What Willows Lodge Associates, Llc does

Willows Lodge Associates, LLC operates Willows Lodge, an 84-room boutique luxury hotel on a 5.5-acre landscaped property at 14580 NE 145th Street in Woodinville, Washington. Founded in 2000 and affiliated with Benchmark Resorts & Hotels, the property generates revenue from four primary streams: overnight accommodations (84 rooms including Northwest-inspired guest rooms with gas fireplaces, oversized soaking tubs, and private balconies), food and beverage (Barking Frog restaurant, Fireside Lounge, and The Herbfarm's nine-course tasting menu), spa services (massages, facials, body treatments, hydrotherapy pool, and cedar sauna at The Spa at Willows Lodge), and events (weddings, corporate meetings, and social gatherings across 5,000+ square feet of meeting/banquet space accommodating up to 140 attendees).

The business serves a mix of leisure travelers (couples seeking romantic getaways, wine-and-culinary tourists, wellness seekers, and seasonal visitors) and group segments (corporate meetings/events clients and wedding parties). Pricing is multi-tiered: nightly room rates with a $35/night mandatory Lodge Fee bundling amenities (parking, WiFi, wine tasting, bicycles, hydrotherapy pool access, and shuttle), à la carte F&B pricing across three outlets, event minimums ($5K-$14K F&B minimums plus facility fees for weddings), and packaged promotional offerings such as the 'Red, White, or Brew' and 'Stay More Save More' packages. Distribution combines direct channels (SynXis booking engine at be.synxis.com, phone reservations, dedicated corporate and wedding sales teams) with third-party channels (Expedia, OpenTable, Benchmark Resorts & Hotels brand portfolio).

The core technology stack is standard hospitality infrastructure with no proprietary platform: SynXis for PMS/reservations, Shopify for online gift cards and retail, OpenTable for dining reservations, Workday for HR/careers, and a third-party payment authorization vendor. Value is differentiated through irreplaceable location in Woodinville Wine Country (130+ wineries within a 10-minute drive), 25-year brand equity, a multi-channel go-to-market motion that pairs direct digital booking with dedicated enterprise sales for corporate and wedding accounts, and recognition across Condé Nast Traveler, U.S. News, Travel + Leisure, Forbes, and the Stella Awards.

Name

Willows Lodge Associates, Llc

Legal name

Willows Lodge Associates, LLC

Website

https://willowslodge.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Willows Lodge Associates, LLC operates an 84-room boutique luxury hotel in Woodinville, Washington, offering upscale accommodations, fine dining (Barking Frog, Fireside Lounge, The Herbfarm), spa services, weddings, and corporate events to leisure travelers, couples, and event clients in the Pacific Northwest wine country.

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Boutique hotel services
• Luxury accommodations
• Wedding venues
• Spa services
• Meeting event spaces

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Overnight Accommodations: Room and suite rentals for hotel guests; primary revenue driver with 84 rooms available. Revenue generated through nightly room rates with seasonal variations.
2. Lodge Fee: $35 per night plus tax covering amenities including parking, wine tasting, beverages, bicycle rental, pool, fitness room, WiFi, and shuttle service.
3. Food & Beverage: Multiple dining outlets including Barking Frog restaurant (breakfast, brunch, lunch, dinner), Fireside Lounge, and The Herbfarm. Revenue from covers, menu items, and alcoholic beverages. Catering services for meetings and events.
4. Spa Services: The Spa at Willows Lodge offering massages, facials, body treatments, hydrotherapy pool, and sauna. Revenue from treatment bookings.
5. Meetings & Events: Corporate meetings, events, and weddings hosted at various venues (Sammamish Ballroom, Gilman Room, Cedar Room, Cascade Room, Burke Room, outdoor spaces). Revenue from venue rental fees and food & beverage minimums.
6. Wedding Services: Wedding venue rental, catering by Barking Frog, and event planning services. Food & beverage minimums vary by season and day of week ($5,000-$14,000) plus facility package fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Willows Lodge Associates, LLC operates an 84-room boutique luxury hotel in Woodinville, Washington offering upscale accommodations, on-site award-winning dining, a full-service spa, weddings, and corporate meeting/event spaces. The property generates revenue through nightly room rates, daily lodge/resort fees, food and beverage sales across multiple outlets, spa treatments, and venue rentals for private events and weddings.

Product overview

Willows Lodge is a boutique 84-room luxury hotel in Woodinville, WA offering an integrated hospitality experience centered around Pacific Northwest living. The property operates multiple core products including guest accommodations with Northwest-inspired rooms (featuring gas fireplaces, soaking tubs, private balconies), award-winning dining at Barking Frog restaurant and Fireside Lounge, a full-service spa with hydrotherapy pool and sauna, and over 5,000 sq ft of meeting/event spaces. Add-on services include in-room dining, wedding venue and catering packages, seasonal experiences like Lavender Days, and the WVIP pet program. The property also provides access to local wineries, outdoor recreation along the Sammamish River Trail, and special packages for sports fans and corporate groups.

Differentiator

Problem solved

Functional benefit

Brands

• Barking Frog: Award-winning on-site restaurant featuring modern American cuisine with seasonal, hyperlocal ingredients sourced from local farmers, fishermen, and foragers.
• Fireside Lounge
• The Herbfarm
• The Spa at Willows Lodge
• WVIP (Willows Very Important Pet) Program
• Benchmark Resorts & Hotels

Products and services

• Barking Frog An on-site restaurant at Willows Lodge serving seasonal Pacific Northwest cuisine to hotel guests and local diners.
• Fireside Lounge A relaxed lounge and bar at the property offering small plates, craft cocktails, and a fireplace setting for guests and locals.
• The Spa at Willows Lodge A full-service spa offering massages, facials, and body treatments for hotel guests and outside visitors.
• Guest Accommodations 84 well-appointed guest rooms and suites at a boutique luxury hotel in Woodinville, Washington with fireplaces, soaking tubs, and Pacific Northwest design touches.
• Wedding Services On-site wedding hosting and coordination, including ceremony, reception, catering, and guest accommodations at the lodge.
• Meeting & Event Spaces Flexible indoor and outdoor meeting, conference, and social event venues available for corporate retreats and private functions.
• The Herbfarm A separate fine-dining restaurant in Woodinville offering multi-course themed dinners made with locally sourced Pacific Northwest ingredients.
• In-Room Dining Food and beverage service delivered to guest rooms.
• WVIP Pet Program A pet-friendly program that welcomes dogs at the lodge with designated pet-friendly rooms and amenities.
• Red, White, or Brew Package A seasonal package offering overnight accommodations paired with local wine or beer experiences.
• Game Day Getaway Package A seasonal package bundling guest accommodations with experiences geared toward attending local sporting events.
• Lavender Days

Quantifiable outcome

• 25th anniversary celebrated in 2025
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Benchmark Resorts & HotelscoreChannel Partner/ Reseller/ DistributorWillows Lodge is part of the Benchmark Resorts & Hotels collection. The property displays Benchmark branding in footer and participates in the 'Independent Hotel Sale' promotions celebrating America's 250th. Benchmark provides distribution, marketing, and reservation infrastructure for the property.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WillowsLodge
• Instagraminstagram.com/willowslodgewa
• Pinterestpinterest.com/willowslodgewa
• LinkedInlinkedin.com/company/willows-lodge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willows Lodge Associates, Llc