RMS Traders

What RMS Traders does

RMS Traders (legal entity Grayville Pty Limited) is an Australian natural stone supplier founded in 1984, operating three retail showrooms in Victoria — Richmond (head office Melbourne metro), Hoppers Crossing (primary warehouse and slab showroom), and Geelong (Newtown, co-located with GT&B) — alongside an e-commerce storefront and Australia-wide delivery. The company hand-selects stone directly from specific benches within quarries in Italy, Turkey, Brazil, and beyond, and applies a transparent grading process designed to avoid over-grading. Its portfolio spans 13 material categories including Bluestone, Granite, Limestone, Marble, Travertine, Slate, Porcelain, Quartzite, Dolomite, Onyx, Porphyry, Terrazzo, and Sandstone, offered as tiles, pavers, slabs, pool coping, wall cladding, crazy paving, stepping stones, cobblestones, mosaics, and porcelain brick slips, with marble homewares and installation accessories as secondary lines.

The business model is one-time unit sales at fixed per-tile, per-paver, per-slab, or per-square-metre pricing, with quote-based custom and slab orders. Revenue is generated through three go-to-market motions: direct-to-consumer sales via the website and showroom walk-ins with $9.95 sample delivery, inside sales for trade and project inquiries, and a Trade Account Program offering tiered wholesale pricing to architects, builders, developers, and landscapers holding eligible ABN/ACN. Differentiators include claimed largest on-hand Australian stone inventory, batch-true indoor-outdoor format matching, 48–72 hour metro delivery, a "Set in Stone Guarantee" warranty backed by Grayville Pty Limited, Certified B Corporation / Climate Positive status, and approved-supplier designation to the City of Melbourne. Customers span individual home improvers, trade professionals, commercial developers, hospitality (e.g., Queenscliff Hotel), and government procurement channels.

Name

RMS Traders

Legal name

Grayville Pty Limited

Website

https://rmstraders.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

RMS Traders is a privately-held Australian natural stone supplier (operating as Grayville Pty Limited) serving homeowners, trade professionals, and commercial/government clients across Victoria and Australia. Founded in 1984, it sources and grades stone from quarries in Italy, Turkey, and Brazil, distributing via three Victorian showrooms, e-commerce, and a wholesale trade account program.

Ownership category

akta.pro rank

Product category

Natural Stone Supply

NAICS

Building Material and Supplies Dealers (4441), Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Cut Stone & Stone Products (3281)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)

Keywords

• Natural stone tiles
• Stone pavers slabs
• Pool coping stone
• Stone wall cladding
• Building stone supply

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Natural Stone Product Sales: RMS Traders generates revenue primarily through one-time sale of natural stone products including tiles, pavers, slabs, pool coping, wall cladding, and accessories. Products are sold at fixed unit prices per tile/paver/slab or per square metre, with pricing varying by stone type, finish, size, and format. The company also offers complementary professional consultation services and sample delivery as part of the customer acquisition process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RMS Traders supplies premium natural stone products including tiles, pavers, slabs, pool coping, wall cladding, crazy paving, stepping stones, cobblestones, and mosaics sourced directly from quarries in Italy, Turkey, Brazil and beyond. The company retails these products through three Victorian showrooms (Richmond, Hoppers Crossing, Geelong), an e-commerce store, and a dedicated Trade Account program serving both individual homeowners and trade professionals.

