WJBK-TV FOX 2 Detroit

Name

WJBK-TV FOX 2 Detroit

Legal name

WJBK-TV

Website

https://fox2detroit.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local television broadcasting
• News programming
• Weather forecasting
• Sports coverage
• Broadcast advertising

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Traditional broadcast television advertising revenue from local and national advertisers purchasing commercial spots during news programming, sports coverage, and entertainment content. The station also carries sponsored content segments.

Distribution channels3 records

Marketing channels4 records

Core offering

WJBK-TV FOX 2 Detroit is a FOX-affiliated local broadcast television station serving the Detroit metropolitan area and broader Michigan market. The station produces and distributes local news, weather forecasts, sports coverage (Detroit professional and collegiate teams), and entertainment programming via over-the-air broadcast, cable/satellite carriage, mobile apps, and the FOX LOCAL streaming platform.

Product overview

WJBK-TV FOX 2 Detroit is a broadcast television station operating as a FOX network affiliate in the Detroit market. The station operates as a multi-platform news and entertainment operation featuring a core broadcast television product supplemented by the FOX 2 News App for mobile devices, live streaming via FOX LOCAL OTT service, and a portfolio of locally-produced programming including morning show 'Good Day Detroit,' midday news 'The Noon,' sports program 'The Sports Office,' interview series 'The Roundabout,' and the 'Weatherboys Podcast.' Weather coverage is supported through integration with FOX Weather. The station serves the Detroit metropolitan area with local news, sports, weather, entertainment, and lifestyle content across broadcast, streaming, and digital platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• WJBK-TV FOX 2 Detroit Broadcast The core over-the-air broadcast television service delivering local news, weather, sports, and entertainment programming to Detroit metropolitan area viewers. Distributed via digital channel 2 over-the-air, through cable and satellite providers including DirecTV and Dish Network.
• FOX 2 News App Mobile application for iOS and Android devices providing news alerts, weather updates, and live streaming access to FOX 2 Detroit content for on-the-go viewers.
• FOX LOCAL Streaming Over-the-top (OTT) streaming service allowing users to watch FOX 2 Detroit live and on-demand content via connected devices and the FOX LOCAL app, targeting cord-cutters and out-of-market viewers.
• The Weatherboys Podcast Podcast series covering weather-related topics, local events, and entertainment featuring station personalities, available as on-demand audio content.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• WTXF (FOX 29 Philadelphia): FOX Television Stations O&O in Philadelphia. Same network affiliation, O&O ownership, and local news/weather/sports programming mix as WJBK, serving another top-10 US TV market.
• WXYZ-TV (Channel 7 Action News): ABC-affiliated local broadcast station in Detroit. Direct competitor serving the same Detroit metro market with comparable local news, weather, and sports coverage, pursuing the same advertisers and audience.
• WKBD-TV (CW 50 Detroit): CW-affiliated local broadcast station in the Detroit market. Directly competes for Detroit metro audiences and ad budgets, though typically positioned with younger-skewing entertainment alongside limited news programming.
• WTTG (FOX 5 Washington DC): FOX Television Stations O&O in the Washington DC market. Shares the FOX O&O operating model, news production approach, FOX LOCAL streaming integration, and advertising-driven business model with WJBK.
• WNYW (FOX 5 New York): Sister FOX Television Stations O&O serving the New York market. Operates the same FOX network model with local news, weather, streaming, and advertising-driven revenue, offering a direct operational and structural comparison.
• WDIV-TV (Local 4): NBC-affiliated local broadcast station in Detroit. Head-to-head competitor in the Detroit market with similar local news programming, digital platforms, and advertising-driven revenue model.
• KTTV (FOX 11 Los Angeles): FOX Television Stations O&O serving Los Angeles. Same network affiliation, O&O ownership structure, multi-platform distribution, and advertising revenue model as WJBK, making it a key comparable for operations and valuation.
• WWJ-TV (CBS 62 Detroit): CBS-affiliated local broadcast station serving Detroit. Competes directly for Detroit-area viewers and advertisers with parallel news, weather, and sports coverage.

Broad incumbents

• Sinclair Broadcast Group Stations: Largest US owner of local TV stations, operating numerous network-affiliated and independent local broadcasters across the country. Directly comparable as a peer operator of local broadcast stations with the same advertising-driven revenue model and digital/streaming extensions.

Regional players

• WGN-TV (Chicago): Independently owned local broadcast station serving the Chicago market. Comparable as a major-market independent local broadcaster with similar news, weather, and sports programming, though in a different geographic market and with non-FOX ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fox2news
• Facebookfacebook.com/WJBKFox2Detroit
• Instagraminstagram.com/fox2detroit
• LinkedInlinkedin.com/company/wjbk-tv-fox-2-detroit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJBK-TV FOX 2 Detroit