Brainayan

What Brainayan does

Brainayan is a privately held, founder-led Learning and Development (L&D) firm founded in 2016 and headquartered in Pune, India. The company delivers neuro-psychologically informed training, coaching, and organizational development interventions to enterprise clients and startup unicorns across the APAC region, including Facebook, Netflix, Uber, TikTok, Grab, and Ipsos. Its core technology is grounded in psychology and neuroscience research, operationalized through proprietary frameworks such as the WhoPoShoRo Model of People Management, the CLAPS Framework for Feedback, and the Soul Identity Tool, all built on Identity Theory and Social Identity Theory.

The product portfolio spans instructor-led flagship programs (Organizational Development, Leadership Development, Manager Basecamp, Leadership Basecamp, Manager Pitstop, DEIB, Communication Skills, Psychometry using instruments like MBTI, DiSC, and Hogan) and the Manager Awesomeness App (MApp), an online subscription suite of tools for manager effectiveness including 360 surveys, OKR tracking, feedback, coaching conversations, readiness and trust tools, and engagement surveys. The firm has delivered 1800+ hours of training and coaching since inception and offers multi-year organizational development interventions.

Brainayan operates a consultative, sales-led go-to-market: prospects receive a response within 24 hours, participate in discovery calls, and receive customized proposals based on scope, timeline, and budget. Revenue is generated through two streams: professional services for customized training and development programs (delivered on-site or online) and recurring subscription fees for the MApp platform. Programs are priced on a multi-year contract basis, and the company serves segmented verticals including Retail, Pharma, Automotive, ITES/BPO, Financial Services, Renewables & Environment, Media and Entertainment, and Real Estate. No external funding, investors, or M&A activity are disclosed.

Name

Brainayan

Legal name

Brainayan

Website

https://brainayan.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Brainayan is a neuro-psychologically informed L&D firm founded in 2016 in Pune, India, offering training programs and the MApp manager effectiveness platform to enterprises and startup unicorns across the APAC region.

Ownership category

akta.pro rank

Product category

Corporate Learning and Development Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDABAOAG

Product, Service & Domain Knowledge Onboarding

Education/Corporate Training & Professional Development/Onboarding and New Hire Training

SECONDARYEDABAHAH

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.)

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

Keywords

• Leadership development training
• Organizational development consulting
• Manager effectiveness platform
• DEIB corporate training
• Psychometric assessment services

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Customized Training and Development Programs: Brainayan delivers tailored L&D programs including flagship programs (Organizational Development, Leadership Development, Manager Basecamp, DEIB), signature programs, coaching engagements, consulting services, and offsites. Programs are customized to client needs and delivered on-site or online.
2. Manager Awesomeness App (MApp) Subscription: Online manager effectiveness platform offered as a suite of tools. Organizations can book demos and access the platform for manager development purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Brainayan designs and delivers customized, neuro-psychologically-informed learning and development programs for organizations, spanning flagship offerings in Organizational Development, Leadership Development, Manager Basecamp, DEIB, Leadership Basecamp, and Manager Pitstop, alongside signature programs, coaching engagements, consulting services, and offsites. The company's flagship software product, the Manager Awesomeness App (MApp), is an online suite of identity-theory-based tools for manager effectiveness. All programs and tools are delivered on-site or virtually by Brainayan's in-house team of facilitators to enterprise and high-growth clients primarily in APAC.

Product overview

Brainayan is a neuro-psychologically-informed Learning and Development company offering a portfolio of training programs and an online manager effectiveness platform called MApp (Manager Awesomeness App). The flagship product MApp is a suite of online tools including Soul Identity, 360 Survey, One-on-One, OKR, Feedback (CLAPS framework), Coaching Conversation, Readiness Tool, Trust Tool, Scape Tool, and The Whole engagement survey—all grounded in Identity Theory and Social Identity Theory. Complementing the platform are instructor-led programs including Manager Basecamp (based on the proprietary WhoPoShoRo Model), Leadership Basecamp, Manager Pitstop, DEIB (4-module program), Leadership Development (Transformational Leadership, Take Charge, Influence Without Authority, Women Ally), Psychometry (MBTI, StrengthsFinder, DiSC, Hogan, etc.), Communication Skills, Organizational Development, Coaching Engagements, Consulting Services, and Offsite Re-Imagined retreats. The company was founded in 2016 and has delivered over 1800+ hours of training across APAC.

Differentiator

Problem solved

Functional benefit

Brands

• MApp (Manager Awesomeness App): Brainayan's Manager Awesomeness App (MApp) is an online suite of tools for manager effectiveness, including 360 surveys, one-on-one scheduling, OKR tracking, feedback, coaching conversations, readiness assessment, trust tools, diversity profiling, and engagement surveys.

