Williamson County Master Gardeners Association
Williamson County Master Gardeners Association is a 501(c)(3) nonprofit affiliated with the UT/TSU Williamson County Extension that delivers research-based horticultural education and community gardening services to Williamson County, Tennessee residents through a volunteer network, an annual Garden Festival fundraiser, and food-security and historic-preservation projects.
- Company typePrivate
- Founded-
- HeadquartersFranklin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Williamson County Master Gardeners Association does
Williamson County Master Gardeners Association (WCMGA) is a 501(c)(3) nonprofit, volunteer-driven community organization headquartered in Franklin, Tennessee, and formally affiliated with the UT/TSU Williamson County Extension Office. The organization delivers research-based horticultural education and community service through a network of trained Master Gardener volunteers across Williamson County and the broader Middle Tennessee region. Service delivery is exclusively human-mediated via phone, email, in-person consultations, and public events — WCMGA operates no proprietary technology platform, mobile application, or public API.
WCMGA's service portfolio is structured as a set of community projects under volunteer project leadership. Core offerings include The Giving Garden (a five-acre food production operation at Franklin First United Methodist Church, targeting 30,000 pounds of produce annually for food-insecure residents); historic site stewardship at Carter House and Carnton Plantation (heirloom orchards and period-appropriate gardens, plus the Period Enslaved Garden) in partnership with the Battle of Franklin Trust and the African-American Heritage Society; the Junior Master Gardener Camp (a week-long, half-day youth horticulture program for ages 6–12 at $60 per camper, with scholarships); an Insect and Disease Diagnostic Team (hotline and office hours); a Speakers Bureau; and recurring Library Talks across the Franklin and Brentwood public libraries. The flagship fundraiser, the annual Garden Festival and Plant Sale (May 2, 2026), is supported by tiered corporate sponsorships from local businesses.
The business model is philanthropy- and event-driven rather than commercial. Revenue streams consist of donations and community fundraising, Garden Festival and Plant Sale proceeds (vendor booth fees, plant sales, Garden Shed sales, and sponsorships), and Junior Master Gardener Camp registration fees. All other programming — diagnostic consultations, library talks, speakers bureau engagements, and Junior Camp scholarships for qualifying families — is provided free to the public. Primary customer constituents are Williamson County residents seeking horticultural guidance, youth and families participating in the Junior Camp, food-insecure residents receiving produce through The Giving Garden, and historic preservation partner organizations. Marketing and distribution rely on the wcmga.net website, the monthly The Perennial newsletter (archived to 2018), the public event calendar, library and fair partnerships, and Facebook.
Williamson County Master Gardeners Association firmographics
Firmographics- Name
- Williamson County Master Gardeners Association
- Legal name
- Williamson County Master Gardeners Association
- Website
- https://wcmga.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Williamson County Master Gardeners Association is a 501(c)(3) nonprofit affiliated with the UT/TSU Williamson County Extension that delivers research-based horticultural education and community gardening services to Williamson County, Tennessee residents through a volunteer network, an annual Garden Festival fundraiser, and food-security and historic-preservation projects.
- Ownership category
- akta.pro rank
Williamson County Master Gardeners Association industry classification
Industry- Product category
- Community Horticultural Education
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Environment, Conservation and Wildlife Organizations (813312), Landscaping Services (561730)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
- akta.pro secondary industries
- Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)
Keywords
Where Williamson County Master Gardeners Association is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Williamson County Master Gardeners Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: As a 501(c)(3) nonprofit organization, WCMGA raises funds through donations and community fundraising events. The annual Garden Festival and Plant Sale is the primary fundraiser, with proceeds supporting horticulture and educational projects in Williamson County.
- Garden Festival and Plant Sale Revenue: The annual Garden Festival and Plant Sale generates revenue through vendor booth fees, plant sales, and a Garden Shed area featuring donated and gently used garden items. Entry is free to the public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Junior Master Gardener Camp registration |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Williamson County Master Gardeners Association product offering
Product offeringCore offering
Williamson County Master Gardeners Association (WCMGA) is a 501(c)(3) nonprofit volunteer organization that delivers research-based horticultural education and community gardening services across Williamson County, Tennessee. Its portfolio includes a Master Gardener Volunteer Program, community garden projects (The Giving Garden producing 30,000 pounds of fresh produce annually, Carnton and Carter House gardens, McLemore House landscaping), a Diagnostic Team for pest and plant identification, the Junior Master Gardener Camp for ages 6–12, library talks, a Speakers Bureau, and an annual Garden Festival and Plant Sale fundraiser. The organization is affiliated with the UT/TSU Williamson County Extension Office, which provides university-level horticultural resources and training.
