Boston Counters
Boston Counters is a privately held, Woburn, MA-based custom stone countertop fabricator and installer serving homeowners, contractors, and interior designers across New England since 2015 with natural stone, engineered quartz, and sintered surface products.
- Company typePrivate
- Founded2015
- HeadquartersWoburn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Boston Counters does
Boston Counters is a privately held custom stone countertop fabrication and installation company founded in 2015 by Clay Marques and Jon Mancini, headquartered and fabricated at 78-H Olympia Avenue, Woburn, Massachusetts, with installations delivered across New England. The company fabricates countertops and surfaces from natural stone (granite, marble, quartzite), engineered quartz (Caesarstone, Cambria, HanStone, Vadara, PentalQuartz, Viatera, Colorquartz), and sintered surfaces for kitchen, bathroom, and specialty (sundry) applications including home bars, fireplaces, outdoor kitchens, and laundry surfaces. Its technical stack centers on digital templating, CNC machining, edge profiling, polishing, and on-site installation, supported by a single showroom operating by appointment.
The business operates a project-based, consultative sales model with no public pricing. Customers initiate engagement through a free PDF estimate worksheet downloadable from the website, optionally upload drawings (up to 15MB), and then receive personalized quotes based on material selection, square footage, complexity, and edge profile. The company serves a hybrid customer mix: individual homeowners for residential kitchen and bathroom remodels, general contractors and builders (e.g., JW Construction, Wright-Ryan Construction, Feinmann Inc.), and interior designers and architects (e.g., Haddad/Hakansson, Healy Interiors, Interiology Design Co., Atlantic Design Center), with no third-party reseller or distributor network.
The firm is founder-owned with no external institutional funding, no parent or subsidiary structure, and a headcount stated at 1-10 employees. It has accumulated regional industry recognition including multiple 2022 NKBA NNE Design Contest wins (Best in Show, 1st Place Kitchens Under 250 Sq Ft, 1st and 2nd Place Designer's Choice), a 2022 BRAGB Silver Award, and editorial placement in Cambria Style 2022 Summer Issue. Marketing is conducted through a content-driven website, blog, and active profiles on Houzz, Instagram, Facebook, Pinterest, and LinkedIn, positioning the company as a craft-oriented, designer-friendly fabricator rather than a volume installer.
Boston Counters firmographics
Firmographics- Name
- Boston Counters
- Legal name
- Boston Counters
- Website
- https://bostoncounters.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boston Counters is a privately held, Woburn, MA-based custom stone countertop fabricator and installer serving homeowners, contractors, and interior designers across New England since 2015 with natural stone, engineered quartz, and sintered surface products.
- Ownership category
- akta.pro rank
Boston Counters industry classification
Industry- Product category
- Stone Countertop Fabrication and Installation
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
- akta.pro secondary industry
- Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops) (HSAPAIAK)
Keywords
Where Boston Counters is headquartered
LocationHeadquarters
- HQ city
- Woburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boston Counters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Custom Stone Countertop Fabrication and Installation: Project-based revenue from custom stone countertop fabrication and installation services. Pricing is quote-based, determined by material selection, project complexity, square footage, edge profiles, and installation requirements. The company offers a free estimate worksheet for customers to request quotes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Boston Counters product offering
Product offeringCore offering
Boston Counters fabricates and installs custom stone countertops and surfaces for residential and commercial projects. Services include on-site templating, CNC cutting, edge profiling, polishing, and professional installation of natural stone (granite, marble, quartzite), engineered quartz, and sintered surfaces for kitchen, bathroom, and specialty applications. Projects are delivered across New England from the Woburn, MA fabrication facility.
Product overview
Boston Counters is a custom stone countertop fabrication and installation company offering a single unified product line of custom-fabricated stone surfaces. The core offering is custom stone countertops, supported by comprehensive fabrication services including templating, cutting, CNC machining, edge profiling, polishing, and professional installation. They work with three primary material categories: natural stones (granite, marble), engineered quartz (Caesarstone, HanStone, Cambria, Vadara, Colorquartz, PentalQuartz, Viatera), and quartzite. Applications span kitchen countertops, bathroom vanities, showers, fireplaces, home bars, outdoor kitchens, and specialty installations. The product portfolio includes kitchen, bathroom, and sundry (specialty) stone applications, with no modular or platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Stone Countertops Custom-fabricated stone countertops for kitchen, bathroom, and other interior/exterior surfaces, crafted from natural stone (granite, marble, quartzite), engineered quartz, and sintered surfaces. Includes templating, cutting, edge profiling, polishing, and professional installation for homeowners, contractors, and designers across New England.
- Kitchen Countertops Custom kitchen countertops including perimeter counters, kitchen islands, breakfast bars, and full-height backsplashes in natural stone, engineered quartz, and quartzite materials, fabricated and installed for residential and commercial kitchens.
- Bathroom Vanities and Surfaces Custom bathroom vanities, tub decks, shower walls, wall cladding, and related bathroom stone surfaces fabricated and installed from natural stone, engineered quartz, and quartzite.
- Sundry Stone Applications Specialty stone applications including home bars, wet bars, fireplaces, outdoor kitchens, laundry room counters, pet stations, and entryway surfaces, fabricated and installed from natural stone, engineered quartz, and quartzite.
- Stone Fabrication Services Complete stone fabrication process including on-site template creation, CNC cutting, edge profiling, polishing, and installation for custom countertop projects in natural stone, engineered quartz, and sintered surfaces.
Quantifiable outcome
- Award-winning designs recognized by industry organizations including NKBA NNE and Building and Remodeling Association of Greater Boston
- +1 more outcomes
Companies that use Boston Counters
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Boston Counters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Boston Counters partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Boston Counters competitors and assessment
Company assessmentBroad incumbents
- Wilsonart: National surfacing products manufacturer including engineered quartz and solid surface. Competes for the same countertop and surface specification dollars across residential and light-commercial projects.
- Dal-Tile: Large U.S. tile and stone manufacturer/distributor with stone countertop offerings. Comparable as a broad incumbent surfacing supplier with adjacent fabrication and installation capabilities across residential and commercial builds.
- MSI (M S International): One of the largest North American importers and distributors of natural stone, quartz, and tile, with in-house fabrication capabilities. Operates as a broad incumbent across categories that overlap directly with Boston Counters' countertop fabrication and installation services.
- Cambria: Leading U.S. manufacturer of engineered quartz surfaces that supplies Boston Counters and also competes at the project level via its own design and trade programs. Comparable as a premium quartz countertop provider targeting kitchen and bath projects.
- Dekton by Cosentino: Major global surfacing brand (Dekton, Silestone) competing for premium kitchen, bath, and specialty stone specifications. Comparable to Boston Counters as a premium surfacing brand driving design-led project demand.
- Caesarstone: Global engineered quartz manufacturer whose products Boston Counters fabricates. Comparable as a premium quartz surface brand competing for the same kitchen/bath specification decisions among homeowners, designers, and builders.
Regional players
- Precision Stoneworks: Custom stone countertop fabricator serving homeowners and contractors. Comparable in craft-driven custom fabrication but primarily competes in a different regional market from Boston Counters.
Direct peers
- Stone Center: Custom stone fabrication and installation company serving residential and commercial customers. Directly comparable business model — templating, fabrication, and installation of natural and engineered stone countertops and surfaces.
- Marble & Granite Inc. Regional stone fabricator offering custom countertops and surfaces from natural and engineered stone. Comparable scale and business model, serving homeowners, builders, and designers in its local market.
- International Stoneworks: Stone fabrication, installation, restoration, and maintenance company serving residential and commercial customers. Comparable service mix that overlaps with Boston Counters' countertop fabrication work and extends into restoration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Boston Counters social profiles
Digital presenceBoston Counters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boston Counters leadership team
Management profileNumber of profiles
Profiles2 records
Boston Counters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boston Counters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boston Counters
What does Boston Counters do?
Boston Counters fabricates and installs custom stone countertops and surfaces for residential and commercial projects. Services include on-site templating, CNC cutting, edge profiling, polishing, and professional installation of natural stone (granite, marble, quartzite), engineered quartz, and sintered surfaces for kitchen, bathroom, and specialty applications. Projects are delivered across New England from the Woburn, MA fabrication facility.
Is Boston Counters a public or private company?
Boston Counters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boston Counters founded?
Boston Counters was founded in 2015. It employs 1 to 10 people.
Where is Boston Counters based?
Boston Counters is headquartered in Woburn, United States, in the North America region.
How does Boston Counters make money?
One revenue line is on record: custom Stone Countertop Fabrication and Installation.
Who are Boston Counters's main competitors?
Broad incumbents on record are Wilsonart, Dal-Tile, MSI (M S International), Cambria, Dekton by Cosentino and Caesarstone. Precision Stoneworks is listed as a regional player. Direct peers are Stone Center, Marble & Granite Inc. and International Stoneworks.
Does Boston Counters have an API?
No public API is recorded for Boston Counters.
What industry is Boston Counters in?
Boston Counters's product category is Stone Countertop Fabrication and Installation. Its primary akta.pro industry code is HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface), with a secondary code of HSAPAIAK, Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops). Its NAICS code is 327991 and its SIC code is 3281.