American Made Grills

What American Made Grills does

American Made Grills is a family-owned manufacturer of premium outdoor cooking equipment, headquartered and produced at a single facility in Bohemia, New York (Long Island). The company designs, builds, and tests all grills in-house using #304 stainless steel construction, with 100% domestically sourced materials. Its product portfolio is anchored by two categories: a Hybrid Grill Series (Muscle, Encore, Ovation) that combines gas, charcoal, and hardwood cooking via patented multi-fuel tray systems and a patented flamethrower ignition, and a Gas Grill Series (Estate, Atlas, Alturi) for traditional gas-only cooking. Both lines are offered in 30"-54" sizes and built-in or freestanding configurations.

The business operates on a one-time-purchase, premium-pricing model with grills priced from approximately $4,700 to $20,300 and a deep accessory ecosystem (side/power burners, vent hoods, storage, griddle plates, sear burners, rotisseries, covers, liners, smoker trays, interchangeable grates and faceplates, and outdoor-rated cold storage) priced from $38 to $3,300. Distribution is hybrid: direct-to-consumer via a Shopify e-commerce storefront and an authorized dealer network that includes BBQ Guys, BBQ Grills, Kick Ass Grills, Woodland Direct, and Blazing Embers, plus physical local dealers reached through a store-locator tool. Customer segments are primarily premium/luxury homeowners seeking professional-grade outdoor kitchens, with outdoor-kitchen contractors as a secondary channel. The company is privately held with no disclosed institutional funding, no parent company, and no subsidiaries, and backs its products with a Gold Standard Lifetime Warranty covering 100% non-prorated replacement parts.

Name

American Made Grills

Legal name

American Made Grills LLC

Website

https://americanmadegrills.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

American Made Grills is a family-owned, Long Island-based manufacturer of premium #304 stainless steel outdoor grills and accessories, sold direct-to-consumer and through authorized dealers to affluent homeowners and outdoor-kitchen contractors in the United States.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment

NAICS

Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

Keywords

• Outdoor grills
• Hybrid grills
• Gas grills
• Grill accessories
• Outdoor cooking equipment

Headquarters

HQ city

Bohemia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Grill Sales: One-time purchase revenue from selling outdoor grilling appliances including hybrid grills, gas grills, and related products. Products range from built-in to freestanding configurations across multiple series.
2. Accessories and Components: Sales of complementary products including side burners, power burners, vent hoods, griddle plates, rotisserie kits, protective covers, smoker trays, interchangeable grates and faceplates, insulating liners, cold storage units, and storage solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

American Made Grills manufactures and sells premium outdoor cooking grills and accessories, with a primary focus on hybrid grills that combine gas, charcoal, and hardwood cooking via patented multi-fuel tray systems, alongside traditional gas grills. The product line spans built-in and freestanding configurations in sizes from 30" to 54", complemented by an extensive accessory ecosystem (side/power burners, vent hoods, storage, griddle plates, sear burners, rotisserie kits, covers, liners, smoker trays, grates, faceplates, and cold storage). All products are hand-crafted from #304 stainless steel at the company's Long Island, NY factory.

Product overview

American Made Grills is a family-owned outdoor cooking equipment manufacturer offering a comprehensive portfolio of premium grills and accessories. The product lineup centers on two main categories: Hybrid Grills (Muscle, Encore, and Ovation series) that combine gas, charcoal, and hardwood cooking via patented multi-fuel tray systems; and traditional Gas Grills (Estate, Atlas, and Alturi series) for straightforward gas-only cooking. Both categories are available in built-in and freestanding configurations in sizes ranging from 30" to 54". The ecosystem is complemented by extensive accessories including side/power burners, vent hoods, storage solutions, griddle plates, sear burners, rotisserie kits, protective covers, insulating liners, smoker trays, interchangeable cooking grates and faceplates, and outdoor cold storage units. All products are crafted from #304 stainless steel and manufactured in the company's Long Island, NY factory, backed by a Gold Standard Lifetime Warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Hybrid Series: Multi-fuel grills that combine gas, charcoal, and hardwood cooking capabilities. Includes Muscle Grill, Encore, and Ovation models.
• Estate Series
• Atlas Series
• Alturi Series
• Muscle Grill
• Encore Grill
• Ovation Series

