What Lazare Studio does

Lazare Studio is a French premium eyewear brand operating under Untame SAS, a privately held simplified joint stock company registered in Lyon, France (share capital €13,673, RCS 850 370 321), managed by Alexandre Caton. The company designs and sells handcrafted optical frames and sunglasses that resurrect classic 20th-century eyewear archetypes (spanning the 1920s through 1980s) using a neo-retro minimalist aesthetic rooted in a wabi sabi philosophy that values patina and aging. Its core products span four categories — Sun, Optical, Acetate, and Metal — plus a standalone replacement lens line of CR39 lenses in multiple tints and gradients. All frames use 8mm milled Japanese acetate and precision-machined Japanese metal components, combined with proprietary design signatures including the FutureProof® monoblock hinge with Tefnic™ treatment, Coker™ metal core temples, Davidson™ and Carb Cover™ rivets, dual-molded faceted bridges, and soft precious silver coatings enhanced with palladium, gold, or ruthenium plating. Lenses meet ISO, ANSI, and AS/NZS standards with 100% UV protection and backside anti-reflective coating. Frame design follows a physiological approach to weight distribution and fit.

The company operates a hybrid distribution model. On the commercial side, a sales-led B2B wholesale network reaches optical retailers and eyewear boutiques globally through approximately 15 dedicated regional sales representatives covering France (split North/South), Belgium, Scandinavia, Netherlands, Germany (split by postal code), Switzerland, Canada, South Korea, Japan, Spain, the United Kingdom, the United States, Australia, and Italy. On the direct side, Lazare Studio sells through its own e-commerce storefront available in English and French, supplemented by an Instagram brand presence (@lazare.studio). Manufacturing is anchored in Jura-region workshops in France, with exclusive sourcing relationships with Japanese material mills and component factories. The B2B optical retail channel is the primary customer segment, with style-conscious end consumers purchasing via DTC as a secondary segment. The company shows no disclosed revenue, no external funding, and no M&A activity; it appears to be founder-operated and self-funded.

Name

Lazare Studio

Legal name

Untame

Website

https://lazare.studio

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Lazare Studio is a French handcrafted eyewear brand under Untame SAS that designs neo-retro optical and sun frames using premium Japanese components and Jura-region French craftsmanship, selling via a global B2B wholesale network of regional sales reps across 15+ countries and a direct e-commerce storefront.

Ownership category

akta.pro rank

Product category

Designer Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)

akta.pro secondary industries

Luxury & Designer Eyewear (CRAAAKAD), Prescription Eyewear Frames (Optical) (CRAAAKAA), Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Handcrafted eyewear frames
• Neo-retro sunglasses
• Acetate optical frames
• Metal prescription eyewear
• Artisan eyewear manufacturing

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eyewear Product Sales: Lazare Studio generates revenue through the direct sale of handcrafted eyewear frames. The company sells both optical frames (for prescription lenses) and sun frames (sunglasses). Products are available in two material categories: acetate and metal frames. The company offers products through their e-commerce platform and through a network of optical retailers and eyewear boutiques globally, indicated by their regional sales representative structure.
2. Replacement Lenses: The company offers replacement CR39 lenses in various colors and styles, including gradient options, sold separately from frames for customers to replace damaged or scratched lenses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Lazare Studio designs, manufactures and sells handcrafted optical and sun eyewear frames in acetate and metal constructions, combining exclusive Japanese components with traditional French Jura craftsmanship. The product portfolio centers on Sun (sunglasses) and Optical (eyeglasses) collections, plus standalone replacement CR39 lenses, all featuring proprietary design signatures such as FutureProof® hinges, signature bridges, and proprietary metal coatings.

