Bestway
Bestway Global Holding Inc. is a Shanghai-founded multinational manufacturer of inflatable leisure and sporting goods, holding roughly one-third of the global market share and selling 1,100+ products in 120+ countries through 13 subsidiaries on five continents, with consumers, retailers, and dealers as its primary customers.
- Company typePrivate
- Founded1994
- HeadquartersSan Giuliano Milanese, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bestway does
Bestway Global Holding Inc., founded in 1994 in Shanghai, China, is a privately held multinational manufacturer of inflatable leisure and sporting goods, holding approximately one-third of the global market share in these segments. The company operates 13 wholly-owned subsidiaries across five continents, runs four production facilities in the Yangtze River Delta and Southeast Asia covering 1.6 million m², employs 330-plus industrial designers, R&D engineers, and product specialists across three regional innovation centers, and sells more than 1,100 different articles in over 120 countries through branded distribution in 82 markets and customer service operations in 73 countries.
Its core technology base is materials engineering for inflatable products — PVC, vinyl, DuraPlus™, Fortech™, and ChemConnect™ chemical dosing systems — combined with energy and control subsystems such as EnergySense™ insulation, AirJet™ and HydroJet Pro™ massage systems, Frost Guard (Frostwächter) automatic heating, and the Bestway Smart Hub / Bestway Connect app that enables remote control of connected Lay-Z-Spa models. Products span above-ground pools (Steel Pro MAX, Power Steel, Hydrium, Fast Set), inflatable spas (Lay-Z-Spa with 15+ models), pool maintenance equipment (Flowclear filter pumps, sand filters, AquaTronix/AquaGlide/AquaRover robotic cleaners), water sports (Hydro Force SUP boards and boats), water parks (H2OGO!), air bed furniture (AlwayzAire), trampolines, camping gear, swim trainers (Puddle Jumper), and licensed Disney and Fisher-Price children's lines.
Revenue is generated primarily through wholesale and retail hardware sales to consumers via authorized resellers, certified e-commerce platforms, and major international trade shows (Spoga+Gafa, Canton Fair, Spielwarenmesse, Hong Kong Toys & Games Fair, Piscine Global, Paddle Expo, JdC). Bestway was listed on the Hong Kong Stock Exchange under ticker 03358 in November 2017 and was taken private via a founder-financed buyout in November 2021. Sustainability credentials include TÜV Rheinland GS safety certification, GRS and FSC certifications, 230,000 m² of photovoltaic panels providing 20% of facility electricity, 30,000 tonnes of annual recycled PVC, and a CDP top-10 China ranking in 2017.
Bestway firmographics
Firmographics- Name
- Bestway
- Legal name
- Bestway Global Holding Inc.
- Website
- https://bestwaycorp.at
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bestway Global Holding Inc. is a Shanghai-founded multinational manufacturer of inflatable leisure and sporting goods, holding roughly one-third of the global market share and selling 1,100+ products in 120+ countries through 13 subsidiaries on five continents, with consumers, retailers, and dealers as its primary customers.
- Ownership category
- akta.pro rank
Bestway industry classification
Industry- Product category
- Inflatable Leisure Products
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting Goods Retailers (45911)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)
- akta.pro secondary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Bestway is headquartered
LocationHeadquarters
- HQ city
- San Giuliano Milanese
- HQ country
- Italy
- HQ region
- Europe
Offices12 records
Markets served
Bestway business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consumer inflatable leisure products: Bestway generates revenue through manufacturing and selling inflatable leisure products including above-ground pools, inflatable hot tubs, recreational toys, water sports equipment, air beds, camping gear, and trampolines to consumers worldwide through retail partners and e-commerce platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | H20GO! Water Parks starting price |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Bestway product offering
Product offeringCore offering
Bestway Global Holding designs and manufactures inflatable leisure and sports products including above-ground swimming pools, portable hot tubs, water sports equipment, air beds, camping gear, trampolines, and inflatable toys. The company supplies these products globally through retail and distribution channels.