Products and services

• Hybrid Grill Series Multi-fuel grills that combine gas, charcoal, and hardwood cooking in one system via patented multi-fuel trays. Includes Muscle, Encore, and Ovation models in 36", 42", and 54" sizes, available as built-in or freestanding configurations, for premium residential outdoor kitchens.
• Muscle Grill Hybrid grill with bold, aggressive styling inspired by classic American muscle cars. Features multi-fuel system, up to 8 burners, and a commanding presence for larger outdoor kitchens.
• Encore Grill Hybrid grill with sleek and elegant simplicity design, offering the same quality and multi-fuel versatility as the Muscle Grill with a refined aesthetic.
• Ovation Hybrid Grill Newest hybrid grill combining multi-fuel performance with a balanced, modern design. Built to cook with gas, charcoal, and hardwood in one system.
• Gas Grills (Estate, Atlas, Alturi Series) Traditional gas-powered grills available in multiple series (Estate, Atlas, Alturi) and sizes. Features include various burner configurations, BTU outputs, and built-in or freestanding installation options.
• Estate Series Grills Premium gas grills available in 30", 36", and 42" sizes, including the Estate Freedom line. Available as built-in or freestanding configurations.
• Atlas Series Grills Sleek design gas grills with superior performance. Available in 36" and 42" sizes with high-performance U-tube burners and briquette trays.
• Alturi Series Grills Luxury gas grills available in 30", 36", and 42" sizes. Features LED illumination, premium construction, and multiple configuration options.
• Side & Power Burners Outdoor cooking accessories including power burners for high-heat cooking and double side burners for simultaneous meal preparation. Available across all grill series.
• Outdoor Vent Hoods Ventilation hoods in 36", 42", 48", and 60" sizes designed for outdoor kitchen installations. Includes spacer templates and duct covers.
• Storage (Doors & Drawers) Stainless steel storage solutions including access doors, drawer combos, and trash/fuel pull-out drawers for outdoor kitchen configurations.
• Griddle Plates 14x17.5" stainless steel griddle plates for flat-top cooking versatility on grill main burners.
• Drop-In Sear Burners Infrared sear burners available for Estate, Encore/Muscle, Atlas, and Alturi series. Delivers high-heat searing for restaurant-quality results.
• Rotisserie Kits Rotisserie cooking kits with varying motor capacities (25-lb, 40-lb, and 100-lb) designed for different grill sizes and cooking needs.
• Protective Covers Weather-proof vinyl and deluxe grill covers designed to protect grills and components from outdoor elements. Available for all grill sizes and configurations.
• Grill Insulating Liners Insulating liners for combustible installations, ensuring safe setup of grills in outdoor kitchen islands. Required for certain configurations.
• Smoker Trays Stainless steel smoker trays for adding wood-fired flavor to gas grills. Available for Atlas, Estate, and Alturi series.
• Interchangeable Grates Customizable cooking grates available in multiple styles (Union, Patriot, Heritage, Colonial) for 30", 36", and 42" grill configurations.
• Interchangeable Faceplates Replaceable decorative faceplates for Estate and Freedom grills in various color/pattern options (Pin Stripes, Liberty Gold, Ironclad, Freedom Blue).
• Cold Storage (Outdoor Refrigerators) 24" outdoor-rated refrigerators with stainless steel reversible doors, optional keg openings, and single or double tap kit configurations.

