Wildlife Action

What Wildlife Action does

Wildlife Action, Inc. is a private, nonprofit 501(c)(3) conservation organization founded in 1977 in Mullins, South Carolina, and operating under the mottos 'To Put Back More Than We Take' and 'Local Folks Solving Local Problems.' It serves a national membership of more than 14,000 hunters, fishermen, conservationists, and families across at least eight southeastern and mid-Atlantic states (SC, NC, GA, FL, TX, VA, TN, AL) through a federated chapter model in which state affiliate chapters and local associate chapters organize conservation activities, youth hunts, fishing rodeos, and community service projects. The organization's core product offerings include the WLA Adventure Camp program (Pioneer Day Camp at $160/child and Pathfinder/Teen overnight camps at $340/child, both held at the 57-acre Fork Retch Wildlife Refuge and Bunny Beeson Resource Education Center in Mullins), the Fur, Fin and Feather youth sponsorship program, and the Wildlife Pride member magazine.

The organization derives revenue from tiered individual and family memberships ($30 individual annual, $40 family annual, $400 individual life, $600 family life, with 40% of dues retained at national level), a five-tier corporate sponsorship structure ranging from Guardian ($200-499) through Benefactor ($10,000+), camp registration fees, and tax-deductible online donations processed through PayPal and credit card. Membership management and event registration are handled through the Wild Apricot platform. Wildlife Action owns 57.22 acres of conservation land at Fork Retch (acquired in 1985 for $23,000 and held debt-free), maintains a 50-bed camp facility across multiple lodges, and operates with a lean national staff of 1-10 employees supported by an executive team including National President Rivers Anderson, founder/director M. Gault 'Bunny' Beeson Jr., and Senior Vice Presidents for Hunting, Fishing, Environment, and Education divisions. The organization has accumulated substantial intangible brand value through 36 years of continuous operation and recognition including a 1985 commendation from President Ronald Reagan and the 2011 Order of the Palmetto.

Name

Wildlife Action

Legal name

Wildlife Action, Inc.

Website

https://wildlifeaction.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildlife Action, Inc. is a 501(c)(3) nonprofit conservation organization founded in 1977 in Mullins, SC, serving over 14,000 members across 8 states through a federated chapter network, youth adventure camps at Fork Retch Wildlife Refuge, and conservation education programs for hunters, fishermen, and families.

Ownership category

akta.pro rank

Product category

Conservation and Environmental Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Wildlife & Animal Care Volunteering (EDAIAGAE)

Keywords

• Wildlife conservation
• Outdoor youth education
• Summer adventure camps
• Habitat preservation
• Conservation nonprofit

Headquarters

HQ city

Mullins

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues fund operations. Individual membership is $30/year, Family membership is $40/year, Life membership is $400 (individual) or $600 (family). Dues distribution: 40% to National, 30% to State chapters, 30% to Local chapters.
2. Donations and Sponsorships: Monetary donations and sponsorships support summer camp, general operations, and conservation projects. Sponsorship levels: Guardian ($200-499), Protector ($500-999), Conservator ($1,000-4,999), Visionary ($5,000-9,999), Benefactor ($10,000+). Sponsors receive Wildlife Pride magazine subscription and recognition.
3. Adventure Camp Fees: Adventure camp registration fees: Pioneer Day Camp is $160/child, overnight camps (Pathfinder and Teen Camp) are $340/child. Additional spending money may be deposited for the Trading Post.
4. Fur, Fin and Feather Youth Program Sponsorships: Corporate and individual sponsors fund youth participation in fishing and hunting programs. Sponsors receive naming rights for hunts and recognition in Wildlife Pride magazine. Over $10,000 worth of sponsorships provided to deserving children annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wildlife Action is a nonprofit conservation organization that delivers wildlife habitat preservation, natural resource stewardship, and youth-focused environmental education through a chapter-based membership model. Its core paid offerings include summer Adventure Camps at Fork Retch Wildlife Refuge for children ages 6-16, the Fur, Fin and Feather youth hunting and fishing program, tiered membership subscriptions (individual, family, and life), and tax-deductible sponsorship/donation programs.

