Booths Transport

What Booths Transport does

Booth's Logistics is a New Zealand family-owned road transport, container handling, and third-party logistics provider operating a nationwide network of 25 branches and 40+ facilities spanning Whangarei to Invercargill. Founded by Graham Booth in the 1980s as a farm-based cartage operation and now led by the second generation (Craig and Trevor Booth) with CEO Dallas Vince, CFO Margy Mare, and CIO Dean Aldred, the company has scaled to 800+ staff and 400+ modern trucks through organic growth and a defined acquisition programme executed between 2019 and 2023.

The company offers an integrated service portfolio spanning linehaul, metro, HIAB crane, container transport and handling, flat deck, temperature-controlled produce cartage, import devanning and export loading, specialty and over-dimensional freight, and over 130,000m² of warehousing and 3PL across Auckland, Tauranga, Hastings, Palmerston North, Wellington, and Christchurch. Operational technology includes the E-Road depot management system, sign-on-glass electronic proof of delivery, in-cab telematics with on-board weight management, and a Warehouse Management System integrated with EDI for inventory and order processing. Customer-facing technology is anchored by the B CONNECTED portal, launched October 2024, which provides real-time track-and-trace, job booking, rate card access, SMS/email notifications, embedded PowerBI reporting (including DIFOT and a carbon emission calculator), and is on a stated multi-stage roadmap.

Revenue is generated principally on a transaction basis — per job for freight, per pallet per day/month plus handling fees for warehousing, and per container for devanning — supplemented by pass-through Fuel Adjustment Factor (FAF) and Vehicle Booking System (VBS) charges. Distribution is sales-led via Regional Sales Managers and Business Development Representatives across five territories, supported by the 25-branch physical network and B CONNECTED self-service. Five named customer segments (General Trade & Manufacturing, Importers & Exporters, Produce & Agriculture, Construction & Infrastructure, Retail & Distribution) are served, with enterprise anchors including NZ Drinks, Oji Fibre Solutions, Iplex Pipelines, Titan Cranes, Red Stag TimberLab, and Panmure Orchards. The company is privately held with no disclosed institutional capital.

Name

Booths Transport

Legal name

Booth's Transport

Website

https://booths.co.nz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Booth's Logistics is a New Zealand family-owned provider of nationwide road transport, container handling, warehousing and 3PL services, operating 25 branches, 400+ trucks, and 130,000m²+ of warehousing across both islands.

Ownership category

akta.pro rank

Product category

Freight Transport and Logistics Services

NAICS

Truck Transportation (484), Warehousing and Storage (493), General Freight Trucking, Long-Distance, Truckload (484121), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)

SIC

Trucking & Courier Services (No Air) (4210), Public Warehousing & Storage (4220), Trucking (No Local) (4213)

akta.pro primary industry

Specialized Equipment Transport (Flatbed, Step-Deck, Lowboy, Car Carrier) (TLAIAMAH)

akta.pro secondary industry

Intermodal Container Transload (Port/Drayage Support) (TLALAFAI)

Keywords

• Freight transport services
• Third-party logistics
• Warehousing services
• Container handling
• Linehaul transport

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Linehaul Transport: Nationwide door-to-door inter-city freight transport, including full load (FTL) and part load (LCL), temperature-controlled options, and the Bullet overnight inter-island express service. Charged based on weight, dimensions, and route.
2. Metro/Local Delivery: Intra-city and last-mile freight delivery services including cross-docking, tail lift, trolley jack, and pallet or hand unload options. Courier freight and urgent service options available.
3. Warehousing & Third-Party Logistics (3PL): Over 130,000m2 of warehousing storage across New Zealand. Services include bulk storage, palletised goods, pick and pack, e-commerce fulfilment, container loading/unloading. Billing based on storage volume (per pallet per day/month) plus handling fees (receiving, picking, dispatch).
4. Container Transport & Handling: Transport of 20ft and 40ft containers (standard, high cube, reefer, open top). Includes swing lifts, skeletal trailers, top mount forklifts, straddle carriers, and generators. Door-to-door service with port coordination.
5. HIAB Transport: Truck-mounted hydraulic crane delivery for oversized, heavy, or awkward freight where forklifts are not available. Priced separately from standard transport, reflecting crane use, extra site time, and operating complexity.
6. Flat Deck Transport: Flatbed transport for large or irregular loads up to 29 metres and 28-tonne payloads. Includes extendable trombone trailers, HPMV services, and seasonal harvest transport. Charged per job based on size and distance.
7. Import Devan & Export Unloading: Unloading and loading of import/export containers at MPI, RMP and ATF approved sites. Services include foodstuffs, ingredients, packaging, timber, steel handling, and hazardous goods. Revenue per container handled.
8. Produce Transport: Specialised temperature-controlled produce cartage from orchard to market, including empty bin delivery and full bin collection, packing from store to packhouse, and export fruit to port.
9. Specialty Services: Hazardous goods transport, HPMV for heavy oversized loads, over-dimension and piloting of irregular loads, and crate washing services. Premium pricing due to specialised equipment and permits.
10. Fuel Adjustment Factor (FAF) and Vehicle Booking System (VBS) Charges: Pass-through charges reflecting fuel price variations and port/depot booking system fees and penalties. Customers can sign up for monthly FAF and VBS rate email updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Booth's Transport provides nationwide road transport, third-party warehousing (3PL), and container handling services across New Zealand from a 25-branch, 40+ facility network. Its core offerings span linehaul and metro freight transport, HIAB and flat deck crane/oversized transport, container transport and devanning, temperature-controlled produce cartage, and over 130,000m² of integrated warehousing with pick-and-pack and e-commerce fulfilment, all supported by in-cab fleet technology and the B CONNECTED customer portal.

