Wisconsin Skydiving Center
Wisconsin Skydiving Center is a family-owned skydiving dropzone in Jefferson, WI, founded in 1998 by Bo Babovic and Alex Kolacio, offering tandem skydiving, AFF training to A-License, group events, rigging services, and media packages to consumers in Wisconsin and Northern Illinois.
- Company typePrivate
- Founded1998
- HeadquartersJefferson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wisconsin Skydiving Center does
Wisconsin Skydiving Center (WSC) is a family-owned and operated skydiving dropzone established in 1998 in Jefferson, Wisconsin, located at Fort Atkinson Municipal Airport (identifier 61C) less than one hour from the Madison and Milwaukee metropolitan areas, with additional reach into Northern Illinois. The company operates seasonally from April through October using a fleet of three Cessna 182 aircraft maintained by a full-time Airframe and Powerplant mechanic across two hangars, and applies FAA-certified safety equipment including MARD (Manual Assisted Reserve Deployment) and AAD (Automatic Activation Device) systems on dual square ram-air parachutes.
WSC's core offerings are tandem skydiving experiences (priced $239-$309) and a 25-jump Accelerated Freefall (AFF) training program leading to USPA A-License certification, with revenue supplemented by photo/video packages (95% attach rate at $99-$135), group bookings, the Rise Above fear-conquering program ($399-$490), gender reveal packages ($595), FAA-certified parachute rigging services ($95-$140), and instructor rating courses. Revenue is generated almost entirely through direct-to-consumer online booking via the Burblesoft platform, with deposits collected at reservation and balances due at check-in.
The company is privately held with no external investors and is led by co-owners Bo Babovic and Alex Kolacio, who together hold 25,000+ jumps and 75 years of sport experience, FAA Master Parachute Rigger and A&P/Inspection Authorization certifications, and USPA instructional ratings. WSC employs 11-50 staff across check-in, instructional, video, packing, mechanical, and pilot roles, and markets through a 200+ article content library, local SEO targeting Wisconsin cities, and active social channels including Facebook, Instagram, YouTube, Vimeo, and X.
Wisconsin Skydiving Center firmographics
Firmographics- Name
- Wisconsin Skydiving Center
- Legal name
- Wisconsin Skydiving Center
- Website
- https://wisconsinskydivingcenter.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wisconsin Skydiving Center is a family-owned skydiving dropzone in Jefferson, WI, founded in 1998 by Bo Babovic and Alex Kolacio, offering tandem skydiving, AFF training to A-License, group events, rigging services, and media packages to consumers in Wisconsin and Northern Illinois.
- Ownership category
- akta.pro rank
Wisconsin Skydiving Center industry classification
Industry- Product category
- Adventure Skydiving Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Flight Training (611512), Nonscheduled Chartered Passenger Air Transportation (481211)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Skydiving Centers & Drop Zones (Tandem, AFF Training) (THAAAKAB)
- akta.pro secondary industries
- Skydiving Experiences (Tandem, AFF, Scenic Jumps) (THAAAMAA), Extreme Sports Training, Certification & Coaching (Skydiving/Bungee Safety Courses) (THAAAMAJ)
Keywords
Where Wisconsin Skydiving Center is headquartered
LocationHeadquarters
- HQ city
- Jefferson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wisconsin Skydiving Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Tandem Skydiving: Primary revenue stream from tandem skydiving experiences. Standard tandem jumps at $289, Tuesday specials at $239, Red Carpet tandem at $309. Deposits collected at booking with balance due at check-in.
- Photo & Video Services: Add-on media packages including freefall video ($99), freefall photography ($99), combined video and stills ($125), and premium package with social media clip ($135). Approximately 95% of first-time students request video.
- Learn to Skydive Training: AFF (Accelerated Freefall) training program with 25 jumps leading to A License certification. Pay-as-you-go model with varying prices per jump from $69 to $309 depending on phase and instruction level required.
- Rise Above Program: Half-day guided skydiving experience with facilitated workshop, modified tandem skydive, and post-jump reflection. Also includes fear-conquering program at $399-$490.
- Gender Reveal Package: Special event package including professional skydiver with colored smoke, video coverage, and facility rental for $595.
- Parachute Rigging Services: FAA-certified parachute inspection, repack, and repair services. Pilot emergency parachute repack at $120, sport reserve at $95, military at $140. Also offers modifications and custom work.
- Gift Certificates: Gift certificates sold for specific experiences or dollar amounts, applicable to tandem skydiving, training, or media packages. Do not expire and are transferable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Tandem Skydive |
| One time/ perpetual license | Pay-as-you-go | Tuesday Special Tandem |
| One time/ perpetual license | Pay-as-you-go | Red Carpet Tandem |
| One time/ perpetual license | Pay-as-you-go | Military & Student Discount |
| Unit Pricing | Pay-as-you-go | Weight Surcharges |
| Unit Pricing | Pay-as-you-go | Group Pricing (4-6 people) |
| Unit Pricing | Pay-as-you-go | Group Pricing (7-12 people) |
| Unit Pricing | Pay-as-you-go | Group Pricing (13-19 people) |
| Unit Pricing | Pay-as-you-go | Group Pricing (20+ people) |
| Unit Pricing | Pay-as-you-go | Media Packages |
| One time/ perpetual license | Pay-as-you-go | Rise Above Program - Full |
| One time/ perpetual license | Pay-as-you-go | Gender Reveal Package |
| Unit Pricing | Pay-as-you-go | Rigging Services - Pilot Emergency |
| Unit Pricing | Pay-as-you-go | Rigging Services - Sport Reserve |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
Wisconsin Skydiving Center product offering
Product offeringCore offering
Wisconsin Skydiving Center is a family-owned and operated skydiving dropzone offering tandem skydiving experiences from 10,000 feet (standard $289, Tuesday special $239, Red Carpet $309), a 25-jump Accelerated Freefall (AFF) training program leading to USPA A-License certification, professional video and photo packages, and specialized event packages including the Rise Above fear-conquering program, gender reveal jumps, group/college/charity events, and FAA-certified parachute rigging services. The company also offers instructor rating courses (Coach, Tandem, AFF Instructor) and gift certificates.
Product overview
Wisconsin Skydiving Center operates as a family-owned skydiving dropzone offering a comprehensive portfolio of services centered around tandem skydiving experiences and professional skydiving training. The core offerings include standard Tandem Skydiving and the Learn to Skydive AFF Training Program, which together serve first-time jumpers and those pursuing solo licensing. These are supplemented by premium add-on modules including Red Carpet Tandem (priority service), Tuesday Special Tandem, and Military/Student Discount options. Specialized experiences include the Rise Above Program (fear-conquering workshop combined with tandem skydiving), Gender Reveal Package, and Group/College/Charity fundraising programs. Media capture is available through Video & Photo Packages. Supporting services include Parachute Rigging Services (FAA-certified inspection and repair), Instructor Rating Courses, and Gift Certificates. The company also offers employment opportunities including parachute packers, video editors, jump pilots, instructional staff, and manifest/front desk positions.
Differentiator
Problem solved
Functional benefit
Products and services
- Tandem Skydiving Standard tandem skydiving experience where participants jump secured to a certified instructor from 10,000 feet, experiencing approximately 45-60 seconds of freefall at 120 mph followed by 5-7 minutes under parachute.
- Learn to Skydive (AFF Training Program) Comprehensive 25-jump training program based on USPA Accelerated Freefall (AFF) methodology, taking participants from first-time jumper to licensed solo skydiver through phased instruction: Tandem, Solo Exit & Canopy Flight, Freefall Work, and Certification.
- Rise Above Program Half-day guided skydiving experience combining a facilitated fear-conquering workshop with tandem skydiving, designed to help participants transform their relationship with fear through five distinct modules: Acknowledge, Understand, Discover, Skydive, and Reflect.
- Video & Photo Packages Professional media capture services including freefall video, photography, and social media clips, with options ranging from standalone video or photos to combined packages. Approximately 95% of first-time students request video.
- Gender Reveal Package Skydiving gender reveal service where a professional skydiver releases colored smoke (blue or pink) while landing, accompanied by professional videography, facility rental, and family gathering space.
- Parachute Rigging Services FAA-certified parachute inspection, repacking, and repair services including emergency parachute maintenance, pilot chute repairs, canopy patching, and AAD service/replacement, performed by FAA Master Parachute Rigger Bo Babovic.
- Instructor Rating Courses Professional skydiving instructor certification training programs including Coach, Tandem Instructor, AFF Instructor ratings, and instructor examiner credentials, led by Dario Meloni who holds all USPA ratings including tandem instructor examiner and PRO ratings.
- Group Skydiving Discounted group skydiving experiences with tiered pricing based on group size, offering reduced rates for parties of 4 or more with additional perks for group organizers, including birthday parties, bachelor/bachelorette parties, company picnics, family reunions, and anniversaries.
- College Groups Program Specialized group skydiving packages for college and university students, offered in partnership with campus outdoor adventure programs for team-building, leadership development, and personal growth.
- Charity Fundraising Skydiving Fundraising program allowing individuals to raise money for causes through tandem skydiving, with support for church groups, nonprofits, crisis centers, survivors, and individuals.
- Gift Certificates Electronically delivered gift certificates available in specific amounts or for specific experiences (tandem skydiving, learn to skydive training, or video/photo packages), valid indefinitely and transferable.
