In Sydney offers small-group walking tour experiences in Sydney, Australia, capped at a maximum of 6 guests per tour. The core product portfolio consists of ten distinct tour experiences: Desperately Seeking Sydney's Small Bars (bar tour), Insta-Sydney – Photographic Icons of Sydney (photography tour), Sequinned Steps – LGBTQI+ Sydney Tour, Sydney Smells & Sights – A Smorgasbord for the Senses (food and culture), Redcoats, Rascals & Thunderboxes – History of Sydney (history), Trams & Drams Sydney – Beer Makes History Better (bar tour), Seven Miles from Sydney Seven Sins a plenty!, Skirting Sydney – Sydney Super Women (women's history), Slygrog Saints & Smack – Sydney's Seedy Underbelly, and Rum Rebels & Ratbags of Sydney. These are complemented by Corporate Team Experiences (MICE services for team building, client entertainment, and conference add-ons), Gift Cards (digital gift cards valid for 3 years), and Hotel Savings Card (hotel booking savings program). Tours operate 7 days per week with meeting points across Sydney including The Rocks, Circular Quay, CBD, Manly, and Newtown.

Differentiator

Problem solved

Functional benefit

Products and services

• Desperately Seeking Sydney's Small Bars An evening small-group bar tour through Sydney's hidden small bars located in basements, back alleys, and heritage buildings. Maximum 6 guests, 3 hours, 18+ only, from A$62 per person, including expert local guide, entry to 4-5 hidden small bars, and insider stories. Available as group or private tour.
• Insta-Sydney – Photographic Icons of Sydney A photography walking tour discovering unique Sydney views and iconic vantage points known only to locals, including walking across the Sydney Harbour Bridge. All ages, 2 hours, from A$41 per person, including local English-speaking guide, digital tour record with 3D map and downloadable photos, and Aussie slang survival guide.
• Sequinned Steps – LGBTQI+ Sydney Tour An LGBTQI+ walking tour exploring 200 years of gay and lesbian history in Sydney, including the evolution of Mardi Gras and a walk along Oxford Street, ending with a drink at an iconic LGBTQ+ venue. 18+ only, 2 hours, from A$48 per person.
• Sydney Smells & Sights – A Smorgasbord for the Senses A food and culture walking tour through Newtown, Sydney's edgiest inner-city suburb, featuring street art exploration, craft beer and gelato tastings, and multicultural community insights. 18+ only, 3 hours, from A$62 per person, including local guide, digital tour record with photos.
• Redcoats, Rascals & Thunderboxes – History of Sydney A history walking tour revealing bizarre backstories of Sydney's icons from convict beginnings through to the modern metropolis. All ages, 2 hours, from A$48 per person, including expert local guide, digital tour record, and hidden photography spots.
• Trams & Drams Sydney – Beer Makes History Better A bar tour using Sydney's light rail network to visit historic pubs and hidden bars along the tram line. 18+ only, 3 hours, from A$62 per person. Requires an Opal card for tram travel at own expense, with drinks purchased separately at each venue.
• Seven Miles from Sydney, Seven Sins aplenty! A walking tour of Manly combining a scenic harbour ferry crossing with exploration of the suburb's dark criminal history, including a visit to the Aboriginal Dreamtime Fine Art Gallery. All ages, 2 hours, from A$48 per person. Ferry fare not included.
• Skirting Sydney – Sydney Super Women A women's history walking tour dedicated to the extraordinary women who shaped Sydney from convict beginnings to the present day, including a refreshment stop. All ages, 2 hours, from A$48 per person.
• Slygrog, Saints & Smack – Sydney's Seedy Underbelly A history walking tour exploring Kings Cross's notorious red light district, covering razor gang wars, corrupt cops, and unsolved mysteries, with one drink stop. 18+ only, 2 hours, from A$48 per person. Drink at own expense.
• Rum, Rebels & Ratbags of Sydney A history and bar tour through The Rocks, Sydney's oldest district, covering colonial history and rum rebellions with five drink stops at historic Sydney pubs. 18+ only, 3 hours, from A$62 per person. Drinks purchased separately at each venue.
• Corporate Team Experiences Corporate MICE experiences including team building tours for 6-24 people, client entertainment, and conference add-ons, with fully customisable itineraries and dedicated guides. Custom-priced based on group size, duration, and requirements.
• Gift Cards Experience gift cards available in any dollar amount or as single-tour gift certificates, redeemable against any tour. Valid for 3 years. Digital delivery. Available as bulk corporate gift packs.
• Hotel Savings Card A hotel savings program powered by BookVIPPlus.com offering cash credits for hotel bookings, car rentals, and attractions, covering over 1,000,000 hotels worldwide. The company promotes the program to tour customers and earns referral commissions on referred active memberships.