Quantifiable outcome

• 110,000 total BTUs on 36" hybrid models with five burners
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• BBQ GuyscoreChannel Partner/ Reseller/ DistributorAuthorized online dealer for American Made Grills products. Customers can purchase through bbqguys.com. Phone: (877) 743-2269.
• BBQ GrillscoreChannel Partner/ Reseller/ DistributorAuthorized online dealer for American Made Grills products. Customers can purchase through BBQGrills.com. Phone: (855) 341-3312.
• Kick Ass GrillscoreChannel Partner/ Reseller/ DistributorAuthorized online dealer for American Made Grills products. Customers can purchase through KickAssGrills.com. Phone: (888) 690-3773.
• Woodland DirectcoreChannel Partner/ Reseller/ DistributorAuthorized online dealer for American Made Grills products, specializing in outdoor living products. Phone: (844) 293-0814.
• Blazing EmberscoreChannel Partner/ Reseller/ DistributorAuthorized online dealer for American Made Grills products. Phone: (303) 800-5659.
• Sections Fine MeatsGTM or Marketing PartnerContent partnership featuring Gage Lujan, Head Butcher at Sections Fine Meats, in BBQ&A blog content showcasing hybrid grill cooking with premium cuts.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bull Outdoor Products: Bull Outdoor Products manufactures premium outdoor grills, outdoor kitchen islands, and accessories with a comparable dealer-distributed model and price architecture. Bull's Angus, Lonestar, and Brahma lines compete in the same premium residential segment as AMG's Estate, Atlas, and Hybrid series.
• Blaze Grills: Blaze Grills sells premium outdoor grills and outdoor kitchen components with a similar price band to AMG and a comparable dealer-distributed model. Both brands target the same affluent homeowner and outdoor kitchen builder buyer, with Blaze's LUX and Professional lines competing directly against AMG's Estate, Alturi, and Hybrid series.
• Lynx Grills: Lynx Grills is a premium professional-grade outdoor grill brand offering built-in and freestanding configurations with comparable stainless construction, high BTU output, and an extensive accessory ecosystem — directly overlapping AMG's premium product positioning and contractor-led distribution motion.
• Coyote Outdoor Living: Coyote Outdoor Living is a premium outdoor kitchen brand offering gas, charcoal, and hybrid grills plus a full accessory ecosystem (storage, refrigeration, accessories) in a similar price band to AMG. Both brands serve the same outdoor kitchen builder and affluent homeowner buyer.
• Summerset Grills: Summerset Grills sells premium outdoor kitchen equipment including gas, charcoal, and hybrid grills in a similar price band to AMG, and uses the same domain (summersetgrills.com) for AMG's customer service email, suggesting operational affiliation. Both brands target outdoor kitchen builders and homeowners in the same premium residential segment.
• Hestan Outdoor: Hestan Outdoor is a premium American-made outdoor grill and kitchen brand positioned in the same high-end residential segment as AMG, with similar #304 stainless construction, built-in and freestanding configurations, and lifetime warranty positioning. The two brands compete head-to-head for the premium outdoor kitchen buyer.

Broad incumbents

• Traeger Grills: Traeger is the leading wood-pellet grill brand and a publicly traded company with substantial marketing investment. While Traeger focuses on wood-pellet cooking rather than multi-fuel, its premium price band, outdoor-kitchen positioning, and lifestyle branding compete directly against AMG's premium segment for affluent home cooks.
• Weber (Weber-Stephen Products): Weber is the largest grill manufacturer in the US, offering gas, charcoal, electric, wood-fired, and portable grills across mass-market and premium tiers. While much broader than AMG, Weber's Genesis, Summit, and Timberline lines compete for the same premium outdoor cooking buyer, with substantially larger marketing and distribution budgets.
• Broil King: Broil King is an established North American grill manufacturer offering premium gas, charcoal, and infrared grills across multiple lines. The company's Regal, Imperial, and Crown series compete with AMG's premium gas grill lines in the same dealer-distributed, contractor-led installation channel.
• Napoleon Grills: Napoleon is a large, established Canadian grill manufacturer offering premium gas, charcoal, and infrared grills plus a full outdoor living product line. While broader than AMG, Napoleon competes directly in the premium built-in and freestanding grill segment and in the contractor/outdoor-kitchen builder channel.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/americanmadegrills
• Instagraminstagram.com/americanmadegrills
• LinkedInlinkedin.com/company/american-made-grills

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Made Grills