Active Discovery
- Company typePrivate
- Founded2021
- HeadquartersOrange, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Active Discovery does
Active Discovery is a California-based nonprofit that designs and distributes hands-on children's activity kits combining physical activity, STEAM learning, and social-emotional development, selling through Shopify, B2B bulk orders to youth-serving organizations, and a donation-funded scholarship program.
Active Discovery firmographics
Firmographics- Name
- Active Discovery
- Legal name
- Active Discovery
- Website
- https://activediscovery.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Active Discovery industry classification
Industry- Product category
- Children's Educational Activity Kits
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro industry
- DIY Craft Kits & Project Kits RetailConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies RetailKids Crafts & Educational Craft Kits RetailConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies RetailEducational/Children’s Learning Games & Puzzles RetailConsumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles
Keywords
Where Active Discovery is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Active Discovery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Kit and Product Sales: Direct sales of activity kits and individual products through e-commerce storefront. Kits range from $20. Individual products include workout dice, card decks, and standalone items. Both full kits and individual components available for purchase.
- B2B Bulk/Organizational Sales: Bulk orders to organizations including Boys & Girls Clubs, YMCAs, schools, summer camps, and community programs. Customizable orders through partner kit order form with potential volume pricing.
- Donations and Charitable Contributions: Tax-deductible donations to fund scholarship program and distribute kits to underserved children. Donation tiers: $30 (1 kit), $120 (4 kids), $750 (25 kits for classroom).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Workout & World Rhythms Kit - $20.00 |
| Unit Pricing | Pay-as-you-go | Art & Agility Kit (Graffiti Art Edition) - Complete kit |
| Other | Multi-year contract | Partner Kit Orders - Quote-based pricing |
| Unit Pricing | Pay-as-you-go | Donation Tiers: $30, $120, $750 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Active Discovery product offering
Product offeringCore offering
Active Discovery designs, assembles, and sells all-inclusive hands-on activity kits for children that integrate physical activity, creative discovery, and social-emotional growth in a single 3-in-1 package. The 11 named kits (e.g., Workout & World Rhythms, Steps STEM & Stars, MVP Kit, Maps & Motion) plus individual products (card decks, workout dice, language games) are priced at $20 per kit and sold via Shopify to consumers, in bulk to youth organizations, and through a tax-deductible donation program that funds kit distribution to underserved children.
Product overview
Active Discovery creates hands-on educational activity kits distributed primarily through after-school programs, camps, schools, and community organizations. The product portfolio consists of 11 complete Activity Kits (Workout & World Rhythms, Steps STEM & Stars, STEAM & Swing, Art & Agility, Hoops & Harmony, Go & Grow Sunflower Edition, Go & Grow Microgreens Edition, Bounces & Beats, Languages & Leaping, Maps & Motion, MVP Kit) plus 6 individual products (Conversation Cards, Dealing with Life Cards, Foreign Languages Cards, Playing Cards, Language Matching Game, Workout Dice). Each kit is a 3-in-1 experience combining physical activity, creative discovery, and social-emotional growth. All kits include physical materials, bilingual activity guides, and staff training videos. Products are distributed via Shopify e-commerce platform and bulk orders through partner organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Workout & World Rhythms Kit 3-in-1 activity kit combining Olympic-inspired fitness, world music, and leadership through movement and play; includes workout dice, percussion instruments, DIY Olympic medal, bilingual staff manual with 20+ hours of activities. Sold to consumers via Shopify and in bulk to youth organizations.
- Steps, STEM, & Stars All-inclusive kit featuring a make-your-own flashlight, pedometer, DIY constellation keychain, Character Compass activity, and leadership bracelet; 20+ hours of hands-on fun for kids ages 6–12.
- STEAM & Swing Playful kit combining hands-on engineering with ping pong play, including a robot STEAM project, ping pong paddles and balls, bilingual kids cards, and a leadership bracelet.
- Art & Agility Kit (Graffiti Art Edition) Creative and active kit combining street art style with movement and teamwork; includes sketchbook, graffiti pens, colored pencils, agility hoops, nametags, and bilingual kids cards.
- Hoops & Harmony Kit High-energy kit blending basketball, music, and leadership; includes a basketball with pump, harmonica, silicone leadership bracelet, bilingual kids cards, Hometown Heroes video series, and spiral-bound staff manual.
- Go & Grow Kit (Sunflower Edition) Garden-inspired kit helping kids grow sunflowers, make art, and stay active; includes a watercolor art set, sunflower seeds with planter, jump rope, sketchbook, and bilingual kids cards.
- Go & Grow (Microgreens Edition) Wellness-focused kit blending gardening, movement, and healthy habits; includes a microgreens growing set, pedometer, agility cone, bilingual activity book, and character bracelet.
- Bounces & Beats Music-and-motion kit blending rhythm, play, and creativity; includes drumsticks, handheld drum, STEAM award-winning Ollyball, pen tapping pens, and a bilingual activity book.
- Languages & Leaping High-energy kit combining language learning with active play; includes a matching game, jump rope, bilingual activity book covering ASL, Spanish, French, and Japanese, and a character bracelet.
- Maps & Motion Kit Adventure-ready kit taking kids through maps, motion, and discovery; includes an inflatable globe, U.S. map poster, crayons, space and motion activities, and exploration-themed extras.
- MVP Kit Action-packed kit building confidence through sports and games; includes a soccer ball with pump, juggling/hacky sack balls, deck of playing cards, workout dice, sidewalk chalk, water bottle, and bilingual activity book.
- Deck of Cards (Conversation) Card deck of engaging prompts ranging from lighthearted icebreakers to deeper reflective questions that help children build empathy, communication skills, and stronger relationships.
