What No Laying Up does

No Laying Up is a privately held digital golf media company that operates as a multi-platform content network serving dedicated golf enthusiasts globally. The company produces original programming across four podcast shows (No Laying Up Podcast, TrapDraw, Downrange, Crash Course), multiple video series including the Tourist Sauce international travel series covering 9+ destinations, the Strapped documentary series, The Mixed Bag, Office Hours, and NLU Film Room, plus a written editorial section spanning tournament previews, recaps, player profiles, and golf travel features. The content catalog includes 1,193+ podcast episodes with material dating back to 2014, distributed via the company website, Apple Podcasts, Spotify, YouTube, Twitter/X, Instagram, Facebook, and Apple News. RSS feeds are provided for all content, podcasts, features, videos, and individual authors.

The business runs on a freemium monetization model anchored by The Nest premium membership, which provides exclusive articles, videos, a community message board (The Refuge), member events, and merchandise benefits. New users receive 5 free Nest articles/videos upon newsletter signup; premium subscription pricing is not publicly disclosed. Additional revenue comes from the Pro Shop e-commerce storefront selling branded apparel and golf accessories, and from advertising/sponsorship across podcasts and YouTube. Distribution is entirely direct-to-consumer through owned digital channels with no third-party resellers or distributors identified in the source data.

The company is independently operated with no disclosed parent company, institutional investors, or external funding rounds. The core team includes principals Chris Solomon, TC Schuster, Neil Schuster, D.J. Piehowski, and other contributors, with named author Kevin Van Valkenburg on the editorial side. Content coverage emphasizes major championships (Masters, U.S. Open, The Open, PGA Championship, Ryder Cup, Solheim Cup) and international golf destinations. Differentiated positioning rests on an irreverent, community-focused editorial voice contrasting with traditional golf media.

Name

No Laying Up

Website

https://nolayingup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

No Laying Up is a privately held golf media company that produces podcasts, video series, and written editorial content for dedicated golf enthusiasts worldwide, monetizing through The Nest premium membership community and branded merchandise.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

No Laying Up is an independently operated golf media company that produces and distributes original golf-focused content including four podcasts, multiple video series, written editorial articles, and live event coverage. Its primary monetization vehicle is The Nest, a freemium-to-paid membership community offering exclusive articles, videos, a message board (The Refuge), member events, and merchandise access. The company also sells branded golf apparel and accessories through its Pro Shop e-commerce store.

Product overview

No Laying Up is a golf media company operating as a multi-platform content network. The core offerings include four podcasts (No Laying Up Podcast, TrapDraw Podcast, Downrange Podcast, and Crash Course Podcast), multiple video series (Tourist Sauce, Strapped, The Mixed Bag, Office Hours, NLU Film Room), and a written editorial section. The company monetizes through The Nest premium membership program which provides exclusive content and community access. Additional offerings include live event coverage hubs for major championships, an interactive course map, and a Pro Shop e-commerce store. Content is distributed via the company website, podcast platforms (Apple Podcasts, Spotify), YouTube, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• The Nest: Subscription-based community and membership program offering exclusive content, events, and community features for No Laying Up fans.
• The Birdhouse
• Pro Shop

Products and services

• No Laying Up Podcast The flagship podcast offering fresh, funny discussions of all things golf. Episodes air twice weekly and cover tournament recaps, player interviews, deep-dive player profiles, and golf travel content. Targeted at golf enthusiasts seeking alternative perspectives to traditional broadcast coverage.
• TrapDraw Podcast A podcast featuring wide-ranging conversations with guests from across the golf world and the golf-adjacent world, offering diverse perspectives beyond typical golf coverage.
• Downrange Podcast A podcast focused on military veterans, first responders, and their connections to golf, featuring interviews with service members and coverage of patriotic golf initiatives.
• Crash Course Podcast A podcast series providing in-depth explorations of golf courses worldwide, featuring detailed course profiles and golf travel content.
• Tourist Sauce A travel-focused video series exploring golf courses around the world, covering destinations including Scotland, Ireland, Australia, New Zealand, Scandinavia, Michigan, California, the Carolinas, and Oregon with multi-episode seasons.
• Strapped A documentary-style video series following NLU team members as they explore golf culture, courses, and communities across various U.S. locations including Peoria, South Carolina, Louisiana, West Texas, Tallahassee, Iowa, Reno, Baltimore, Southern California, and the Northeast.
• The Nest Membership A premium membership community offering exclusive Nest articles, videos, the message board (The Refuge), events access, giveaways, and Nest-specific podcast episodes. Operates on a freemium model with 5 free Nest articles/videos granted upon newsletter signup.
• NLU Pro Shop An e-commerce store selling branded No Laying Up apparel, accessories, and golf-related merchandise to fans and Nest members.
• The Mixed Bag A catch-all video series encompassing golf and golf-adjacent content including professional golf coverage, travel content, interviews, and behind-the-scenes material.
• NLU Written Content / Blog Editorial articles including tournament previews and recaps, player profiles, mailbags, golf travel writing, and feature articles covering competitive golf, amateur golf, and golf culture.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Fried Egg: An independent golf media brand producing podcasts, written features, and golf-travel content for a dedicated enthusiast audience. Directly comparable to NLU in editorial positioning, audience, and creator-led media model.
• Skratch: A digital golf media outlet covering travel, instruction, gear, and tour stories with a fun, irreverent voice similar to NLU. Targets the same golf-fan persona and overlaps heavily on content formats.
• Fore Play (Barstool Sports): A flagship golf podcast under Barstool Sports covering PGA Tour, gambling, and lifestyle. Competes for the same listener attention and golf-content sponsorship dollars, though it sits inside a much larger parent media organization.

Emerging players

• 18Birdies: A consumer golf app offering scoring, GPS, stats, and social/community features. Comparable as a golf-focused community platform, though its core product is mobile software rather than media.
• Arccos Golf: A golf data/analytics and AI-powered club-tracking platform. Adjacent peer because it monetizes a niche, passionate golf audience with subscription hardware-plus-software and pursues content and community engagement.
• ShotByShot: A golf content and data platform providing tour player statistics and analytics-driven storytelling. Overlaps with NLU on tour analysis content and on the trend of building tech-enabled golf media brands.

Broad incumbents

• Golf Digest: A legacy golf media brand covering instruction, equipment, travel, and tour news with a subscription print + digital model. Represents the traditionalist golf-media counterpoint to NLU's newer, personality-driven style.
• Barstool Sports: A large, personality-driven sports media brand that hosts Fore Play (a direct golf peer) and demonstrates the play book of monetizing a personality-led sports audience through video, merch, events, and subscription-adjacent products.
• GOLF.com (8AM Golf / GOLF Channel / NBC): The largest digital golf media destination, owned and operated within an established golf media and broadcast portfolio. Competes for golf audience attention and official tour media rights that NLU covers independently.
• The Athletic: A subscription-first sports media company with deep written coverage across many sports. Relevant peer for NLU's Nest membership model and audience-pay strategy, even though golf is a smaller part of its coverage mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NoLayingUp
• YouTubeyoutube.com/nolayingup
• Facebookfacebook.com/nolayingup
• Instagraminstagram.com/nolayingup
• LinkedInlinkedin.com/company/protrajholdings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Laying Up