VIVID CABARET

What VIVID CABARET does

Vivid Cabaret is a for-profit adult entertainment nightclub operating as a single Manhattan venue at 61 West 37th Street in the Fashion District. The venue spans three floors with four stages, luxury VIP rooms, an outdoor terrace, a full restaurant and bar, and a 25-foot stripper pole claimed as the tallest in NYC. The core product is on-premise entertainment and bottle service, structured around tiered VIP packages ranging from $375 to $8,250 (offered online at up to 41% discount), à la carte food and beverage sales, cash tipping, and private event hosting for bachelor parties, birthdays, corporate events, and other celebrations. The venue generates the substantial majority of revenue from walk-in consumers and pre-booked group experiences, with online reservations and a 20% deposit model serving as the primary e-commerce channel.

The company is a subsidiary of RCI Hospitality Holdings, Inc. (NASDAQ:RICK), a publicly traded multi-brand adult entertainment operator; the legal entity holding the website is RCI Internet Services, Inc., and the interactive services are operated by Nightlife Hospitality, LLC. The technology stack is operationally light: a website reservation and e-commerce platform with PayPal and credit card checkout, Facebook Connect sign-in, email and SMS marketing, and a partnership with the Pole Position mobile app for entertainer recruitment. There is no disclosed API, no proprietary software beyond the booking site, and no AI/ML capabilities. The venue was founded in 2019 and operates roughly 280 events per year with reported nightly throughput of 319 dancers and 640 bottles served.

The business model is a hybrid of per-cover nightlife spend, premium bottle service attach economics, and event-based private bookings. Customer segments include bachelor party hosts, birthday celebrants, nightlife enthusiasts, and corporate groups. Distribution centers on a single physical venue with online pre-booking and direct sales for group events. In September 2025, Vivid Cabaret and its parent were indicted on 79 federal counts for alleged tax fraud and bribery related to over $8 million in evaded sales taxes on in-house 'Dance Dollars' between 2010 and 2024, a material risk factor that has not yet been resolved at the time of the available data. Founded 2019, the company operates with 11-50 employees and is otherwise in active operating status.

Name

VIVID CABARET

Legal name

RCI Internet Services, Inc.

Website

https://vividcabaretny.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivid Cabaret is a Manhattan's Fashion District adult entertainment nightclub offering tiered VIP bottle service packages ($375-$8,250), live stage performances, and private event hosting for bachelor parties, birthdays, and corporate groups, operating as a subsidiary of RCI Hospitality Holdings (NASDAQ:RICK).

Ownership category

akta.pro rank

Product category

Adult Entertainment Nightclub

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Adult Nightlife Venues (Strip Clubs) (THAFAEAK)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI), Nightlife & Club Guest List / Table Reservations (HSACALAG)

Keywords

• Adult entertainment nightclub
• Gentlemen's club
• VIP bottle service
• Bachelor party hosting
• Nightlife venue

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. VIP Package Sales: Pre-booked VIP table reservations with bottle service packages ranging from $375 to $8,250. Packages include premium bottles, complimentary admission, priority seating, and personal VIP hosts.
2. Food and Beverage Sales: On-site restaurant and bar sales including cocktails ($20-$50), bottles of champagne and liquor ($250-$2,820), and food items ($9-$24). Revenue from half-price specials during happy hour periods.
3. Entertainer Tipping: Cash tipping economy where customers tip dancers, bartenders, servers, floor hosts, door hosts, and valets. Industry-standard cash-based tipping model.
4. Special Event Hosting: Private event bookings for bachelor parties, birthday parties, and corporate events with dedicated packages and semi-private themed rooms or VIP skybox seating.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vivid Cabaret operates a three-floor adult entertainment nightclub in Manhattan's Fashion District offering live strip shows on four stages, VIP bottle service packages ranging from $375 to $8,250, full restaurant and bar service, and private event hosting for bachelor parties, birthday celebrations, and corporate outings. The venue is operated by Nightlife Hospitality, LLC as part of the RCI Hospitality Holdings portfolio and accepts online reservations through its website-based booking platform.

Product overview

VIVID CABARET operates as a high-energy gentlemen's club and restaurant venue in Manhattan's Fashion District. The core offering is the three-floor VIVID CABARET nightclub featuring four stages, the tallest 25-foot stripper pole in NYC, luxury VIP rooms with outdoor terrace, and bottle service. The product portfolio centers on VIP Bottle Service Packages (tiered from $375 to $8,250), complemented by event-specific offerings including Birthday Party Packages and Bachelor Party Packages (11 packages each), Happy Hour specials, Summer Pole Competition events, Sports Viewing Packages, and full restaurant/bar service. Entertainer management is facilitated through the Pole Position mobile app. The venue is operated by Nightlife Hospitality, LLC and is part of the RCI Hospitality Holdings portfolio of adult entertainment brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivid Cabaret Nightclub Venue Three-floor gentlemen's club in Manhattan's Fashion District featuring four stages, luxury VIP rooms with outdoor terrace, bottle service, full restaurant and bar, large screen HD TVs for sports viewing, and live entertainment from professional entertainers. Includes the 25-foot tallest stripper pole in NYC.
• VIP Bottle Service Packages Tiered bottle service packages ranging from $375 to $8,250, offering premium liquor, VIP seating, complimentary admission, personal hosts, prioritized seating, and various perks. Includes the Bachelor Party Package ($2,200) and Champagne Extravaganza ($8,250) as bundled offerings.
• Birthday Party Packages 11 party packages catering to groups of all sizes, including bottle service or tab spend covering food and drinks. All packages include skipping the line, free admission, dedicated server, priority/VIP seating, mixers, and semi-private themed rooms.
• Bachelor Party Packages 11 different bachelor party packages for groups of all sizes, including bottle service or tab spend covering food and drinks. All packages include skipping the line, free admission, dedicated server, priority/VIP seating, and mixers.
• Happy Hour Daily Happy Hour specials offering half-price drinks until 8pm, half-priced bottles until 6pm, and $10 food specials until 3pm on weekdays. Includes flatbread pizza, quesadillas, salads, wings, empanadas, and sliders.
• Summer Pole Competition Monthly pole dancing competitions with celebrity judges, cash prizes, and bottle/drink specials held at the venue.
• Cigar Rooftop Lounge Outdoor terrace area with cigar service (purchase mandatory) available weather permitting, offering views of New York City.
• Sports Viewing Packages Viewing parties for NFL games (Sunday, Monday, Thursday nights, and pre-season), NY Baseball, World Cup 2026, and July 4th celebrations with drink and bottle specials on large-screen HD TVs across all three floors.
• Restaurant and Bar Service Full restaurant with menu featuring salads, sandwiches, wraps, entrees, and bar service with extensive wine, liquor, champagne, and cocktail offerings. Kitchen open until 2AM daily (until 4AM on weekends).
• Pole Position Entertainer App Mobile app platform for entertainer auditions and scheduling. Aspiring performers can download the app, set up their profile, and submit audition requests to the club through the Pole Position platform developed by Indywork.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rick's Cabaret: Flagship brand and sister property of RCI Hospitality Holdings, operating multiple gentlemen's clubs nationwide. Directly comparable as part of the same parent portfolio with the same VIP bottle-service business model, entertainer model, and event programming.
• Sapphire New York: Manhattan gentlemen's club and restaurant located in the Upper West Side, operating a multi-floor venue with VIP bottle service, dining, and event hosting — the closest like-for-like adult nightlife competitor in the NYC market.
• Larry Flynt's Hustler Club New York: Large-format Manhattan gentlemen's club with multiple floors, VIP bottle service, and event programming. Competes directly with Vivid for bachelor-party, birthday, and tourist-nightlife segments in NYC.
• Scores NYC: Long-standing Manhattan gentlemen's club operating a multi-floor venue with bottle service and dining. Competes head-to-head with Vivid in the midtown/tourism nightlife segment.
• Club Onyx: Sister property under RCI Hospitality Holdings operating gentlemen's clubs with the same VIP bottle-service and event-driven business model. Directly comparable as a portfolio peer with shared operational playbook.
• St. James Gentlemen's Club: Manhattan adult nightclub offering VIP bottle service and table reservations, comparable in product offering and target customer (bachelor parties, birthday celebrations, tourists) to Vivid Cabaret.
• Penthouse Executive Club: NYC-based upscale gentlemen's club offering VIP packages, bottle service, and event hosting. Comparable operating model and target segment (young professionals, bachelor parties, corporate groups).
• XTC Cabaret: RCI Hospitality portfolio brand operating gentlemen's clubs with the same VIP package structure, online reservation system, and event programming as Vivid Cabaret.

Broad incumbents

• 1 OAK NYC: Upscale Manhattan nightclub in the Meatpacking District offering bottle service, VIP table reservations, and event hosting. Overlaps with Vivid on the bottle-service/VIP-nightlife segment but skews toward a higher-end, non-adult-entertainment positioning.
• Tao Group Hospitality (Tao, Marquee, Avenue): Major multi-venue NYC nightlife operator (Tao Downtown, Marquee, Avenue) with bottle service and VIP table booking. Adjacent competitor for bachelor/birthday/corporate-event nightlife spend, though without adult entertainment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVID CABARET