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Waterford School District

Full company profile

uuid00so122

Namestring
Waterford School District
Legal namestring
Waterford School District
Company typeenum
Private
Founded yearint
1944
Descriptiontext

Waterford School District is a Michigan public school district headquartered at 501 N. Cass Lake Road, Waterford Township, Oakland County. The district provides PK-12 public education to students within its geographic attendance boundaries, operating 9 elementary schools (Beaumont, Cooley, Donelson Hills, Grayson, Haviland, Houghton, Knudsen, Riverside, Schoolcraft), 2 middle schools (Mason, Pierce), and 3 high schools (Kettering, Mott, Durant), supplemented by specialized programs including the Waterford STEM Academy, Stepanski Early Childhood Center, Children's Village, Kingsley Montgomery School, and Lifetracks.

The district's service portfolio spans core academics (Career & Technical Education, College & Career Preparation, English Language Development K-12, Junior Kindergarten, Online Learning Services), athletics (football, basketball, volleyball, soccer, wrestling, bowling, swimming, track, cross country, dance, cheer across all schools), performing arts, and student leadership programs affiliated with MASC/MAHS. Supporting technology infrastructure includes OK2SAY (24-hour student safety tip line), MiStar Parent/Student Portal (grades and attendance), ParentSquare (family communication), and Final Forms (athletic registration). Community-facing assets include the Waterford Teen Health Center, performing arts center, pool and fitness center, and Community Education programming including the Gold Card Program and Sweet Reads Bookmobile.

As a governmental entity under Michigan school district law, Waterford School District is funded primarily through local property taxes (subject to the 2026 Millage Replacement), state education aid, and federal education programs including the USDA Community Eligibility Provision, which provides free breakfast and lunch to all students for the 2025-2026 school year. Limited fee-based revenue is generated from athletic admissions ($7 per person per game; Family Pass $175; Student Pass $50), before/after-school child care subscriptions, and facility rentals. The district operates a 2026-2031 Strategic Plan and reports 92% of students pursuing post-secondary education with over $1 million in scholarships awarded annually.

Short descriptiontext

Waterford School District is a Michigan public K-12 district serving students in Waterford Township through 14 schools and specialized programs, funded primarily by property taxes, state aid, and federal grants, and offering academics, athletics, free meals, and free preschool.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersWaterford, United States
HQ citystring
Waterford
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
K-12 public education, school district services, early childhood education, STEM academy programs, interscholastic athletics
Industry2 codes
1Public High Schools
CodeEDAJAAADPrimaryYes
2Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability)
CodeEDAJAKAHPrimaryNo
NAICS code3 codes
  • Elementary and Secondary Schools611110
  • Elementary and Secondary Schools61111
  • Educational Services61
SIC code1 code
  • Services-Educational Services8200
Product category
K-12 Public Education
Revenue model2 records
1Public School Funding
TypeGrants Donations
Description

Funded primarily through public taxation (millage), state education funding, and federal education programs. Operates under Community Eligibility Provision (CEP) providing free meals to all students.

waterford.k12.mi.us
2Fee-Based Services
TypeProfessional Services
Description

Fees collected for athletic participation, activity fees, child care services, and facility usage by community members.

waterford.k12.mi.us
Marketing channels11 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Infrastructure, Technology or R&D
Pricing details3 tiers
1Student/Adult Athletic Admission
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$7.00 per person/game for student and adult admission to athletic events. Family Pass: $175.00 for high school regular season home games. Student Pass: $50.00 for high school regular season home games.

waterford.k12.mi.us
2Free Meals for All Students
ModelFreemiumBilling cadenceAnnual
Notes

All students receive free breakfast and lunch through Community Eligibility Provision (CEP) for 2025-2026 school year.

waterford.k12.mi.us
3Child Care Services
ModelSubscriptionBilling cadenceMonthly
Notes

Before and after school child care services available for families.

waterford.k12.mi.us
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 5 records shown
1Waterford STEM Academy
Description

A specialized school program engaging students in real-world, project-based learning experiences integrating science and math curriculum using non-traditional methods.

waterford.k12.mi.us
+4 more records
Core offering1 text field

Waterford School District is a public K-12 school district in Waterford Township, Michigan, providing tuition-free public education from early childhood through grade 12. The district operates 9 elementary schools, 3 middle schools, and 2 high schools, delivering core academic instruction alongside specialized programs including a STEM Academy at the high-school level, early childhood offerings (ECSE, GSRP, Young Fives), community aquatic programming, and competitive athletic programs (Knights and Wolverines). Services are supported by student information systems (MiStar), school-to-home communication (ParentSquare), student registration (Final Forms), and the state safety reporting tool (OK2SAY).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • 92% of students pursue post-secondary education
+1 more record
Product overview1 text field

Waterford School District is a traditional public school district offering a comprehensive PK-12 educational program. The district provides core educational services through multiple schools (9 elementary, 2 middle, 3 high schools, and specialized programs) encompassing academic programs, athletics, performing arts, student leadership, and community services. Key programs include Waterford STEM Academy (project-based STEM education), Stepanski Early Childhood Center (free preschool), Athletics Programs (competitive sports across multiple levels), Student Council & Leadership Programs (MASC/MAHS membership), Food & Nutrition Services (universal free meals via CEP), and community support services including the Waterford Teen Health Center, Child Care, and Community Education. The district is a member of the Lakes Valley Conference for athletics and the Michigan Association of Student Councils and Honor Societies (MASC/MAHS) for leadership programs.

Product and service1 record
1Elementary School Education
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Athletic conference membership providing competitive athletic opportunities. District high schools compete against member schools in various sports throughout the academic year.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

State athletic governing body that establishes rules, regulations, and tournament structures for high school athletics in Michigan.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

State organization providing student leadership development, conferences, training, and recognition programs. Waterford Kettering is a Center 12 member and has won multiple state awards including consecutive Award of Excellence recognition.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

National organization that certifies academic eligibility for college-bound student athletes participating in NCAA Division I and II athletics.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Nonprofit foundation supporting district schools through fundraising, Teacher of the Year program, and educational initiatives for the Waterford school community.

6Oakland Activities Association
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Regional leadership organization and conference partnership for student activities and leadership programs.

waterford.k12.mi.us
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Federal nutrition programs providing free meals to all district students through Community Eligibility Provision (CEP) and Summer EBT programs.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

National online and blended learning operator offering K-12 curriculum, instruction, and support services; comparable as a competitor for online-learning and alternative-pathway students that public districts like Waterford address through Online Learning Services.

TypeOthers
Description

Leading K-12 student information system vendor whose platforms underpin grade, attendance, and enrollment management for districts including Waterford's MiStar portal; relevant as enabling infrastructure rather than a direct competitor.

TypeDirect peer
Description

Adjacent Oakland County K-12 public district serving a comparable suburban footprint with similar athletics, performing arts, and CTE programs; competes directly for Schools of Choice pupils.

TypeRegional player
Description

Nearby Michigan K-12 public district operating in the same regional athletics conference and overlapping county footprint; comparable operating model though serving a more rural-adjacent community.

TypeDirect peer
Description

High-performing Oakland County K-12 district offering a similarly comprehensive academic, athletic, and specialized-program portfolio; sets the upper benchmark for post-secondary outcomes against which Waterford is measured.

TypeDirect peer
Description

Oakland County K-12 public district with similar academic, athletic, and specialized-program offerings; targets a comparable demographic and competes for Schools of Choice and resident enrollment.

TypeOthers
Description

School-family communication platform actively deployed by Waterford and broadly across U.S. K-12 districts; relevant as the enabling technology layer for parent engagement rather than a peer.

TypeDirect peer
Description

Adjacent Oakland County K-12 public school district operating multiple elementary, middle, and high schools with comparable athletics and programs; competes with Waterford for Schools of Choice enrollment and shared labor pool.

TypeDirect peer
Description

Neighboring Oakland County K-12 public district with a comparable suburban profile, athletic conference participation, and program mix; directly competes for enrollment and talent in the same labor and real-estate market.

TypeDirect peer
Description

Adjacent Oakland County K-12 public district operating under similar Michigan state-aid structures; comparable in governance and funding mechanics, though distinct in demographic profile.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Waterford School District

K-12 Public Educationwaterford.k12.mi.us

Waterford School District is a Michigan public K-12 district serving students in Waterford Township through 14 schools and specialized programs, funded primarily by property taxes, state aid, and federal grants, and offering academics, athletics, free meals, and free preschool.

What Waterford School District does

Waterford School District is a Michigan public school district headquartered at 501 N. Cass Lake Road, Waterford Township, Oakland County. The district provides PK-12 public education to students within its geographic attendance boundaries, operating 9 elementary schools (Beaumont, Cooley, Donelson Hills, Grayson, Haviland, Houghton, Knudsen, Riverside, Schoolcraft), 2 middle schools (Mason, Pierce), and 3 high schools (Kettering, Mott, Durant), supplemented by specialized programs including the Waterford STEM Academy, Stepanski Early Childhood Center, Children's Village, Kingsley Montgomery School, and Lifetracks.

The district's service portfolio spans core academics (Career & Technical Education, College & Career Preparation, English Language Development K-12, Junior Kindergarten, Online Learning Services), athletics (football, basketball, volleyball, soccer, wrestling, bowling, swimming, track, cross country, dance, cheer across all schools), performing arts, and student leadership programs affiliated with MASC/MAHS. Supporting technology infrastructure includes OK2SAY (24-hour student safety tip line), MiStar Parent/Student Portal (grades and attendance), ParentSquare (family communication), and Final Forms (athletic registration). Community-facing assets include the Waterford Teen Health Center, performing arts center, pool and fitness center, and Community Education programming including the Gold Card Program and Sweet Reads Bookmobile.

As a governmental entity under Michigan school district law, Waterford School District is funded primarily through local property taxes (subject to the 2026 Millage Replacement), state education aid, and federal education programs including the USDA Community Eligibility Provision, which provides free breakfast and lunch to all students for the 2025-2026 school year. Limited fee-based revenue is generated from athletic admissions ($7 per person per game; Family Pass $175; Student Pass $50), before/after-school child care subscriptions, and facility rentals. The district operates a 2026-2031 Strategic Plan and reports 92% of students pursuing post-secondary education with over $1 million in scholarships awarded annually.

Waterford School District firmographics

Firmographics
Name
Waterford School District
Legal name
Waterford School District
Website
https://waterford.k12.mi.us
Company type
Private
Founded year
1944
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
Waterford School District is a Michigan public K-12 district serving students in Waterford Township through 14 schools and specialized programs, funded primarily by property taxes, state aid, and federal grants, and offering academics, athletics, free meals, and free preschool.
Ownership category
akta.pro rank

Waterford School District industry classification

Industry
Product category
K-12 Public Education
NAICS
Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Educational Services (61)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Public High Schools (EDAJAAAD)
akta.pro secondary industry
Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)

Keywords

  • K-12 public education
  • School district services
  • Early childhood education
  • STEM academy programs
  • Interscholastic athletics

Where Waterford School District is headquartered

Location

Headquarters

HQ city
Waterford
HQ country
United States
HQ region
North America

Offices7 records

Markets served

Waterford School District business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

  1. Public School Funding: Funded primarily through public taxation (millage), state education funding, and federal education programs. Operates under Community Eligibility Provision (CEP) providing free meals to all students.
  2. Fee-Based Services: Fees collected for athletic participation, activity fees, child care services, and facility usage by community members.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStudent/Adult Athletic Admission
FreemiumAnnualFree Meals for All Students
SubscriptionMonthlyChild Care Services

Distribution channels2 records

Marketing channels11 records

Waterford School District product offering

Product offering

Core offering

Waterford School District is a public K-12 school district in Waterford Township, Michigan, providing tuition-free public education from early childhood through grade 12. The district operates 9 elementary schools, 3 middle schools, and 2 high schools, delivering core academic instruction alongside specialized programs including a STEM Academy at the high-school level, early childhood offerings (ECSE, GSRP, Young Fives), community aquatic programming, and competitive athletic programs (Knights and Wolverines). Services are supported by student information systems (MiStar), school-to-home communication (ParentSquare), student registration (Final Forms), and the state safety reporting tool (OK2SAY).

Product overview

Waterford School District is a traditional public school district offering a comprehensive PK-12 educational program. The district provides core educational services through multiple schools (9 elementary, 2 middle, 3 high schools, and specialized programs) encompassing academic programs, athletics, performing arts, student leadership, and community services. Key programs include Waterford STEM Academy (project-based STEM education), Stepanski Early Childhood Center (free preschool), Athletics Programs (competitive sports across multiple levels), Student Council & Leadership Programs (MASC/MAHS membership), Food & Nutrition Services (universal free meals via CEP), and community support services including the Waterford Teen Health Center, Child Care, and Community Education. The district is a member of the Lakes Valley Conference for athletics and the Michigan Association of Student Councils and Honor Societies (MASC/MAHS) for leadership programs.

Differentiator

Problem solved

Functional benefit

Brands

  • Waterford STEM Academy: A specialized school program engaging students in real-world, project-based learning experiences integrating science and math curriculum using non-traditional methods.
  • Stepanski Early Childhood Center
  • Children's Village School
  • Kingsley Montgomery School
  • Lifetracks

Products and services

  • Elementary School Education

Quantifiable outcome

  • 92% of students pursue post-secondary education
  • +1 more outcomes

Companies that use Waterford School District

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Waterford School District technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Waterford School District partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • Lakes Valley ConferencecoreStrategic or Co-development PartnerAthletic conference membership providing competitive athletic opportunities. District high schools compete against member schools in various sports throughout the academic year.
  • MHSAA (Michigan High School Athletic Association)coreStrategic or Co-development PartnerState athletic governing body that establishes rules, regulations, and tournament structures for high school athletics in Michigan.
  • MASC/MAHS (Michigan Association of Student Councils and Honor Societies)coreStrategic or Co-development PartnerState organization providing student leadership development, conferences, training, and recognition programs. Waterford Kettering is a Center 12 member and has won multiple state awards including consecutive Award of Excellence recognition.
  • NCAA Eligibility CentercoreStrategic or Co-development PartnerNational organization that certifies academic eligibility for college-bound student athletes participating in NCAA Division I and II athletics.
  • Waterford Foundation for Public EducationcoreStrategic or Co-development PartnerNonprofit foundation supporting district schools through fundraising, Teacher of the Year program, and educational initiatives for the Waterford school community.
  • Oakland Activities AssociationminorStrategic or Co-development PartnerRegional leadership organization and conference partnership for student activities and leadership programs.
  • USDA Child Nutrition ProgramscoreStrategic or Co-development PartnerFederal nutrition programs providing free meals to all district students through Community Eligibility Provision (CEP) and Summer EBT programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Waterford School District competitors and assessment

Company assessment

Broad incumbents

  • K12 Inc (Stride): National online and blended learning operator offering K-12 curriculum, instruction, and support services; comparable as a competitor for online-learning and alternative-pathway students that public districts like Waterford address through Online Learning Services.

Others

  • PowerSchool: Leading K-12 student information system vendor whose platforms underpin grade, attendance, and enrollment management for districts including Waterford's MiStar portal; relevant as enabling infrastructure rather than a direct competitor.
  • ParentSquare: School-family communication platform actively deployed by Waterford and broadly across U.S. K-12 districts; relevant as the enabling technology layer for parent engagement rather than a peer.

Direct peers

  • Huron Valley Schools: Adjacent Oakland County K-12 public district serving a comparable suburban footprint with similar athletics, performing arts, and CTE programs; competes directly for Schools of Choice pupils.
  • Rochester Community School District: High-performing Oakland County K-12 district offering a similarly comprehensive academic, athletic, and specialized-program portfolio; sets the upper benchmark for post-secondary outcomes against which Waterford is measured.
  • Bloomfield Hills School District: Oakland County K-12 public district with similar academic, athletic, and specialized-program offerings; targets a comparable demographic and competes for Schools of Choice and resident enrollment.
  • Walled Lake Consolidated Schools: Adjacent Oakland County K-12 public school district operating multiple elementary, middle, and high schools with comparable athletics and programs; competes with Waterford for Schools of Choice enrollment and shared labor pool.
  • Clarkston Community School District: Neighboring Oakland County K-12 public district with a comparable suburban profile, athletic conference participation, and program mix; directly competes for enrollment and talent in the same labor and real-estate market.
  • Pontiac School District: Adjacent Oakland County K-12 public district operating under similar Michigan state-aid structures; comparable in governance and funding mechanics, though distinct in demographic profile.

Regional players

  • Holly Area Schools: Nearby Michigan K-12 public district operating in the same regional athletics conference and overlapping county footprint; comparable operating model though serving a more rural-adjacent community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Waterford School District social profiles

Digital presence

Waterford School District financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Waterford School District leadership team

Management profile

Number of profiles

Profiles1 record

Waterford School District funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Waterford School District M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterford School District

What does Waterford School District do?

Waterford School District is a public K-12 school district in Waterford Township, Michigan, providing tuition-free public education from early childhood through grade 12. The district operates 9 elementary schools, 3 middle schools, and 2 high schools, delivering core academic instruction alongside specialized programs including a STEM Academy at the high-school level, early childhood offerings (ECSE, GSRP, Young Fives), community aquatic programming, and competitive athletic programs (Knights and Wolverines). Services are supported by student information systems (MiStar), school-to-home communication (ParentSquare), student registration (Final Forms), and the state safety reporting tool (OK2SAY).

Is Waterford School District a public or private company?

Waterford School District is a private company. It is classified as state government owned and is currently operating.

When was Waterford School District founded?

Waterford School District was founded in 1944. It employs 1,001 to 5,000 people.

Where is Waterford School District based?

Waterford School District is headquartered in Waterford, United States, in the North America region.

How does Waterford School District make money?

Two revenue lines are on record. Public School Funding is the primary driver. The others are fee-Based Services.

Who are Waterford School District's main competitors?

K12 Inc (Stride) is listed as a broad incumbent. Others are PowerSchool and ParentSquare. Direct peers are Huron Valley Schools, Rochester Community School District, Bloomfield Hills School District, Walled Lake Consolidated Schools, Clarkston Community School District and Pontiac School District. Holly Area Schools is listed as a regional player.

Does Waterford School District have an API?

No public API is recorded for Waterford School District.

What industry is Waterford School District in?

Waterford School District's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAD, Public High Schools, with a secondary code of EDAJAKAH, Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability). Its NAICS code is 611110 and its SIC code is 8200.

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Detroit Free PressOakland districts seek operating millages in hostile tax environmentThree Oakland County school districts—Ferndale, Oxford, and Waterford—are seeking non-homestead operating millages on the November ballot. Oxford and Waterford are asking again after August primary failures, while Ferndale seeks a 20-year measure. Without the millages, districts face losing millions annually, potentially closing schools and cutting staff.YahooOakland districts seek operating millages in hostile tax environmentThree Oakland County school districts—Ferndale, Oxford, and Waterford—are asking voters to approve non-homestead millages in November to maintain critical operating revenue as traditional funding sources become unreliable. Oxford and Waterford are seeking to restore or increase their levies after previous failures, facing potential service cuts and financial losses if measures do not pass, while Ferndale is proposing a long-term 20-year millage to prevent future rollbacks. These efforts occur in a hostile tax environment where recent primary elections saw voters reject multiple local tax increases.YahooHigh school boys golf: Waterford repeats as 2A state champ, Enterprise’s McCoy Jones claims medalistWaterford boys golf won the 2A state championship at Meadow Brook, beating Beaver by 21 strokes with a team score of 580. Enterprise's McCoy Jones won individual honors with a 139, while Waterford's Mac Jones took second. The team has no seniors this year, with eighth graders expected next season.