National Institute of Beauty

What National Institute of Beauty does

National Institute of Beauty is an Australian online vocational education provider operating as Beleco Academy Pty. Ltd., trading as National Institute of Beauty and accredited as a Registered Training Organisation (RTO #46214) under the national ASQA framework. Founded in 2008 as Beleco Academy and rebranded in 2023, the company delivers 19+ certificate courses covering nail technology, facials, waxing, massage, lash and brow services, microblading, cosmetic tattoo, makeup, and hairdressing — primarily online with one limited in-person microblading option.

The platform is built around a Student Portal with lifetime access, HD video lessons, and a proprietary mobile assessment app that enables students to submit practical work and receive personalized video feedback from qualified instructors. Course delivery is structured around a simulated workplace environment designed to meet ASQA requirements, and most courses bundle a professional product kit containing the tools, consumables, and equipment required for hands-on practice.

The business operates a direct-to-consumer, sales-assisted model with Student Enrollment Advisers handling phone consultations and free course bookings through the nib.edu.au website. Revenue is generated through course tuition (sold as subscription-style weekly payment plans starting from $19.95/week or one-time fees, with the Beauty Therapy Certificate at $30/week and a single accredited unit HLTINF005 at $499) and bundled hardware product kits. Customers are primarily aspiring solo beauty professionals, with secondary demand from existing salon owners adding service lines and hobbyist learners.

Name

National Institute of Beauty

Legal name

Beleco Academy Pty. Ltd.

Website

https://nib.edu.au

Company type

Private

Founded year

2008

Operating status

Operating

Short description

National Institute of Beauty is an Australian government-accredited online beauty school (RTO #46214) selling 19+ certificate courses in nails, lashes, brows, makeup, hairdressing, and cosmetic tattoo to aspiring solo beauty professionals and salon owners via weekly payment plans.

Ownership category

akta.pro rank

Product category

Vocational Beauty Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Esthetics & Skincare Training Programs (HSALANAB)

akta.pro secondary industries

Permanent Makeup & Cosmetic Tattoo Training (HSALANAH), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Makeup Artistry Training Programs (HSALANAE), Continuing Education & License Exam Prep (CE/State Board Prep) (HSALANAL)

Keywords

• Vocational beauty training
• Online beauty courses
• Accredited beauty certification
• Professional hairdressing training
• Beauty therapy courses

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Course Tuition Fees: Online beauty courses sold as skills certificates and accredited programs. Students pay for individual courses or bundled packages (e.g., Beauty Therapy Certificate covering 6 core services). Payment plans available starting from $19.95/week for Acrygel course and $30/week for Beauty Therapy. One-time course fees also available with payment plan options.
2. Professional Product Kits: Comprehensive product kits included with most payment plan packages, providing equipment and consumables for hands-on practical training. Kits include professional-grade tools, products, and materials that students continue using after course completion for their beauty businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

National Institute of Beauty sells online certificate courses covering beauty therapy, hairdressing, nails, lashes, microblading, cosmetic tattoo, makeup, and spray tanning. Most courses include a professional product kit and are delivered through a Student Portal with video tutorials and a mobile assessment app that provides instructor video feedback. Several courses are nationally accredited under the ASQA framework (RTO #46214), with payment plans starting from $19.95/week.

