2050Today

What 2050Today does

2050Today is a Geneva-based non-profit climate action forum that convenes International Geneva institutions—permanent missions, international organizations, academic institutions, NGOs, and civil society organizations—to measure, report, and reduce greenhouse gas (GHG) emissions in pursuit of carbon neutrality by 2050. The organization operates a community-led, Charter-based model: institutions join by signing the 2050Today Charter and committing to GHG reduction targets (60% reduction by 2030 and 90% by 2050 versus 1990 levels) without any financial contribution obligation. Membership is free, and the organization is funded through institutional partnerships with Swiss Confederation, Canton of Genève, Ville de Genève, and a host agreement with the University of Geneva, which provides premises at Campus Biotech Innovation Park.

The core technology and methodology layer centers on a GHG Protocol-aligned carbon footprint framework covering Scope 1, 2, and 3 emissions, implemented through downloadable Excel-based Assessment and Action Plan Tools (global and per-sector across Biodiversity, Energy, Food, Mobility, Sustainable IT, and Waste Management). Specific technical components include Mobitool 3.0 (Atmosfair method) for flight emissions, Horocarbon UNIGE for grid electricity factors, and the Average-data method for purchased goods and services. The product portfolio includes the Charter, the Comprehensive Assessment and Action Plan, the Short Action Plan (launched 2024 for smaller institutions), the 5-step Climate Journey framework, the 2050Today Awards (annual recognition program), and educational workshops including GHG measurement courses and the GenAI Conundrum workshop. The organization does not develop proprietary AI/ML technology and has no public API.

The business model is grant- and partnership-funded rather than revenue-driven. There is no pricing model, no subscription, and no commercial product. The go-to-market is community-led: charter signing, annual high-level meetings, public exhibitions (e.g., Place des Nations), workshop-based capacity building, and co-organizing events with Swiss governmental bodies. The organization has grown from a pilot project involving a handful of permanent missions to over 60 participating institutions spanning international organizations (UNOG, UNHCR, ILO, WIPO, WMO, OHCHR), academic institutions (University of Geneva, Geneva Graduate Institute, EPFL, HES-SO), permanent missions (Norway, Denmark, France, Mexico, Canada, Chile, Costa Rica, Finland, Sweden, Morocco, Barbados, UK, EU), and NGOs/Foundations (Kofi Annan Foundation, Geneva Call, EBU, NRC, EGPAF, DNDi, ICVA, GAHP, HD-Centre, HDA).

Name

2050Today

Legal name

2050Today

Website

https://2050today.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

2050Today is a Geneva-based non-profit climate action forum that convenes International Geneva institutions—permanent missions, international organizations, academia, NGOs, and civil society—to measure, report, and reduce greenhouse gas emissions via a shared Charter and GHG Protocol methodology.

Ownership category

akta.pro rank

Product category

Climate Action Advisory Services

NAICS

Environmental Consulting Services (54162)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

akta.pro secondary industries

Environment, Climate & Sustainable Development IGOs (BPADAAAI), Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Carbon footprint measurement
• Ghg emission reduction
• Climate action framework
• Sustainability reporting
• Climate journey advisory

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership and Charter Programs: 2050Today operates as a non-profit climate action initiative. Membership is granted by signing the 2050Today Charter without financial contribution obligations. The organization appears to be funded through institutional partnerships with Swiss governmental bodies (Confederation, Canton of Geneva, Ville de Genève) and host agreements with University of Geneva.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

2050Today convenes International Geneva institutions under a shared Charter framework to measure, report, and reduce greenhouse gas emissions across six thematic sectors (Biodiversity, Energy, Food, Mobility, Sustainable IT, Waste Management). It provides downloadable Excel-based Assessment and Action Plan tools, a simplified Short Action Plan, sector-specific guidelines, a structured 5-step Climate Journey, training workshops, and an annual awards program. Membership is free and granted by signing the Charter without financial obligation.

Product overview

2050Today operates as a climate action forum for International Geneva, offering a comprehensive framework centered on the 2050Today Charter that establishes common GHG reduction objectives. The organization's product portfolio includes downloadable Assessment and Action Plan Tools (Excel templates available globally and by sector), a Short Action Plan for smaller institutions, educational programs including GHG measurement workshops and GenAI Conundrum workshops, and the 2050Today Awards program. The Climate Journey Framework guides institutions through a 5-step process to measure and reduce their carbon footprint using GHG Protocol standards. The core offering is a combination of advisory frameworks, assessment tools, and educational resources rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• 2050Today Charter: Essential reference framework designed to support participating institutions in their journey towards a carbon-neutral International Geneva
• 2050Today Awards
• Climate Journey
• GenAI Conundrum (formerly Generative AI Fresco)
• Place des Nations