Product overview
Williamson County Master Gardeners Association (WCMGA) is a 501(c)(3) nonprofit organization that provides research-based horticultural education while promoting environmental stewardship through community volunteerism. The organization operates as a portfolio of interconnected programs including a Master Gardener Volunteer Program, community garden projects (The Giving Garden, Carnton Plantation, Carter House), educational services (Speakers Bureau, Library Talks, Junior Master Gardener Camp), a Diagnostic Team for pest and disease identification, and an annual Garden Festival and Plant Sale fundraiser. The WCMGA is affiliated with the UT/TSU Williamson County Extension Office.
Differentiator
Problem solved
Functional benefit
Products and services
- Master Gardener Volunteer Program
Companies that use Williamson County Master Gardeners Association
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Williamson County Master Gardeners Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Williamson County Master Gardeners Association partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, minor and supporting.
- 8th & Roast Coffee Co.coreDiamond sponsor of the 2026 Garden Festival and Plant Sale at the $750+ level. The company also appears as a vendor at the festival.
- Williamson County AgExpo ParkcoreDiamond sponsor of the 2026 Garden Festival and Plant Sale. The grounds of AgExpo Park (4215 Long Lane, Franklin, TN) serve as the venue for the annual Garden Festival, Junior Master Gardener Camp, and WCMGA monthly meetings.
- UT/TSU Williamson County Extension OfficecoreWCMGA is an official part of the UT/TSU Williamson County Extension Office. The Extension receives thousands of horticulture-related calls annually, with Master Gardeners assisting the agent. UT Extension also provides professional guidance on orchard spray programs and access to research-based publications.
- African-American Heritage Society (AAHS)minorWCMGA volunteers assist AAHS with restoring and maintaining historically accurate, bird- and bee-friendly landscaping at the McLemore House Museum, a historic property in the Hard Bargain neighborhood of Franklin.
- The Battle of Franklin TrustminorWCMGA volunteers maintain gardens and orchards at Carter House and Carnton Plantation, both managed by the Battle of Franklin Trust. The Trust oversees these historic sites and has collaborated with WCMGA on period-appropriate garden restoration.
- Franklin First United Methodist ChurchcoreWCMGA provides over 1,000 hours annually to The Giving Garden, a five-acre food production operation hosted on the church campus at 120 Aldersgate Way, Franklin. The garden produces 30,000 pounds of fresh produce annually for local residents in need.
- Franklin Special School District (FSSD) Young Scholars InstituteminorWCMGA volunteers lead horticulture classes for the Young Scholars Institute, a summer enrichment program serving students completing grades 1–8. Classes are held at FSSD facilities.
- Williamson County Public LibraryminorWCMGA presents regular Library Talks at the Franklin branch on horticultural topics. The library also appears as a nonprofit vendor/educational partner at the annual Garden Festival. Multiple branches serve Williamson County communities including Franklin, Bethesda, College Grove, Fairview, Leiper's Fork, and Nolensville.
- John P. Holt Brentwood LibraryminorWCMGA presents regular Library Talks at the Brentwood Library location. Brentwood Library also appears as a nonprofit vendor/educational partner at the annual Garden Festival.
- Franklin Farmers MarketminorFranklin Farmers Market, located at The Factory in Franklin, donates 10,000–15,000 pounds of food annually through The Giving Garden distribution system. WCMGA previously maintained demonstration gardens at this market site.
- Williamson HeraldsupportingPlatinum sponsor ($500) of the 2026 Garden Festival and Plant Sale. A regional newspaper serving Williamson County, providing marketing exposure and community visibility for WCMGA events.
- Home Depot (Spring Hill)supportingGold sponsor ($250) of the 2026 Garden Festival and Plant Sale. Provides product donations or sponsorship support for garden-related community events.
- CartMartsupportingGold sponsor ($250) of the 2026 Garden Festival and Plant Sale.
- Battle of Franklin TrustsupportingSilver sponsor ($150) of the 2026 Garden Festival and Plant Sale. Also a strategic partner for historic site garden maintenance (see above).
- Walmart (Spring Hill)supportingSilver sponsor ($150) of the 2026 Garden Festival and Plant Sale.
- Tennessee Native Plant SocietysupportingNonprofit vendor/educational partner at the 2026 Garden Festival. Promotes education about native plants and supports wild plant community protection efforts.
- Middle Tennessee Hosta SocietysupportingNonprofit vendor/educational partner at the 2026 Garden Festival. Established in 1998, the society promotes hostas, shade gardening, and ponds through education.