Products and services

• Manager Awesomeness App (MApp) Online platform for manager effectiveness providing a suite of tools including Soul Identity, 360 Survey, One-on-One, OKR, Feedback (CLAPS framework), Coaching Conversation, Readiness Tool, Trust Tool, Scape Tool, and The Whole engagement survey, used by organizations to develop their managers.
• Manager Basecamp Comprehensive training program that equips people managers to leverage the power of identities to drive engagement and high performance in contexts such as one-on-ones, feedback, coaching, and performance management.
• Leadership Basecamp Immersive 3-day face-to-face program for experienced managers built on five pillars: Knowing Yourself, Growing as Leader, Improving the Organisation, Empowering Others, and Handling Uncertainty.
• Manager Pitstop Program that equips managers with advanced skills beyond basic people management.
• Leadership Development Program Suite Comprehensive leadership development offerings including Transformational Leadership for senior leaders, Take Charge for experienced managers, Influence Without Authority Program for individual contributors, and Women Ally for women leaders.
• DEIB (Diversity, Equity, Inclusion, and Belonging) Diversity and inclusion program with four modules covering Managing Bias, Managing Inclusion, Being an Ally, and Managing Bias in Hiring, expandable into ODIs spanning 3 months to 3 years.
• Communication Skills Communication training programs designed by seasoned linguists covering business writing, presentation skills, difficult conversations, feedback, cultural intelligence, and ESL development.
• Psychometry Psychometric assessment and deployment services using instruments including MBTI, StrengthsFinder, StandOut, iStrong, DiSC, FiRO-B, and Hogan to generate insights for leadership development.
• Organizational Development Team development interventions including trust-building, inclusive communication, offsite facilitation, and activity-based sessions for small or large groups in various settings.
• Coaching Engagements Individual and group coaching services for leadership development and professional growth.
• Consulting Services Organizational development interventions and consulting for workplace transformation.
• Offsite Re-Imagined Retreat and team-building experiences designed for offsite locations.
• Women Ally 5-module program designed to help women tackle self-defeating behaviors, build leadership skills using a gender lens, and progress in their careers.
• Remote Management for COVID-19 WFH Training program addressing five key questions for managing distributed teams: team utilization, siloing, productivity, support, and employee well-being.
• Staying Resilient in Trying Times 3-hour live online resilience training program helping participants understand their protective factors and build intentional resilience strategies.

Quantifiable outcome

• 1800+ hours of training and coaching delivered since 2016
• +2 more outcomes

Named customers13 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Simplilearn: India-based digital L&D platform offering professional certifications and bootcamps. Adjacent rather than directly overlapping, but a relevant peer given India HQ and the broader enterprise L&D market context.

Broad incumbents

• Skillsoft: Large enterprise L&D content and platform provider with leadership, compliance, and technology training. Comparable on the digital learning platform side (especially vs. MApp), but at vastly greater scale and content breadth.
• Korn Ferry: Global organizational consulting firm with a strong leadership and talent development practice. Overlaps with Brainayan's leadership development and OD interventions, though within a much broader portfolio.
• FranklinCovey: Large incumbent in leadership, productivity, and organizational performance training. Overlaps with Brainayan's leadership development and manager effectiveness offerings, but at much larger scale and global reach.

Direct peers

• Development Dimensions International (DDI): Global leader in leadership and management training. Closely comparable to Brainayan in offering manager development programs, leadership pipelines, and behavioral assessments to enterprise clients.
• BTS: Consulting and program-delivery firm specializing in leadership development, strategy execution, and sales transformation. Comparable custom program design and enterprise engagement model.
• Wilson Learning: Global provider of sales, leadership, and people development solutions. Comparable mix of customized training programs, learning journeys, and behavioral assessments targeting enterprise L&D buyers.
• Center for Creative Leadership (CCL): Research-driven leadership development organization offering open-enrollment and custom programs. Comparable to Brainayan's Leadership Basecamp and coaching engagements, with deeper research IP.
• The Ken Blanchard Companies: Management and leadership training firm built on Situational Leadership and similar behavioral frameworks. Comparable to Brainayan's Manager Basecamp and Leadership Basecamp programs targeting mid-market and enterprise.

Emerging players

• BetterUp: Tech-enabled coaching and leadership development platform. Comparable in the manager-effectiveness and leadership-coaching space, but with a stronger SaaS and AI-coaching product motion than Brainayan's MApp.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brainayan
• Instagraminstagram.com/brainayan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainayan