AURASTONE PTE LTD

Name

AURASTONE PTE LTD

Legal name

Aurastone Pte Ltd

Website

https://aurastone.com.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Stone Countertops and Surface Materials

NAICS

All Other Nonmetallic Mineral Product Manufacturing (32799)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Stone countertops
• Quartz surfaces
• Kitchen sinks
• Stone fabrication
• Surface installation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stone Countertop Sales: Direct sales of stone surface materials including quartz, granite, terrazzo, and sintered stone slabs. Products are sold as finished or semi-finished slabs for kitchen countertops, bathroom vanities, and furniture applications. Customers can purchase materials for DIY installation or bundled with professional fabrication and installation services.
2. Fabrication and Installation Services: End-to-end stone surface solutions including measurement, fabrication, and installation. The company handles projects from first measurement to final polish, providing a comprehensive service for homeowners, interior designers, and contractors.
3. Authorized Brand Distribution: As authorized dealer of Caesarstone, Silestone, and Dekton brands, the company distributes these premium branded stone surfaces, generating revenue through the markup on branded products.
4. Aurasink Kitchen Sinks: Sale of proprietary Aurasink kitchen sinks featuring leakproof technology, sold alongside countertops for integrated kitchen solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aurastone Pte Ltd is a Singapore-based stone surface specialist that supplies quartz, granite, terrazzo, and sintered stone countertops, alongside its proprietary Aurasink kitchen sink brand. The company operates as an authorized dealer for Caesarstone, Silestone, and Dekton, and provides in-house fabrication and end-to-end installation services for kitchen and bathroom projects. Its offering combines material sourcing, CNC fabrication, measurement, delivery, and finishing into a single integrated service.

Product overview

Aurastone Pte Ltd is a Singapore-based stone surface specialist offering a portfolio of branded stone products for kitchen countertops, bathroom vanities, and other surfaces. The core product portfolio consists of four proprietary material brands: Mysa (sintered stone), Aurastone (quartz), Domus (granite), and Louve (terrazzo), complemented by Aurasink kitchen sinks. As an authorized dealer/fabricator, the company also supplies and installs third-party brands Caesarstone, Silestone, and Dekton. Services span from measurement to final polish, covering design consultation, material supply, fabrication, and installation for residential and commercial projects.

Differentiator

Problem solved

Functional benefit

Brands

• Aurastone: Quartz stone slabs — the company's own branded quartz countertop product line.
• Mysa
• Domus
• Louve
• Aurasink

Products and services

• Quartz Countertops Engineered quartz stone slabs supplied as countertop surfaces for kitchen and bathroom installations; available via authorized supply of brand lines and custom-fabricated to project dimensions.
• Granite Countertops Natural granite stone slabs supplied as countertop surfaces for kitchen and bathroom installations; cut and finished to specification.
• Terrazzo Countertops Terrazzo stone slabs supplied as countertop surfaces for kitchen and bathroom installations; fabricated and finished to project specifications.
• Sintered Stone Countertops Sintered stone slabs supplied as countertop surfaces for kitchen and bathroom installations; known for high durability and heat resistance.
• Caesarstone Surfaces Authorized dealer supply of Caesarstone engineered quartz surfaces for residential and commercial countertop installations.
• Silestone Surfaces Authorized dealer supply of Silestone quartz surfaces for residential and commercial countertop installations.
• Dekton Surfaces Authorized dealer supply of Dekton ultra-compact sintered stone surfaces featuring scratch, stain, and heat resistance.
• Aurasink Kitchen Sinks Proprietary kitchen sink brand offered by Aurastone, designed to coordinate with its stone countertop offerings for a package kitchen solution.
• Stone Fabrication and Installation Services End-to-end service covering on-site measurement, CNC cutting, edge profiling, polishing, delivery, and on-site installation of stone countertops for kitchens and bathrooms.