Product overview

Wildlife Action is a private, nonprofit 501(c)(3) conservation organization that operates a portfolio of programs centered on its core mission of wildlife habitat preservation, conservation, education, sportsmanship, and fellowship. The primary offerings include WLA Adventure Camp (summer camps at Fork Retch Wildlife Refuge for children ages 6-16 with sessions including Pioneer Day Camp, Pioneer Adventure Camp, Pathfinder Camp, and Teen Camp), the Fur Fin and Feather Adventure Program (youth fishing and hunting programs), Wildlife Pride Magazine (member publication), and local chapter membership (with chapters across multiple states). The organization functions as a grassroots coalition connecting hunters, fishermen, and environmentalists to promote conservation of natural resources.

Differentiator

Problem solved

Functional benefit

Products and services

• WLA Adventure Camp

Quantifiable outcome

• Over 14,000 members nationwide
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Pee Dee Chapter (SC)coreOthersLocal associate chapter operating in the Pee Dee region of South Carolina, organizing conservation activities, youth programs, and community engagement.
• Horry County Chapter (SC)coreOthersLocal chapter serving Horry County, South Carolina with hunting, fishing, and conservation programs.
• North Carolina State ChaptercoreOthersState affiliate chapter with local chapters including Lumber River, NC, organizing statewide conservation efforts.
• Georgia State ChaptercoreOthersState affiliate chapter with local chapters including Fishing Creek, GA, promoting conservation and outdoor activities.
• Upstate SC ChaptercoreOthersLocal chapter serving the Upstate South Carolina region.
• Wild ApricotcoreTechnology or IntegrationMembership software provider used for event registration and membership management.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Quality Deer Management Association: Hunter-led whitetail habitat conservation nonprofit with a regional branch structure, youth programs, and a habitat-focused mission — closely comparable to WLA's hunting/conservation model.
• Ducks Unlimited: Largest U.S. waterfowl/habitat conservation nonprofit, founded by hunters in 1937. Operates a chapter-based membership model similar to Wildlife Action, with state chapters, habitat conservation as core mission, and major fundraising events. Strongest direct comparable given shared hunter-conservation DNA.
• National Wild Turkey Federation: Hunter-led conservation nonprofit focused on wild turkey habitat, with a state chapter network, youth education programs (JAKES), and habitat conservation mission — directly comparable to WLA's chapter + youth + habitat trifecta.
• Safari Club International: Hunters' conservation and advocacy organization with chapters, wildlife habitat programs, and youth education (Safari Club International Foundation). Comparable in mission scope to WLA's hunting + conservation + education pillars.
• Rocky Mountain Elk Foundation: Hunter-conservation nonprofit with state chapters, habitat conservation focus, and youth education programs. Comparable model with similar mission overlap on habitat preservation and sportsman-driven funding.
• Izaak Walton League of America: Conservation nonprofit with local chapter structure, focus on hunting/fishing heritage, and habitat protection — established in 1922 and sharing WLA's chapter-based, sportsman-driven model.
• Pheasants Forever: Habitat-focused upland bird conservation nonprofit with a grassroots chapter model (similar to WLA's "local folks solving local problems"), youth programs, and hunter-driven funding base.
• Trout Unlimited: Fishermen-led conservation nonprofit with a strong chapter network, river/watershed habitat conservation, and youth education programs. Most comparable peer on the fishing side of WLA's mission.

Emerging players

• Delta Waterfowl: Smaller duck/habitat conservation nonprofit with hunting heritage, university chapters, and youth programs — narrower scope than WLA but directly comparable in hunter-conservation DNA.

Broad incumbents

• National Wildlife Federation: Largest U.S. private conservation organization, with state affiliates, wildlife habitat mission, and youth education programs. A much larger broad incumbent operating in adjacent conservation/wildlife space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildlifeactioninc
• LinkedInlinkedin.com/company/wildlife-action

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Action