We Take The Cake
We Take The Cake is a Fort Lauderdale-based artisan bakery founded in 1997 producing scratch-made 4-layer celebration cakes, bundt cakes, and cupcakes, sold directly to consumers online and shipped nationwide via Goldbelly.
- Company typePrivate
- Founded1997
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What We Take The Cake does
We Take The Cake is a Fort Lauderdale, Florida-based artisan bakery founded in 1997 that produces scratch-made celebration cakes. The company specializes in 4-layer cakes, bundt cakes, cupcakes, and seasonal and holiday cakes, operating from a single production facility at 1211 N.E. 9th Ave., Fort Lauderdale, FL 33304. The product line is built around proprietary recipes developed and refined over more than 25 years, with no disclosed technology systems or automation beyond standard commercial baking equipment.
The company sells directly to consumers through its own website and through a partnership with Goldbelly, which enables nationwide shipping across the continental United States and Canada. Pricing is set per unit, with 4-layer cakes listed at $89.95 including shipping and $55 for local pickup, positioning the products as premium gifting items rather than everyday grocery purchases. Customer segments include individual gift buyers, corporate clients, holiday celebrants, and consumers seeking dietary-restricted options. A corporate gifting program has been developed to capture B2B demand alongside the DTC base.
We Take The Cake is a privately held company with 1-10 employees and no disclosed external funding. Brand awareness has been built primarily through earned media, including features on Oprah's Favorite Things, the Today Show, Good Morning America, InStyle Magazine, and Daily Pop. Distribution scale is achieved through the Goldbelly marketplace rather than owned logistics, and growth has come from incremental product line extensions (such as the Dubai Style Chocolate Cake) and geographic reach into Canada rather than from rapid scaling of headcount or capital deployment.
We Take The Cake firmographics
Firmographics- Name
- We Take The Cake
- Legal name
- We Take The Cake
- Website
- https://wetakethecake.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Take The Cake is a Fort Lauderdale-based artisan bakery founded in 1997 producing scratch-made 4-layer celebration cakes, bundt cakes, and cupcakes, sold directly to consumers online and shipped nationwide via Goldbelly.
- Ownership category
- akta.pro rank
We Take The Cake industry classification
Industry- Product category
- Artisan Bakery / Celebration Cakes
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cake Shops & Custom Celebration Cakes (THAFAFAC)
- akta.pro secondary industries
- Frozen & Par-Baked Bakery Production (THAFAFAK), Online Bakery & Desserts Delivery (CRAHAIAK), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)
Keywords
Where We Take The Cake is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We Take The Cake business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Cake Sales: One-time purchase model for handcrafted celebration cakes sold directly to consumers through e-commerce website and Goldbelly marketplace. Products include 4-layer cakes, bundt cakes, and cupcakes. Customers can order for personal celebrations or as gifts shipped nationwide.
- Corporate Gifting: Corporate clients can work with the team for custom gifting plans including potential logo branding options. These are tailored business orders for employee appreciation, client gifts, or corporate events.
- Local Bakery Pickup: Customers in Fort Lauderdale area can pick up orders directly from the bakery at 1211 N.E. 9th Ave., Fort Lauderdale, FL 33304. Pickup available Monday-Friday, 10am-5pm. Price is $55 for standard cakes, $59 for gluten-free options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-Layer Celebration Cakes - Nationwide Shipping |
| Unit Pricing | Pay-as-you-go | Bundt Cakes - Nationwide Shipping |
| Unit Pricing | Pay-as-you-go | Bouquet Cupcakes 8-pack |
| Unit Pricing | Pay-as-you-go | Local Pickup - Fort Lauderdale Bakery |
| Unit Pricing | Pay-as-you-go | Mother's Day Special Cake |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
We Take The Cake product offering
Product offeringCore offering
We Take The Cake is an artisan commercial bakery that handcrafts scratch-made 4-layer celebration cakes, bundt cakes, and bouquet cupcakes sold direct to consumers and shipped frozen nationwide via Goldbelly. Each cake is mixed by hand from whole buttermilk, fresh eggs, and real butter, then hand-decorated by skilled cake artisans, packaged in custom gift boxes, and sold for personal celebrations or as long-distance gifts.