Quantifiable outcome

• NSF-certified quartz surfaces are bacteria-resistant and safe for food preparation
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• CaesarstonecoreChannel Partner/ Reseller/ DistributorAurastone is an authorized dealer and fabricator of Caesarstone quartz surfaces in Singapore. This partnership enables the company to offer premium internationally-recognized quartz brand to customers seeking high-end engineered stone options. As authorized fabricator, Aurastone provides professional measurement, fabrication, and installation services for Caesarstone products.
• SilestonecoreChannel Partner/ Reseller/ DistributorAurastone holds authorized dealer status for Silestone, another premium quartz surface brand. The partnership provides customers with additional high-end engineered stone options alongside Aurastone's own quartz brand. Professional fabrication and installation services are provided for Silestone products.
• Dekton (Cosentino)coreChannel Partner/ Reseller/ DistributorOfficial Dekton supplier and authorized dealer in Singapore. Dekton is an ultra-compact surface material from Cosentino with superior technical properties including UV resistance, scratch resistance, stain resistance, and temperature shock resistance. Available in large slab formats (0.8cm, 1.2cm, 2cm thicknesses) and various textures and finishes mimicking natural stone, concrete, wood, and metal. Aurastone provides fabrication and installation for Dekton applications.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MSI (M S International): Large US-based distributor and wholesaler of quartz, natural stone, and sintered surfaces (including its own Q Premium Natural Quartz line). Operates the same combination of proprietary brand sourcing plus multi-brand distribution and fabrication that Aurastone mirrors in Singapore.
• Granite Transformations: Global countertop overlay and surface renovation franchise offering engineered stone, granite, and quartz kitchen/bath surfaces. Targets the same homeowner renovation use case with a comparable measured-and-installed service model in overlapping Asian markets.
• LX Hausys (Viatera): Korean manufacturer of Viatera quartz surfaces, sold globally through distributor and dealer networks. Competes with Caesarstone, Silestone, and Aurastone's in-house quartz brand in the premium engineered-stone specification market.
• Pokarna (Quantra): India-based processor and exporter of engineered quartz surfaces under the Quantra brand and via private-label OEM programs. Competes with Aurastone's quartz lines in the Asia-Pacific engineered-stone supply chain serving countertop fabricators and brand distributors.
• Caesarstone: Global manufacturer of engineered quartz surfaces. Aurastone is an authorized Caesarstone dealer and fabricator in Singapore, directly distributing and installing the same product category it sells under its own Aurastone brand.
• Cosentino (Silestone & Dekton): Spanish multinational producing Silestone (quartz) and Dekton (ultra-compact sintered stone). Aurastone is an authorized Singapore dealer for both brands, supplying the same product categories from the same global producer through a local fabrication channel.
• Stone Ambassador: Singapore-based stone countertop fabricator and installer serving HDB, condominium, and landed residential renovation projects. Directly comparable local competitor operating the same showroom/fabrication model in the same geographic market.
• Hafary Stone / Hafary: Singapore-based tile and stone surface retailer/distributor carrying imported quartz, sintered stone, and natural stone. Competes in the same showroom-driven sales channel for Singapore homeowners, designers, and contractors across overlapping product lines.

Broad incumbents

• Wilsonart: Large US-based engineered surface manufacturer offering quartz, solid surface, and laminate products via an extensive dealer network. Operates in the same broader kitchen/bath surface category with comparable premium positioning and dealer-channel go-to-market.
• Cambria: US-headquartered premium quartz surface manufacturer with a broad dealer/fabricator network. Competes head-to-head with Caesarstone, Silestone, and Aurastone's own quartz lines in the premium engineered-stone category, especially via designer specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwev9tp0I6qRc9bD25S63kw
• Facebookfacebook.com/aurastone.sg
• Instagraminstagram.com/aurastone.sg/?hl=en
• LinkedInlinkedin.com/company/aurastone-pte-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AURASTONE PTE LTD