Product overview

Booths Transport is a family-owned, New Zealand-wide logistics company offering a comprehensive suite of transport and warehousing services. Their core portfolio spans linehaul transport (inter-city freight), metro transport (last-mile delivery), HIAB crane transport, container transport and handling, import/export devanning, flat deck transport for oversized loads, produce transport with temperature control, and specialty services for hazardous goods and over-dimension loads. Their 3PL offering includes over 130,000m² of warehousing across six main locations with integrated inventory management, pick and pack, and ecommerce fulfillment. The B CONNECTED customer portal provides a unified digital interface for freight booking, tracking, and reporting. Their premium Bullet Express service offers overnight inter-island express freight between Auckland, Palmerston North, and Christchurch. The company operates 25 branches nationwide with 40+ facilities, connecting businesses from Northland to Southland.

Differentiator

Problem solved

Functional benefit

Brands

• Tomoana Warehousing: Warehousing and logistics services acquired in 2019, offering container handling, flat deck capabilities, and over 20,000m² of warehousing space.
• The Produce Connection
• Summerlands Express Freight

Products and services

• Linehaul Transport Inter-city transport of general freight with nationwide door-to-door service between Booth's freight hubs using a floating fleet scalable to demand. Curtain-side truck and trailer units with temperature-controlled options, capabilities up to 50max and HPMV, and payload weights up to 40 tonnes on selected routes. For general trade, manufacturing, and wholesale customers moving goods between NZ cities.
• Metro Transport Intra-city and last-mile freight delivery including cross-docking and metro delivery services. Curtain-sided vehicles with 16 pallet spaces, tail lift and trolley jack options, pallet or hand unload, and courier freight / urgent service options. For retailers, distributors, and businesses needing reliable urban freight delivery.
• HIAB Transport Truck-mounted hydraulic crane delivery for oversized, heavy or awkward freight where forklifts are not available or site access is uneven. Available in Tauranga and Wellington with up to 17m reach capacity for construction materials, portacoms, and generators. Priced separately reflecting crane use, extra site time, and operating complexity.
• Warehousing and Third-Party Logistics (3PL) Over 130,000m² of modern ambient dry store warehousing across New Zealand with fully integrated 3PL services in Auckland, Tauranga, Hastings, Palmerston North, Wellington and Christchurch. Includes bulk storage, palletised goods, pick and pack, e-commerce fulfilment, WMS, and container loading/unloading. Billed per pallet per day/month plus handling fees (receiving, picking, dispatch).
• Container Transport and Handling Transport and handling of 20ft and 40ft containers (standard, high cube, reefer, open top) using swinglifts, skeletal trailers, top mount forklifts, straddle carriers, combilifts, and generators. Includes door-to-door service, HPMV for heavy containers up to 34T, and dangerous goods cartage. For importers, exporters, and shipping customers.
• Import Devan and Export Unloading Container packing/unpacking and import/export services handling pallets, packages, bulk bags, drums, and specialised project cargo. Available at MPI, RMP and ATF approved sites with BRC Quality Certification in selected warehouses. For importers and exporters needing compliant container unpacking and export packing.
• Flat Deck Transport Flatbed vehicle transport for large loads/freight not fitting on standard trucks, including freight up to 29 metres in length and 28-tonne payloads. Lightweight trailers (14m, 15.7m), extendable trombone (15.1-23m), HPMV for heavy goods, and seasonal harvest services. For construction, infrastructure, and oversized project cargo customers.
• Produce Transport Orchard-to-market specialist transport for fresh produce with temperature-controlled chiller units and modern refrigerator trucks. End-to-end delivery from orchard to packhouse to port, including empty bin delivery and full bin collection. Capability strengthened by The Produce Connection acquisition. For growers, orchardists, packhouse operators, and produce exporters.
• Specialty Services Specialised lifting and transport solutions including hazardous goods transport, HPMV for heavy product services, crate washing, and over-dimension loads with piloting escorts. Premium pricing reflects specialised equipment, permits, and operating complexity. For 3PL needs outside standard offerings.
• Bullet Inter-Island Express Freight Service Premium overnight linehaul express service operating weekdays between Auckland, Palmerston North and Christchurch. Designed for time-critical freight requiring speed, reliability and certainty with dependable transit times across New Zealand. For customers needing next-day inter-island freight.
• B CONNECTED Customer Portal Purpose-built digital customer portal providing real-time freight tracking, job submission and booking with quote estimates, SMS/email notifications, freight rate details, network status updates, and an embedded reporting suite including DIFOT reporting and a carbon emissions calculator. For existing and new freight customers wanting self-service visibility and booking.