Products and services

• 2050Today Charter The foundational reference framework establishing common objectives and targets for GHG emission reduction adopted by participating institutions in International Geneva, recommending 60% reduction by 2030 and carbon neutrality by 2050 compared to 1990 levels. Institutions gain membership by signing the Charter without any financial contribution obligation.
• Assessment and Action Plan Tools Downloadable Excel-based tools available globally and per sector (Biodiversity, Energy, Food, Mobility, Sustainable IT, Waste Management) that enable institutions to assess their initial situation and define customized action plans aligned with the GHG Protocol methodology.
• Short Action Plan A simplified, pre-filled action plan with 14 high-impact priority actions in Mobility, Energy, and Food sectors designed for smaller institutions or those with limited resources, with set targets for 2025, 2028, and 2030.
• 2050Today Awards Annual awards program recognizing member institutions for their low-carbon and engagement initiatives to decarbonize International Geneva, including Low Carbon and Engagement award categories.
• GHG Emissions Measurement and Reduction Workshops Educational workshops teaching methodology for measuring greenhouse gas emissions, conducting carbon footprint assessments, and translating findings into concrete action plans, with certification provided upon completion.
• GenAI Conundrum Workshop Collaborative two-hour workshop (formerly 'Generative AI Fresco') teaching how AI works, its environmental risks, and best practices for sustainable AI implementation within organizations, inspired by The Climate Fresco and Digital Fresco methodologies.
• Climate Journey Framework A structured 5-step climate journey enabling International Geneva's institutions to measurably reduce their carbon footprint through the measurement of GHG emissions following GHG Protocol standards.
• Sectoral Guidelines Comprehensive guidelines across six thematic sectors: Biodiversity, Energy, Food, Mobility, Sustainable IT, and Waste Management, providing detailed intervention objectives and actions for institutional climate action planning.

Quantifiable outcome

• Reduce mobility-related GHG emissions by 40% by 2030 through implementing recommended actions
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Confederation Suisse (Swiss Confederation)coreStrategic or Co-development PartnerSwiss federal government is a founding partner supporting 2050Today's mission to decarbonize International Geneva. The partnership provides institutional legitimacy and governmental backing for the climate action initiative.
• Canton de GenèvecoreStrategic or Co-development PartnerCantonal government partner providing support for climate action initiatives. The Canton declared a climate emergency in 2019 and set targets to reduce GHG emissions by 60% by 2030 and 90% by 2050.
• Ville de Genève (City of Geneva)coreStrategic or Co-development PartnerMunicipal government partner that declared climate emergency in 2020 and shares common climate targets with the Canton. Co-organizes events and exhibitions like 'Place des Nations'.
• Université de Genève (University of Geneva)coreStrategic or Co-development PartnerHost institution for 2050Today, providing physical premises at Campus Biotech Innovation Park. Collaborates on student education programs and shares academic expertise in climate research.
• Swiss Institute for Sustainable IT (ISIT)minorStrategic or Co-development PartnerPartnership for organizing the Generative AI Conundrum workshop and sustainable IT training programs for member institutions.
• Greenline AssociationminorStrategic or Co-development PartnerPartner for behavioral change workshops in mobility, helping organizations implement effective sustainable transport initiatives.
• Département du Territoire (DT) - Canton of GenevaminorStrategic or Co-development PartnerPartner for biodiversity-themed events including nocturnal ecological network presentations and field visits, providing expertise on urban ecological infrastructure.
• CAGI (Geneva International Academic Centre)minorChannel Partner/ Reseller/ DistributorGateway organization for international Geneva that facilitates outreach to NGOs and helps promote 2050Today programs to member institutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• myclimate: Swiss non-profit providing carbon footprint calculators, corporate climate action programs, and educational workshops. Shares 2050Today's Swiss base, climate methodology framework, and focus on organizational decarbonization consulting.
• Geneva Environment Network: Geneva-based network coordinating environmental and climate action across International Geneva institutions. Operates in the same institutional ecosystem with a similar convening role for permanent missions, UN agencies, and NGOs.
• The Climate Fresco: Workshop-based climate literacy and collective action initiative that uses similar participatory methodology to 2050Today's Climate Journey. Both rely on facilitator-led sessions and standardized tools to drive climate action across diverse institutional and individual participants.

Broad incumbents

• CDP (Carbon Disclosure Project): Global disclosure system for organizations to measure and manage environmental impacts. Larger, more established platform serving thousands of companies and cities on climate reporting — directly comparable function in carbon reporting and benchmarking.
• Race to Zero / UNFCCC: UN-backed global campaign rallying non-state actors (organizations, cities, regions) to halve emissions by 2030. Overlaps with 2050Today's role in coordinating International Geneva institutions toward shared decarbonization milestones.
• UNFCCC Climate Neutral Now: UN-led global initiative encouraging organizations to measure, reduce, and offset emissions. Operates at much larger scale as part of the UNFCCC, pursuing a comparable GHG measurement and reduction mandate for organizations globally.
• Science Based Targets initiative (SBTi): Partnership defining and promoting best practice in emissions reductions targets aligned with climate science. Provides the target-setting framework that 2050Today's 60%/2050 goals echo — comparable role in institutionalizing corporate/organizational climate commitments.

Regional players

• Fondation pour la Genève Climate Initiative: Geneva-based foundation engaged in local sustainability and climate advocacy. Comparable Swiss/Geneva non-profit ecosystem player addressing overlapping audiences around climate action in International Geneva.

Emerging players

• Carbon Literacy Project: UK-based charity offering certified carbon literacy training for organizations and individuals. Comparable to 2050Today's workshop and certification programs in providing standardized climate education and capacity building.
• Climate Action Tracker (CAT): Independent scientific body tracking government climate action against Paris commitments. Shares the policy-alignment and standardization focus that 2050Today applies at the institutional level.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/2050today

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2050Today