What Bestway does

Bestway Global Holding Inc., founded in 1994 in Shanghai, China, is a privately held multinational manufacturer of inflatable leisure and sporting goods, holding approximately one-third of the global market share in these segments. The company operates 13 wholly-owned subsidiaries across five continents, runs four production facilities in the Yangtze River Delta and Southeast Asia covering 1.6 million m², employs 330-plus industrial designers, R&D engineers, and product specialists across three regional innovation centers, and sells more than 1,100 different articles in over 120 countries through branded distribution in 82 markets and customer service operations in 73 countries.

Its core technology base is materials engineering for inflatable products — PVC, vinyl, DuraPlus™, Fortech™, and ChemConnect™ chemical dosing systems — combined with energy and control subsystems such as EnergySense™ insulation, AirJet™ and HydroJet Pro™ massage systems, Frost Guard (Frostwächter) automatic heating, and the Bestway Smart Hub / Bestway Connect app that enables remote control of connected Lay-Z-Spa models. Products span above-ground pools (Steel Pro MAX, Power Steel, Hydrium, Fast Set), inflatable spas (Lay-Z-Spa with 15+ models), pool maintenance equipment (Flowclear filter pumps, sand filters, AquaTronix/AquaGlide/AquaRover robotic cleaners), water sports (Hydro Force SUP boards and boats), water parks (H2OGO!), air bed furniture (AlwayzAire), trampolines, camping gear, swim trainers (Puddle Jumper), and licensed Disney and Fisher-Price children's lines.

Revenue is generated primarily through wholesale and retail hardware sales to consumers via authorized resellers, certified e-commerce platforms, and major international trade shows (Spoga+Gafa, Canton Fair, Spielwarenmesse, Hong Kong Toys & Games Fair, Piscine Global, Paddle Expo, JdC). Bestway was listed on the Hong Kong Stock Exchange under ticker 03358 in November 2017 and was taken private via a founder-financed buyout in November 2021. Sustainability credentials include TÜV Rheinland GS safety certification, GRS and FSC certifications, 230,000 m² of photovoltaic panels providing 20% of facility electricity, 30,000 tonnes of annual recycled PVC, and a CDP top-10 China ranking in 2017.

Name

Bestway

Legal name

Bestway Global Holding Inc.

Website

https://bestwaycorp.at

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Bestway Global Holding Inc. is a Shanghai-founded multinational manufacturer of inflatable leisure and sporting goods, holding roughly one-third of the global market share and selling 1,100+ products in 120+ countries through 13 subsidiaries on five continents, with consumers, retailers, and dealers as its primary customers.

Ownership category

akta.pro rank

Product category

Inflatable Leisure Products

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Inflatable pools
• Above ground pools
• Portable hot tubs
• Air beds
• Water sports equipment

Headquarters

HQ city

San Giuliano Milanese

HQ country

Italy

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer inflatable leisure products: Bestway generates revenue through manufacturing and selling inflatable leisure products including above-ground pools, inflatable hot tubs, recreational toys, water sports equipment, air beds, camping gear, and trampolines to consumers worldwide through retail partners and e-commerce platforms

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Bestway Global Holding designs and manufactures inflatable leisure and sports products including above-ground swimming pools, portable hot tubs, water sports equipment, air beds, camping gear, trampolines, and inflatable toys. The company supplies these products globally through retail and distribution channels.

Product overview

Bestway is a multinational company founded in 1994 in Shanghai, China, and is a world leader in manufacturing inflatable leisure and sporting goods, holding approximately one-third of the global market share in these segments. The company operates a diversified product portfolio comprising above-ground pools (Steel Pro MAX, Power Steel, Hydrium, Fast Set), inflatable hot tubs (LAY-Z-SPA series with AirJet, AirJet Plus, and HydroJet Pro technologies), water sports equipment (Hydro Force SUP boards and boats), recreational toys (H2OGO! water parks, Disney and Fisher-Price licensed products), air beds and furniture (AlwayzAire technology), trampolines, camping equipment, swim training aids (Puddle Jumper), and pool maintenance accessories (Flowclear filter pumps, sand filters, cleaning robots). The product line includes over 1,100 different articles available in more than 120 countries worldwide. Bestway also offers smart connectivity through the Bestway Smart Hub app for controlling connected spa products, integrating device monitoring and remote operation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Lay-Z-SPA®: Range of inflatable hot tubs and spas featuring AirJet™ massage technology, smart app control, and energy-efficient designs for year-round outdoor wellness.
• Lay-Z-SPA® ECO
• Steel Pro™
• Steel Pro MAX™
• Power Steel™
• Power Steel Swim Vista Series™
• Hydrium™
• Flowclear™
• AquaTronix / AquaGlide / AquaRover
• Flowclear™ Swimfinity
• Hydro Force™
• H2OGO!™
• H2OGO! Snow
• Fast Set™
• AlwayzAire™
• Float'N'Fashion™
• Puddle Jumper®
• Fisher-Price™ (licensed)
• Disney (licensed)
• Bestway Connect (Smartspa)
• Bestway Smart Hub™

