Giusto

Specialty Bakery Ingredientsgiustos.com

Giusto's Vita-Grain is an 85-year-old, privately held South San Francisco miller and wholesaler of organic and conventional bakery ingredients, serving wholesale bakeries, food manufacturers, and distributors with SQF-certified stone milling, custom blending, and co-packing services, plus retail and school nutrition lines.

Company typePrivate
Founded1940
HeadquartersSouth San Francisco, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What Giusto does

Giusto's Specialty Foods, LLC, doing business as Giusto's Vita-Grain, is a privately held California LLC that has milled and distributed natural and organic bakery ingredients since 1940. The company operates a single facility at 344 Littlefield Avenue in South San Francisco, comprising two SQF-certified blending plants — a standard Non-GMO/Organic plant and a dedicated Gluten-Free plant. Its core offering spans organic and conventional flours (whole wheat, unbleached, specialty, pastry, semolina, gluten-free), grains and multi-grain blends (including the proprietary Vita-Grain 9 Grain Blend), seeds, beans, fruits, nuts, chocolate, baking aids, salts, sweeteners, spices, and oils. The portfolio is positioned around clean-label, Non-GMO verified, USDA Organic, GFCO Gluten-Free, STAR-K Kosher, and FDA-registered compliance, with an SQF audit score of 99 (Excellent).

The business operates a sales-led B2B wholesale model targeting restaurants, bakeries, food manufacturers, distributors, and food startups, augmented by three newer growth vectors: a formal Custom Blending and Co-Packing service for proprietary dry mixes (2,500 lb minimum production runs, 300 lb test runs), a USDA Whole Grain-Rich compliant School Nutrition Mix line for institutional K-12 food service, and a direct-to-consumer Home Baker e-commerce storefront. Revenue is generated primarily through unit-priced bulk sales (50 lb, 25 lb, and case quantities) of ingredients plus professional-services fees for formulation, blending, and co-packing. Pricing is quote-based and not publicly disclosed. Geographic scope is concentrated in the western United States, where the company positions itself as a leading processor and wholesaler of organically grown grains.

Giusto firmographics

Firmographics

Name: Giusto
Legal name: Giusto's Specialty Foods, LLC
Website: https://giustos.com
Company type: Private
Founded year: 1940
Operating status: Operating
Headcount range: 11–50 employees
Short description: Giusto's Vita-Grain is an 85-year-old, privately held South San Francisco miller and wholesaler of organic and conventional bakery ingredients, serving wholesale bakeries, food manufacturers, and distributors with SQF-certified stone milling, custom blending, and co-packing services, plus retail and school nutrition lines.
Ownership category
akta.pro rank

Giusto industry classification

Industry

Product category: Specialty Bakery Ingredients
NAICS: Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)
SIC: Bakery Products (2050), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)
akta.pro primary industry: Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers) (AFAIAFAD)
akta.pro secondary industries: Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Bakery & Ingredients Wholesale Distribution (CRAOAAAG)

Keywords

Specialty flour milling
Bakery ingredient wholesale
Custom grain blending
Co-packing services
Artisan baking supplies

Where Giusto is headquartered

Location

Headquarters

HQ city: South San Francisco
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Giusto business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

Wholesale Bakery Ingredients: Sale of organic and conventional flours, grains, seeds, beans, baking aids, fruits, nuts, chocolate, salts, sweeteners, spices and oils to wholesale customers including restaurants, bakeries, manufacturers, and distributors.
Blending & Co-Packing Services: Custom blending and private label packaging services for proprietary dry mixes. Clients include restaurants, bakeries, manufacturers and retail brands. Revenue generated through formulation, blending, and packaging fees with minimum order requirements of 2500lb single runs or 300lb test runs.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Wholesale bulk ingredients

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Giusto product offering

Product offering

Core offering

Giusto's Specialty Foods manufactures and distributes wholesale specialty bakery ingredients — including flours, grains, seeds, and baking mixes — and provides custom blending and co-packing services to commercial bakeries, food manufacturers, distributors, foodservice operators, and home bakers. The company operates SQF-certified facilities and stone-mills a portion of its grain products in-house.

Product overview

Giusto's Vita-Grain is a natural and organic bakery ingredients company offering a comprehensive portfolio of flours, grains, mixes, and baking supplies. The core offering includes organic and conventional whole wheat flours, unbleached flours, specialty flours (including 00, pastry, and semolina), and a wide range of grains, seeds, beans, fruits, nuts, chocolate, salts, sweeteners, spices, and oils. The company also provides dedicated gluten-free product lines and school nutrition mixes (Muffin, Cornbread, Pizza) that are USDA Whole Grain-Rich compliant. Consumer-facing Home Baker products offer smaller packaging of premium flours and the Buttermilk Pancake Mix. Additionally, Giusto's operates custom blending and co-packing services through SQF certified facilities for proprietary dry mixes and retail products. Founded in 1940, Giusto's positions itself as a leader in the natural and organic baking industry with a focus on quality, consistency, and performance.

Differentiator

Problem solved

Functional benefit

Products and services

Specialty Flours

Quantifiable outcome

SQF Audit Score of 99 - Excellent

Companies that use Giusto

Customer profile

Segments6 records

Ideal customer profiles3 records

Giusto technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Giusto partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Giusto competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Giusto compliance and trust

Trust signal

Compliance6 records

Giusto financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Giusto leadership team

Management profile

Number of profiles

Giusto funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Giusto M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giusto

What does Giusto do?

Is Giusto a public or private company?

Giusto is a private company. It is classified as family owned and is currently operating.

When was Giusto founded?

Giusto was founded in 1940. It employs 11 to 50 people.

Where is Giusto based?

Giusto is headquartered in South San Francisco, United States, in the North America region.

How does Giusto make money?

Two revenue lines are on record. Wholesale Bakery Ingredients are the primary driver. The others are blending & Co-Packing Services.

Does Giusto have an API?

No public API is recorded for Giusto.

What industry is Giusto in?

Giusto's product category is Specialty Bakery Ingredients. Its primary akta.pro industry code is AFAIAFAD, Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers), with a secondary code of AFAIAFAJ, Bakery Foodservice Supply Wholesale (Bulk/Institutional). Its NAICS code is 31181 and its SIC code is 2050.