Club Tourism Co.

What Club Tourism Co. does

Club Tourism Co., Ltd. (クラブツーリズム株式会社) is a privately held Japanese travel agency founded in 1993 and headquartered in Tokyo, operating under the trade name Club Tourism International. The company sells packaged domestic and international tours to Japanese consumers through an integrated channel mix: a web booking platform at tour.club-t.com and club-t.com, physical travel centers and regional offices spanning Hokkaido, Tohoku, Kanto, Chubu, Tokai, Kansai, Chugoku, Shikoku, and Kyushu, telephone reservations, and a cross-promotional affiliation with Kinki Nippon Tourist (KNT). Its product portfolio is organized around branded experiences: Royal Gran Stage and Premium Stage for the premium segment, walking tours (Aruku, established 1993) and pilgrimage tours (Kokoro, established 1985) for themed travel, solo-only tours and Yuttari slow-pace tours for niche demographics, exclusive Asuka II cruise charters, and international Grande adventure tours covering ~35 countries across Europe, Asia, the Americas, Oceania, Africa, and the Middle East.

The company runs a subscription membership program, Club Tourism PASS, with annual plans, discount coupons, and member-only tour access, layered on top of a free internet membership tier and the long-standing Tabi no Tomo print and digital magazine. Marketing is multi-channel: newspaper inserts, a TV Tokyo program appearance (教えて！ツアーの達人), multilingual website support in English and Traditional Chinese, social media (Instagram, Facebook, LINE official account), email newsletters, and a live-streaming series (クラツートリップライブ). A customer co-creation program (クラブツーリズムキャスト) invites members into tour development. Revenue is generated primarily through transaction-based tour sales across domestic bus, train/air, and cruise tours plus international packages, with secondary subscription revenue from Club Tourism PASS and commission income from integrated travel-insurance products. Distribution is reinforced by core channel partnerships with JAL and ANA for air travel and with Princess Cruises, Disney Cruise Line, MSC Cruises, and the exclusive Asuka II charter for cruise inventory.

Name

Club Tourism Co.

Legal name

クラブツーリズム株式会社 (Club Tourism Co., Ltd.)

Website

https://tour.club-t.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Club Tourism Co. is a privately held Japanese travel agency, founded 1993 and headquartered in Tokyo, that sells packaged domestic and international tours — including bus, rail/air, cruise, solo, pilgrimage, and premium Royal Gran Stage itineraries — to Japanese consumers via its website, nationwide travel centers, and partnerships with JAL, ANA, and major cruise lines.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Charter Bus Industry (485510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Tour & Sightseeing Coach Charters (THAIAIAB)

Keywords

• Package tour services
• Domestic travel tours
• International tour packages
• Subscription travel membership
• Guided group tours

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Tour Sales - Domestic Travel: Revenue from selling domestic tours including bus tours, train/plane travel, and cruise packages across Japan.
2. Tour Sales - International Travel: Revenue from selling overseas tour packages to global destinations including Europe, Asia, Americas, Oceania, Africa, and cruise tours.
3. Club Tourism PASS Membership: Subscription-based annual membership service with annual fee plans offering promotional discounts and exclusive tour offers to members.
4. Travel Insurance: Commission-based travel insurance services for domestic and international tours including cancellation insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Club Tourism Co. is a Japanese travel agency that sells domestic and international package tours, including bus tours, train/air tours, and cruise packages, departing from all major regions of Japan. It operates a subscription-based membership service (Club Tourism PASS), a free internet membership, multiple branded travel lines (Royal Gran Stage, Premium Stage, Aruku walking tours, Kokoro pilgrimage tours, Grande adventure tours, solo-traveler exclusive tours, Yuttari relaxed tours), chartered cruises (Asuka II), and digital services such as the digital catalog and Club Tour Trip Live streaming.

Product overview

Club Tourism Co. operates a comprehensive travel agency platform offering both domestic and international travel services through multiple channels including online booking, a subscription membership program (クラブツーリズムPASS), and traditional booklet-based membership (旅の友). The core product portfolio includes bus tours, train/airplane tours, and cruise packages across Japan and worldwide destinations. The company differentiates through branded travel experiences: Royal Gran Stage (最上級travel brand), Premium Stage (mid-tier premium), and themed offerings such as walking/hiking tours (あるく series established 1993), spiritual pilgrimages (こころの旅 since 1985), and adventure tours (グランデ). Specialty segments include solo traveler tours, relaxing slow-travel tours, and chartered luxury cruises including the Japanese-flagged Asuka II vessel. The platform integrates digital services through its website, mobile apps, and live streaming content (クラツートリップライブ), alongside lifestyle support services and future space travel consultation.

Differentiator

Problem solved

Functional benefit

Brands

• ロイヤル・Gran Stage: Premium domestic travel brand for upscale experiences with refined accommodations
• プレミアムステージ (Premium Stage)
• クラブツーリズムPASS
• 旅'smart
• 四季の華
• 独楽の旅人 (Koma no Tabibito)
• グランデ (Grande)
• 世界をあるく
• -One Person Tours (おひとり参加限定)
• ゆるり旅 (Yuttari Tabi)
• 大人のゆるり旅

Products and services

• Domestic Tours (国内旅行)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• Virgin GalacticminorStrategic or Co-development Partner · 31 October 2025Japanese travel agencies including Club Tourism are pursuing partnerships with Virgin Galactic to make space travel from Japan viable within the next few years. This aligns with Club Tourism's space travel information page on their website.
• Japan Airlines (JAL)coreChannel Partner/ Reseller/ DistributorExclusive partnership with JAL for air travel arrangements on international tours. Club Tourism offers dedicated 'JALで行く海外特集' (JAL International Special) tour packages.
• ANA (All Nippon Airways)coreChannel Partner/ Reseller/ DistributorPartnership with ANA for domestic and international air travel. Multiple ANA-related tour categories and airline-specific tour packages available.
• Kinki Nippon Tourist (KNT) / 近畿日本ツーリストcoreChannel Partner/ Reseller/ DistributorAffiliated company and distribution partner. KNT provides hotel booking integration (KNT hotels), business/corporate services, local government partnerships, educational travel, and sports event services. Cross-referrals between club-t.com and KNT platforms.
• Asuka II CruisecoreChannel Partner/ Reseller/ DistributorExclusive charter cruise partnerships for premium Asuka II luxury cruise tours including seasonal北海道 and charter cruise packages.
• Diamond Princess / Sapphire PrincessmajorChannel Partner/ Reseller/ DistributorPartnership with Princess Cruises for Japan-departure cruise packages on Diamond Princess and Sapphire Princess vessels.
• Disney Cruise LinemajorChannel Partner/ Reseller/ DistributorOfficial partner for Disney Cruise Line tour packages in Japan, offering Disney cruise vacation packages.
• MSC CruisesmajorChannel Partner/ Reseller/ DistributorPartnership for MSC Bellissima and other MSC cruise packages for Japanese travelers.
• JATA (Japan Association of Travel Agents)minorOthersClub Tourism is a member of JATA Bond Guarantee Member (JATA ボンド保証会員) and Travel Fair Trade Council (旅行業公正取引協議会).
• Earth WatchminorChannel Partner/ Reseller/ DistributorPartnership for specialized tour offerings including '地球の歩き方共同企画ツアー' (Earth Watch co-planned tours).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Jalan (Recruit): Major Japanese OTA operated by Recruit, focusing on domestic hotel and travel package bookings. Comparable as a digital-native booking platform pressuring traditional tour operator pricing and customer acquisition.
• Rakuten Travel: Japan's leading online travel agency owned by Rakuten Group, offering hotel, flight, and tour packages via a digital platform. Represents the digital OTA channel competing with traditional tour operators like Club Tourism.

Direct peers

• H.I.S. Co., Ltd. Major publicly listed Japanese travel agency with strong outbound tour packages, branded hotel/resort operations, and physical retail. Closely comparable in international tour focus, scale (similar employee band), and direct-to-consumer travel agency model.
• IACE Travel: Japanese travel agency specializing in international tours, airline ticket sales, and group travel. IACE is comparable as a Japan-based tour operator with similar outbound package focus and overlapping airline partnerships.
• Kinki Nippon Tourist (KNT): Japanese travel agency within the Kintetsu Group that is both a distribution partner and affiliate of Club Tourism. KNT offers domestic tours, international packages, corporate travel, and hotel booking — virtually identical product scope to Club Tourism.
• JTB Corporation: Japan's largest travel agency offering domestic and international package tours, escorted group tours, and physical travel centers nationwide. JTB is the most direct comparable to Club Tourism across product mix (escorted tours, bus tours, international packages) and Japanese customer base.
• Tobu Top Tours: Japanese travel agency affiliated with the Tobu Group offering domestic and international escorted tours, bus tours, and corporate travel. Directly comparable product offering with similar nationwide Japan coverage and customer demographic.
• ANA X (formerly ANA Sales): ANA Group's travel agency arm offering domestic tours, international packages, and ANA-affiliated airline products. Comparable to Club Tourism's ANA tour partnership on a similar vertically integrated model.
• JALPAK: Japan Airlines' travel agency subsidiary offering domestic and international package tours using JAL flights. Comparable to Club Tourism's JAL International Special partnership on a vertically integrated basis.

Regional players

• Traveloka: Leading Southeast Asian OTA expanding into Japan and broader Asia-Pacific travel. Comparable as a regional OTA operating in some of Club Tourism's outbound destination markets (ASEAN), though primarily serving a different customer geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clubtourism
• Instagraminstagram.com/club_tourism

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Tourism Co.