Products and services

• Above-ground swimming pools Inflatable and frame above-ground swimming pools for residential and backyard use, sold through retail and distribution channels globally.
• Portable hot tubs Inflatable portable hot tubs and spas for residential and outdoor use, sold through retail and distribution channels.
• Water sports equipment Inflatable water sports equipment including kayaks, paddle boards, and related boating and recreational gear.
• Air beds Inflatable air beds and mattresses for indoor and outdoor use, including guest accommodation and camping.
• Camping gear Inflatable camping equipment including tents, air mattresses, and related outdoor gear for recreational and travel use.
• Trampolines Recreational trampolines for backyard and family use, sold through retail and distribution channels.
• Inflatable toys Inflatable toys and play products for children and family recreational use, sold through retail and distribution channels.

Quantifiable outcome

• 230,000 m² photovoltaic panels providing 20% of annual electricity needs
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CDP (Carbon Disclosure Project)coreStrategic or Co-development Partner · 1 August 2017Bestway participates in CDP, a London-based non-profit organization working with companies and shareholders to disclose greenhouse gas emissions. Bestway ranked 10th overall in China and #1 in Plastics and Metal Toys category among 5,000 suppliers, demonstrating commitment to sustainability and environmental transparency.
• TÜV RheinlandcoreTechnology or IntegrationIndependent testing and certification organization providing GS safety certification for Bestway Lay-Z-Spa products, ensuring compliance with safety standards and building consumer trust.
• Fisher-PriceminorStrategic or Co-development PartnerLicensing partnership for Fisher-Price branded children's products including swim trainers and bounce houses, combining Bestway's manufacturing with Fisher-Price brand recognition.
• DisneyminorStrategic or Co-development PartnerLicensing partnership for Disney character-themed products including swim toys, air beds, and pool accessories targeting children and families.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Jacuzzi Brands: Jacuzzi is a heritage brand in hot tubs and spas with premium positioning. The company competes with Bestway's LAY-Z-SPA in the broader hot tub market, particularly in the premium and premium-inflatable segments where Bestway has been expanding.
• Hayward Industries: Hayward is a major manufacturer of pool equipment including pumps, filters, heaters, and automation systems. While Bestway competes through its Flowclear line, Hayward is a much larger incumbent in the broader pool equipment industry with stronger commercial relationships.
• Coleman (Newell Brands): Coleman is a leading outdoor recreation brand offering camping equipment, air beds, and outdoor accessories. The company competes with Bestway's camping and air bed product lines while operating as part of the broader Newell Brands portfolio.
• Sundance Spas (Reynolds Consumer Products): Sundance Spas is a premium hot tub manufacturer with strong brand recognition in traditional (non-inflatable) hot tubs. The company competes with Bestway's LAY-Z-SPA premium models in the broader spa and wellness market.

Emerging players

• Wave Armor: Wave Armor specializes in premium modular floating docks and water sports platforms. The company competes with Bestway's Hydro Force floating islands in the higher-end segment of the recreational water sports market.
• iROCKER SUP: iROCKER is a specialist in inflatable stand-up paddleboards (SUP) and water sports equipment. The company competes with Bestway's Hydro Force line in the growing inflatable SUP market with focus on premium and performance-oriented consumers.

Direct peers

• Intex Recreation: Intex is Bestway's most direct competitor in above-ground pools, inflatable hot tubs, air mattresses, and recreational inflatables. Both companies compete head-to-head in mass-market inflatable leisure products globally, with similar product categories and retail channels.
• Jilong Sports & Leisure: Jilong is a China-based manufacturer of inflatable products, swimming pools, and sports goods. The company competes directly with Bestway in inflatable pools and water sports equipment, with overlapping product lines and similar mass-market positioning.
• Polygroup: Polygroup is a major manufacturer of above-ground pools and seasonal products including artificial Christmas trees. The company directly competes with Bestway in steel-frame above-ground pools and pool accessories through mass retail and e-commerce channels.

Regional players

• Atoll Logistics & Inflatables: Atoll is a European manufacturer of inflatable boats and water sports equipment. The company competes with Bestway's Hydro Force inflatable boat line, primarily focused on the European market with strong brand presence in France and Mediterranean countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bestwaycorp
• LinkedInlinkedin.com/company/bestway-europe-spa
• Facebookfacebook.com/BestwayGlobal

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestway