Best Fires

What Best Fires does

Best Fires is a French B2B importer and distributor of fireplaces, inserts, and stoves, incorporated in 2006 as a SARL (Société à Responsabilité Limitée) and headquartered in Anglet. The company operates exclusively through a network of approximately 180 authorized professional resellers across France, serving certified installers, architects, and interior designers rather than end consumers; end users are directed from the website to the nearest reseller. Its portfolio spans all major fireplace energy types — wood, gas, electric, and bioethanol — organized into six main product categories (wood fireplaces/inserts, gas fireplaces, electric fireplaces, bioethanol fireplaces, custom-made fireplaces, and outdoor heating including barbecue planchas and terrace heaters).

The technical portfolio combines premium third-party brands with a proprietary Terra sub-brand. Distributed brands include Hoxter (Czech wood-burning fireplaces with retractable glass doors and accumulation systems), British Fires and Escea (electric fireplaces with LED and HD holographic flame projection), Faber/Dimplex (e-MatriX water-vapor electric cassettes and Optimyst 3D flame technology), GlammFire (bioethanol units), and Italkero (gas and outdoor heating). Terra covers wood-burning inserts (T-60/T-70/T-80) and stoves (TM-60/TM-70/TM-80) with A+ energy class ratings. The proprietary features span combustion, convection, accumulation, and steam-vapor or holographic flame-simulation technologies used by the brands it carries.

Revenue is generated through wholesale hardware sales (B2B distribution) to the ~180-reseller network; pricing is not publicly disclosed and quotes are handled by resellers. Best Fires supports its professional customers via an 'Espace Pro' online portal for account management, technical documentation, and commercial ticketing, and uses social media (Facebook, YouTube, Instagram, LinkedIn) plus a blog for trade engagement and education. The company is managed by Gérant Jacques Gasser with Cécile Rouchon heading communication and marketing; no external funding, no parent company, and no M&A activity are disclosed.

Name

Best Fires

Legal name

SARL BEST FIRES

Website

https://best-fires.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Fires is a French B2B importer and distributor of fireplaces, inserts, and stoves (wood, gas, electric, bioethanol) serving approximately 180 professional installers, architects, and interior designers across France through its own Terra sub-brand and curated premium international brands.

Ownership category

akta.pro rank

Product category

Fireplace and heating appliance distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace distribution
• Wood stoves
• Gas fireplaces
• Electric fireplaces
• Bioethanol fireplaces

Headquarters

HQ city

Anglet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Fireplace and Stove Distribution: Best Fires operates as an importer and distributor (wholesale B2B) of fireplaces, inserts, and stoves functioning on wood, gas, electricity, or bioethanol. Revenue is generated through the sale of finished heating appliances to its network of ~180 professional resellers/installers, who in turn sell and install to end consumers. The company also sells directly to professionals including architects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Best Fires is a French B2B importer and distributor of fireplaces, inserts, and stoves functioning on wood, gas, electricity, or bioethanol. The company distributes its own Terra sub-brand alongside 18+ international brands (Hoxter, Faber, GlammFire, British Fires, Escea, Italkero, etc.) through a network of approximately 180 authorized professional resellers across France. Offerings include ready-made and custom-built fireplaces, outdoor heating solutions, and certified ecological energy class products.

Product overview

Best Fires is a French distributor (SARL, established 2006) of fireplaces, inserts, and stoves serving professional customers. Its product portfolio spans multiple energy types — wood (bois), gas (gaz), electric (électrique), and bioethanol — organized into six main categories: wood fireplaces/inserts, gas fireplaces/stoves, electric fireplaces, bioethanol fireplaces, custom-made fireplaces, and outdoor heating. Best Fires distributes its own Terra sub-brand alongside multiple third-party brands including Hoxter (Haka and Uka fireplace and insert lines; Ecka corner units; BLOX ceramic accumulation stoves), British Fires (Knightwood electric fireplace; New Forest electric range), Escea (Série LE holographic electric fireplaces), GlammFire (Contour bioethanol fireplaces), Faber/Dimplex (e-Matrix electric fireplaces including vertical models; Cassette Optimyst water-vapor electric cassettes), and Italkero (Quadro gas fireplaces; Venezia gas units; outdoor heating ramps). The company operates through a network of 180 resellers across France and Belgium, offering both interior and exterior heating solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Fireplaces and Inserts (Cheminées à bois) Wood-burning fireplaces and inserts including stoves, hearth inserts, and retractable hearth models powered by log fuel, available in horizontal, vertical, single or double-face configurations. Distributed to professional installers and resellers across France.
• Gas Fireplaces (Cheminées à gaz) Gas fireplaces and stoves using natural gas or propane, functioning as primary or supplemental heating systems, available in single or double-face formats and built-in versions with ceramic or anti-reflective glass. Distributed to professional installers and resellers.
• Electric Fireplaces (Cheminées électriques) Electric fireplaces that simulate realistic fire ambiance using LED technology combined with artificial logs, wood chips, and charcoal, available as built-in hearths, cassettes, or freestanding/suspended stoves. Distributed to professional installers and resellers.
• Bioethanol Fireplaces (Cheminées au bioéthanol) Bioethanol fireplaces offering flameless ambiance with zero emissions and full flame control via remote or screen, using plant-based renewable and eco-safe fuel. Distributed to professional installers and resellers.
• Custom Fireplaces (Cheminées sur mesure) Custom-made fireplaces with dimensions, finishes (wood, steel, stone), and styles (classic, contemporary) tailored to project requirements, using wood or gas energy sources. Distributed to professional installers, architects, and designers.
• Outdoor Heating (Chauffage extérieur) Outdoor heating solutions including barbecue planchas and terrace heaters available as floor-standing or built-in units in column or ramp formats, with finishes in stainless steel, steel, or concrete effect. Distributed to professional installers and hospitality clients.

Quantifiable outcome

• Products achieve A+ energy class ratings (e.g., Terra inserts T-60, Haka 37/50G, Blox R55); 85% efficiency for Terra T-60; up to 150 kg thermal mass addition with Hoxter accumulation rings.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Marbrerie SARRAZITminorImplementation/ SI/ Consulting PartnerLocal stonemasonry partner that designed and installed custom stone enclosures for British Fires electric fireplaces at Novotel Avignon Nord. Represents a project-specific collaboration with Best Fires to deliver a complete turnkey fireplace installation for a hospitality client.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poujoulat: French chimney, flue and heating-equipment manufacturer and distributor. Like Best Fires, it serves the French fireplace trade with a broad product portfolio and installer network, making it the closest domestic comparable.
• Seguin Duteriez: French manufacturer of fireplaces, inserts and stoves distributed via a network of resellers. Its go-to-market (B2B trade, multi-energy, France-centric) directly mirrors Best Fires' model.
• Invicta Group: Major French wood-stove and fireplace manufacturer with its own brand and dealer network. Directly comparable in product category (wood stoves, inserts) and trade-channel structure.
• Stuv: Belgian premium fireplace manufacturer sold through specialist resellers across Europe. Comparable as a premium-brand supplier competing for the same installer and architect customers Best Fires targets.
• Brisach: French fireplace specialist combining manufacturing and distribution through a dense reseller network. Operates in the same domestic trade channel as Best Fires, with overlapping product categories.

Broad incumbents

• Spartherm: Large German fireplace manufacturer with a broad European distributor network. Comparable as a competing premium brand distributed in France through specialist dealers.
• Brunner (Ulrich Brunner GmbH): German manufacturer of heating systems, fireplaces and stoves sold through specialist trade channels. Overlaps with Hoxter-style premium systems carried by Best Fires.
• Contura: Leading Scandinavian wood-stove manufacturer sold through European dealer networks. Comparable in product category (wood stoves), channel type (specialist resellers) and premium positioning.
• Godin: Historic French stove and fireplace manufacturer with broad retail and trade distribution. Comparable on product category (wood stoves, inserts) and French-market presence.

Emerging players

• Faber (Glen Dimplex group): Electric fireplace specialist (Optimyst, e-MatriX) that is itself a Best Fires supplier. Comparable as a peer in the electric-flame category and as a substitute for traditional wood/gas, illustrating the cross-pressure on Best Fires' core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/bestfires
• Facebookfacebook.com/bestfires
• LinkedInlinkedin.com/company/best-fires-groupe
• Instagraminstagram.com/best_fires_cheminees

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Fires