- Deck of Cards (Dealing with Life) Card deck combining engaging prompts, activities, and discussions to help children build resilience and essential life skills, from handling money to overcoming challenges.
- Deck of Cards (Foreign Languages) Interactive vocabulary card deck introducing everyday words in Spanish, French, Japanese, and American Sign Language with pronunciation guides.
- Deck of Cards (Playing Cards) Branded deck of playing cards for classic games like Go Fish, Crazy Eights, or Rummy; versatile tool for math games, team challenges, or icebreakers.
- Language Matching Game Multilingual vocabulary card deck introducing everyday words in Spanish, French, Japanese, and American Sign Language with pronunciation guides.
- Workout Dice (with QR Codes) Fitness dice with scannable QR codes linking to exercise demonstrations and tips for proper form, designed to make exercise playful for kids and adults.
- Partner Kit Bulk Orders Quote-based bulk purchasing program for organizations (Boys & Girls Clubs, YMCAs, schools, summer camps) to order full kits or specific components for program use.
- Donation / Kit Scholarship Program Tax-deductible donation program with tiered giving levels ($30, $120, $750) that funds kit distribution to underserved children through partner organizations.
Quantifiable outcome
- Over 190,000 children and nearly 200+ organizations used their kit program in one year
- +3 more outcomes
Companies that use Active Discovery
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Active Discovery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Active Discovery partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Active Discovery competitors and assessment
Company assessmentDirect peers
- Steve Spangler Science: Steve Spangler Science provides STEM experiment kits, curriculum, and teacher training for schools and after-school programs. It competes for the same B2B after-school and Title 1 procurement budgets that Active Discovery targets.
- KiwiCo: KiwiCo is the leading subscription-based DIY activity and STEAM crate company for kids. It is the most direct competitor to Active Discovery's 3-in-1 kits, but at far greater scale, with recurring subscription revenue and a much larger content library.
- MEL Science: MEL Science delivers hands-on science experiment kits and VR lessons for kids. It directly competes with Active Discovery's STEM-leaning kits (e.g., Steps, STEM, & Stars; STEAM & Swing) but with deeper science curriculum and subscription mechanics.
- Green Kid Crafts: Green Kid Crafts is a subscription-based STEAM and nature craft kit company. It competes head-on with Active Discovery's subscription-adjacent, hands-on activity kit model across similar age groups.
- Little Passports: Little Passports ships monthly subscription kits blending geography, science, and world cultures for children. It overlaps with Active Discovery's thematic, multi-activity kits (e.g., Maps & Motion, Languages & Leaping) targeting similar ages.
- Mad Science: Mad Science is a franchise-based STEM enrichment provider selling kits and in-person programs to schools, camps, and after-schools. It is a direct competitor in the B2B after-school enrichment channel Active Discovery serves.
Broad incumbents
- Crayola: Crayola is a leading arts-and-crafts brand that sells activity kits, supplies, and curriculum to families, schools, and after-school programs. It is a broad incumbent competing for the art/creativity portion of Active Discovery's kits (e.g., Art & Agility).
- Highlights for Children: Highlights is a long-standing children's content brand offering activity books, games, and subscription boxes. It serves as a broader incumbent in the kids' activity and SEL content space that Active Discovery competes for parents' attention and dollars.
- National Geographic Kids: National Geographic Kids provides educational kits, books, and subscription boxes blending geography, science, and exploration. It overlaps thematically with Active Discovery's Maps & Motion and Languages & Leaping kits from a much larger brand platform.
Emerging players
- Tinkergarten: Tinkergarten offers outdoor, play-based learning programs and activity kits for young children, overlapping with Active Discovery's movement-and-nature kits (e.g., Go & Grow editions) but focused on outdoor curriculum rather than physical products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Active Discovery social profiles
Digital presenceActive Discovery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Discovery leadership team
Management profileNumber of profiles
Profiles9 records
Active Discovery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Discovery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Discovery
What does Active Discovery do?
Active Discovery designs, assembles, and sells all-inclusive hands-on activity kits for children that integrate physical activity, creative discovery, and social-emotional growth in a single 3-in-1 package. The 11 named kits (e.g., Workout & World Rhythms, Steps STEM & Stars, MVP Kit, Maps & Motion) plus individual products (card decks, workout dice, language games) are priced at $20 per kit and sold via Shopify to consumers, in bulk to youth organizations, and through a tax-deductible donation program that funds kit distribution to underserved children.
Is Active Discovery a public or private company?
Active Discovery is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Discovery founded?
Active Discovery was founded in 2021. It employs 1 to 10 people.
Where is Active Discovery based?
Active Discovery is headquartered in Orange, United States, in the North America region.
How does Active Discovery make money?
Three revenue lines are on record. Kit and Product Sales are the primary driver. The others are B2B Bulk/Organizational Sales and donations and Charitable Contributions.
Who are Active Discovery's main competitors?
Direct peers on record are Steve Spangler Science, KiwiCo, MEL Science, Green Kid Crafts, Little Passports and Mad Science. Broad incumbents are Crayola, Highlights for Children and National Geographic Kids. Tinkergarten is listed as an emerging player.
Does Active Discovery have an API?
No public API is recorded for Active Discovery.
What industry is Active Discovery in?
Active Discovery's product category is Children's Educational Activity Kits. Its primary akta.pro industry code is CRALACAH, DIY Craft Kits & Project Kits Retail, with a secondary code of CRALACAG, Kids Crafts & Educational Craft Kits Retail. Its NAICS code is 45912 and its SIC code is 5945.