Agva Kraft

Name

Agva Kraft

Legal name

Agva Kraft AS

Website

https://agva.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

akta.pro primary industry

Retail Supply & Corporate Energy Procurement (Green Tariffs, Retail PPAs, C&I Supply) (EUAMAMAM)

Keywords

• Retail electricity supply
• Spot price contracts
• Fixed price electricity
• Renewable energy retail
• Digital electricity provider

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales - Residential: Monthly electricity supply to private households based on various contract types including spot price, fixed price, and variable price agreements. Revenue generated from consumption charges (per kWh), monthly fees, and surcharges. All electricity is sourced from 100% renewable Norwegian sources.
2. Electricity Sales - Business: Business electricity supply contracts for small and medium enterprises with spot-based pricing. Includes option for 100% origin-guaranteed solar power.
3. Origin Guarantee Add-ons: Additional charges for origin guarantees ensuring electricity from renewable sources. Solar origin guarantee priced at 5 øre per kWh extra. Standard origin guarantee at 3.49 øre per kWh.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Agva Kraft sells retail electricity supply contracts to Norwegian private households and small/medium enterprises. The product portfolio spans spot-price contracts tied to hourly Nord Pool market prices, fixed-price contracts with short binding periods, and variable-price contracts, plus optional 100% renewable energy origin guarantees. Customers are onboarded and managed through a fully digital self-service website and mobile app, with no physical retail locations.

Product overview

Agva Kraft is a Norwegian electricity retailer (power company) offering electricity supply contracts to private households and businesses. The company operates as a challenger brand in the Norwegian electricity market, providing multiple contract types including spot price (hourly varying), fixed price, and variable price options. The product portfolio spans over 20 distinct electricity contract variants for private customers (including promotional campaigns like Spot-Kampanje, Spot 2025, Flyttespot) and business customers (Bedrift). Additional offerings include the Agva app for consumption monitoring, origin guarantees for renewable energy (Opprinnelsesgaranti sol), and the Strømsmart sustainability program. The company is fully digital with no physical customer service locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Agva Spotpris (Spot Price Electricity Contracts)

Quantifiable outcome

• Spot price contracts historically cheapest over 10 years according to Statistics Norway
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• WWF Norway (World Wildlife Fund)coreStrategic or Co-development PartnerAnnual financial support to WWF Verdens naturfond for climate change work and biodiversity protection. Partnership includes participation in activities, conferences, and information campaigns. Agva's environmental platform is anchored through this collaboration.
• Fujitsu GeneralminorGTM or Marketing PartnerHeat pump supplier offering discounts to Agva customers. Fujitsu heat pumps designed for Nordic climate with energy savings up to 50% on heating. Agva customers receive promotional pricing.
• HøiaxminorGTM or Marketing PartnerSmart hot water heater manufacturer. Høiax Connected products allow scheduling hot water production during cheapest electricity periods. Agva customers receive discount codes (Agva200, Agva300) and can apply for climate bonus from Enova up to 5000 kr.
• Charge AmpsminorGTM or Marketing PartnerElectric vehicle charger manufacturer. Charge Amps Luna offers smart charging scheduling to align with low electricity prices. Load balancing function ensures household appliances work normally during charging. Agva customers receive promotional offers.
• ElhubcoreTechnology or IntegrationNorwegian electricity market hub for meter data management and supplier switching. Agva processes customer consumption data through Elhub and manages supplier changes via the platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tibber: Digital-first electricity retailer operating in Norway and across the Nordics, offering spot-price contracts, app-based consumption control, and EV/smart-home integrations. Closest direct peer to Agva on product model, target customer, and tech-led GTM.
• Fjordkraft: Major Norwegian electricity and mobile retailer serving households and SMEs with multi-product contracts including spot and fixed. Direct competitor to Agva in the Norwegian residential/SMB electricity supply market, now part of Å Energi.

Regional players

• Norgesnett: Norwegian grid operator with adjacent electricity retail offerings through partners. Comparable as a domestic Norwegian energy provider serving households, though primarily a DSO rather than challenger retailer.
• Vattenfall: Swedish-headquartered energy group with Nordic retail electricity supply including Norway. Comparable as a broader Nordic retail supplier competing in the same Norwegian household/SMB segment with renewable offerings.
• Eidsiva Energi: Regional Norwegian energy group with retail electricity supply to households and SMEs in its concession area. Comparable as a domestic supplier competing for Norwegian residential and small business customers.

Broad incumbents

• Lyse Energi: Large Norwegian regional energy group offering electricity supply to households and businesses alongside telecom and fiber. Incumbent competitor with broader portfolio but overlapping retail electricity customer base.
• Hafslund: Norway's largest power grid operator with retail electricity supply activities. Broad incumbent that competes for Norwegian household and SME electricity customers.
• Statkraft: Norwegian state-owned generator and energy company active in retail supply and renewable origination. Comparable as a large Norwegian energy player with both wholesale renewable trading and retail supply activities.
• Fortum: Nordic energy incumbent supplying electricity to households and businesses across the Nordics, including Norway. Overlaps with Agva on retail electricity supply and renewable/green tariff offerings at much larger scale.

Others

• True Energy: Smart-charging app and energy optimization partner already integrated with Agva. Ecosystem participant adjacent to the retail electricity offering, comparable on the smart-home/optimization layer that differentiates Agva's product.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AgvaKraft
• YouTubeyoutube.com/c/agvanorge
• Facebookfacebook.com/agvakraft
• LinkedInlinkedin.com/company/agva-kraft-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agva Kraft