Giusto
Giusto's Vita-Grain is an 85-year-old, privately held South San Francisco miller and wholesaler of organic and conventional bakery ingredients, serving wholesale bakeries, food manufacturers, and distributors with SQF-certified stone milling, custom blending, and co-packing services, plus retail and school nutrition lines.
- Company typePrivate
- Founded1940
- HeadquartersSouth San Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Giusto does
Giusto's Specialty Foods, LLC, doing business as Giusto's Vita-Grain, is a privately held California LLC that has milled and distributed natural and organic bakery ingredients since 1940. The company operates a single facility at 344 Littlefield Avenue in South San Francisco, comprising two SQF-certified blending plants — a standard Non-GMO/Organic plant and a dedicated Gluten-Free plant. Its core offering spans organic and conventional flours (whole wheat, unbleached, specialty, pastry, semolina, gluten-free), grains and multi-grain blends (including the proprietary Vita-Grain 9 Grain Blend), seeds, beans, fruits, nuts, chocolate, baking aids, salts, sweeteners, spices, and oils. The portfolio is positioned around clean-label, Non-GMO verified, USDA Organic, GFCO Gluten-Free, STAR-K Kosher, and FDA-registered compliance, with an SQF audit score of 99 (Excellent).
The business operates a sales-led B2B wholesale model targeting restaurants, bakeries, food manufacturers, distributors, and food startups, augmented by three newer growth vectors: a formal Custom Blending and Co-Packing service for proprietary dry mixes (2,500 lb minimum production runs, 300 lb test runs), a USDA Whole Grain-Rich compliant School Nutrition Mix line for institutional K-12 food service, and a direct-to-consumer Home Baker e-commerce storefront. Revenue is generated primarily through unit-priced bulk sales (50 lb, 25 lb, and case quantities) of ingredients plus professional-services fees for formulation, blending, and co-packing. Pricing is quote-based and not publicly disclosed. Geographic scope is concentrated in the western United States, where the company positions itself as a leading processor and wholesaler of organically grown grains.
Giusto firmographics
Firmographics- Name
- Giusto
- Legal name
- Giusto's Specialty Foods, LLC
- Website
- https://giustos.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Giusto's Vita-Grain is an 85-year-old, privately held South San Francisco miller and wholesaler of organic and conventional bakery ingredients, serving wholesale bakeries, food manufacturers, and distributors with SQF-certified stone milling, custom blending, and co-packing services, plus retail and school nutrition lines.
- Ownership category
- akta.pro rank
Giusto industry classification
Industry- Product category
- Specialty Bakery Ingredients
- NAICS
- Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers) (AFAIAFAD)
- akta.pro secondary industries
- Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Bakery & Ingredients Wholesale Distribution (CRAOAAAG)
Keywords
Where Giusto is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Giusto business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Bakery Ingredients: Sale of organic and conventional flours, grains, seeds, beans, baking aids, fruits, nuts, chocolate, salts, sweeteners, spices and oils to wholesale customers including restaurants, bakeries, manufacturers, and distributors.
- Blending & Co-Packing Services: Custom blending and private label packaging services for proprietary dry mixes. Clients include restaurants, bakeries, manufacturers and retail brands. Revenue generated through formulation, blending, and packaging fees with minimum order requirements of 2500lb single runs or 300lb test runs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale bulk ingredients |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Giusto product offering
Product offeringCore offering
Giusto's Specialty Foods manufactures and distributes wholesale specialty bakery ingredients — including flours, grains, seeds, and baking mixes — and provides custom blending and co-packing services to commercial bakeries, food manufacturers, distributors, foodservice operators, and home bakers. The company operates SQF-certified facilities and stone-mills a portion of its grain products in-house.
Product overview
Giusto's Vita-Grain is a natural and organic bakery ingredients company offering a comprehensive portfolio of flours, grains, mixes, and baking supplies. The core offering includes organic and conventional whole wheat flours, unbleached flours, specialty flours (including 00, pastry, and semolina), and a wide range of grains, seeds, beans, fruits, nuts, chocolate, salts, sweeteners, spices, and oils. The company also provides dedicated gluten-free product lines and school nutrition mixes (Muffin, Cornbread, Pizza) that are USDA Whole Grain-Rich compliant. Consumer-facing Home Baker products offer smaller packaging of premium flours and the Buttermilk Pancake Mix. Additionally, Giusto's operates custom blending and co-packing services through SQF certified facilities for proprietary dry mixes and retail products. Founded in 1940, Giusto's positions itself as a leader in the natural and organic baking industry with a focus on quality, consistency, and performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Flours
Quantifiable outcome
- SQF Audit Score of 99 - Excellent
Companies that use Giusto
Customer profileSegments6 records
Ideal customer profiles3 records
Giusto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Giusto partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Giusto competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Giusto social profiles
Digital presenceGiusto compliance and trust
Trust signalCompliance6 records
Giusto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giusto leadership team
Management profileNumber of profiles
Giusto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giusto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giusto
What does Giusto do?
Giusto's Specialty Foods manufactures and distributes wholesale specialty bakery ingredients — including flours, grains, seeds, and baking mixes — and provides custom blending and co-packing services to commercial bakeries, food manufacturers, distributors, foodservice operators, and home bakers. The company operates SQF-certified facilities and stone-mills a portion of its grain products in-house.
Is Giusto a public or private company?
Giusto is a private company. It is classified as family owned and is currently operating.
When was Giusto founded?
Giusto was founded in 1940. It employs 11 to 50 people.
Where is Giusto based?
Giusto is headquartered in South San Francisco, United States, in the North America region.
How does Giusto make money?
Two revenue lines are on record. Wholesale Bakery Ingredients are the primary driver. The others are blending & Co-Packing Services.
Does Giusto have an API?
No public API is recorded for Giusto.
What industry is Giusto in?
Giusto's product category is Specialty Bakery Ingredients. Its primary akta.pro industry code is AFAIAFAD, Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers), with a secondary code of AFAIAFAJ, Bakery Foodservice Supply Wholesale (Bulk/Institutional). Its NAICS code is 31181 and its SIC code is 2050.