Product overview
Bestway is a multinational company founded in 1994 in Shanghai, China, and is a world leader in manufacturing inflatable leisure and sporting goods, holding approximately one-third of the global market share in these segments. The company operates a diversified product portfolio comprising above-ground pools (Steel Pro MAX, Power Steel, Hydrium, Fast Set), inflatable hot tubs (LAY-Z-SPA series with AirJet, AirJet Plus, and HydroJet Pro technologies), water sports equipment (Hydro Force SUP boards and boats), recreational toys (H2OGO! water parks, Disney and Fisher-Price licensed products), air beds and furniture (AlwayzAire technology), trampolines, camping equipment, swim training aids (Puddle Jumper), and pool maintenance accessories (Flowclear filter pumps, sand filters, cleaning robots). The product line includes over 1,100 different articles available in more than 120 countries worldwide. Bestway also offers smart connectivity through the Bestway Smart Hub app for controlling connected spa products, integrating device monitoring and remote operation capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Lay-Z-SPA®: Range of inflatable hot tubs and spas featuring AirJet™ massage technology, smart app control, and energy-efficient designs for year-round outdoor wellness.
- Lay-Z-SPA® ECO
- Steel Pro™
- Steel Pro MAX™
- Power Steel™
- Power Steel Swim Vista Series™
- Hydrium™
- Flowclear™
- AquaTronix / AquaGlide / AquaRover
- Flowclear™ Swimfinity
- Hydro Force™
- H2OGO!™
- H2OGO! Snow
- Fast Set™
- AlwayzAire™
- Float'N'Fashion™
- Puddle Jumper®
- Fisher-Price™ (licensed)
- Disney (licensed)
- Bestway Connect (Smartspa)
- Bestway Smart Hub™
Products and services
- Above-ground swimming pools Inflatable and frame above-ground swimming pools for residential and backyard use, sold through retail and distribution channels globally.
- Portable hot tubs Inflatable portable hot tubs and spas for residential and outdoor use, sold through retail and distribution channels.
- Water sports equipment Inflatable water sports equipment including kayaks, paddle boards, and related boating and recreational gear.
- Air beds Inflatable air beds and mattresses for indoor and outdoor use, including guest accommodation and camping.
- Camping gear Inflatable camping equipment including tents, air mattresses, and related outdoor gear for recreational and travel use.
- Trampolines Recreational trampolines for backyard and family use, sold through retail and distribution channels.
- Inflatable toys Inflatable toys and play products for children and family recreational use, sold through retail and distribution channels.
Quantifiable outcome
- 230,000 m² photovoltaic panels providing 20% of annual electricity needs
- +5 more outcomes
Companies that use Bestway
Customer profileSegments2 records
Ideal customer profiles2 records
Bestway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Bestway partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CDP (Carbon Disclosure Project)coreBestway participates in CDP, a London-based non-profit organization working with companies and shareholders to disclose greenhouse gas emissions. Bestway ranked 10th overall in China and #1 in Plastics and Metal Toys category among 5,000 suppliers, demonstrating commitment to sustainability and environmental transparency.
- TÜV RheinlandcoreIndependent testing and certification organization providing GS safety certification for Bestway Lay-Z-Spa products, ensuring compliance with safety standards and building consumer trust.
- Fisher-PriceminorLicensing partnership for Fisher-Price branded children's products including swim trainers and bounce houses, combining Bestway's manufacturing with Fisher-Price brand recognition.
- DisneyminorLicensing partnership for Disney character-themed products including swim toys, air beds, and pool accessories targeting children and families.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Bestway competitors and assessment
Company assessmentBroad incumbents
- Jacuzzi Brands: Jacuzzi is a heritage brand in hot tubs and spas with premium positioning. The company competes with Bestway's LAY-Z-SPA in the broader hot tub market, particularly in the premium and premium-inflatable segments where Bestway has been expanding.
