AMTS

What AMTS does

AMTS (Shanghai International Automotive Manufacturing Technology & Materials Show) is an annual B2B trade exhibition and year-round business platform serving the global automotive manufacturing technology industry. Founded in 2006, the 21st edition is scheduled for July 8-10, 2026 at the Shanghai New International Expo Centre, with the 2026 edition expected to draw 800+ exhibitors and 70,000+ professional visitors including 2,000 international attendees. The exhibition is organized around 12+ specialized halls covering the full automotive manufacturing value chain — body-in-white (stamping, welding, joining), painting, final assembly, powertrain, EV battery and gigacasting, quality control, smart factory logistics, and a TechShow Arena focused on embodied AI, AR/VR, and connected vehicle technologies.

The business is operated by RX Hengjin (Shanghai) Co., Ltd., a 2017 joint venture between RX Global (formerly Reed Exhibitions, a 25-country international exhibition group) and Shanghai Hengjin Exhibition (22 years of Chinese automotive industry relationships). AMTS monetizes primarily through exhibitor booth rental fees, visitor admission (RMB 100 standard ticket with free pre-registration), conference and workshop fees, sponsorship packages, and year-round matchmaking services via the A+ Connect platform. The global AMTS brand extends to sister events in Mexico, Brazil, Indonesia, and Shenzhen, and is supported by 100+ media partnerships, the A+ Awards innovation program, and overseas delegation tracks to Thailand, Japan, Hungary, and Saudi Arabia.

The company serves a dual customer base: Chinese automotive technology suppliers (laser manufacturers, automation companies, component fabricators) seeking international buyers and brand visibility, and global automotive OEMs (BYD, Tesla, SAIC, Geely, FAW, NIO, XPENG) and tier-1/tier-2 suppliers seeking to source NEV, battery, gigacasting, and smart factory solutions from the Chinese supply chain. Major anchor exhibitors include IPG Photonics, Phoenix Contact, Han's Yueming Laser Group, and Tuenkers, alongside OEM participation in concurrent engineering conferences on NEV body engineering, powertrain, welding, painting, and assembly.

Name

AMTS

Legal name

RX Hengjin (Shanghai) Co., Ltd. (励进展览（上海）有限公司)

Website

https://shanghaiamts.com.cn

Company type

Private

Founded year

2006

Operating status

Operating

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Trade show services
• Automotive manufacturing
• B2B exhibitions
• Industry events
• Exhibition organizer

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Booth Rental: AMTS generates revenue primarily through exhibitor booth fees charged to companies (manufacturers and technology providers) that rent exhibition floor space at the event. Pricing varies by hall location and booth size.
2. Visitor Admission Fees: Visitors pay attendance fees to access the exhibition. The standard ticket price is RMB 100, with free admission for pre-registered visitors before the deadline. Group visits of 5+ people receive a RMB 50 ticket exemption.
3. Conference, Sponsorship & Ancillary Services: Additional revenue streams include conference and workshop attendance fees, sponsorship packages, advertising in event publications, group visit coordination services, matchmaking service fees, and branding/logo placement opportunities across event materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

AMTS organizes an annual B2B trade exhibition and year-round business platform showcasing automotive manufacturing technologies, including body stamping, welding and joining, painting, final assembly, new energy vehicle powertrain, gigacasting, smart factory logistics, and quality control. The event features 12+ themed exhibition halls, concurrent engineering conferences, and an A+ Connect business matchmaking service connecting global automotive OEMs and tier-1/tier-2 suppliers with Chinese NEV technology providers.

Product overview

AMTS (Shanghai International Automotive Manufacturing Technology & Materials Show) is a professional trade exhibition and year-round business platform for the automotive manufacturing technology and engineering industry. The core offering is the annual AMTS exhibition held at Shanghai New International Expo Centre, which serves as a comprehensive one-stop platform showcasing the entire automotive manufacturing chain—from body stamping, welding and joining, painting, final assembly, to component machining, assembly, testing, and materials. The exhibition is organized around specialized themed halls including Future Car Development Hall, New Energy Powertrain Engineering Hall, Auto Parts Engineering Hall, Quality Control & Testing Engineering Hall, Welding & Joining Engineering Hall, Painting Engineering Hall, Assembly Engineering Hall, Integrated Die Casting Area, Automotive Interior & Exterior Design Hall, Parts Cleaning Engineering Area, Smart Factory Logistics Area, and TechShow Arena. Supporting services include the A+ Awards program recognizing industry innovation, year-round Business Matchmaking Service connecting global buyers with Chinese suppliers, an Online Virtual Exhibition with real-time chat and appointment features, the Go Global in China program for international companies, and regional editions like AMTS South China. The global AMTS network also includes events in Mexico, Brazil, and Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• A+ Awards: Awards program for automotive manufacturing excellence, including New Quality Productivity awards
• TechShow Arena
• Go Global in China
• AMTS & AHTE

Products and services

• AMTS Exhibition (Shanghai) The core annual trade exhibition showcasing automotive manufacturing technologies across the entire R&D, design, and manufacturing chain, organized by RX Hengjin (Shanghai) Co., Ltd. for global automotive OEMs, tier-1/tier-2 suppliers, and system integrators.
• AMTS South China Regional edition of the AMTS exhibition held in South China for the southern automotive manufacturing market, attracting approximately 200 exhibitors, 26,216 professional visitors, and 3,535 professional buyer delegation visitors with 1,874 business matching sessions over three days.
• AMTS Global Series Exhibitions Global network of AMTS brand exhibitions covering Mexico, Brazil, Indonesia, and Shenzhen, enabling exhibitors to participate in multiple regional automotive manufacturing markets under a single brand.
• A+ Awards (New Quality Productivity Navigation Award) Annual standalone awards program recognizing outstanding innovations and contributions by exhibitors and partners in automotive manufacturing technology and new quality productive forces.
• A+ Connect Business Matchmaking Service Year-round online business matching platform connecting global automotive manufacturers with Chinese suppliers, covering NEV and intelligent vehicle technologies with online matchmaking, virtual showroom, and post-show follow-up services.
• Online Virtual Exhibition Platform Digital virtual exhibition platform allowing visitors to search by exhibitor or product, featuring real-time chat, appointment booking, content collection, video viewing, live streaming, and white paper downloads.

Quantifiable outcome

• AMTS South China 2024 conducted 1,874 business matchmaking sessions over 3 days with 3,535 professional buyer delegation visitors
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and moderate.