Product overview

National Institute of Beauty is an online beauty education platform offering a portfolio of 19 distinct certificate courses across beauty, hair, and permanent makeup. The core offering includes standalone courses (Spray Tanning, Acrygel, Hairdressing, Makeup, Eyelash Extensions, Hair Extensions) and a comprehensive Beauty Therapy package that bundles 6 core services (Nail Technology, Manicure & Pedicure, Waxing, Facials, Lash Tinting & Perming, Relaxation Massage). Specialty courses include Microblading (online and in-person) and Cosmetic Tattoo. All courses are delivered online via a Student Portal with video tutorials, mobile app assessment submissions, and qualified instructor feedback, supplemented with professional product kits. The company operates as a Government Accredited RTO (#46214) under the ASQA framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Beauty Therapy, Online Comprehensive online beauty therapy certificate covering six core services (Nail Technology, Manicure & Pedicure, Face & Body Waxing, Facials, Lash Tinting & Perming, Relaxation Massage) with full equipment kit included. Priced from $30/week on payment plan. Designed for individuals seeking a fast, full-service beauty qualification.
• Relaxation Massage, Online Online relaxation massage certificate course teaching anatomy, physiology, massage techniques, and professional client service skills delivered entirely online with video tutorials and instructor feedback.
• Lash Tinting & Perming, Online Online course covering lash and brow tinting techniques, lash lifting/perming services, and color customization for different skin and hair tones.
• Facials, Online Online facial certificate course covering skin anatomy, cleansing techniques, peels, masks, massage, and professional skincare treatments.
• Microneedling, Online Online microneedling training course covering skin penetration treatments, safety protocols, and professional microneedling techniques.
• Manicure & Pedicure, Online Online nail care course covering natural nail treatment, hand and foot massage, polish application, gel polish, and professional manicure and pedicure services.
• Face & Body Waxing, Online Online waxing certificate course teaching hot and strip wax techniques for all body areas including Brazilian waxing, safety, and sanitation protocols.
• Microblading, In-Person In-person microblading training covering eyebrow feathering techniques, skin anatomy, pigment selection, and live model practice with expert trainer guidance. Treatments are commonly priced at $800-$1,200+ per session.
• Microblading, Online Online microblading certificate course teaching eyebrow feathering, hair stroke design, pigment selection for Fitzpatrick skin types, and practice skin exercises before live models.
• Cosmetic Tattoo, Online Comprehensive online cosmetic tattooing course covering nano brows, ombre brows, permanent eyeliner, and lip tattoos with machine techniques and pigment selection. Full kit with tattoo machines, pigments, and supplies included.
• Eyelash Extensions, Online Online lash extension masterclass covering classic natural lashes, Russian volume lashes, hybrid techniques, lash lifting, and brow tinting with professional kit included.
• Hair Extensions, Online Online hair extensions certificate course teaching five extension methods (nano beads, U-tip keratin, tape, weft, and clip-in extensions) with professional installation techniques.
• Makeup, Online Online makeup masterclass covering color theory, skin preparation, contouring, eye artistry, false lashes, bridal looks, and professional makeup techniques with 21 modules.
• Hairdressing, Online Online hairdressing certificate course covering styling, cutting, coloring, braiding, and salon services with professional product kits and lifetime portal access.
• Soft Gel Nails, Online Online soft gel nail course (Gel-X method) teaching application, maintenance, removal, and gel polish techniques with professional product kit included.
• Nail Technology, Online Online nail masterclass covering three nail systems (UV Gel, Acrylic, Dip System) plus manicure, pedicure, gel polish, and e-file techniques with professional kit included.
• Acrygel, Online Online acrygel/polygel nail course teaching the same application method used for polygel nails, covering application, removal, maintenance, and gel polish with professional kit including LED lamp, brushes, files, tips, and gel products. Priced from $19.95/week.
• Spray Tanning, Online Online spray tanning certificate course covering solution composition, equipment setup, application techniques, client aftercare, and business setup with professional spray tan kit included.
• HLTINF005 – Maintain Infection Prevention for Skin Penetration Treatments Nationally accredited unit covering infection prevention protocols for skin penetration treatments, required for tattoo, piercing, and cosmetic tattoo operators in Australia. Priced at $499 with 1-12 weeks completion time and access within 24 hours of enrollment.

Quantifiable outcome

• 4-12 weeks to complete most courses
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Beleco Academy Pty LtdcoreOthersBeleco Academy Pty Ltd is the registered legal entity operating as National Institute of Beauty under RTO #46214. All courses are accredited through this registered training organisation under the ASQA framework. The company formerly operated solely under the Beleco Academy brand before rebranding to National Institute of Beauty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sue Dons Beauty Academy: Australian beauty training provider offering accredited beauty therapy and specialty courses. Overlaps with NIOB in target market, course offerings, and RTO-accredited delivery model.
• Elite Training Institute: Australian RTO offering vocational courses across beauty, allied health, and related fields. Comparable to NIOB as an online-enabled RTO serving the same Australian beauty training market with accredited programs.
• Australian International College of Beauty: Australian vocational beauty school offering certificate and diploma courses in beauty therapy, hairdressing, and makeup. Direct competitor to NIOB in the Australian RTO-accredited beauty training market, with similar target customer base of aspiring beauty professionals.
• Australasian Academy of Cosmetic Dermal Science: Specialist Australian training provider for cosmetic dermal science, skin therapies, and advanced aesthetic treatments. Directly comparable to NIOB's higher-end aesthetic courses (microneedling, facials) and serves similar professional upskilling demand.
• Biba Academy: Established Australian beauty and hairdressing school offering nationally accredited courses and short programs. Comparable to NIOB in serving the same Australian market with RTO-accredited training pathways for beauty professionals.
• International Beauty Institute: Australian beauty training provider offering certificate and diploma courses in beauty therapy. Comparable to NIOB through overlapping course catalog and shared focus on licensing-ready training for Australian beauty professionals.

Broad incumbents

• TAFE Australia: Government-funded vocational education provider offering subsidized beauty, hairdressing, and allied courses across Australia. Broad incumbent competitor to NIOB with significant pricing advantage from government subsidies, though typically offering more comprehensive diploma programs.
• Toni&Guy Academy: Globally recognized hairdressing and beauty brand with training academies in Australia. Comparable to NIOB in serving the hairdressing and beauty training market, but with a stronger brand presence and broader portfolio of in-person and online programs.

Emerging players

• QC Design School: North American online beauty and design school offering self-paced certificate courses in makeup artistry, bridal makeup, and beauty. Directly comparable to NIOB through an online-first delivery model targeting aspiring beauty professionals, though primarily serving the US/Canadian market.

Regional players

• The Beauty Academy: UK-based beauty training provider offering accredited and short courses with online and in-person delivery. Comparable to NIOB through online beauty course portfolio and similar payment plan structures, but operates primarily in the United Kingdom.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NationalInstituteofBeauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Institute of Beauty