Quantifiable outcome

• 6,500+ happy guests served with 5-star ratings

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TripAdvisorcoreChannel Partner/ Reseller/ DistributorProud member of TripAdvisor. Company listed on TripAdvisor for reviews and booking referrals. Part of their attraction and tour ecosystem.
• Tourism AustraliaminorChannel Partner/ Reseller/ DistributorProud member of Tourism Australia, the Australian government's tourism marketing organization.
• FareHarborcoreTechnology or IntegrationEmbedded booking widget on website for secure online reservations. FareHarbor B.V. (Netherlands) processes bookings and shares necessary data (name, booking date, group size, special requirements) to deliver tours.
• iwantthatflight.com.auminorGTM or Marketing PartnerFlight partner providing affiliate links for flight bookings. Company earns referral commissions when customers book flights through their partner links. Set price alert functionality available.
• BookVIPPlusminorGTM or Marketing PartnerHotel savings card partnership. Company promotes BookVIPPlus hotel cash credits to tour customers. Earns 40% of membership fees for referred active members who join at $19.95/month or $199/year.
• Hyatt Regency SydneyminorStrategic or Co-development PartnerMeeting point partner for Desperately Seeking Sydney's Small Bars tour. Tours meet at the Hyatt Regency Sydney foyer (161 Sussex St, Sydney).
• Hotel & Venue PartnersminorChannel Partner/ Reseller/ DistributorCorporate tour program works with hotel and venue partners for conference and incentive group bookings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Urban Adventures (Intrepid Travel): Operates small-group themed city tours globally under Intrepid Travel, including bar crawls and history walks in Sydney. Most directly comparable: same product format, customer segment, and city.
• Walks: Runs small-group guided walking tours in major cities with skip-the-line access and local expert guides. Highly comparable operating model and customer experience to 24 Hours In Sydney.
• Context Travel: Specializes in small-group themed walking tours led by scholar-guides in major cities. Directly comparable positioning around intimate groups and expert-led storytelling.
• Tours by Locals: Marketplace for private local guides offering city tours worldwide. Overlaps in guided local experiences and similar customer base of independent travelers.
• Withlocals: Connects travelers with local hosts for small-group food, culture, and city tours. Closely comparable model of curated local-led experiences with themed tour categories.

Broad incumbents

• Airbnb Experiences: Global marketplace for host-led experiences including walking tours. 24 Hours In Sydney lists on this platform; represents both a distribution channel and a broader incumbent competitor set.
• GetYourGuide: Major global tours and activities marketplace. Comparable only at the distribution-layer; offers a vastly broader catalog but also serves as a booking channel for this company.
• Viator: TripAdvisor-owned tours and activities marketplace with extensive Sydney inventory. Functions as both competitor (broader catalog) and distribution channel for themed walking tours.
• Klook: Asia-Pacific travel activities platform with growing Australia presence. Broader incumbent offering tours, attractions, and transport bookings, partially overlapping with Sydney experience demand.

Regional players

• Sydney Harbour BridgeClimb: Iconic Sydney tourism experience operating from the same harbour geography. Comparable as a Sydney-only premium experience operator competing for the same tourist dollars and attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/24hoursinsydney
• YouTubeyoutube.com/@24hoursinsydney
• Facebookfacebook.com/24hoursinsydney
• LinkedInlinkedin.com/company/24-hours-in-sydney
• Instagraminstagram.com/24hoursinsydney
• TikToktiktok.com/@24hoursinsydney

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 Hours In Sydney