Yettel Bank
Yettel Bank is a Serbian digital retail bank and PPF Group subsidiary offering mobile-first current accounts, consumer loans, savings, and payment cards to individual consumers, with bundled telecom-plus-banking services targeted at Yettel postpaid mobile subscribers.
- Company typePrivate
- Founded2024
- HeadquartersBelgrade
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Yettel Bank does
Yettel Bank is a Serbian retail bank operating as a subsidiary of Czech conglomerate PPF Group, headquartered in Belgrade's Airport City business district. Originally known as Mobi Banka, the institution was rebranded to Yettel Bank in 2024 to align with its sister company Yettel, a Serbian mobile telecom operator also owned by PPF Group. The bank employs 251-500 staff organized across IT/development (4th floor) and business operations including legal, finance, marketing, HR, contact center, and product teams (5th floor). It serves individual consumers and non-residents in Serbia exclusively, operating from a single physical branch (ekspozitura) with no traditional branch network beyond that location.
The bank delivers a fully digital banking product suite through a mobile application (iOS and Android) and a web banking platform. Core products include four current account tiers (Bank MAX premium, Bank Lite, Bank Start multi-currency, and a statutory basic payment account), consumer credit products (Keš Kredit cash loan, FIKS refinancing, income-targeted loan up to 100,000 RSD, salary-linked overdraft, and an interest-free 0% device loan exclusive to Yettel postpaid customers), savings products (term and sight deposits in RSD and EUR with up to 4.50% annual interest on 6-month dinar deposits), and payment cards (Mastercard credit and debit, DinaCard, and an instant-issue debit card). The platform integrates with the National Bank of Serbia's IPS instant payment system (24/7 real-time transfers up to 300,000 RSD, QR-based IPS at participating merchants), SWIFT for cross-border transfers, Apple Pay, Google Pay, Mastercard PayPass, and 3D Secure. Distribution leverages the Yettel telecom parent's nationwide retail shop network for in-person sales and support, supplemented by a proprietary ATM network.
The business model combines subscription (monthly account maintenance fees of 0-595 RSD, with Bank MAX at a 0 RSD promotional rate and free accounts for Yettel postpaid users) and transaction-based revenue (card payment commissions, foreign transaction fees, instant payment fees of 20-50 RSD, ATM fees per tariff) with interest income from cash and device loans. Go-to-market is product-led, targeting Yettel postpaid subscribers with preferential fee-free banking under the Yettel Sve cross-brand loyalty program. The bank earned Gold and Silver recognition at the 2025 International Customer Experience Awards for workplace and innovation.
Yettel Bank firmographics
Firmographics- Name
- Yettel Bank
- Legal name
- Yettel Bank ad Belgrade
- Website
- https://yettelbank.rs
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yettel Bank is a Serbian digital retail bank and PPF Group subsidiary offering mobile-first current accounts, consumer loans, savings, and payment cards to individual consumers, with bundled telecom-plus-banking services targeted at Yettel postpaid mobile subscribers.
- Ownership category
- akta.pro rank
Yettel Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Commercial Banking (522110)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)
- akta.pro secondary industries
- Secured Credit Cards (FSAKABAD), Card Issuing Platforms (Issuer Processing) (FSAGABAD), BNPL Card / Virtual Card Programs (FSAKACAC)
Keywords
Where Yettel Bank is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Yettel Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Account Maintenance Fees: Monthly fees from account packages including Bank MAX (595 RSD/month), Bank Start (345 RSD/month), and payment account with basic services (150 RSD/month)
- Loan Interest Income: Interest income from cash loans with fixed annual rates using conformal calculation method, device loans at 0% interest rate
- Card Transaction Fees: Commission income from card payments; 1.5% foreign transaction fee for Starter/Basic users; 35 RSD fee for declined foreign transactions
- Instant Payment Fees: Commission for instant payments: 50 RSD for Basic package, 20 RSD for Starter package, free for Progressive package users
- ATM Transaction Fees: Fees for ATM cash deposits in EUR using debit card per bank tariff
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bank MAX - Premium account with comprehensive benefits |
| Subscription | Monthly | Bank Start - Multi-currency account with basic features |
| Subscription | Monthly | Payment Account with Basic Services |
| Subscription | Monthly | Bank Lite |
| Freemium | Monthly | Yettel Postpaid Account - Fee-free banking for telecom customers |
| Other | Pay-as-you-go | Term Deposit in Dinar - 6 months |
| Other | Monthly | Cash Loan |
| Other | Monthly | Device Loan |
| Subscription | Monthly | Credit Card |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Yettel Bank product offering
Product offeringCore offering
Yettel Bank is a Serbian digital-first bank offering current accounts (Bank MAX, Bank Lite, Bank Start, Payment Account with Basic Services), cash and refinancing loans, device loans, overdraft facilities, term and sight deposits in dinars and euros, Mastercard and DinaCard payment cards, instant card issuance, and digital services including IPS QR instant payments, in-app currency exchange, Apple Pay/Google Pay, and international SWIFT transfers delivered through a mobile and web platform.