Product overview
We Take The Cake is a Fort Lauderdale-based artisan bakery specializing in handcrafted, scratch-made layer cakes, cupcakes, and bundt cakes shipped nationwide through Goldbelly. The product portfolio centers on signature four-layer celebration cakes (6 inches in diameter, 4 inches tall, serving 8-10 people) available in classic flavors including Prize-Winning Chocolate (bestseller since 1997), Golden Butter Vanilla, Coconut, Lemon, Fresh Strawberry, Carrot, Brownie Cheesecake, and Rose-decorated variants. The company also offers Bouquet Cupcakes (8-pack with hand-piped buttercream flowers), Famous Key Lime Bundt Cake (Oprah's Favorite Things), seasonal holiday cakes, and gluten-free/gluten-free vegan options. All products are made from scratch using whole buttermilk, fresh eggs, and real butter with hand-mixed batters and frostings, decorated by hand, and shipped frozen nationwide for delivery up to 3 months in advance.
Differentiator
Problem solved
Functional benefit
Products and services
- Birthday Celebration Cakes Hand-decorated four-layer celebration cakes with hand-piped buttercream details, 'Happy Birthday' plaque, and candles included, available in chocolate, golden butter vanilla, and gluten-free variants. Priced at $89.95 nationwide with free shipping, serving 8-10 people.
- Bundt Cakes Bundt-style cakes including the Famous Key Lime Bundt Cake with key lime glaze and the Chocolate Fudge Bundt with semi-sweet chocolate chips, shipped ready-to-eat at ambient temperature. Key Lime priced at $30.
- Bouquet Cupcakes (8-pack) Eight-pack of cupcakes topped with hand-piped buttercream flowers in chocolate and golden butter flavors, presented in green tulip wrappers for elegant gifting or entertaining. Priced at $89.95 with free shipping.
- Baby Shower Cakes Custom-made celebration cakes designed for baby showers, available in golden butter, chocolate, fresh strawberry, and rose-decorated designs with gender-neutral and gender-reveal options.
- Rose Layer Cakes Elegant four-layer cakes decorated with hand-piped buttercream roses in pink, white, or red, featuring chocolate or golden butter cake layers with signature cream cheese frostings.
- Gluten-Free Celebration Cakes Gluten-free four-layer celebration cakes available in chocolate and golden butter vanilla flavors, crafted with premium gluten-free ingredients for dietary-restricted celebrations. Priced at $89.95 shipped or $59 for local pickup.
- Gluten-Free Vegan Chocolate Cake Four-layer dense, decadent chocolate cake accommodating both gluten-free and vegan dietary needs, topped with colorful gluten-free vegan sprinkles and smooth vegan chocolate frosting.
- Holiday & Seasonal Cakes Limited-time holiday-themed cakes including Father's Day Cake, Mother's Day Vanilla Layer Cake ($94.95), Halloween Ghost Layer Cake, Winter Wonderland Golden Butter Vanilla Cake, Pumpkin Layer Cake, Pumpkin Maple Bundt Cake, Gingerbread Bundt Cake, Snowflake Red Velvet Holiday Cake, and Classic Pumpkin Layer Cake.
- Peanut Butter Cup 4-Layer Cake Chocolate and peanut butter layered cake combining prize-winning chocolate cake with velvety peanut butter buttercream, topped with chocolate cream cheese, ganache splatter, and mini peanut butter cups.
- Golden Butter Chocolate Layer Cake Hybrid cake combining rich golden butter cake with decadent chocolate cream cheese filling and velvety chocolate frosting, topped with chocolate crispies for added texture.
- Dubai Style Chocolate 3-Layer Cake Middle Eastern-inspired three-layer chocolate cake featuring exotic chocolate flavors and decorative styling.
- Classic Carrot 4-Layer Cake Moist four-layer carrot cake flecked with shredded carrots, crushed pineapple, and walnuts, filled and frosted with velvety vanilla cream cheese and topped with walnuts.
- Brownie Cheesecake 4-Layer Cake Combination dessert featuring four layers of fudgy brownie, cheesecake, chocolate mousse, and chocolate cake, finished with buttercream stripes, brownie pieces, and ganache.
Companies that use We Take The Cake
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
We Take The Cake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
We Take The Cake partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoldbellycoreExclusive nationwide shipping partner for We Take The Cake products. Goldbelly handles the e-commerce marketplace, payment processing, and shipping infrastructure for all nationwide deliveries across the continental United States and Canada. Customers can order through Goldbelly's platform with free standard shipping included on all orders. Goldbelly also offers corporate concierge services for custom gifting inquiries through [email protected].
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
We Take The Cake competitors and assessment
Company assessmentDirect peers
- Magnolia Bakery: Iconic NYC-based bakery famous for cupcakes and banana pudding, ships nationwide via Goldbelly. Directly comparable to We Take The Cake as a premium, handcrafted dessert brand leveraging Goldbelly for nationwide fulfillment with strong celebrity/media brand equity.
- Milk Bar: Christina Tosi-founded bakery selling signature layer cakes, cookies, and ice cream nationwide. Comparable on premium positioning, scratch-style recipes, nationwide shipping via its own e-commerce and Goldbelly, and celebration-focused product mix.
- Baked by Melissa: NYC bite-size cupcake specialist shipping nationwide with a strong gifting and corporate channel. Directly comparable as a premium, gift-forward cupcake brand with nationwide e-commerce and Goldbelly distribution.
- Carlo's Bakery: Hoboken, NJ-based cake shop made famous by the Cake Boss TV series; ships custom cakes and pastries nationwide. Comparable on custom celebration cakes, strong TV/media brand, and nationwide shipping model.
- Georgetown Cupcake: DC-based premium cupcake chain with nationwide shipping, featured on TLC's DC Cupcakes. Comparable as a multi-location artisan cupcake and celebration cake brand with national media exposure and nationwide e-commerce.
- Sprinkles Cupcakes: Beverly Hills-founded cupcake chain known for the cupcake ATM; ships cupcakes and celebration desserts nationwide. Comparable on premium-priced artisan cupcakes, nationwide shipping, and gifting/celebration positioning.
- Cheryl's Cookies: Ohio-based bakery shipping cookies, brownies, and dessert gifts nationwide, owned by 1-800-Flowers. Comparable on nationwide shipping of premium baked goods, gift-forward occasion marketing, and broad multi-SKU dessert assortment.
Broad incumbents
- Mrs. Fields Cookies: Nationwide cookie and dessert gift brand with extensive retail, e-commerce, and corporate gifting channels. Comparable as a broader incumbent in the shipped dessert gifting category where We Take The Cake competes for occasion-driven purchases.
- Harry & David: Multi-category premium food gift brand (fruit, baked goods, desserts) with nationwide shipping and strong corporate gifting. Comparable as a broader incumbent in premium food gifting and shipped celebrations where We Take The Cake competes.
Others
- Goldbelly: Online marketplace aggregating artisan food brands for nationwide shipping — also We Take The Cake's exclusive shipping partner. Included as the platform peer: while not a competing bakery, Goldbelly's marketplace dynamics shape competitive discovery and pricing for all artisan-shipped dessert brands including WTTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
We Take The Cake social profiles
Digital presenceWe Take The Cake financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Take The Cake leadership team
Management profileNumber of profiles
We Take The Cake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Take The Cake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Take The Cake
What does We Take The Cake do?
We Take The Cake is an artisan commercial bakery that handcrafts scratch-made 4-layer celebration cakes, bundt cakes, and bouquet cupcakes sold direct to consumers and shipped frozen nationwide via Goldbelly. Each cake is mixed by hand from whole buttermilk, fresh eggs, and real butter, then hand-decorated by skilled cake artisans, packaged in custom gift boxes, and sold for personal celebrations or as long-distance gifts.
Is We Take The Cake a public or private company?
We Take The Cake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Take The Cake founded?
We Take The Cake was founded in 1997. It employs 1 to 10 people.
Where is We Take The Cake based?
We Take The Cake is headquartered in Fort Lauderdale, United States, in the North America region.
How does We Take The Cake make money?
Three revenue lines are on record. Direct Cake Sales are the primary driver. The others are corporate Gifting and local Bakery Pickup.
Who are We Take The Cake's main competitors?
Direct peers on record are Magnolia Bakery, Milk Bar, Baked by Melissa, Carlo's Bakery, Georgetown Cupcake, Sprinkles Cupcakes and Cheryl's Cookies. Broad incumbents are Mrs. Fields Cookies and Harry & David. Goldbelly is listed as an others.
Does We Take The Cake have an API?
No public API is recorded for We Take The Cake.
What industry is We Take The Cake in?
We Take The Cake's product category is Artisan Bakery / Celebration Cakes. Its primary akta.pro industry code is THAFAFAC, Cake Shops & Custom Celebration Cakes, with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 311811 and its SIC code is 2050.