Andel Energi

What Andel Energi does

Andel Energi A/S (CVR 24213528) is a Danish energy retail company headquartered in Svinninge, operating as a wholly-owned subsidiary of the Andel energy group. The company sells electricity and natural gas to residential and small-business customers across Denmark, operating nationwide across both East and West Storebælt pricing zones. Its electricity portfolio comprises FlexEnergi, a variable-rate product indexed hourly to the Nord Pool power exchange, and SolEnergi, a green-electricity product backed by certificates from Danish solar parks. Its gas portfolio comprises MånedsGas (monthly variable, indexed to EEX) and FastPrisGas (six-month fixed). Pricing is usage-based with a DKK 20 monthly subscription per product; binding periods of approximately five months apply on gas agreements.

Beyond commodity supply, the company has built a residential energy solutions portfolio that includes EV charging stations (distributed in partnership with Clever A/S), home battery storage, residential solar panels, and heat pumps. Installation and advisory work on these hardware products is delivered through sister company Watts A/S within the broader Andel group. Customer service is delivered through a digital-first model consisting of the Min Side self-service web portal and native iOS and Android applications (with a separate Erhverv/B2B app for business customers), supported by a phone-based customer service line and a dedicated B2B support line. The "Strømudsigten" (Power Outlook) feature in the apps exposes hourly Nord Pool pricing and the cheapest consecutive consumption windows, enabling time-of-use optimization.

The business model combines subscription-recurring revenue (electricity and gas supply contracts with monthly subscription fees) and hardware sales (charging stations, batteries, solar, heat pumps), plus partner-sourced cross-sell revenue via Alm. Brand insurance. AI is used in an operational capacity for phone-call summarization and chatbot-based query routing (the "Energitte" chatbot). Marketing is conducted through email newsletters, social media (Facebook, Instagram, LinkedIn), the "Klog på energi" educational content hub, and welcome-discount promotions. The company holds the Sustainable Brand Index recognition for Denmark in 2023, 2024, and 2025.

Name

Andel Energi

Legal name

Andel Energi A/S

Website

https://andelenergi.dk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Andel Energi A/S is a Danish energy retailer, wholly-owned by the Andel group, supplying electricity (FlexEnergi, SolEnergi) and gas (MånedsGas, FastPrisGas) plus EV charging, solar, heat pumps, and home batteries to residential and SMB customers nationwide via digital self-service channels.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Fuel Dealers (457210), Fuel Dealers (45721)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charger Smart Load Integration with HVAC/Electrical Systems (HSAOANAK)

Keywords

• Retail electricity supply
• Natural gas supply
• Home EV charging
• Residential solar panels
• Heat pump installation

Headquarters

HQ city

Svinninge

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Electricity Supply: Variable-rate electricity supply contracts where customers pay based on Nord Pool exchange prices plus transport, fees, and Andel Energi's margin. The company also offers time-of-use pricing that varies throughout the day, allowing customers to optimize consumption based on price signals.
2. Gas Supply: Natural gas supply through two main products: MånedsGas (monthly variable pricing following market rates) and FastPrisGas (6-month fixed price guarantee). Revenue generated through gas consumption charges plus subscription fees.
3. EV Charging Solutions: Sales and installation of home EV charging stations. The company partners with Clever A/S for electric vehicle charging solutions.
4. Solar Panel Systems: Solar panel installation and energy solutions for residential customers, including the SolEnergi product offering certificates from Danish solar parks.
5. Heat Pump Sales and Installation: Sales and installation of heat pump systems for residential heating, with current promotional offers for business customers.
6. Home Battery Systems: Home battery storage solutions for energy optimization and storage of self-generated or grid electricity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Andel Energi supplies electricity and natural gas to Danish residential and business customers via variable and fixed-price contracts (FlexEnergi, MånedsGas, FastPrisGas, SolEnergi), and sells and installs complementary home energy hardware including EV charging stations, home batteries, solar panels, and heat pumps. Customers interact through a self-service web portal (Min Side) and mobile apps that provide consumption monitoring, real-time and forecasted Nord Pool-linked pricing, and account management.

Product overview

Andel Energi is a Danish energy retail company offering electricity and natural gas supply to residential and business customers, alongside a portfolio of energy-related products and digital self-service tools. The core offering consists of energy supply agreements — FlexEnergi (variable-rate electricity tied to Nord Pool) and SolEnergi (green electricity from Danish solar certificates) for electricity, and FastPrisGas (6-month fixed gas price) and MånedsGas (monthly variable gas price following EEX market rates) for gas. These are complemented by add-on energy solutions including home EV charging stations, home battery storage systems, solar panels, and heat pumps. All customer interactions are supported through two digital platforms: the Min Side self-service web portal and the Andel Energi native mobile app (available on iOS and Android), which provide consumption monitoring, price tracking, billing management, and widget-based price alerts.

Differentiator

Problem solved

Functional benefit

Brands

• FlexEnergi: Variable electricity price agreement for residential customers that allows usage when prices are lowest
• SolEnergi
• MånedsGas
• FastPrisGas
• Andel Energi app
• Andel Energi Erhverv app

Products and services

• FlexEnergi Variable-rate electricity supply agreement for residential and business customers where the kWh price fluctuates hourly/daily in step with the Nordic power exchange Nord Pool. Customers are encouraged to shift consumption to cheaper periods via the Strømudsigten tool. Regionally priced (East vs West of Storebælt) with a 20 kr./month subscription.
• SolEnergi Green electricity supply agreement under which the customer's consumption is covered by certificates from Danish solar parks. Includes a complimentary 3-month membership to Danmarks Naturfredningsforening (Danish Nature Conservation Association).
• FastPrisGas Fixed-price natural gas supply agreement locking the per-cubic-meter rate for 6 months to provide budget predictability and protection against market price increases. Includes a 5-month commitment period and 20 kr./month subscription. Customers receive the price guarantee on the consumption charge.
• MånedsGas Monthly-variable natural gas supply agreement where the per-cubic-meter price adjusts 12 times per year based on a rolling average of the preceding month's daily market prices on the EEX gas exchange. Includes a 5-month commitment period and 20 kr./month subscription.
• Ladeløsning (EV Charging Solution) Home EV charging solution for residential customers, including a charging station (ladestander) installed at the customer's home, in partnership with Clever A/S.
• Hjemmebatteri (Home Battery) Residential battery storage system allowing customers to store electricity for later use, enabling smarter energy management and potential cost savings.
• Solceller (Solar Panels) Solar panel systems offered for installation on residential properties, enabling on-site generation of renewable electricity.
• Varmepumper (Heat Pumps) Heat pump solutions offered as an energy-efficient alternative for residential heating, with support for purchasing on installment plans.
• Andel Energi Mobile App Native iOS and Android application allowing customers to monitor electricity consumption by hour/day/week/month/year, compare usage with previous periods, track real-time electricity prices, view expected prices up to a week ahead, manage invoices and payments, and access widgets showing current and upcoming low-price windows. Available for both consumer (B2C) and business (B2B) customers via separate apps.
• Min Side (Self-Service Portal) Online customer portal enabling users to manage electricity and gas agreements, view and pay bills, monitor consumption by time granularity (down to 15-minute intervals), track real-time and forecasted electricity prices, submit move notifications, and access customer benefits and discounts.

Quantifiable outcome

• Reduced electricity costs through time-of-use optimization - customers can save by shifting consumption to cheaper hours
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Clever A/ScoreGTM or Marketing PartnerClever A/S is a subsidiary partnership for electric vehicle charging solutions. Andel Energi offers Clever's EV charging stations and solutions to customers interested in home charging for electric vehicles.
• Watts A/ScoreGTM or Marketing PartnerWatts A/S is a sister company offering energy advisory services, service agreements, heat pumps, energy management products, energy storage systems, and solar panels. Cross-promotional relationship between Andel group companies.
• Alm. BrandminorGTM or Marketing PartnerInsurance partnership offering moving insurance (flytteforsikring) at 0 kr for customers who agree to be contacted about other insurance benefits. Partnership provides customer benefits and cross-selling opportunities.
• Danmarks Naturfredningsforening (Danish Nature Preservation Association)minorGTM or Marketing Partner3-month free membership offered to customers choosing the SolEnergi electricity product, supporting green energy transition and sustainability positioning.
• EvidacoreOthersNational gas distribution company responsible for gas transport to customers. Andel Energi works with Evida for gas delivery and billing services. Evida handles gas distribution across Denmark with regional subsidiaries (Evida Nord, Evida Syd, Evida Fyn).
• Intrum A/SminorOthersDebt collection partner handling outstanding payments and late notices for Andel Energi customers. Sends second reminder notices on behalf of the company.
• Andel (Parent Company)coreStrategic or Co-development PartnerAndel Energi A/S is a subsidiary of the Andel energy group (andel.dk). Shares common infrastructure, whistleblower system, and group administrative functions. Andel group encompasses multiple energy-related subsidiaries and sister companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NRGi: Danish energy company providing electricity, gas, broadband, and installation services across East Denmark. Comparable as a multi-product energy retailer with a similar residential focus and digital self-service platform.
• Norlys: One of Denmark's largest energy groups, formed from the merger of SE Energi and Eniig. Competes directly with Andel Energi across electricity, gas, fiber, and EV charging, with a similar nationwide retail proposition and cooperative heritage.
• SEAS-NVE: Danish energy cooperative offering electricity, fiber, and energy services to households and businesses. Closely comparable to Andel Energi in customer base, product mix, and cooperative ownership structure.

Regional players

• HOFOR: Copenhagen-based municipal utility supplying electricity, gas, district heating, and water across the Greater Copenhagen area. Comparable product mix to Andel Energi but with a more regional focus and municipal ownership model.
• Verdo: Danish energy company focused on electricity, heat, fiber, and EV charging, primarily in Central and Northern Jutland. Comparable offering to Andel Energi but with a regional rather than nationwide footprint.
• DIN Forsyning: Danish utility operating in the western part of Jutland, providing electricity, heating, water, and waste services. Comparable to Andel Energi on residential electricity and heat offerings, though with a regional focus.

Others

• Clever A/S: Danish EV charging operator and Andel Energi's partner for home EV charging solutions. Not a direct competitor but an ecosystem partner — few competitors benefit from this kind of integrated supply + EV charging partnership.

Broad incumbents

• Ørsted: Denmark's flagship utility with major offshore wind generation and a retail arm supplying electricity and gas to Danish households. Competes on green electricity supply and electrification offerings, with far greater scale and generation ownership.
• Vattenfall Denmark: Danish retail arm of Swedish state-owned Vattenfall, supplying electricity, gas, and EV charging across Denmark. Overlaps with Andel Energi on commodity supply and electrification products, but operates as part of a much larger European utility.
• E.ON Denmark: Subsidiary of E.ON, a major European utility. Operates broadly in the Danish market across electricity, gas, EV charging, heat pumps, and solar — overlapping with Andel Energi's portfolio but as part of a much larger international group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/andelenergi
• Instagraminstagram.com/andelenergi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andel Energi