Power 105.1 FM
Power 105.1 FM (WWPR-FM) is a New York City Hip Hop and R&B radio station owned by iHeartMedia, broadcasting at 105.1 FM to the NYC metro area and streaming globally via iHeartRadio. The station monetizes through advertising and produces The Breakfast Club morning show plus a portfolio of branded podcasts.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Power 105.1 FM does
Power 105.1 FM (FCC call sign WWPR-FM) is a New York City-based terrestrial radio station operating in the Hip Hop and R&B format, broadcasting at 105.1 FM across the New York metropolitan area. The station is owned and operated by iHeartMedia, Inc., a publicly traded media conglomerate listed on NASDAQ under the ticker IHRT with corporate headquarters in San Antonio, Texas. The station's flagship programming is The Breakfast Club morning show, hosted by Charlamagne Tha God, DJ Envy, and Angela Yee, supplemented by additional on-air personalities including Angie Martinez, Gabe P, Ivy Rivera, DJ Suss-One, DJ Norie, DJ Self, DJ Prostyle, and Leñ Boogs. Power 105.1 FM also operates a portfolio of branded podcasts including The Breakfast Club Podcast, Way Up With Angela Yee, Angie Martinez IRL, Carefully Reckless, and Gracias, Come Again.
The station distributes content through three primary channels: traditional FM broadcast at 105.1 FM in the NYC metro area, the iHeartRadio streaming platform (accessible globally via mobile app and website), and on-demand podcast distribution through iHeartRadio and major podcast platforms. Digital extensions include a station website at power1051.iheart.com and social media presence across Facebook, Twitter/X, Instagram, TikTok, and dedicated YouTube channels. The station is integrated into iHeartMedia's national event ecosystem including iHeart Awards, iHeart Festival, Jingle Ball, and Powerhouse.
The business model is advertising-supported with two primary revenue streams: traditional radio advertising (on-air spots and sponsored content during programming) and digital advertising (display ads, native content, and sponsored articles across the station's website, social channels, and the iHeartRadio platform). Named B2B partnerships include Hennessy VS (sponsored 'The Power of Hip Hop' artist interview series) and Fidelis Care (community outreach events). The station's audience consists of Hip Hop and R&B music fans in the NYC metro area plus advertisers seeking reach into this urban demographic, with customer engagement further driven by ticket giveaways, VIP packages, and community events such as the Hurricane Relief Drive.
Power 105.1 FM firmographics
Firmographics- Name
- Power 105.1 FM
- Legal name
- iHeartMedia, Inc.
- Website
- https://power1051.iheart.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Power 105.1 FM (WWPR-FM) is a New York City Hip Hop and R&B radio station owned by iHeartMedia, broadcasting at 105.1 FM to the NYC metro area and streaming globally via iHeartRadio. The station monetizes through advertising and produces The Breakfast Club morning show plus a portfolio of branded podcasts.
- Ownership category
- akta.pro rank
Power 105.1 FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Power 105.1 FM is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Power 105.1 FM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Radio Advertising: Traditional radio advertising including on-air spots, sponsored content, and branded segments. The station sells advertising to local and national brands targeting the New York metropolitan area Hip Hop and R&B audience.
- Digital Advertising: Digital advertising across the station's website, social media channels, email newsletters, and iHeartRadio platform including display ads, native content, and sponsored articles.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Power 105.1 FM product offering
Product offeringCore offering
Power 105.1 FM is a New York City Hip Hop and R&B formatted radio station (FCC call sign WWPR-FM) broadcasting at 105.1 FM and operating under iHeartMedia, Inc. The station produces and distributes live radio programming anchored by The Breakfast Club morning show, related podcasts, celebrity interviews, contest promotions, and community content. Programming is delivered via over-the-air broadcast, the iHeartRadio streaming platform, mobile app, podcasts, YouTube, and social media.
Product overview
Power 105.1 FM is a New York City-based Hip Hop and R&B radio station under iHeartMedia (WWPR-FM), operating as a single unified station with associated digital products. The core offering includes the flagship radio broadcast, The Breakfast Club morning show, and multiple branded podcasts (The Breakfast Club Podcast, Way Up With Angela Yee, Angie Martinez IRL, Carefully Reckless). The station also offers contest/promotional features and community events, with content distributed through the iHeartRadio app platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Breakfast Club: Morning radio show hosted by Charlamagne Tha God, DJ Envy, and Angela Yee
- The Breakfast Club Podcast
- Way Up With Angela Yee
- Angie Martinez IRL
- Carefully Reckless
- Gracias, Come Again
Products and services
- Power 105.1 FM Radio Station (WWPR-FM)
Companies that use Power 105.1 FM
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Power 105.1 FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Power 105.1 FM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Fidelis CareminorPower 105.1 FM appeared at a Fidelis Care community event in Yonkers, NY, featuring music, fun giveaways, and community outreach. This partnership represents community engagement and health insurance brand visibility for the station.