- Hayward Industries: Hayward is a major manufacturer of pool equipment including pumps, filters, heaters, and automation systems. While Bestway competes through its Flowclear line, Hayward is a much larger incumbent in the broader pool equipment industry with stronger commercial relationships.
- Coleman (Newell Brands): Coleman is a leading outdoor recreation brand offering camping equipment, air beds, and outdoor accessories. The company competes with Bestway's camping and air bed product lines while operating as part of the broader Newell Brands portfolio.
- Sundance Spas (Reynolds Consumer Products): Sundance Spas is a premium hot tub manufacturer with strong brand recognition in traditional (non-inflatable) hot tubs. The company competes with Bestway's LAY-Z-SPA premium models in the broader spa and wellness market.
Emerging players
- Wave Armor: Wave Armor specializes in premium modular floating docks and water sports platforms. The company competes with Bestway's Hydro Force floating islands in the higher-end segment of the recreational water sports market.
- iROCKER SUP: iROCKER is a specialist in inflatable stand-up paddleboards (SUP) and water sports equipment. The company competes with Bestway's Hydro Force line in the growing inflatable SUP market with focus on premium and performance-oriented consumers.
Direct peers
- Intex Recreation: Intex is Bestway's most direct competitor in above-ground pools, inflatable hot tubs, air mattresses, and recreational inflatables. Both companies compete head-to-head in mass-market inflatable leisure products globally, with similar product categories and retail channels.
- Jilong Sports & Leisure: Jilong is a China-based manufacturer of inflatable products, swimming pools, and sports goods. The company competes directly with Bestway in inflatable pools and water sports equipment, with overlapping product lines and similar mass-market positioning.
- Polygroup: Polygroup is a major manufacturer of above-ground pools and seasonal products including artificial Christmas trees. The company directly competes with Bestway in steel-frame above-ground pools and pool accessories through mass retail and e-commerce channels.
Regional players
- Atoll Logistics & Inflatables: Atoll is a European manufacturer of inflatable boats and water sports equipment. The company competes with Bestway's Hydro Force inflatable boat line, primarily focused on the European market with strong brand presence in France and Mediterranean countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bestway social profiles
Digital presenceBestway compliance and trust
Trust signalCompliance4 records
Bestway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bestway leadership team
Management profileNumber of profiles
Bestway subsidiaries and ownership
Company hierarchySubsidiaries13 records
Bestway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bestway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bestway
What does Bestway do?
Bestway Global Holding designs and manufactures inflatable leisure and sports products including above-ground swimming pools, portable hot tubs, water sports equipment, air beds, camping gear, trampolines, and inflatable toys. The company supplies these products globally through retail and distribution channels.
Is Bestway a public or private company?
Bestway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bestway founded?
Bestway was founded in 1994. It employs 51 to 100 people.
Where is Bestway based?
Bestway is headquartered in San Giuliano Milanese, Italy, in the Europe region.
How does Bestway make money?
One revenue line is on record: consumer inflatable leisure products.
Who are Bestway's main competitors?
Broad incumbents on record are Jacuzzi Brands, Hayward Industries, Coleman (Newell Brands) and Sundance Spas (Reynolds Consumer Products). Emerging players are Wave Armor and iROCKER SUP. Direct peers are Intex Recreation, Jilong Sports & Leisure and Polygroup. Atoll Logistics & Inflatables is listed as a regional player.
Does Bestway have an API?
Yes. Bestway offers a connected product API through the Bestway Connect (Smartspa) app. The app is available on iOS (version 2.0.0) and Android (version 2.0.0) and connects to smart spa products (models S100201, S100202, S200202, S300202, S400201, S400202). The connected services allow users to access device data generated through connected products. Users can request data export via email to [email protected] in JSON/CSV format. The app enables control of heating, filter, and massage functions, water temperature regulation, and other spa features remotely.
What industry is Bestway in?
Bestway's product category is Inflatable Leisure Products. Its primary akta.pro industry code is CRAMAIAC, Water Sports Equipment Retail (Wake, Ski, Tow, Tubes), with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 33992 and its SIC code is 3944.