Agence Pict

What Agence Pict does

Agence Pict (legal entity: Pict SASU) is an independent graphic design studio headquartered at 33 rue Paul Gauguin, 31100 Toulouse, France. Founded around 2000 and operating for over 25 years, the firm functions simultaneously as a communication consultancy and a full-service creative atelier, serving primarily property developers and architectural firms in the Occitanie region and increasingly across Nouvelle-Aquitaine. Its client roster is concentrated in French real estate promotion (VEFA), with named engagements spanning Pierre Passion, Premium Promotion, Promomidi, Carrère, Groupe Flot, ACM2i, Saint-Agne Promotion, Loftwood, Qualit'Immo, Maisons Montaut, and others, alongside non-real-estate work for Capgemini, Sopreco, Groupe GB, and emerging verticals such as robotics and space.

The studio's core products span photorealistic 3D visualization (exterior/interior perspectives, axonometries, day/night ambiances), real-time 3D applications for off-plan property sales (including the Showroom Virtuel 3D with interactive finish customization), 360° virtual tours, motion design video, print graphic design (brochures, corporate identity, premium finishing), web design and development (WordPress-based, responsive, multilingual), and communication strategy plus community management. The technology stack relies on industry-standard tools: 3ds Max, V-Ray, Corona Renderer, Arnold, Octane Render, Enscape, Twinmotion, FStorm, Adobe Creative Suite, and WordPress. No proprietary AI/ML, patents, or external funding are associated with the business.

Commercially, Agence Pict operates a sales-led, project-based professional services model. Revenue is generated through per-project fees and multi-year retainers, with pricing quote-based and not publicly disclosed. The firm markets primarily through its own portfolio website, a downloadable portfolio book, and social channels (LinkedIn, Facebook, Instagram, YouTube, Behance). Client acquisition is direct, via referrals, portfolio visibility, and inbound website inquiries. The company is privately held under a SASU structure with €78,000 social capital, has 1–10 employees, and reports no subsidiaries, no M&A activity, and no external investment.

Name

Agence Pict

Legal name

Pict SASU

Website

https://www.agence-pict.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Agence Pict is an independent Toulouse-based graphic studio providing 3D visualization, real-time virtual showrooms, web design, print design, motion video, and communication strategy, primarily serving French real estate developers and architects in the Occitanie region.

Ownership category

akta.pro rank

Headquarters

HQ city

Toulouse-le-château

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. 3D Visualization Services: Photorealistic 3D images, animations, and virtual tours for real estate developers and architects. Project-based pricing for exterior perspectives, interior perspectives, axonometries, and virtual staging. Revenue generated through per-project fees based on complexity and number of deliverables.
2. Web Design and Development: Website creation, redesign, and maintenance services primarily using WordPress. Includes responsive design, UI/UX design, content management, and ongoing support. Billed as project milestones or maintenance retainers.
3. Print Design and Production: Graphic design services for printed materials including brochures, flyers, corporate brochures, signage, and promotional materials. Includes art direction, layout, and coordination with local printers for premium finishes (hot stamping, selective varnish).
4. Marketing Strategy and Consulting: Communication strategy, media planning, lead generation campaigns, and brand development services for clients seeking comprehensive marketing support.
5. Motion Design and Video: Animated video production combining 3D visualization, text animation, and storytelling for property presentations and promotional content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Agence Pict is an independent graphic studio offering 3D visualization (photorealistic perspectives, axonometries, virtual showrooms, real-time 3D and 360° virtual tours), motion design video, print graphic design (brochures, corporate identity, signage), WordPress-based web design and development, communication strategy consulting, and community management. The agency serves primarily real estate developers, architects, and construction firms in France, with a regional focus on Toulouse and the Occitanie region.