- Hennessy VSminorHennessy VS collaborated with Power 105.1 FM on 'The Power of Hip Hop' series featuring interviews with hip hop artists such as Tyga. Sponsored content series providing brand visibility to the station's urban audience.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Power 105.1 FM competitors and assessment
Company assessmentBroad incumbents
- Spotify: Spotify is the dominant on-demand streaming platform for hip-hop and R&B listening, competing with Power 105.1 FM for both audience time and ad-supported audio spend, especially among under-35 listeners.
- SiriusXM: SiriusXM operates dedicated hip-hop channels (e.g., Shade 45) that compete with Power 105.1 for listener minutes and ad-supported audio attention nationally, while also offering subscription audio that competes for the same commute and morning-drive occasions.
- Apple Music: Apple Music is a major on-demand hip-hop and R&B competitor that pulls listening time away from terrestrial radio and competes for the same urban, music-first advertising categories targeting Power 105.1's demographic.
Direct peers
- WBLS (WBLS-FM): WBLS is a long-established New York adult R&B and classic soul station that directly overlaps with Power 105.1's R&B programming block and competes for the same over-25 urban listenership and advertisers in the NY metro.
- 103.5 KTU (WKTU-FM): WKTU is a New York rhythmic / dance-leaning station also owned by iHeartMedia, competing against Power 105.1 for advertiser share of the same urban millennial audience across the NY metro.
- Hot 97 (WQHT-FM): WQHT Hot 97 is New York's other flagship hip-hop and R&B radio station and the most direct head-to-head competitor to Power 105.1 FM, competing for the same on-air ad dollars, morning-show talent, and cultural authority in the NY urban market.
- Z100 (WHTZ-FM): WHTZ Z100 is iHeartMedia's CHR/Top 40 flagship in New York and the station Power 105.1 most directly competes with for 18-34 listener time-spent and youth-oriented advertising dollars in the same market.
Emerging players
- LL Cool J's Rock the Bells Radio (Hip Hop Nation): Rock the Bells / Hip Hop Nation on SiriusXM is a hip-hop-first digital and satellite radio brand built around cultural and legacy hip-hop content, directly overlapping with Power 105.1's hip-hop identity and competing for culturally engaged listeners.
- REVOLT TV / REVOLT Media: REVOLT is a hip-hop-focused digital media company with video, streaming, and audio properties that compete with Power 105.1 FM for the attention of hip-hop audiences and for brand partnership dollars in music and culture categories.
- The Joe Budden Podcast: Joe Budden's podcast network targets the same urban, hip-hop-centric male 18-34 audience as The Breakfast Club and competes directly for podcast ad dollars that Power 105.1 monetizes through its iHeartRadio-distributed slate.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Power 105.1 FM social profiles
Digital presencePower 105.1 FM compliance and trust
Trust signalCompliance3 records
Power 105.1 FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power 105.1 FM leadership team
Management profileNumber of profiles
Profiles1 record
Power 105.1 FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power 105.1 FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power 105.1 FM
What does Power 105.1 FM do?
Power 105.1 FM is a New York City Hip Hop and R&B formatted radio station (FCC call sign WWPR-FM) broadcasting at 105.1 FM and operating under iHeartMedia, Inc. The station produces and distributes live radio programming anchored by The Breakfast Club morning show, related podcasts, celebrity interviews, contest promotions, and community content. Programming is delivered via over-the-air broadcast, the iHeartRadio streaming platform, mobile app, podcasts, YouTube, and social media.
Is Power 105.1 FM a public or private company?
Power 105.1 FM is a private company. It is classified as public and is currently operating.
When was Power 105.1 FM founded?
Power 105.1 FM was founded in -1.
Where is Power 105.1 FM based?
Power 105.1 FM is headquartered in New York, United States, in the North America region.
How does Power 105.1 FM make money?
Two revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising.
Who are Power 105.1 FM's main competitors?
Broad incumbents on record are Spotify, SiriusXM and Apple Music. Direct peers are WBLS (WBLS-FM), 103.5 KTU (WKTU-FM), Hot 97 (WQHT-FM) and Z100 (WHTZ-FM). Emerging players are LL Cool J's Rock the Bells Radio (Hip Hop Nation), REVOLT TV / REVOLT Media and The Joe Budden Podcast.
Does Power 105.1 FM have an API?
No public API is recorded for Power 105.1 FM.
What industry is Power 105.1 FM in?
Power 105.1 FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAL, Radio Content Production & Studios (On-air Production, Imaging, Jingles). Its NAICS code is 51611 and its SIC code is 4832.