- Middle Tennessee Daylily SocietysupportingNonprofit vendor/educational partner at the 2026 Garden Festival. A nonprofit organization promoting daylilies through education.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Williamson County Master Gardeners Association competitors and assessment
Company assessmentBroad incumbents
- Tennessee Extension Master Gardener Program: The statewide coordinating program of which WCMGA is a chapter; provides training, certification, and the volunteer hours reporting system that defines WCMGA's operating model.
- American Horticultural Society: National nonprofit offering horticultural education, certification, and community programming with a similar combination of gardening expertise dissemination and member/volunteer engagement.
- National Gardening Association: National nonprofit providing horticultural education, plant databases, and gardening resources; broader in scope but shares the educational mission toward home gardeners and community horticulturalists.
Direct peers
- Hamilton County Master Gardeners: Tennessee Master Gardener chapter (Chattanooga) under UT Extension, running comparable volunteer-driven horticultural education, diagnostic clinics, and community demonstration gardens.
- American Community Gardening Association: National nonprofit focused on community gardening and food production, sharing WCMGA's community garden facilitation, food security, and volunteer mobilization mission across the U.S.
- Knox County Master Gardeners: Tennessee Master Gardener chapter serving the Knoxville area under UT Extension, with similar volunteer structure, community project portfolio, and educational programming.
- Rutherford County Master Gardeners: Tennessee Master Gardener chapter serving the Murfreesboro area under UT Extension, with comparable volunteer-led educational programs, community gardens, and diagnostic services.
- Davidson County Master Gardeners: Adjacent Tennessee Master Gardener chapter under the same UT Extension system, operating a volunteer-driven model with similar community gardening, diagnostics, and education programs serving Nashville/Davidson County.
Regional players
- Cheekwood Estate & Gardens: Nashville-area botanical garden and historic estate offering horticultural education, gardens, and programming; a regional comparable in mission (public-facing horticulture and education) but operating as a paid-admission venue rather than a volunteer chapter.
Others
- UT Gardens (University of Tennessee): University-affiliated botanical garden system operated by the same UT Institute of Agriculture as WCMGA's parent extension; shares the research-based horticultural mission and serves as a referral/educational resource for Master Gardener chapters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Williamson County Master Gardeners Association social profiles
Digital presenceWilliamson County Master Gardeners Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Williamson County Master Gardeners Association leadership team
Management profileNumber of profiles
Profiles16 records
Williamson County Master Gardeners Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Williamson County Master Gardeners Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Williamson County Master Gardeners Association
What does Williamson County Master Gardeners Association do?
Williamson County Master Gardeners Association (WCMGA) is a 501(c)(3) nonprofit volunteer organization that delivers research-based horticultural education and community gardening services across Williamson County, Tennessee. Its portfolio includes a Master Gardener Volunteer Program, community garden projects (The Giving Garden producing 30,000 pounds of fresh produce annually, Carnton and Carter House gardens, McLemore House landscaping), a Diagnostic Team for pest and plant identification, the Junior Master Gardener Camp for ages 6–12, library talks, a Speakers Bureau, and an annual Garden Festival and Plant Sale fundraiser. The organization is affiliated with the UT/TSU Williamson County Extension Office, which provides university-level horticultural resources and training.
Is Williamson County Master Gardeners Association a public or private company?
Williamson County Master Gardeners Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Williamson County Master Gardeners Association founded?
Williamson County Master Gardeners Association was founded in -1. It employs 51 to 100 people.
Where is Williamson County Master Gardeners Association based?
Williamson County Master Gardeners Association is headquartered in Franklin, United States, in the North America region.
How does Williamson County Master Gardeners Association make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are garden Festival and Plant Sale Revenue.
Who are Williamson County Master Gardeners Association's main competitors?
Broad incumbents on record are Tennessee Extension Master Gardener Program, American Horticultural Society and National Gardening Association. Direct peers are Hamilton County Master Gardeners, American Community Gardening Association, Knox County Master Gardeners, Rutherford County Master Gardeners and Davidson County Master Gardeners. Cheekwood Estate & Gardens is listed as a regional player. UT Gardens (University of Tennessee) is listed as an others.
Does Williamson County Master Gardeners Association have an API?
No public API is recorded for Williamson County Master Gardeners Association.
What industry is Williamson County Master Gardeners Association in?
Williamson County Master Gardeners Association's product category is Community Horticultural Education. Its primary akta.pro industry code is HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs), with a secondary code of HSAIAFAE, Seasonal Color & Flower Rotation (Spring/Fall Plantings). Its NAICS code is 8139 and its SIC code is 8600.