TheSoul Publishing
TheSoul Publishing is a Cyprus-headquartered digital media company producing multi-platform video content across YouTube, TikTok, Instagram, Twitch, gaming, and podcasting, with a growing connected-TV distribution strategy and a majority stake in talent agency Underscore Talent.
- Company typePrivate
- Founded1999
- HeadquartersLimassol, Cyprus
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What TheSoul Publishing does
TheSoul Publishing is a Cyprus-headquartered (Limassol) digital media company founded in 1999 that produces video content and operates multi-platform media brands across YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcasting. The company's core business is content creation and distribution at global scale, with a portfolio of owned media brands and an audience footprint measured in billions of views. The most consequential strategic vector is the move into connected TV: the company repackages existing digital content into longer formats suitable for television, and its share of global views on connected TVs grew to 24% in 2024, up from 17% in 2022. This CTV push targets the disproportionate advertising economics where TV viewers deliver 65% of ad revenue from just 45% of the audience for top creators.
The business model is anchored in platform-based ad revenue sharing and brand sponsorships across the major video and social networks, with no disclosed direct subscription or licensing pricing model. TheSoul Publishing extended its footprint into creator talent management in 2022 through the acquisition of a majority stake in Underscore Talent, a Los Angeles-based agency representing creators across the major social, video, and gaming platforms. The company operates under the corporate umbrella TheSoul Group and employs between 1,001 and 5,000 people globally.
TheSoul Publishing firmographics
Firmographics- Name
- TheSoul Publishing
- Website
- https://thesoul-publishing.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- TheSoul Publishing is a Cyprus-headquartered digital media company producing multi-platform video content across YouTube, TikTok, Instagram, Twitch, gaming, and podcasting, with a growing connected-TV distribution strategy and a majority stake in talent agency Underscore Talent.
- Ownership category
- akta.pro rank
TheSoul Publishing industry classification
Industry- Product category
- Digital Media and Online Video Content
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
- akta.pro secondary industry
- Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN)
Keywords
Where TheSoul Publishing is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Markets served
TheSoul Publishing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
TheSoul Publishing product offering
Product offeringCore offering
TheSoul Publishing is a digital media company that produces and distributes video content across major online platforms including YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcasting. The company operates a multi-platform content creation and distribution network, packaging creator-led content into longer formats optimized for television viewing. It also manages creator talent through its majority-owned subsidiary Underscore Talent.
Product overview
TheSoul Publishing is a digital media company that operates as a multi-platform content creation and distribution network. The company represents and manages creators across major social and video platforms including YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcasting. Its core offering involves packaging existing creator content into longer formats for television, with its share of global views on connected TVs rising to 24% in 2024 from 17% in 2022. TheSoul Publishing also holds a majority stake in Underscore Talent, a creator economy talent management agency.
Differentiator
Problem solved
Functional benefit
Products and services
- TheSoul Publishing Content Platform
Quantifiable outcome
- TV viewership share on connected TVs grew to 24% in 2024 from 17% in 2022
Companies that use TheSoul Publishing
Customer profileSegments1 record
Ideal customer profiles2 records
TheSoul Publishing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TheSoul Publishing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
TheSoul Publishing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TheSoul Publishing social profiles
Digital presenceTheSoul Publishing financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheSoul Publishing leadership team
Management profileNumber of profiles
TheSoul Publishing subsidiaries and ownership
Company hierarchySubsidiaries1 record
TheSoul Publishing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheSoul Publishing M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheSoul Publishing
What does TheSoul Publishing do?
TheSoul Publishing is a digital media company that produces and distributes video content across major online platforms including YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, and podcasting. The company operates a multi-platform content creation and distribution network, packaging creator-led content into longer formats optimized for television viewing. It also manages creator talent through its majority-owned subsidiary Underscore Talent.
Is TheSoul Publishing a public or private company?
TheSoul Publishing is a private company. It is classified as unknown and is currently operating.
When was TheSoul Publishing founded?
TheSoul Publishing was founded in 1999. It employs 1,001 to 5,000 people.
Where is TheSoul Publishing based?
TheSoul Publishing is headquartered in Limassol, Cyprus, in the Europe region.
Does TheSoul Publishing have an API?
No public API is recorded for TheSoul Publishing.
What industry is TheSoul Publishing in?
TheSoul Publishing's product category is Digital Media and Online Video Content. Its primary akta.pro industry code is MPACAIAG, Publishing Networks & Multi-Author Publications, with a secondary code of BPAMAJAN, Content Syndication, Distribution & Rights Management Platforms. Its NAICS code is 516210 and its SIC code is 7812.