Product overview

Lazare Studio is a neo-retro minimalist eyewear brand resurrecting classic designs from the 20th century with contemporary excellence. The product portfolio centers on two main categories: Sun (sunglasses) and Optical (eyeglasses), each available in Acetate and Metal constructions. The collections feature signature design elements including Futureproof hinges with Tefnic/Kevlar reinforcement, signature rim wires, monoblock temples, and proprietary metal coatings (soft precious silver with palladium and gold/ruthenium plating). All frames are handcrafted in France using premium Japanese components, incorporating CR39 lenses with UV protection. Key product lines include Garrett, Walsh, Cochran, Palmer, Raymond, Muir, Ford, Manalese, Gopnik, Coffin, Andrews, Munroe, Anselmi, Huysman, and Bufalino series, each inspired by designs from the 20s through 80s.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun (Sunglasses)
• Optical (Eyeglasses)
• Acetate Frames
• Metal Frames
• Replacement Lenses

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Japanese Component ManufacturerscoreOthersLazare Studio sources exclusive components from Japanese material nippons ancestraux (ancestral Japanese materials) that are machined in premier Japanese factories. These include premium Japanese acetate and precision metal components that form the foundation of frame quality.
• Jura Eyewear WorkshopscoreOthersArtisanal workshops in the Jura region of France perform traditional lens-making and assembly work, combining traditional artisanal practices with cutting-edge technology. The workforce is trained in both traditional craft practices and advanced technology.
• UntameminorOthersSimplified joint stock company (SAS) with 13,673 euros share capital, based at 113 rue Marietton 69009 Lyon, France. RCS Lyon 850 370 321. Untame publishes the Lazare Studio website and appears to be the operating entity for the e-commerce platform.
• OVHminorOthersWeb hosting provider located at 2 rue Kellermann, 59100 Roubaix, France, hosting the Lazare Studio website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lindberg: Danish minimalist eyewear brand producing premium handcrafted titanium and acetate frames sold through independent opticians worldwide. Comparable to Lazare Studio in minimalist design ethos, premium materials, optical boutique wholesale channel, and European artisanal production.
• Theo Eyewear: Belgian independent designer eyewear brand producing bold, design-forward acetate and metal frames sold through independent optical shops globally. Comparable to Lazare Studio as a European indie eyewear house with wholesale distribution to optical boutiques and a distinctive design identity.
• Cutler and Gross: British handmade eyewear maker known for vintage-inspired optical and sunglass frames sold through premium optical retailers. Comparable to Lazare Studio in artisanal production, retro design language, and independent optical boutique distribution model.
• DITA Eyewear: Premium designer eyewear brand with Japanese craftsmanship heritage, producing high-end optical and sunglasses sold globally through independent optical shops. Comparable to Lazare Studio's Japan-sourced components combined with luxury positioning and wholesale distribution.
• Barton Perreira: Independent luxury eyewear brand focused on handmade acetate and metal frames with vintage design cues, distributed through high-end optical boutiques worldwide. Directly comparable to Lazare Studio on artisanal craftsmanship, premium pricing tier, and indie optical channel.
• Jacques Marie Mage: Independent luxury eyewear brand producing limited-edition, heritage-inspired handmade frames with strong brand storytelling. Closely comparable to Lazare Studio in target customer, artisanal positioning, and B2B/wholesale-led distribution to high-end optical boutiques.
• Garrett Leight California Optical: Independent designer eyewear brand with classic-inspired acetate and metal frames sold through its own retail, DTC, and optical wholesale channels. Comparable to Lazare Studio in product categories (optical and sunglasses), hybrid DTC/B2B model, and independent premium positioning.

Broad incumbents

• Oliver Peoples: Established luxury eyewear brand built on vintage-inspired, handcrafted optical and sunglass frames, now part of the Luxottica/EssilorLuxottica portfolio. Comparable to Lazare Studio in vintage-luxury aesthetic and optical boutique distribution, though at significantly larger scale and as a conglomerate-owned incumbent.
• Persol: Heritage Italian eyewear brand owned by EssilorLuxottica, producing handmade acetate and metal optical and sun frames. Comparable to Lazare Studio in heritage craftsmanship narrative and premium optical distribution, though Persol operates at significantly larger scale and global brand recognition.

Emerging players

• Akila Eyewear: Independent eyewear brand producing design-forward acetate sunglasses and optical frames with a focus on cultural branding and DTC plus selective wholesale. Comparable to Lazare Studio as an indie designer eyewear label targeting style-conscious consumers through a hybrid of own e-commerce and curated optical retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lazare.studio
• LinkedInlinkedin.com/company/lazarestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazare Studio