• RX (Reed Exhibitions)coreStrategic or Co-development Partner · 8 July 2026RX (formerly Reed Exhibitions), a global leader in events and exhibitions with presence in 25 countries, co-organizes AMTS through its joint venture with Shanghai Hengjin Exhibition — RX Hengjin (Shanghai) Co., Ltd. RX provides global exhibition expertise, international buyer networks, and cross-border promotion capabilities that complement the local automotive industry connections of the Chinese partner.
• Shanghai Hengjin Exhibition Co., Ltd. (上海恒进展览有限公司)coreStrategic or Co-development Partner · 8 July 2026Shanghai Hengjin Exhibition, with 22 years of automotive industry resources in China, co-founded RX Hengjin (Shanghai) Co., Ltd. with RX to serve as the official organizer of AMTS and AHTE exhibitions. The local partner contributes deep industry relationships, domestic marketing infrastructure, and 22 years of accumulated automotive manufacturing sector expertise in China.
• A+ Awards Partners (「新质生产力共同体」全球扬帆计划)flagshipStrategic or Co-development Partner · 8 July 2026AMTS partners with various automotive industry organizations and technology providers through the A+ Awards (New Quality Productivity Navigation Award) and the 'Go Global in China' initiative. These programs recognize innovation and facilitate international market entry for Chinese automotive manufacturers, with partners including industry associations, technology firms, and trade promotion bodies.
• Gasgoo (盖世汽车)moderateGTM or Marketing Partner · 8 July 2026Gasgoo, a leading Chinese automotive industry media platform, serves as a content and media partner for AMTS, providing editorial coverage, interview content, and industry news distribution for the exhibition and its exhibitors. Gasgoo's coverage extends to major industry news including CATL, NIO, XPENG, and major automotive OEMs.
• Media Partner Network (100+ outlets)moderateGTM or Marketing Partner · 8 July 2026AMTS maintains partnerships with over 100 media outlets spanning industry publications (Automotive World, CNC Machine Tool Network), video/multimedia (Oriental Satellite TV, 东方卫视), international news agencies (Associated Press, Vietnam News Agency), and specialized vertical media covering automotive, laser, robotics, and manufacturing sectors. These partnerships provide earned media coverage, content distribution, and audience reach across China and internationally.
• RX Hengjin (Shanghai) Co., Ltd. — Sister Events (AHTE)flagshipStrategic or Co-development Partner · 8 July 2026AMTS is co-located with AHTE (Shanghai International Industrial Assembly & Transmission Technology Exhibition), another RX Hengjin organized event covering intelligent assembly and automation. The co-location creates cross-industry synergies between automotive manufacturing and industrial automation visitors.
• Global Auto Industry OEMs (BYD, Tesla, SAIC, Geely, FAW, NIO, XPENG)flagshipStrategic or Co-development Partner · 8 July 2026Major global and Chinese automotive OEMs participate in AMTS as speakers, forum contributors, and buyer delegates. They engage with the exhibition's conference programming on NEV engineering, body assembly, powertrain, and manufacturing technology, contributing content and buyer presence to the show.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CIAPE (China International Auto Parts Expo): CIAPE is a major Chinese auto parts and manufacturing exhibition serving the domestic aftermarket and OEM supply chain. It competes with AMTS for tier-2 exhibitor participation in the Chinese automotive manufacturing ecosystem.
• Guangzhou International Automobile Exhibition (Auto Guangzhou): Auto Guangzhou is one of China's largest annual automotive trade shows, hosted in southern China. It competes with AMTS for OEM participation and Chinese automotive supplier attention in the domestic market.

Broad incumbents

• Bauma (Messe München): Bauma is the world's leading trade show for construction machinery, building materials, and mining. While not a direct automotive competitor, it is a comparable large-scale B2B industrial exhibition from Messe München that competes for industrial exhibitor marketing budgets.
• Detroit Auto Show (North American International Auto Show): The Detroit Auto Show is a longstanding US automotive industry trade event that has evolved to include mobility and manufacturing technology themes. It competes for global automotive OEM attention and exhibitor budgets with AMTS.
• IAA Mobility: IAA Mobility (hosted by VDA) is Europe's flagship automotive trade show focused on mobility, vehicles, and adjacent technologies. It overlaps with AMTS in automotive manufacturing themes but is a broader mobility event rather than a dedicated manufacturing technology show.
• Hannover Messe: Hannover Messe is the world's leading industrial trade fair covering automation, digitalization, and industrial transformation. It overlaps with AMTS's smart factory, automation, and Industry 4.0 themes and competes for European industrial exhibitor attention.

Emerging players

• The Battery Show Europe / North America: The Battery Show is a focused B2B exhibition for battery manufacturing technology. It overlaps with AMTS's New Energy Powertrain and battery halls but specializes more narrowly, making it a partial competitor for battery-tech exhibitors.
• EV Tech Expo: EV Tech Expo is a focused trade show on EV manufacturing and battery technology. It competes directly with AMTS's NEV powertrain and battery halls for specialized electric vehicle technology exhibitors.

Direct peers

• Automechanika (Messe Frankfurt): Messe Frankfurt's Automechanika is the world's leading trade fair brand for the automotive service industry, with flagship events in Frankfurt and Shanghai. It directly competes with AMTS for automotive manufacturing and aftermarket exhibitor share in the China market.
• Automotive World (Manufacturing World Japan): Automotive World, part of Manufacturing World in Tokyo, is a dedicated B2B trade show for automotive electronics, components, and manufacturing technologies. It directly overlaps with AMTS's product portfolio across NEV electronics, ADAS components, and manufacturing tech.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/shanghaiAMTS
• Facebookfacebook.com/shanghaiamts2025?locale=zh_CN
• LinkedInlinkedin.com/company/amts-2025

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMTS