Netherworld Haunted House

Name

Netherworld Haunted House

Legal name

Netherworld Haunted Attraction, LLC

Website

https://netherworldhauntedhouse.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Haunted Attraction Entertainment

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

Keywords

• Haunted house attractions
• Halloween entertainment experiences
• Escape room adventures
• Immersive horror attractions
• Themed entertainment events

Headquarters

HQ city

Stone Mountain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Haunted Attraction Admission: Primary revenue from timed entry tickets to haunted house attractions. Pricing varies by night and includes general admission and SpeedPass options. Combo tickets for both haunts available.
2. SpeedPass Upgrades: Expedited entry tickets granting near-immediate access to both haunted houses, priced at premium rates
3. Monster Midway Food and Merchandise: Gift shop with souvenirs, food and non-alcoholic drink options including themed items like Dr. Octane's Bizarre Beverages, light-up cotton candy, and snacks
4. House of Creeps Museum Entry: Monster museum exhibit with movie props, monster displays, photo ops, and Netherworld memorabilia available for $5 per person
5. Escape the NetherWorld Escape Rooms: Five year-round escape room adventures sold separately through escapethenetherworld.com, including Tiki Island, Sasquatch, Nosferatu, Haunted, and Alien Terror

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Netherworld Haunted House operates a multi-attraction walk-through dark experience featuring live actors, custom movie-quality special effects, and elaborately themed sets in Stone Mountain, Georgia. The company runs two seasonal marquee haunts (MONSTERS ATTACK! and OBLIVION: RETURN OF THE MANGLER) for approximately 35 nights each fall, complemented by year-round escape rooms at Escape the NetherWorld, the House of Creeps Monster Museum, and a Monster Midway festival area with food and merchandise.

Product overview

Netherworld Haunted House is a multi-attraction haunted house complex offering a core walk-through dark attraction with live actors and special effects, supplemented by seasonal themed haunts that change annually, escape rooms, a monster museum, and a Halloween festival midway. The 2025 season features two primary haunts: MONSTERS ATTACK! (the main marquee attraction) and OBLIVION: RETURN OF THE MANGLER (with the bonus GRENDEL'S FEAST segment). Year-round offerings include five escape rooms at Escape the NetherWorld (Tiki Island, Sasquatch, Nosferatu, Haunted, and Alien Terror), the House of Creeps Monster Museum, and the Monster Midway festival area with games and food. Separately ticketed add-ons include Lights On Tours for behind-the-scenes daytime experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Escape the Netherworld: Five year-round immersive escape room adventures including Tiki Island: Attack of the Shark God, Sasquatch: Bigfoot's Revenge, Nosferatu: Van Helsing's Secret, Haunted: Curse of the Night Hag, and Alien Terror: Doom of the Dark Horizon
• House of Creeps

Products and services

• MONSTERS ATTACK! Main marquee haunt attraction featuring live actors, animatronics, robotic war machines, vampires, werewolves, and undead armies in a walk-through dark experience. Targeted at thrill-seekers ages 7+ visiting during the Halloween season.
• OBLIVION: RETURN OF THE MANGLER Second seasonal haunt featuring the twisted surgeon character known as the Mangler who escapes confinement to discover the dark dimension of Oblivion; contains high levels of simulated gore (parental discretion advised). Targeted at adult and teen thrill-seekers during the Halloween season.
• Escape the NetherWorld Escape Rooms Five year-round immersive escape room adventures (Tiki Island: Attack of the Shark God, Sasquatch: Bigfoot's Revenge, Nosferatu: Van Helsing's Secret, Haunted: Curse of the Night Hag, and Alien Terror: Doom of the Dark Horizon), sold separately through escapethenetherworld.com. Targeted at groups seeking year-round immersive entertainment.
• House of Creeps Monster Museum Monster museum featuring rare movie props, monster displays, photo opportunities, and Netherworld memorabilia. Open nightly during haunt operation for $5 per person, or year-round as an add-on experience with escape room bookings. Targeted at horror enthusiasts and families.
• Lights On Tours Approximately 75-minute daytime behind-the-scenes tour experience with lights on and effects off, taking guests behind the scenes and into the deep history of Netherworld. Separately ticketed from the nighttime offering via Escape The Netherworld's Bookeo booking site. Targeted at hardcore haunted house fans and curious visitors.
• Monster Midway Food and Merchandise Outdoor Halloween festival area featuring games, food and non-alcoholic drink options (including themed items like Dr. Octane's Bizarre Beverages, light-up cotton candy, snacks), photo ops, the Collector's Coffin Ride, The Horror of The Harvestman 3-Minute Escape Room, and roaming monsters. Targeted at all attraction visitors during the Halloween season.

Quantifiable outcome

• Named #3 in USA Today 10 Best Readers Choice Awards 2024
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Veteran Tickets Foundation (VetTix)minorGTM or Marketing Partner · 10 September 2025VetTix provides free tickets to Netherworld for currently-serving military and veterans (including immediate family of troops KIA). Netherworld has hosted thousands of veterans and families since partnership began in 2013. Thousands of free tickets donated annually.
• 1st Tix FoundationminorGTM or Marketing Partner · 10 September 20251st Tix provides free tickets to currently-serving and retired first responders including law enforcement, firefighters, EMTs, nurses, and 911 dispatchers. Expansion of veteran program to include first responder community.
• Life Storage (Parking Provider)minorOthersPrimary parking lot located at 2055 West Park Place Boulevard across from Netherworld entrance. Provides free parking for Netherworld guests.
• Holiday Inn Express Stone MountainminorGTM or Marketing PartnerLocated 1/2 mile from Netherworld. Offers special discounted rates for Netherworld visitors.
• Country Inn & Suites by RadissonminorGTM or Marketing PartnerLocated 3/4 mile from Netherworld. Offers special discounted rates for Netherworld visitors.
• 360 Media, Inc.minorImplementation/ SI/ Consulting PartnerPR and media contacts for Netherworld. Tara Murphy, President. Handles media inquiries and press relations for the attraction.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 13th Gate: Destination haunted attraction in Baton Rouge, Louisiana. Closely comparable as a high-production, multi-attraction independent haunt operating seasonally with premium timed-entry ticketing and an expanding year-round presence.
• Field of Screams: Lancaster, Pennsylvania destination haunt operating four attractions plus escape rooms. Comparable business model: independent operator, multi-attraction ticketing, and year-round escape room monetization.
• Dark Hour Haunted House: Texas-based destination haunted attraction with strong production value and seasonal ticketing. Comparable as an independent, regionally recognized haunt competing for the same regional destination-haunt traveler.
• Haunted Schoolhouse & Labyrinth: Long-running independent haunted attraction operating in the Midwest. Comparable in operating model (seasonal timed-entry walk-through) and in the broader destination-haunt competitive set.
• The Queen Mary's Dark Harbor: Halloween event held aboard the Queen Mary in Long Beach, CA. Comparable as a destination seasonal haunt with strong narrative IP, premium pricing, and production-quality sets and effects.
• Reapers Haunted House: Independent destination haunted attraction in the Midwest with high production value. Comparable as a multi-attraction seasonal haunt competing in regional destination markets.

Broad incumbents

• Universal's Halloween Horror Nights: Industry-leading Halloween event at Universal theme parks. Overlaps in product (multi-haunt immersive horror with movie-quality effects) but operates inside a destination theme park with vastly larger scale, IP, and marketing budget.
• Knott's Scary Farm: Halloween event at Knott's Berry Farm. Comparable in immersive horror experience and timed-entry ticketing, but operates inside an established theme park with bundled admission and major IP partnerships.
• Busch Gardens Howl-O-Scream: After-hours Halloween event at Busch Gardens theme parks. Comparable in production-quality immersive horror and scare-actor-driven experiences, but backed by a regional theme park operator with broader ticketing reach.
• Six Flags Fright Fest: Seasonal Halloween programming across the Six Flags chain. Overlaps in Halloween immersive entertainment but leverages existing theme-park infrastructure and bundled admission pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/netherspawn
• Facebookfacebook.com/NetherworldHauntedHouse
• Instagraminstagram.com/netherworldhauntedhouse#
• Xx.com/hauntedatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netherworld Haunted House