Product overview
Yettel Bank is a Serbian digital banking platform (a subsidiary of PPF Group) offering a unified suite of banking products through its mobile and web applications. The core product portfolio spans current accounts (Bank MAX, Bank Lite, Bank Start, and Payment Account with Basic Services), credit products (Keš Kredit, FIKS Refinancing, device loans, and overdraft), savings (term and sight deposits in dinars and euros), and payment cards (Mastercard credit/debit and DinaCard). Digital services include Apple Pay/Google Pay integrations, IPS QR instant payments, international transfers via SWIFT, in-app currency exchange, and the cross-brand Yettel Sve loyalty program. All services are delivered through a single digital-first platform with no traditional branch network except one flagship branch in Belgrade.
Differentiator
Problem solved
Functional benefit
Products and services
- Bank MAX Current Account
Quantifiable outcome
- Instant payments processed 24/7/365
- +3 more outcomes
Companies that use Yettel Bank
Customer profileSegments3 records
Ideal customer profiles3 records
Yettel Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Yettel Bank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ApplecoreApple Pay integration enabling Yettel Bank cardholders to make contactless payments using Apple devices. Customers can digitize their cards through the mobile app for secure and convenient payments.
- GooglecoreGoogle Pay integration allowing Yettel Bank customers to add cards to Google Wallet for contactless mobile payments on Android devices.
- MastercardcoreCard network partnership for issuing Mastercard credit and debit cards. Supports contactless PayPass payments, 3D Secure online transactions, and international payment capabilities.
- DinaCard (National Payment Card)corePartnership with Serbian national payment system DinaCard for issuing domestic payment cards. Cards accepted at all ATMs and POS terminals in Serbia.
- National Bank of Serbia (NBS)coreIntegration with central bank infrastructure for IPS instant payment system enabling 24/7 real-time payments up to 300,000 RSD. Also connected to NBS credit bureau and regulatory reporting systems.
- SWIFTcoreSWIFT network connectivity for international wire transfers enabling cross-border payments and currency exchange services for residents and non-residents.
- Mercator-S (Mercator, Idea, Roda)minorIPS QR payment acceptance at Mercator-S retail chain including Mercator, Idea, and Roda megamarket stores across Serbia.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Yettel Bank competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Yettel Bank social profiles
Digital presenceYettel Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yettel Bank leadership team
Management profileNumber of profiles
Profiles1 record
Yettel Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yettel Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yettel Bank
What does Yettel Bank do?
Yettel Bank is a Serbian digital-first bank offering current accounts (Bank MAX, Bank Lite, Bank Start, Payment Account with Basic Services), cash and refinancing loans, device loans, overdraft facilities, term and sight deposits in dinars and euros, Mastercard and DinaCard payment cards, instant card issuance, and digital services including IPS QR instant payments, in-app currency exchange, Apple Pay/Google Pay, and international SWIFT transfers delivered through a mobile and web platform.
Is Yettel Bank a public or private company?
Yettel Bank is a private company. It is classified as corporate owned and is currently operating.
When was Yettel Bank founded?
Yettel Bank was founded in 2024. It employs 251 to 500 people.
Where is Yettel Bank based?
Yettel Bank is headquartered in Belgrade.
How does Yettel Bank make money?
Five revenue lines are on record. Account Maintenance Fees are the primary driver. The others are loan Interest Income, card Transaction Fees, instant Payment Fees and ATM Transaction Fees.
Does Yettel Bank have an API?
No public API is recorded for Yettel Bank.
What industry is Yettel Bank in?
Yettel Bank's product category is Retail Banking. Its primary akta.pro industry code is FSAMAIAG, Multi-Currency Accounts, Wallets & IBAN Services, with a secondary code of FSAKABAD, Secured Credit Cards. Its NAICS code is 52211 and its SIC code is 6022.