Power 105.1 FM

What Power 105.1 FM does

Power 105.1 FM (FCC call sign WWPR-FM) is a New York City-based terrestrial radio station operating in the Hip Hop and R&B format, broadcasting at 105.1 FM across the New York metropolitan area. The station is owned and operated by iHeartMedia, Inc., a publicly traded media conglomerate listed on NASDAQ under the ticker IHRT with corporate headquarters in San Antonio, Texas. The station's flagship programming is The Breakfast Club morning show, hosted by Charlamagne Tha God, DJ Envy, and Angela Yee, supplemented by additional on-air personalities including Angie Martinez, Gabe P, Ivy Rivera, DJ Suss-One, DJ Norie, DJ Self, DJ Prostyle, and Leñ Boogs. Power 105.1 FM also operates a portfolio of branded podcasts including The Breakfast Club Podcast, Way Up With Angela Yee, Angie Martinez IRL, Carefully Reckless, and Gracias, Come Again.

The station distributes content through three primary channels: traditional FM broadcast at 105.1 FM in the NYC metro area, the iHeartRadio streaming platform (accessible globally via mobile app and website), and on-demand podcast distribution through iHeartRadio and major podcast platforms. Digital extensions include a station website at power1051.iheart.com and social media presence across Facebook, Twitter/X, Instagram, TikTok, and dedicated YouTube channels. The station is integrated into iHeartMedia's national event ecosystem including iHeart Awards, iHeart Festival, Jingle Ball, and Powerhouse.

The business model is advertising-supported with two primary revenue streams: traditional radio advertising (on-air spots and sponsored content during programming) and digital advertising (display ads, native content, and sponsored articles across the station's website, social channels, and the iHeartRadio platform). Named B2B partnerships include Hennessy VS (sponsored 'The Power of Hip Hop' artist interview series) and Fidelis Care (community outreach events). The station's audience consists of Hip Hop and R&B music fans in the NYC metro area plus advertisers seeking reach into this urban demographic, with customer engagement further driven by ticket giveaways, VIP packages, and community events such as the Hurricane Relief Drive.

Name

Power 105.1 FM

Legal name

iHeartMedia, Inc.

Website

https://power1051.iheart.com

Company type

Private

Operating status

Operating

Short description

Power 105.1 FM (WWPR-FM) is a New York City Hip Hop and R&B radio station owned by iHeartMedia, broadcasting at 105.1 FM to the NYC metro area and streaming globally via iHeartRadio. The station monetizes through advertising and produces The Breakfast Club morning show plus a portfolio of branded podcasts.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Urban radio broadcasting
• Hip hop radio station
• Radio advertising sales
• Digital audio streaming
• Podcast syndication

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Advertising: Traditional radio advertising including on-air spots, sponsored content, and branded segments. The station sells advertising to local and national brands targeting the New York metropolitan area Hip Hop and R&B audience.
2. Digital Advertising: Digital advertising across the station's website, social media channels, email newsletters, and iHeartRadio platform including display ads, native content, and sponsored articles.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Power 105.1 FM is a New York City Hip Hop and R&B formatted radio station (FCC call sign WWPR-FM) broadcasting at 105.1 FM and operating under iHeartMedia, Inc. The station produces and distributes live radio programming anchored by The Breakfast Club morning show, related podcasts, celebrity interviews, contest promotions, and community content. Programming is delivered via over-the-air broadcast, the iHeartRadio streaming platform, mobile app, podcasts, YouTube, and social media.

Product overview

Power 105.1 FM is a New York City-based Hip Hop and R&B radio station under iHeartMedia (WWPR-FM), operating as a single unified station with associated digital products. The core offering includes the flagship radio broadcast, The Breakfast Club morning show, and multiple branded podcasts (The Breakfast Club Podcast, Way Up With Angela Yee, Angie Martinez IRL, Carefully Reckless). The station also offers contest/promotional features and community events, with content distributed through the iHeartRadio app platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Breakfast Club: Morning radio show hosted by Charlamagne Tha God, DJ Envy, and Angela Yee
• The Breakfast Club Podcast
• Way Up With Angela Yee
• Angie Martinez IRL
• Carefully Reckless
• Gracias, Come Again

Products and services

• Power 105.1 FM Radio Station (WWPR-FM)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Fidelis CareminorGTM or Marketing Partner · 8 November 2017Power 105.1 FM appeared at a Fidelis Care community event in Yonkers, NY, featuring music, fun giveaways, and community outreach. This partnership represents community engagement and health insurance brand visibility for the station.
• Hennessy VSminorGTM or Marketing PartnerHennessy VS collaborated with Power 105.1 FM on 'The Power of Hip Hop' series featuring interviews with hip hop artists such as Tyga. Sponsored content series providing brand visibility to the station's urban audience.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Spotify: Spotify is the dominant on-demand streaming platform for hip-hop and R&B listening, competing with Power 105.1 FM for both audience time and ad-supported audio spend, especially among under-35 listeners.
• SiriusXM: SiriusXM operates dedicated hip-hop channels (e.g., Shade 45) that compete with Power 105.1 for listener minutes and ad-supported audio attention nationally, while also offering subscription audio that competes for the same commute and morning-drive occasions.
• Apple Music: Apple Music is a major on-demand hip-hop and R&B competitor that pulls listening time away from terrestrial radio and competes for the same urban, music-first advertising categories targeting Power 105.1's demographic.

Direct peers

• WBLS (WBLS-FM): WBLS is a long-established New York adult R&B and classic soul station that directly overlaps with Power 105.1's R&B programming block and competes for the same over-25 urban listenership and advertisers in the NY metro.
• 103.5 KTU (WKTU-FM): WKTU is a New York rhythmic / dance-leaning station also owned by iHeartMedia, competing against Power 105.1 for advertiser share of the same urban millennial audience across the NY metro.
• Hot 97 (WQHT-FM): WQHT Hot 97 is New York's other flagship hip-hop and R&B radio station and the most direct head-to-head competitor to Power 105.1 FM, competing for the same on-air ad dollars, morning-show talent, and cultural authority in the NY urban market.
• Z100 (WHTZ-FM): WHTZ Z100 is iHeartMedia's CHR/Top 40 flagship in New York and the station Power 105.1 most directly competes with for 18-34 listener time-spent and youth-oriented advertising dollars in the same market.

Emerging players

• LL Cool J's Rock the Bells Radio (Hip Hop Nation): Rock the Bells / Hip Hop Nation on SiriusXM is a hip-hop-first digital and satellite radio brand built around cultural and legacy hip-hop content, directly overlapping with Power 105.1's hip-hop identity and competing for culturally engaged listeners.
• REVOLT TV / REVOLT Media: REVOLT is a hip-hop-focused digital media company with video, streaming, and audio properties that compete with Power 105.1 FM for the attention of hip-hop audiences and for brand partnership dollars in music and culture categories.
• The Joe Budden Podcast: Joe Budden's podcast network targets the same urban, hip-hop-centric male 18-34 audience as The Breakfast Club and competes directly for podcast ad dollars that Power 105.1 monetizes through its iHeartRadio-distributed slate.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Power1051
• YouTubeyoutube.com/user/breakfastclubpowerfm
• Facebookfacebook.com/Power1051NY
• Instagraminstagram.com/Power1051
• TikToktiktok.com/@power1051

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power 105.1 FM