Product overview

Agence Pict is an independent graphic design studio based in Toulouse, France, operating under the Pict brand (SASU). With approximately 25 years of experience, the company functions as both a communication consultancy and a full-service creative atelier. Its core offering centers on a suite of interlinked services spanning 3D visualization (photorealistic perspectives, virtual tours, real-time 3D showrooms), motion design, print graphic design (brochures, corporate identity, graphic charters), web design and development (primarily WordPress-based), and communication strategy. Services are project-based and delivered by a multidisciplinary team of print designers, web designers, 3D illustrators, and desktop publishing operators. The product portfolio includes named offerings such as the Showroom Virtuel 3D, Perspectives et Images 3D, Visites Virtuelles, Motion Design Vidéo, Webdesign/Création de Sites Web, Graphisme Print et PAO, Conseil et Stratégie, Community Management, and Réalité Virtuelle — all serving primarily the French real estate promotion sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Showroom Virtuel 3D (Virtual Showroom) A digital 3D application allowing prospective buyers to explore apartment or house interiors in real time and customize finishes such as cabinetry, flooring, and countertops directly within the virtual space. Targeted at real estate developers for VEFA off-plan sales.
• Perspectives et Images 3D (3D Perspectives and Images) Photorealistic 3D exterior and interior rendering services for real estate projects, including architectural visualization, axonometries, day/night ambiances, and landscape staging. Targeted at real estate developers, architects, and construction firms.
• Visites Virtuelles (Virtual Tours) Immersive 3D virtual tour applications for property viewing, including 360-degree navigation and real-time customization, serving both residential and commercial real estate clients.
• Motion Design Vidéo Animated video presentations combining 3D renders, motion graphics, drone footage, and storytelling for real estate marketing campaigns. Targeted at property developers and promoters.
• Webdesign et Création de Sites Web Custom website design and development services including UX/UI design, responsive layouts, wireframing, HTML5/CSS3 integration, and WordPress-based content management, covering one-page sites, corporate portals, and multi-language platforms. Targeted at SMEs, real estate developers, and corporate clients.
• Graphisme Print et PAO Print graphic design services including commercial brochures, corporate identity packages, graphic charters, layout design using Adobe InDesign, and premium finishing options such as hot stamping and selective varnish. Targeted at SMEs, real estate developers, and corporate clients.
• Conseil et Stratégie de Communication Marketing strategy, media planning, and brand identity development services, including lead generation campaigns across digital channels such as Google and social media platforms. Targeted at real estate developers and corporate clients.
• Community Management Social media management and content creation services, including platform-specific design and ongoing community engagement. Targeted at SMEs and real estate developers.
• Réalité Virtuelle (Virtual Reality) VR-enabled immersive experiences integrated into 3D real-time environments, including virtual trade show stands and interactive spatial exploration. Targeted at enterprise clients and event organizers.

Quantifiable outcome

• Real-time 3D described as the #1 aid tool for VEFA (off-plan property sales)

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pure AgencyminorStrategic or Co-development PartnerCollaboration with Pure Agency on the Capgemini virtual exhibition booth project for the Paris Air Show (Salon du Bourget). Agence Pict provided 3D modeling and application development while Pure managed client relationship and overall project coordination.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Luxigon: Paris-based architectural visualization studio offering photorealistic 3D rendering, animation, and VR for real estate and architecture clients across France - directly comparable to Agence Pict's core 3D visualization service.
• Beauty & The Bit: Lyon-based 3D architectural visualization studio serving real estate developers with renderings, animations, and interactive experiences - a French regional peer with the same primary customer profile.
• Hayes Davidson: UK-based architectural CGI studio producing photorealistic imagery and animations for property developers and architects - direct competitor in the real estate visualization category with a more international footprint.
• Brick Visual: Central European architectural visualization studio producing high-end renders, animations, and VR for real estate and architecture - comparable in technical capabilities and customer base.
• DBOX: London-based creative studio specializing in CGI, branding, and marketing for luxury real estate developers globally - direct peer with broader scale and similar end-to-end services.
• Neoscape: Boston-based visualization and marketing firm producing CGI, film, and interactive experiences for property developers - directly comparable in delivering visualization + branded marketing collateral for real estate.
• The Boundary: UK/Canadian architectural visualization studio producing high-end renders, animations, and real-time experiences for premium real estate developers - same niche, larger international reach.
• MIR: Norwegian architectural visualization studio specializing in high-end renders, VR, and interactive experiences for real estate and architecture - comparable in technical stack and customer type.
• Studio AMD: India-based large-scale architectural visualization firm serving global real estate developers with photorealistic renderings, animations, and VR - direct peer in 3D visualization with significantly larger scale.

Broad incumbents

• Matterport: US-based 3D capture and virtual tour platform used by real estate professionals globally - a broader incumbent whose technology competes with Agence Pict's 360° virtual tour and real-time 3D showroom offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agencepict4551
• Facebookfacebook.com/agencepict
• LinkedInlinkedin.com/company/agence-pict
• Instagraminstagram.com/agencepict/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Pict