Quantifiable outcome

• Product damage rates dropped from 3-4% per annum to less than 0.1% for Oji Fibre Solutions through fleet scaling from 24t to 40t loads
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• L.G. Anderson Transport LtdcoreStrategic or Co-development Partner · 1 April 2023Acquired on 1 April 2023, LG Anderson Transport extended Booth's last mile metro deliveries, container transport, and warehousing and 3PL capabilities in and around Wellington.
• Anderson & Flowers LtdcoreStrategic or Co-development Partner · 1 April 2023Acquired on 1 April 2023 alongside LG Anderson Transport, Anderson & Flowers added last mile metro, container transport, and 3PL capabilities in the Wellington region. This acquisition also brought Scott Robertson and the Seaview and Middleton Road sites to Booth's.
• Summerlands Express FreightcoreStrategic or Co-development Partner · 1 June 2022Booth's acquired Summerlands Express Freight, building a strong South Island network with approximately 100 more trucks and a team of approximately 150 across 10 locations. Also introduced a new nationwide flat deck division.
• The Produce ConnectioncoreStrategic or Co-development Partner · 1 February 2022Booth's acquired The Produce Connection in Northland, adding a focus in produce transportation and handling including a temperature-controlled fleet. This expanded Booth's produce logistics capability.
• Couplands Transport and Great Lakes TransportcoreStrategic or Co-development Partner · 1 April 2021Booth's acquired Couplands Transport and Great Lakes Transport, extending reach throughout the Waikato, Auckland, Taupo, and Rotorua regions. This acquisition significantly expanded Booth's North Island presence.
• Tomoana Warehousing LtdcoreStrategic or Co-development Partner · 31 October 2019Booth's acquired Tomoana Warehousing in Hawkes Bay, bringing container and flat deck capabilities and over 20,000m2 of warehousing in Hastings and Tauranga. This acquisition established Booth's as a significant 3PL provider and added to their warehousing footprint.
• GVC (Greymouth Vehicle Contractors)minorChannel Partner/ Reseller/ DistributorTrusted sub-contractor extending Booth's Greymouth reach to Haast and Karamea every Friday. Used to extend coverage beyond company-owned operations on the West Coast.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mainfreight: NZ-headquartered global 3PL/transport company operating domestic linehaul, metro delivery, warehousing/3PL, container handling, and international freight forwarding across NZ, Australia, the Americas, Europe, and Asia. Most directly comparable peer given overlap in NZ nationwide transport + warehousing + 3PL service suite, family-founder origins, and asset-heavy operating model.
• Fliway Group: NZ-based freight, logistics, and 3PL provider with nationwide transport and warehousing capabilities. Similar asset-based 3PL model to Booth's, competing directly on NZ domestic linehaul, metro, and warehousing contracts.
• New Zealand Couriers: NZ's largest courier and parcel network, part of the Freightways group, operating nationwide metro and inter-city delivery. Comparable in NZ nationwide parcel/freight distribution and scale of branch network.
• Mondewide Freight Services: NZ-headquartered freight forwarding and logistics company offering domestic and international freight services, customs brokerage, and 3PL. Comparable in NZ-focused freight, import/export handling, and 3PL warehousing.
• Kings Transport: NZ family-owned logistics and 3PL provider offering nationwide freight, warehousing, and specialised services. Closely comparable in family-ownership origin, asset-based NZ operations, and broad service portfolio including 3PL.
• TIL Logistics Group: NZ-based transport and logistics provider with nationwide linehaul, metro, and warehousing capabilities. Comparable mid-sized NZ 3PL/transport competitor serving similar customer segments.

Broad incumbents

• Toll Group: Australia-headquartered (Japan Post-owned) global logistics major with extensive NZ domestic freight, warehousing, and forwarding operations. A broader incumbent with international scale that competes with Booth's on large enterprise NZ accounts and bundled international-domestic solutions.
• Freightways: NZ-listed (now private equity-owned) logistics group with courier, document destruction, and freight operations across NZ. Comparable in NZ nationwide network and multi-service logistics portfolio, with stronger document/courier orientation than Booth's.
• C.H. Robinson: Global 3PL and freight broker with asset-light North America/Europe/Asia focus. Comparable in 3PL service suite and digital customer platform, though not a direct NZ competitor — useful as benchmark for digital logistics business model and valuation.

Regional players

• Qube Logistics: Australia-listed logistics company with port-related, intermodal, warehousing, and freight operations. Comparable in intermodal container handling, cross-docking, and 3PL warehousing but primarily Australian-focused; useful trans-Tasman benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@boothslogistics
• Facebookfacebook.com/BoothsLogistics
• LinkedInlinkedin.com/company/booths-logistics
• Instagraminstagram.com/boothslogistics

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booths Transport