Alles Park

What Alles Park does

Alles Park is a Brazilian German-themed amusement park located in Pomerode, Santa Catarina, operating as ALLES PARK ECOTURISMO E ENTRETENIMENTO S/A (CNPJ 33.897.820/0001-87) under a privately held S/A corporate structure. Founded in 2022, the park features 14 attractions, the most differentiated being Vila da Neve — a year-round real snow village positioned as the first of its kind in Santa Catarina. The company also operates Estação Alles Park, an immersion experience in downtown Pomerode that extends the brand beyond the main park site.

The business model is anchored on ticket-based admissions, with prices ranging from R$75 to R$249 and distribution split roughly 50/50 between online and box office channels. Beyond admissions, the company monetizes through an in-house F&B portfolio — Essenplatz, Schornstein Kneipe, Templo Olho, Brickel, and Ames — developed as co-branded partnerships with established regional brands (Schornstein brewery, Olho Embutidos, Waiss, Ames, Brickel). Customer segments include families, domestic tourists, school groups, local residents (via the Annual Passport), and seniors/PCD/public servants under targeted discount programs. Distribution is reinforced by a network of 10 lodging partner properties in the Pomerode region, and revenue per customer is being expanded through bundled combo products that cross-sell with third-party attractions.

The core "platform" is physical: themed attractions, a unique cold-climate indoor venue, and a regional lodging and F&B partnership network rather than a software or data layer. There is no disclosed AI, proprietary technology, or digital product roadmap in the source material; operations appear to be a conventional themed hospitality and entertainment business with a strong regional identity and tourist-oriented distribution.

Name

Alles Park

Legal name

ALLES PARK ECOTURISMO E ENTRETENIMENTO S/A

Website

https://www.allespark.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Alles Park is a Brazilian German-themed amusement park in Pomerode, Santa Catarina, operating 14 attractions including a year-round real snow village, a downtown immersion extension, and a co-branded F&B portfolio, serving families, tourists, school groups, and local residents.

Ownership category

akta.pro rank

Product category

Amusement Parks & Family Entertainment

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Theme park operations
• Amusement park admissions
• Family entertainment center
• Snow park attractions
• Themed dining outlets

Headquarters

HQ city

Pomerode

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Theme Park Admission & Attractions: The primary revenue stream comes from selling tickets (passports/combos) for park entry and access to 14 attractions. Tickets are sold online (50% of capacity) and at the on-site box office (50% of capacity). Admission tiers include full-price, senior/PCD/teacher/blood donor, and group rates. Combo packages bundle multiple attractions and experiences (e.g., Combo Diamante, Combo with Roda Gigante BC). The annual passport provides recurring annual revenue from local residents.
2. Food & Beverage Operations: On-site food and beverage outlets generate revenue through multiple branded restaurants and cafés within the park: Essenplatz (ice cream, café, chocolate shop featuring Waissburg chocolate), Schornstein Kneipe (German pub serving craft beer and food), Templo Olho (artisanal hamburger restaurant and sausage shop), Brickel Pizza (American-style pizza slices), and Ames Esfiharia (gourmet esfiha shop). These are either company-operated or licensed brand concepts.
3. Additional Attractions & Experiences: Revenue from extra-cost attractions not included in base passports, such as the Simulador (simulator ride), Trenzinho (train ride), and Puzzle Room (escape game). Alles Park Flex rescheduling service is sold as an add-on to tickets.
4. Station Alles Park Combo: A bundled ticket combining admission to Alles Park and the immersive experience at Estação Alles Park located in downtown Pomerode, sold as a single combo product.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alles Park operates a German-themed amusement park in Pomerode, Santa Catarina, Brazil, featuring 14 attractions including the year-round Vila da Neve real snow village, amusement rides, water play areas, and themed dining outlets. The company sells passport-style admission tickets online and at its on-site box office, bundles park access with partner lodging providers, and operates a second immersive experience at Estação Alles Park in downtown Pomerode.

Product overview

Alles Park is a German-themed amusement park located in Pomerode, Santa Catarina, Brazil, operated by Alles Park Ecoturismo e Entretenimento S/A. The park operates on a ticket-based access model, offering multiple passport products (Combo Diamante, Super Promo Passaporte, Passaporte Anual, Alles Park Especial for seniors/PCD/blood donors/teachers/PM-SC) that grant access to 14 themed attractions including the year-round Vila da Neve (real snow experience), Kinderzone (inflatable circuit), Roda Gigante, Karussel, Space Jump, Wasserwelt, Park Turm, Bumper Wagen, Puzzle Room escape game, Bergbau mining activity, and various other attractions. The park also features an integrated food and beverage district (Essenplatz) with multiple dining concepts including Schornstein Kneipe (German pub), Templo Olho (artisan burger restaurant), Brickel Pizzarias (American-style pizza), and Ames Esfiharia (gourmet Middle Eastern pastries), plus the standalone Estação Alles Park immersive experience downtown. A partner accommodation network provides nearby lodging options. Annual passports provide recurring access for residents and repeat visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Essenplatz: Food court area featuring ice cream, coffee, and chocolate offerings including Waiss Soft Ice and Waissburg chocolates
• Schornstein Kneipe
• Templo Olho
• Brickel Pizzarias
• Ames Esfiharia

Products and services

• Combo Diamante Premium individual day pass for ages 3+ offering unlimited access to all 14 park attractions including Vila da Neve and Kinderzone, one Puzzle Room entry, one Bergbau mining kit, and Fast Pass privileges for queue management on all rides except Tubing at Vila da Neve.
• Passaporte Alles Park (Super Promo) Standard promotional passport for ages 3+ with limited daily availability, granting one entry to Vila da Neve and unlimited re-entry to 12 green-coded attractions (Roda Gigante, Karussel, Space Jump, Wasserwelt, Park Turm, Bumper Wagen, Espelho Espelho Meu, Zonzo, Gêiser, Tesouros de Allesdorf, Fliegl, Spielplatz).
• Combo Alles Park + Estação Alles Park Combined ticket package for ages 3+ enabling visits to two Pomerode attractions: full access to Alles Park including Vila da Neve and 12 green attractions, plus one access to the immersive experience at Estação Alles Park in downtown Pomerode. Visits to each attraction can be on different dates.
• Combo Alles Park + Roda Gigante BC Promotional combo bundle offering Alles Park entry with one Vila da Neve entry plus 12 green attractions, combined with one complete ride on the Roda Gigante BC (Giant Wheel of Balneário Camboriú) in a shared cabin for up to 6 people. Each attraction is valid on different dates.
• Passaporte Anual Alles Park Annual passport valid for 365 days with daily loading of park access for Pomerode residents and repeat visitors. Requires 48-hour activation after purchase via WhatsApp or SAC and personal identification card issuance; R$15.00 re-issuance fee applies for lost or damaged cards.
• Alles Park Especial Discounted admission passport (R$75.00) exclusively for seniors (60+), people with disabilities (PCD), blood donors within 365-day validity, active teachers, and Military Police of Santa Catarina (PM-SC). Includes one Vila da Neve entry and unlimited access to 12 green attractions; requires valid supporting documentation and grants PCD visitors priority service at attractions and the box office.
• Alles Park Flex (Adicional) Optional add-on service enabling one rescheduling opportunity per passport with minimum 24-hour advance notice, valid for use within 365 days of purchase; only one rescheduling permitted after first attraction access.
• Vila da Neve First and only year-round real snow attraction in Santa Catarina, featuring a snow play area, an abandoned mining tunnel experience (Bergbau), and snow tubing descents (Tubbing). Operates 365 days a year with falling snow regardless of season.
• Estação Alles Park Immersive experience attraction located in the downtown center of Pomerode, offering interactive themed entertainment distinct from the main theme park. Accessible via the Combo Alles Park + Estação Alles Park ticket on a separate date.
• Essenplatz (Sorveteria, Cafeteria e Chocolateria) German-themed food court area featuring Waiss soft-serve ice cream made with Waissburg chocolate, a Waissburg chocolate store, coffees, doces, pão de queijo, and fondue offerings.
• Schornstein Kneipe German pub and microbrewery concept from Pomerode's Schornstein brewery, offering traditional dishes, snacks, and cold draft beer served in giant tankards in a casual pub atmosphere.
• Templo Olho (Hamburgueria Artesanal & Embutidos) Artisan hamburger restaurant operated by Olho Embutidos with 80+ years of sausage-making tradition, featuring themed burgers (1901, 1936, 1500 a.C., 1904), sandwiches, and portion sizes made with handmade sausages and smoked meats following century-old German recipes.
• Brickel Pizzarias American-style pizzeria operating under the 'Everywhere' concept (founded 2019), serving 25cm pizza slices prepared and delivered for anywhere-in-the-park consumption. Menu includes Margherita, Calabresa, Portuguesa, Quattro Formaggi, Pepperoni, and dessert varieties such as Nutella with Leite Ninho and Sonho de Valsa.
• Ames Esfiharia Gourmet esfiha (Middle Eastern pastry) shop from Blumenau offering over 130 flavors with 30+ available at the park, including sweet, savory, vegetarian, and vegan options on an exclusive dairy-free and egg-free dough, all made fresh to order without frozen pre-products.

Quantifiable outcome

• Daily ticket capacity is split 50/50 between online and box office sales, with online capacity frequently reaching sold-out status (ESGOTADO) on popular dates, indicating strong demand management and pricing control.
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Waiss (Waissburg Chocolate)coreTechnology or IntegrationWaissburg is a chocolate brand featured at the Essenplatz café and chocolate shop within Alles Park. The Essenplatz serves Waiss soft-serve ice cream made with Waissburg chocolate, along with exclusive Waissburg chocolate products. The Waiss brand logo is displayed prominently at the food court area. The partnership provides an exclusive chocolate and ice cream dining experience within the park.
• Schornstein CervejariacoreTechnology or IntegrationSchornstein is a brewery originating from Pomerode — 'Brazil's most German city' — and operates the Schornstein Kneipe pub restaurant inside Alles Park. The Kneipe features a youthful, laid-back pub atmosphere serving dishes, snacks, and cold draft beer served in giant tankards. Schornstein leverages the brewing talent brought by early German immigrants to the Vale Europeu region of Santa Catarina.
• Olho EmbutidoscoreTechnology or IntegrationOlho Embutidos is an artisanal sausage company with 80+ years of tradition, operating the Templo Olho hamburger restaurant inside Alles Park. The restaurant serves artisanal burgers and sausages following century-old recipes, including the Blumenau sausage and a variety of smoked meats. The 'Sociedade Secreta dos Apaixonados por Embutidos' (Secret Society of Sausage Lovers) concept adds brand storytelling to the dining experience.
• Resort EcoarminorGTM or Marketing PartnerResort Ecoar is a nature resort located in Gaspar, SC, 30.4 km from Alles Park. It is featured on the park's lodging recommendations page. The resort offers accommodations, pools, recreation areas, and outdoor experiences, making it a natural partner for park visitors seeking overnight stays in the region.
• Hotel Villa di AcquaminorGTM or Marketing PartnerHotel Villa di Acqua is a full-service hotel 29.8 km from Alles Park, featured on the park's lodging partner page. It offers comfortable rooms, leisure areas, pools, and a tranquil natural setting for families and couples visiting the region.
• Temporada PomerodeminorGTM or Marketing PartnerTemporada Pomerode is a vacation rental platform connecting visitors to hosts and properties throughout Pomerode. Listed on Alles Park's lodging partner page, it provides a wide range of accommodation options for couples, families, and groups visiting the park.
• Pousada Oma HelgaminorGTM or Marketing PartnerPousada Oma Helga is a guesthouse located on Pomerode's main street, just 1.9 km from Alles Park. Recommended on the park's lodging page, it offers easy access to the park and to Pomerode's other tourist attractions including museums and the Vila Encantada zoo.
• Pousada Infinity GasthausminorGTM or Marketing PartnerPousada Infinity Gasthaus is an intimate guesthouse 800 meters from Alles Park, the closest lodging partner listed. Its proximity and cozy atmosphere make it an ideal choice for park visitors seeking a short walk to the attraction.
• Pousada EdelweissminorGTM or Marketing PartnerPousada Edelweiss is a nature-immersed guesthouse 9.5 km from Alles Park, featuring a pool, garden, kids' space, and free Wi-Fi. It offers outdoor experiences such as hiking, cycling, and bike rentals, complementing a park visit with broader nature-based activities.
• Glamping PomerodeminorGTM or Marketing PartnerGlamping Pomerode is a glamping (glamorous camping) experience 1.1 km from Alles Park, listed as a lodging partner. It offers nature contact with comfortable accommodations and modern facilities, appealing to visitors who want a unique outdoor stay near the park.
• Pousada Lena RosaminorGTM or Marketing PartnerPousada Lena Rosa is a guesthouse 650 meters from Alles Park — the second-closest partner after Pousada Infinity Gasthaus. It offers a pool, hot tub, garden kiosks, bar, kids' space, and rooms including jacuzzi suites and units adapted for special needs, providing diverse accommodation options close to the park.