Quantifiable outcome
- 13,000+ first-time skydivers instructed
- +3 more outcomes
Companies that use Wisconsin Skydiving Center
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles8 records
Wisconsin Skydiving Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wisconsin Skydiving Center partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Wisconsin Skydiving Center competitors and assessment
Company assessmentDirect peers
- Skydive City: Florida-based high-volume dropzone offering tandem skydiving, AFF training, and licensing progression. Comparable full-service model with multiple aircraft, full-time staff, and structured training programs.
- Skydive Orange: Virginia-based dropzone offering tandem skydiving, AFF training, and group events. Comparable full-service regional model with emphasis on first-timer conversion and licensing pipeline.
- Skydive Chicago: Large Illinois-based dropzone offering tandem skydiving, AFF training, and licensed jumper services within driving distance of WSC's Northern Illinois catchment. Comparable product mix (tandem, training, group events) and similar consumer base.
- Paraclete XP Skydiving: One of the largest USPA-affiliated training centers in the US, offering tandem, AFF, and coach/tandem instructor rating courses. Directly comparable training-led business model with deep instructor pipeline similar to WSC's AFF and rating programs.
- Skydive Midwest: Wisconsin-based skydiving operation offering tandem jumps, AFF training, and group events in the same regional market as WSC. Directly competes for first-time jumpers and aspiring solo skydivers in the Madison/Milwaukee/Iowa corridor.
- Start Skydiving: Ohio-based skydiving operation offering tandem, AFF training, and instructor progression programs. Directly comparable product offering and training-led business model, including licensing pipeline and group experiences.
- Chicagoland Skydiving Center: Illinois dropzone within WSC's Northern Illinois catchment area offering tandem skydiving, AFF, and group experiences. Directly comparable regional competitor for first-time and aspiring licensed jumpers.
Broad incumbents
- Skydive Arizona: Large, established Arizona dropzone serving as a major US skydiving destination with broad tandem, training, and licensed-jumper offerings. Overlaps WSC's product set but at materially larger scale and tourism-driven mix.
Regional players
- Skydive Twin Cities: Minnesota-based dropzone offering tandem skydiving, AFF training, and group events. Comparable regional Midwest recreational model serving a major metro catchment, though not directly competing in WSC's geography.
Emerging players
- iFLY Indoor Skydiving: National indoor vertical-wind-tunnel skydiving franchise that addresses a portion of the first-time 'thrill-seeking' demand that drives WSC's tandem business. Not a direct competitor on altitude/freefall experience, but a substitute for novice customers seeking a lower-commitment introduction.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wisconsin Skydiving Center social profiles
Digital presenceWisconsin Skydiving Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisconsin Skydiving Center leadership team
Management profileNumber of profiles
Profiles3 records
Wisconsin Skydiving Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisconsin Skydiving Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisconsin Skydiving Center
What does Wisconsin Skydiving Center do?
Wisconsin Skydiving Center is a family-owned and operated skydiving dropzone offering tandem skydiving experiences from 10,000 feet (standard $289, Tuesday special $239, Red Carpet $309), a 25-jump Accelerated Freefall (AFF) training program leading to USPA A-License certification, professional video and photo packages, and specialized event packages including the Rise Above fear-conquering program, gender reveal jumps, group/college/charity events, and FAA-certified parachute rigging services. The company also offers instructor rating courses (Coach, Tandem, AFF Instructor) and gift certificates.
Is Wisconsin Skydiving Center a public or private company?
Wisconsin Skydiving Center is a private company. It is classified as family owned and is currently operating.
When was Wisconsin Skydiving Center founded?
Wisconsin Skydiving Center was founded in 1998. It employs 11 to 50 people.
Where is Wisconsin Skydiving Center based?
Wisconsin Skydiving Center is headquartered in Jefferson, United States, in the North America region.
How does Wisconsin Skydiving Center make money?
Seven revenue lines are on record. Tandem Skydiving is the primary driver. The others are photo & Video Services, learn to Skydive Training, rise Above Program, gender Reveal Package, parachute Rigging Services and gift Certificates.
Who are Wisconsin Skydiving Center's main competitors?
Direct peers on record are Skydive City, Skydive Orange, Skydive Chicago, Paraclete XP Skydiving, Skydive Midwest, Start Skydiving and Chicagoland Skydiving Center. Skydive Arizona is listed as a broad incumbent. Skydive Twin Cities is listed as a regional player. iFLY Indoor Skydiving is listed as an emerging player.
Does Wisconsin Skydiving Center have an API?
No public API is recorded for Wisconsin Skydiving Center.
What industry is Wisconsin Skydiving Center in?
Wisconsin Skydiving Center's product category is Adventure Skydiving Services. Its primary akta.pro industry code is THAAAKAB, Skydiving Centers & Drop Zones (Tandem, AFF Training), with a secondary code of THAAAMAA, Skydiving Experiences (Tandem, AFF, Scenic Jumps). Its NAICS code is 71394 and its SIC code is 7900.