MetLife Bangladesh

What MetLife Bangladesh does

MetLife Bangladesh operates as the Bangladeshi arm of MetLife, Inc. (NYSE: MET), conducting business through the legally named American Life Insurance Company and headquartered in the Motijheel commercial district of Dhaka. The entity has operated in Bangladesh for more than 74 years and offers a diversified life-insurance product portfolio spanning individual protection (life, critical illness, hospital care, Medicare riders), savings and investments (MFDPP, M3PP, Income Growth Plan, Depositor's Protection Scheme, MetLife Endowment), education planning, retirement solutions (LifeLine), Shariah-compliant Takaful (Takaful DPS), and group insurance (death and disability, group medical, personal accident and health, plus bancassurance cover for credit cards, deposits, and loans). The company states it serves approximately 1 million individual customers and over 900 corporate clients.

The firm's technology stack is centered on two proprietary mobile applications: the One by MetLife customer app — which embeds value-added services such as 50,000+ free doctor consultations and integrates policy management with digital claims and payments — and the MyLife agent super-app for sales operations. Online claims are settled in 3-5 days, and the digital premium-payment platform is integrated with more than ten partners covering mobile financial services (bKash, Nagad, Rocket, NexusPay, Trust t-cash), internet banking (DBBL, BRAC Bank, HSBC, SCB, Prime Bank, City Bank) and ATMs.

Revenue is generated on a recurring premium model across four streams: individual life insurance premiums, group insurance premiums, bancassurance premiums, and Takaful contributions. Go-to-market is sales-led via a 15,000+ trained professional agent network, supplemented by bancassurance distribution through BRAC Bank, Eastern Bank, and Standard Chartered, and direct-to-consumer digital self-service channels. The company is recognized with an AAA Credit Rating for financial strength, IDRA recognition as a top taxpayer, and Great Place to Work certification.

Name

MetLife Bangladesh

Legal name

American Life Insurance Company

Website

https://metlife.com.bd

Company type

Private

Operating status

Operating

Short description

MetLife Bangladesh is the Dhaka-based Bangladeshi subsidiary of MetLife, Inc. (NYSE: MET), operating as American Life Insurance Company. It delivers life, health, savings, retirement, Takaful, and group insurance to individual and corporate customers via a 15,000+ agent network and bancassurance partnerships.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

Keywords

• Life insurance products
• Health protection plans
• Retirement savings solutions
• Group employee benefits
• Takaful insurance

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Life Insurance Premiums: Recurring premium payments from individual policyholders for life, health, savings, investment, education, and retirement insurance products
2. Group Insurance Premiums: Premium revenue from corporate clients for employee benefit coverage including group death & disability, medical plans, and personal accident coverage
3. Bancassurance Premiums: Insurance products distributed through bank partners for credit card holders, deposit product holders, and loan borrowers
4. Takaful Insurance: Shariah-compliant insurance products under the Takaful DPS scheme

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

MetLife Bangladesh sells life insurance and savings products to individual consumers, and group/employee benefit insurance plus bancassurance products to corporate clients and bank customers. Its portfolio spans education plans, savings and investments, health and protection (including critical illness and hospitalization riders), retirement plans, Shariah-compliant Takaful products, and group death & disability, medical, and personal accident cover, distributed through a 15,000+ agent network, bank partners (BRAC Bank, Eastern Bank, Standard Chartered), and digital apps.

Product overview

MetLife Bangladesh operates as a diversified life insurance provider offering individual and group insurance products across multiple categories. The product portfolio consists of individual products organized under Education, Savings & Investments (including MFDPP, M3PP, Income Growth Plan, Depositor's Protection Scheme, and MetLife Endowment), Health & Protection (Critical Illness Insurance, MediCare, Critical Care, Hospital Care), Retirement (LifeLine), and Takaful (Takaful DPS). Group offerings include employee benefits (Death & Disability, Group Medical, Personal Accident & Health) and Bancassurance products (Credit Card, Deposit Product, and Loan insurance). The company also provides a mobile application called One by MetLife. Products are distributed through multiple channels including direct sales, agents (15,000+ professional agents), bancassurance partnerships with BRAC Bank PLC, Eastern Bank PLC, and Standard Chartered, as well as online platforms for premium payments and claims.

Differentiator

Problem solved

Functional benefit

Brands

• One by MetLife: All-in-one super app for sales with features including 50,000+ free doctor consultations
• MyLife

Products and services

• My Child's Education Protection Plan (MCEPP)

Quantifiable outcome

• Online claim settlement in 3-5 days
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BRAC Bank PLCcoreChannel Partner/ Reseller/ DistributorBancassurance partnership for distributing insurance products to BRAC Bank customers. Products include insurance for credit cards, deposit products, and loans.
• Eastern Bank PLCcoreChannel Partner/ Reseller/ DistributorBancassurance partnership for distributing insurance products to Eastern Bank customers.
• Standard CharteredcoreChannel Partner/ Reseller/ DistributorBancassurance partnership for distributing insurance products to Standard Chartered Bank customers.
• Dutch Bangla Bank Limited (DBBL)minorOthersPartnership for premium payment services through DBBL ATM, internet banking, and mobile banking channels.
• BRAC BankminorOthersPremium payment services through BRAC Bank ATM and internet banking.
• HSBCminorOthersPremium payment services through HSBC Personal Internet Banking.
• bKashminorOthersMobile financial services partnership for premium payments via USSD and app.
• NagadminorOthersMobile financial services partnership for premium payments.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AIA Group Limited: Major Asian-focused life insurance group with a pan-regional agency and bancassurance distribution model, highly comparable in product mix and customer segments across emerging Asian markets.
• Sun Life Financial: Global life insurance giant operating across North America and Asia with comparable individual and group life insurance product portfolios and similar distribution-led GTM models.
• Manulife Financial: Global life insurance and wealth management company with significant Asia operations, offering comparable individual life, group benefits, and savings products to similar customer profiles.

Direct peers

• Pragati Life Insurance Limited: Bangladeshi life insurer with overlapping individual and group life, savings, and protection offerings directly competing with MetLife Bangladesh's product portfolio.
• Sonali Life Insurance Company Limited: Bangladeshi life insurance company offering individual and group life, savings, and health products in the same market as MetLife Bangladesh.
• Delta Life Insurance Company Limited: One of the largest Bangladeshi life insurers offering individual life, savings, and group insurance products, directly competing with MetLife Bangladesh in the local market across similar customer segments.
• National Life Insurance Company Limited: Major Bangladeshi life insurer providing comparable individual and group life insurance and savings products to the same Bangladesh customer base as MetLife.
• Sunlife Insurance Company Limited: Bangladeshi life insurer (not affiliated with Sun Life Financial) offering comparable life insurance and savings products in the same domestic market as MetLife Bangladesh.
• Meghna Life Insurance Company Limited: Established Bangladeshi life insurer providing similar individual life, savings, and group insurance products to Bangladeshi retail and corporate customers.
• Fareast Islami Life Insurance Company Limited: Bangladesh-based Islamic life insurer specializing in Takaful products, directly competing with MetLife's Takaful DPS for the Shariah-compliant customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metlife-bangladesh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetLife Bangladesh