Product overview

RMS Traders is a natural stone supplier offering a comprehensive portfolio of premium natural stone products. The core offerings include natural stone tiles and pavers in 13 material types (Bluestone, Granite, Limestone, Marble, Travertine, Slate, Porcelain, Quartzite, Dolomite, Onyx, Porphyry, Terrazzo, Sandstone), large-format stone slabs for benchtops and vanities, and specialty products like pool coping, wall cladding, crazy paving, stepping stones, and mosaics. The company complements its product range with accessories (marble homewares, tile adhesives, cleaners, sealers) and services including trade account programs with wholesale pricing, showroom consultations, and The Stone Hub educational resource. Showrooms are located in Richmond, Hoppers Crossing, and Geelong, Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Stone Tiles and Pavers Premium natural stone tiles and pavers sourced from leading quarries worldwide across 13 material types, sold per unit or per square metre for residential and commercial floor and surface applications.
• Stone Slabs Large-format natural stone slabs for benchtops, vanities, and wall panels available in Marble, Quartzite, Limestone, Travertine, Dolomite, Granite, Onyx, Bluestone, and Terrazzo.
• Pool Coping Stone pool coping tiles in square-edge, bull-nose, rebated, and grande square edge styles designed to match pool surrounds across various budgets and aesthetic preferences.
• Stone Wall Cladding Natural stone wall cladding products for interior and exterior architectural applications, including facades and feature walls.
• Crazy Paving Irregular, freeform natural stone paving designed for patios, alfrescos, garden paths, pool areas, and fire pits.
• Stepping Stones Natural stone stepping stones sold for garden paths and landscaping applications.
• Cobblestones Natural stone cobblestones sold for driveways, paths, and heritage-style landscaping.
• Stone Mosaics and Pool Mosaics Stone mosaic tiles sold for decorative wall and pool applications.
• Porcelain Brick Slips Porcelain brick slip products sold for wall cladding applications.
• Marble Homewares Marble home décor products including Wine Coolers, Pill Platters, Circle Platters, and Coasters.
• Tile Accessories Stone installation and maintenance accessories including Travertine Furniture, Plinths, Adhesive, Stone Cleaners, Skimmer Lids and Drain Covers, and Stone Sealers.
• Trade Account Program A B2B program offering exclusive wholesale pricing, tiered discounts, flexible terms, CAD/BIM-ready product files, and curated sample kits for volume builders, architects, designers, and landscapers with eligible ABN/ACN.
• Showroom Consultations 60-minute expert-led consultations at Richmond, Hoppers Crossing, and Geelong showrooms providing personalised stone selection assistance, design and finish guidance, and complimentary curated samples.
• Sample Delivery Service Online ordering of up to 3 tile or paver samples delivered for a $9.95 fee, supporting purchase decisions before committing to full orders.

Quantifiable outcome

• 48–72 hour delivery for Melbourne and Geelong metropolitan areas (24 hours notice required)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GT&BcoreStrategic or Co-development Partner · 14 May 2026RMS Traders Geelong has partnered with GT&B (established 2007, Geelong and Surf Coast), bringing two material specialists under one roof at RMS Traders' Newtown showroom. GT&B's curated tiles, tapware, and timber flooring now sit alongside RMS Traders' natural stone, offering a more unified customer experience for Geelong and Surf Coast homeowners and design professionals. The partnership reflects shared commitment to quality, craftsmanship, and expert customer service.
• Natural Stone Geelong (Ben Suchanek)coreStrategic or Co-development PartnerStonemason Ben Suchanek of Natural Stone Geelong led the stone masonry work on the Queenscliff Hotel restoration, using RMS Traders' natural stone (Marquina, Fantasy Lux Quartzite, and Pietra Grey) for the project's bar, restaurant, and feature installations. A key trade partner in Geelong's professional stone installation ecosystem.
• Built by WilsonminorChannel Partner/ Reseller/ DistributorBuilder on the Queenscliff Hotel restoration project, collaborating with RMS Traders as natural stone supplier and Natural Stone Geelong as stonemason to deliver the heritage hotel renovation.
• City of MelbournecoreOthersRMS Traders is an approved official bluestone supplier to the City of Melbourne, having met the city's quality and supplier certification requirements for natural stone procurement in municipal projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rmstraders7504
• Facebookfacebook.com/rmstradersthehomeofstone
• LinkedInlinkedin.com/company/rmstraders
• Instagraminstagram.com/rmstraders
• Pinterestau.pinterest.com/rmstraders_thehomeofstone

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMS Traders