• Pousada Casarao SchmidtminorGTM or Marketing PartnerPousada Casarao Schmidt is a charming historic mansion in Pomerode's city center, 1.7 km from Alles Park. Listed as a lodging partner, it offers traditional German architecture with modern comfort, appealing to tourists seeking an authentic cultural stay close to the park.
• Chalés PomerodeminorGTM or Marketing PartnerChalés Pomerode offers standalone chalets 8.7 km from Alles Park in a natural setting with fireplace, private kitchen, lakeside balcony, and outdoor activities including a playground, zipline, kids' treetop adventure, minigolf, sport fishing, and paddle boating. This partner targets families seeking extended outdoor experiences near the park.
• IntelbrasminorOthersIntelbras logo appears in the partner logos section of the Alles Park website footer, alongside other partner brands. Intelbras is a Brazilian technology company specializing in security, communication, and networking solutions. The nature of the partnership is not specified in the source material.
• Magic MomentsminorOthersMagic Moments logo appears in the partner logos section of the Alles Park website footer. Magic Moments is a Brazilian confectionery/ice cream brand. The nature of the partnership is not specified in the source material.
• ECAD (Escritório Central de Arrecadação e Distribuição)minorOthersECAD (Escritório Central de Arrecadação e Distribuição) logo appears in the partner section. ECAD is the Brazilian entity responsible for collecting and distributing copyright royalties for music and audiovisual works. Its presence indicates that Alles Park maintains proper music copyright licensing for the park's ambient entertainment and events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beto Carrero World: Brazil's largest theme park, located in Penha, Santa Catarina, approximately 120 km from Pomerode. Directly competes for tourist visits within the same SC corridor and is the dominant destination park in the state.
• Snowland: Indoor snow park in Gramado, Rio Grande do Sul, operating a real-snow experience year-round. Highly comparable to Alles Park's Vila da Neve — both offer snow-based family attractions in southern Brazilian tourist destinations.
• Parque Unipraias: Theme/adventure park complex in Balneário Camboriú, Santa Catarina, featuring cable cars and coastal attractions. Competes for the same regional Santa Catarina family-tourism market as Alles Park.
• Hopi Hari: Large-scale theme park in Vinhedo, São Paulo, offering rides, themed areas, and entertainment. A direct competitor in the Brazilian theme park category with multi-attraction ticketed access.
• Beach Park: Large Brazilian water park and resort complex in Aquiraz, Ceará. Directly comparable in business model — destination leisure park with ticketed attractions, F&B, and lodging partners — competing for Brazilian family-tourism spend.

Regional players

• Thermas dos Laranjais: Major water park and resort complex in Olímpia, São Paulo. A leading Brazilian destination water/leisure park, comparable in visitor volume and ticketing model, though primarily water-based.

Emerging players

• Mini Mundo: Family attraction in Gramado, RS, featuring miniature replicas of German and European architecture. Competes for the same family tourist demographic in southern Brazil's heritage-tourism segment, with similar German cultural DNA.

Broad incumbents

• Europa-Park: Europe's largest seasonal theme park in Rust, Germany, themed around European countries. Conceptually comparable to Alles Park's German-themed cultural positioning at a vastly larger scale.
• Phantasialand: Major German theme park near Cologne offering themed areas and rides. Conceptually mirrors Alles Park's German cultural theming and bundled ticket/combo product strategy.
• Legoland Deutschland: Family-focused theme park in Günzburg, Germany, with multi-attraction ticketed access. Comparable business model (themed, ticketed, family-targeted) and German cultural context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/allespark_pomerode
• LinkedInlinkedin.com/company/alles-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alles Park